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Tag: entrepreneur

  • From vision to reality: Strategies for turning entrepreneurial dreams into successful ventures

    From vision to reality: Strategies for turning entrepreneurial dreams into successful ventures

    Mumbai: The dream: In the pursuit of entrepreneurial success, the path from dream to reality is riddled with challenges and triumphs. As Mr. APJ Abdul Kalam aptly put it, “Dream is not the thing you see in sleep, but is that thing that doesn’t let you sleep.” These words resonate deeply with those who dare to dream and tirelessly strive to turn their visions into tangible achievements. Among them stands Akmal Sheriff, the managing director of Wonder Valley Recreations & Hospitality commonly known as Area 83 and Aura, offering invaluable insights into the strategies essential for transforming entrepreneurial dreams into thriving ventures.

    Setting the stage:

    Many aspiring entrepreneurs stumble at the outset due to two common pitfalls: impulsive actions and premature disclosure. It is imperative to begin with deliberate planning before revealing your plan to the world. A mere idea is insufficient; crafting a precise plan is paramount. Concurrently, establishing both short and long-term objectives provides a roadmap for navigating the entrepreneurial terrain. Additionally, seeking mentorship can prove invaluable in refining skills and charting a path to success. Initiating the entrepreneurial journey at a young age affords ample opportunity to absorb invaluable lessons. Furthermore, remaining vigilant for market gaps and seizing opportunities promptly are essential. Remember, success seldom hinges on a single opportunity; hunger for knowledge and feedback can pave the way for unforeseen breakthroughs.

    Refinement of approach:

    The transition from dream to reality demands two main strategies: adaptability and resilience. Failures become stepping stones, and relentless iteration fuels progress. Cultivating an environment of innovation within your team and drawing from diverse perspectives to ignite creativity is the key. Embrace change as a catalyst for growth, constantly evolving to meet ever-shifting market demands. It’s vital to establish clear communication channels to foster collaboration and alignment towards shared goals. While good ideas are the foundation of great businesses, it’s the people who drive ongoing growth. Leading with empathy and considering the well-being of all stakeholders, including investors, employees, and partners, is crucial for sustained success. Personally, I adhere to a simple yet profound philosophy: prioritize ideas, passion, and vision over mere profit, while always prioritizing the welfare of all stakeholders. Above all, let customer feedback be your guiding star, shaping your offerings to stay ahead of the curve.

    Conclusion:

    In the realm of entrepreneurship, the journey from dream to reality is a testimony to perseverance, resilience, and strategic acumen. Success is not guaranteed, but it is attainable through proper planning and a commitment to excellence. Aspiring entrepreneurs must navigate this journey with diligence, drawing inspiration from those who have paved the way before them. By embracing challenges as opportunities for growth and remaining adaptable in the face of adversity, aspiring visionaries can transform their dreams into thriving ventures. So, dare to dream, but more importantly, dare to turn those dreams into reality.

    The article has been authored by Wonder Valley Recreations & Hospitality commonly known as Area 83 and Aura MD Akmal Sheriff.

  • Singapore is a strategic location for our expansion – Prateek Kumar

    Singapore is a strategic location for our expansion – Prateek Kumar

    Mumbai: Visionary entrepreneurship is not just vital for establishing a business setup but making a strong position in the eyes of the clientele. Yield goodwill is a long-term process with anticipation of the right marketing mix. A proactive approach is not just eye-catching but astonishes sustainability in the brand market. On different parameters about technology and transformation, we discussed with NeoNiche founder and CEO Prateek Kumar to know his perspective.

    Indiantelevision.com exclusively speaks with Prateek Kumar on data security, data integration, communication methods, marketing mix, differential clientele services in a dynamic environment whether it is AI, technology, metaverse, future prediction, and his visions.

    Here are excerpts –

    On ISO certification in 360 degree marketing –

    NeoNiche is not only ISO Certified in Data Security and Quality assurance but also is SOC2 and GDPR Compliant. All kinds of certifications hold significant importance for a “Full Services” and “Marketing Product Company” as they foster quality, credibility, efficiency, and responsibility. It aligns with the demands of a dynamic and interconnected business environment, contributing to the overall success and sustainability of a company and the Customers it serves.

    On differential services in NeoNiche agency –

    NeoNiche is “Digital First: full services agency where we merge creativity with technology. Our data-driven insights, A Partnership network across major global locations, Our International Branch in Singapore, and our extensive domestic network across India help us increase our “Speed to Market”

    NeoNiche is known for offering a wide array of services beyond traditional Marketing offerings, Marketing Automation, Managed Marketing Services, Outsourced CMO, Influencer Marketing, Performance Marketing, Data-driven insights, Content Studio, Experiential Marketing, and consultancy services. This diversified portfolio allows NeoNiche to provide comprehensive solutions to clients, integrating various aspects of marketing and communication strategies. We don’t believe in the “One Size Fits All” philosophy and have different offerings for Large B2B enterprises, SMEs, and startups.

    NeoNiche places importance on building strong and enduring relationships with its clients. A client-centric approach involves understanding the unique needs of each client and tailoring solutions to meet their specific goals. This focus on client satisfaction and partnership can set WPP apart in the competitive landscape.

    On AI in  advertising and its inclusive role of transformation in digital agencies –

    Yes, AI has a transformative impact on Marketing agencies’ digital services, particularly in the realm of inclusive advertising. Including Targeted Advertising, Content Creation and Optimisation, Language Translation and localization, Better Customer Insights and Analytics Chatbots for Customer Interaction, and Inclusive Representation as AI image analytics can align products with gender, ethnicity, and demographics. By leveraging AI technologies, agencies can create more personalised, representative, and effective advertising campaigns that resonate with a broad and diverse audience.

    On NeoNiche Strategical expansion in the Singapore Market –

    Different markets have different characteristics even in India different States react to a particular Marketing Stimulus in different ways our Growth and metamorphosis from “Marketing services Organization” to “Marketing Product and Services organization” as NeoNiche is catering to Enterprise in B2B marketing in a huge way be it our offerings like “NeoFlo”, “ Nsync”, “B2B Digital Marketing Services”, “Community Building”, “Managed Marketing Services” or more traditional “Experiential Marketing Services”

    Singapore is a strategic location for our expansion as Its proximity to major markets in the region, such as China, India, and other Southeast Asian countries, can provide logistical advantages for businesses. due to its dynamic business environment, strong infrastructure, and pro-business government policies. The city-state’s reputation as a regional hub for technology, finance, and innovation aligns perfectly with our growing clientele and our vision for future growth. Additionally, Singapore’s diverse talent pool and multicultural society provide us with the resources and expertise to effectively serve our clients across the Asia-Pacific and ANZ regions.

    On strike balance with affordability and quality including ROI –

    Balancing affordability and quality is a common challenge in any industry, but it’s crucial for success. Since we are no longer just an “Experiential Marketing” or an “Event Company” as we have long moved to a space where we have moved from a “Marketing services Organization” to a “Marketing Product and Services organization” this gives us a “Full Services Capability”; Our Products and Solutions provide deep insights and generates ROI on Every project that we undertake.

    On a journey to become an entrepreneur –

    NeoNiche was started with the single dream of bridging the gap between the marketers and the understanding of his/her hired agency. We started with the single aim to reinforce the relationship between the company & customers, brand & buyers, and product & prospects, by creating experiences, delivered in real-time across multiple platforms of Social, Digital, and on-ground Event experiences. While We embarked on this journey with our team, we realised this was only possible if we truly cared about people who mattered to us, our team, families, Our Suppliers, our customers, the society that we live in, and the law of the land.

    On generalisation of creativity-focused business –

    The proliferation of digital marketing agencies worldwide does indicate a significant trend in the business landscape. While the widespread presence of these agencies may suggest a generalisation of creativity-focused businesses, it’s important to recognise that not all digital marketing agencies operate in the same way or prioritise creativity equally.

    Digital marketing agencies serve a variety of purposes, and their services can range from basic advertising and social media management to more specialised areas like search engine optimization (SEO), content marketing, and data analytics. The level of creativity involved often depends on the specific goals of the client and the nature of the services provided. Also, consolidation always happens in any industry, remember the Dotcom boom of the early 2000s only the one that creates real value for customers to thrive and grow.

    On anticipation of industry performance in upcoming financial years –

    The pace of technological innovation is expected to continue, with advancements in areas like artificial intelligence, quantum computing, 5G, and the Internet of Things (IoT). Industries that effectively integrate and leverage these technologies may experience significant growth. As environmental concerns continue to rise, there’s a growing emphasis on sustainable practices. Industries involved in renewable energy, eco-friendly products, and sustainable technologies may see increased demand. Economic landscapes can impact industries differently. Global economic trends, trade policies, and geopolitical events may influence the growth and development of various sectors including Marketing.

    With the increasing digitisation of businesses and daily life, the importance of cybersecurity is expected to grow. Industries dealing with cybersecurity solutions and services may experience increased demand.

    Automation and AI adoption are likely to increase across industries, impacting jobs and processes. Industries that effectively integrate these technologies may enhance efficiency and productivity. While this is my guess it is important to note that unexpected events, such as global crises, technological breakthroughs, regulatory changes, or geopolitical shifts, can significantly alter industry trajectories.

    On the suitability of metaverse in the Indian continent –

    The metaverse offers various economic and business opportunities, ranging from virtual commerce to immersive experiences. Indian businesses could explore these opportunities, especially in sectors like gaming, e-commerce, education, and entertainment. It is important to note that the success of the metaverse relies heavily on robust digital infrastructure and widespread internet connectivity. India has been making strides in improving digital infrastructure, including the expansion of broadband access. The continued growth in this area would positively influence the adoption and success of metaverse technologies.

    It is also important to note that the adoption and success of the metaverse are influenced by a complex interplay of technological, cultural, economic, and regulatory factors. As the concept continues to evolve, ongoing developments in these areas will shape its impact on the Indian technology landscape.

    On over-dependency on AI and the quantum of work –

    While generative AI has the potential to revolutionize the media industry by improving efficiency and creativity, it’s essential to approach its adoption with caution. A thoughtful and balanced integration of AI, combined with human oversight, is crucial to harness the benefits while mitigating potential drawbacks. Regulatory frameworks and ethical guidelines can help guide the responsible use of AI in the media sector.

    On future objectives plans of NeoNiche  –

    NeoNiche has embarked on a transformative journey from being an Indian Experiential Marketing company to a global one, we strive to bring the richness of our heritage and a dynamic approach. We are mastering brand experiences in the vibrant Indian market, our vision extends beyond borders. As we evolve into a Global Full full-service marketing entity, our goal is to craft narratives that transcend cultures, break barriers, and inspire positive change.

  • We take pride in calling ourselves storytellers for brands – Abhinay Kumar Singh

    We take pride in calling ourselves storytellers for brands – Abhinay Kumar Singh

    Mumbai: From traditional to sophisticated communication techniques, it is now a game changer for many corporate organisations to sustain the brands with the advent of technology and right product mix. Advent of AI changing the ball game for synergy of brands. As a brand custodian Indiantelevision.com exclusively speaks to Mr Abhinay Kumar Singh founder and managing director, Adgcraft Communications. Under his guidance, Adgcraft Communications has rapidly grown, serving 75 clients across diverse industries. Here are excerpts –

    On journey from an experienced PR professional turned successful Entrepreneur –

    I began my career in 2011, initially working on various projects with the Bihar Government for two years. Upon moving to Delhi, I started working with new-age businesses. This was during the boom of Startup India in 2014, and fortunately, I had the opportunity to work with more than 100 startups. Having witnessed the growth of the startup ecosystem, I recognized the impact of PR in fostering startup success. This profession allowed me to collaborate with bright minds from prestigious institutions like IITs and IIMs, working with startup founders and various entities, from MSMEs to ministries.

    Post-COVID, drawing on my 13 years of experience in media and public relations, I identified a crucial gap in the market. This insight led to the founding of Adgcraft Communications, where we specialize in helping startups articulate their narratives effectively. Over two years, we expanded our footprint with offices in Noida and Lucknow, and our business development team operates from Bangalore and Surat. Our growth is a testament to our team strength, now exceeding 33 members. In this short span, we have become one of the fastest-growing PR agencies in India.

    2) On digital transformation of current PR industry –

    In the past ten years, Public Relations (PR) has transformed from being relatively unknown to becoming a sought-after service for every company. The Indian PR industry is projected to grow to Rs 3500 billion by 2027. Digital changes have made our lives much easier. Back then, I had to physically take printed press releases to journalists. Now, it’s just a quick email. I remember typing press releases in different fonts, but today, with Google keyboard, it’s a breeze.

    Sharing media lists used to be uncommon, but now it’s just a click away. Speed matters a lot in our responses to clients and journalists. Technology helps us find the right stories, fact- check, and even promote stories from far-off places. Now, companies use AI tools, and to keep up, we organize sessions and workshops for our team. We need to stay updated and make the most of these new technologies

    On different segmentation of PR clientele at Adgcraft Communication –

    At Adgcraft Communications, we take pride in calling ourselves storytellers for brands. It’s at the heart of what we do because we believe every founder has a special story. We use that story to tell customers what the brand is all about.

    From when we were kids until now, we have seen that a strong story can make people believe in something. In our campaigns, we focus on making stories strong but simple. We help brands share their story with the right audience. Each client is different – customers might want to hear reviews, while employees might want to get inspired by leadership stories. So, our campaigns and stories are all about what our brand partners need and want.

    On generative AI effect on target audience –

    AI is a big thing right now, and it’s crucial. We are happy to say we are learning and growing with this technology. However, it’s important to note that despite our extensive use of AI, we remain committed to infusing a human touch into our content and campaigns. In the realm of communication, maintaining a sense of sensitivity is paramount, particularly in industries where emotions hold considerable weight. We hold emotions in high regard and leverage state-of-the-art technology to achieve outstanding results.

    For instance, while Chabots are valuable tools, we recognise that there comes a point where human intervention becomes essential to sustain a meaningful conversation. Balancing the strengths of AI with the human element ensures that our communication strategies resonate effectively, delivering not just information but a connection that goes beyond the capabilities of technology alone.

    On exponential growth of Adgcraft Communication-

    It’s been quite a journey – a real roller coaster ride. Right from the start, we had three clear goals. First, we wanted to contribute to the New Bharat and support the Make in India movement by crafting communications for businesses. Second, our incredible team played a pivotal role. We instilled a sense of responsibility in our leadership and built a team of 33 people whose vision aligns perfectly with the company’s goals. They not only work with Indian clients but also with international ones. Our ability to understand and fulfil the unique needs of our clients, combined with our commitment to storytelling and effective communication, has led to this remarkable growth. In just two years, we expanded our

    clientele from three to over 25, and it’s been an exhilarating ride.

    On start-ups have an edge over contemporary businesses or not –

    Yes, startups have a unique edge. They bring in fresh technology and aren’t afraid to embrace the latest innovations. Interestingly, established companies are catching on and realizing the importance of technology, and integrating it into their operations. Nowadays, startups and contemporary companies are often working hand-in-hand, supporting each other as mutual partners. Startups leverage new technology, while established companies share their knowledge and expertise in building a business. Rather than being competitors, they are more like supporters of each other.

    Their business and goals align, and this synergy is vital for India’s goal of becoming a 5 trillion economy, as envisioned by the Honourable prime minister. This ambitious target can only be achieved when startups and contemporary businesses join forces.

    On right blend of media mapping –

    At Adgcraft Communication, our approach to media mapping is all about providing a comprehensive solution for our clients. Currently, we are in Phase 1, having focused on PR for the past 2.5 years. Our aim is to be a one-stop-shop, offering a full range of services from a single agency. As we progress into the next phases, which are in the pipeline, we plan to leverage all social media channels to meet the diverse requirements of our clients. While we are currently concentrating on PR; we are gearing up to expand our services to include digital marketing, including social media, in the coming months.

    8) On priority objectives of Adgcraft –

    At Adgcraft, we firmly believe in the mantra that the product is king, closely followed by effective communication. Our top priority is to educate our clients on how to share their stories in a way that resonates with their target audience. It’s all about using the right medium, ensuring that consumers not only understand but also accept the message. We are proud to share that we have successfully closed almost 100 projects so far, and one of our primary objectives is to ensure zero crisis for our clients.We emphasize simple communication to deliver a clear message to end-users, allowing them to understand the brand effortlessly. This approach not only helps in reaching the audience successfully but also encourages feedback. For us, client reputation takes precedence, and we are dedicated to earning the trust of our customers.

    We recognize that a strong product, combined with transparent and compelling communication, is the key to achieving success in reaching end-users

    Comment about your upcoming brand campaigns or brand association?

    We had an exciting year in 2023, and the upcoming year promises to be even more thrilling. In the past, we launched campaigns like The Kulhad Man of India& for CSB, among others. This year, too, we have plans for new campaigns, collaborating with different brands, with a target of 50+ brand associations. Our core focus will be to educate the audience through these PR campaigns. As we look ahead, our ambitious projection for the end of this fiscal year includes establishing an office in Dubai.

  • Creatorpreneurs and Tier ll+ Cities Lead as Creator Economy

    Creatorpreneurs and Tier ll+ Cities Lead as Creator Economy

    Mumbai: The report explores the booming creator economy and highlights the emerging trends they witnessed in 2023. Currently valued at over Rs 100 billion and involving around 300 million people worldwide, the industry has shifted gears this year.  

    Enclosed herewith is a comprehensive report summary –

    1.    Rise of Creatorpreneurs:

    The creator economy, once dominated by entertainers, is now witnessing a significant shift towards education and knowledge sharing, giving rise to a new breed of creators- “creatorpreneurs”.

    Today, nearly 2X as many creators prefer to establish themselves as sustainable business owners rather than chase celebrity influencer status with books and podcasts witnessing the biggest y-o-y growth in creation.

    Sectors such as personal development, health & fitness, personal finance, etc., have seen significant growth, indicating a strong demand for creator-led educational content.

    2.    Growth:

    The e-learning industry is projected to exceed Rs 460 billion by 2026, representing a vast opportunity for creators in the educational space.

    On Classplus alone, the earnings of non-academic creators have soared by 2.5X in 2023 from the previous year. The number of creators using the platform has also grown by 300 per cent from 2021.

    3. Shift from Social Media to Other Digital Learning Products:

    Fearing the unpredictability of ad revenue and seasonal brand deals on social media, creators are diversifying their income streams and turning to entrepreneurship to build sustainable revenue through digital learning products.

    77 per cent of creators said algorithm changes had a moderate-to-significant impact on their audience engagement. Additionally, 25 per cent of creators estimated they’ve lost Rs 1,000- Rs 9,999 in revenue due to algorithmic changes, and 24 per cent estimated Rs 10,000-Rs 49,999 in losses.

    4 .   2023 Saw the Rise of Fin-fluencers:

    The rise of the creator economy has coincided with an increase in financial awareness among retail investors. The number of investor accounts has surged from 3.93 crore in December 2019 to 13.23 crore by the end of October 2023.

    In line with these trends, finance and investment education is an emerging category across platforms. They are teaching courses ranging from basic financial literacy to advanced investment strategies, catering to various levels of expertise and interest.

    5.    Upskilling for Professional Growth:

    Creator-led courses are gaining traction as alternatives to the traditional education system. The appeal lies in its flexibility and accessibility, allowing individuals to upskill at their own pace from anywhere at an affordable cost. (The course listings of creators on Classplus typically range from 1k for bite-sized video courses to Rs 50k for certification courses.)

    The demand for online creator-led courses is soaring with coding, digital marketing, and personality development witnessing remarkable growth.

    Professionals are also engaging with leaders from major tech companies for 1-on-1 mentorship and consultations.

    Every month, 15 million learners visit Classplus powered apps of these creators to upskill themselves on skills in digital marketing, coding, communication, etc.

    6.   Boom in Categories for “Bharat”:

    Social Media has become a medium for successful business owners to share their expertise and insights, thereby enabling others to start and grow their own micro-businesses.

    This trend is significantly empowering individuals, particularly women in Tier II+ India to generate income and start successful ventures. Around 70 per cent of the audience accessing courses by these creators using Classplus are from Tier II+ cities and towns.

    Some courses gaining momentum-

    ○      Organic Farming

    ○      Makeup Art

    ○      Jewellery Designing

    ○      Cooking & Catering

    ○      Fashion Designing

    7. Increasing Focus on Health and Well-Being

    ·  Around 94 per cent of Indians are worried about their own and their family’s health and feel that lifestyle changes like exercising, yoga and dieting will benefit their health and overall wellbeing. People are spending more on gym memberships, yoga classes, and curated diet plans.

  • Entrepreneur Nikhil Kamath launches WTF fund to empower India’s emerging content creators

    Entrepreneur Nikhil Kamath launches WTF fund to empower India’s emerging content creators

    Mumbai: Entrepreneur Nikhil Kamath, in collaboration with leading creators like Tanmay Bhat, Ranveer Allahbadia, Prajakta Kohli, and Nuseir Yassin has launched the ground breaking WTF fund for creators. This first-of-its-kind initiative aims to transform the landscape for burgeoning talent, empowering the next generation of influencers.

    Reflecting on the fund’s purpose, entrepreneur Nikhil Kamath emphasised, ‘The creator economy has experienced remarkable growth and the industry is only expected to grow further in the coming decades. The WTF Fund aims to bridge this divide by providing a platform, tools, and mentorship to enable creators to craft narratives that deeply resonate with audiences’.

    The WTF Fund heralds a new chapter in the Indian creator scene, dedicated to discovering and nurturing promising talent. Entrants are invited to showcase their vision within a minute-long video, celebrating any facet of India they love, using their unique storytelling abilities. Participants are encouraged to bring forth stories about their city, culture, food, and any aspect they feel is worth showcasing. To participate, creators are encouraged to tag @nikhilkamathcio and @wtf_is_podcastwhile utilising the hashtag #WTFforCreators for a chance to win the ultimate creator kit. This comprehensive kit includes a mobile phone, tripod, lighting equipment, and essential tools necessary for a head start in the creator space. 50 people stand a chance to win the same.

    For individuals seeking entry into the world of content creation without the means to produce a video from scratch, an alternative pathway is available. They can submit a compelling 300-word email to wtfis@nksqr.com, detailing their aspirations to step into the creator world. The top 25 entries will gain access to exclusive @nasdaily classes, offering invaluable learning opportunities. Participants are encouraged to tag the panellists from Episode #13 on Instagram for enhanced engagement.

    Deadline for submissions: 15 January 2024 | 8 PM

  • “Success potential lies in creating fresh content that highlights India’s emerging generation’s aspirations”: Vivify Asia’s Vikram Bhalla

    “Success potential lies in creating fresh content that highlights India’s emerging generation’s aspirations”: Vivify Asia’s Vikram Bhalla

    Mumbai: Entrepreneurship is the art of turning ideas into action, where innovation meets determination. It’s a journey marked by risk, resilience, and relentless pursuit. Entrepreneurs are the architects of change, crafting their destinies with a blend of passion and practicality. In this dynamic realm, every challenge is an opportunity, and success is the sweet reward for those who dare to disrupt the status quo.

    In this interview, we have an industry veteran – Vikram Bhalla who is an entrepreneur/filmmaker with a diverse career spanning over 30 years. His journey reflects his enduring passion for events, content creation, and innovation. Vikram’s professional life began right after school when he worked as a telephone instrument salesman in 1992. However, he found his true calling in the world of music and events. He transitioned to managing bands, including Daler Mehndi, in partnership with the international agency PNG, all under Golden Melodies in 1993.

    Vikram’s expertise in lifestyle, music, and the audio industry is the foundation of his creative endeavors. He has actively engaged in various lifestyle segments, including motorcycling, music, audio, cycling, and coffee culture. He envisions Vivify Asia as a platform for nurturing entrepreneurs, embracing the gig economy, and fostering creativity.

    Indiantelevision.com in conversation with Vivify Asia founder and director Vikram Bhalla discussed his entrepreneurial journey, Vivify Asia’s USP, and more.

    Edited Excerpts:

    On the inspiration behind your transition from selling telephone instruments to managing bands, and eventually founding Vivify Asia

    The evolution transpired as my awareness heightened during the sales process, revealing that particular brands wield a premium despite offering fundamentally equivalent products as their counterparts. This realisation prompted a heightened cognizance of the pivotal role that marketing assumes in augmenting the perceived value of products.

    On your experience as a DJ in Delhi contributing to the foundation of Vivify Asia, and the role that your passion for music played in shaping the company’s identity

    I became involved in live events out of a fascination with the factors that contribute to their success. This curiosity led me to delve into various aspects of the event process. Initially, I took on the role of a DJ, and as I embarked on different projects, I gradually assumed responsibility for additional facets of the events. This evolution saw me not only handling the musical aspects but also taking charge of technical aspects and eventually delving into the thematic treatment of events. Through this progression, I gained a comprehensive understanding of the diverse elements that come together to create a memorable and successful event experience.

    On the USP of Vivify Asia in providing high-quality content at affordable prices and balancing cost-effectiveness with maintaining content quality

    Leveraging insights gained from millions of human and consumer interactions, coupled with our adept skill in crafting impactful scripts, we seamlessly integrate our understanding of the human mindset into content creation. This synergy allows us to produce compelling content that effectively resonates with audiences without exceeding budgetary constraints. Drawing on decades of experience in the production process, we strike a harmonious balance between effectiveness and cost-efficiency. Our approach combines a deep understanding of consumer behavior with the art of crafting persuasive narratives, ensuring that our content not only engages but also aligns seamlessly with the financial parameters of the production journey.

    On your engagement in various lifestyle segments being diverse, and ensuring the appeal of your documentaries extending beyond enthusiasts

    The goal is to spark curiosity and provide a glimpse into the enriching experiences that a joyful lifestyle can offer. This initiative aims to open a window for individuals, offering them the opportunity to explore and uncover exciting aspects of life that may have previously escaped their attention. By doing so, we hope to introduce people to novel and enjoyable activities they may not be familiar with, ultimately enhancing their overall sense of well-being.

    On the genre or type of content that you believe, holds the most potential for success in the current market

    The potential for success lies in creating fresh content that highlights the aspirations of the emerging generation in India. Whether it’s fictional narratives or real-life stories, there’s a growing audience eager to witness and hear about individuals who are ambitiously pursuing their dreams and forging unique identities. The opportunity resides in showcasing the endeavors of this new wave of Indians who are thinking big and striving to carve out their distinct paths. People are keen to engage with content that reflects the spirit of these endeavors, making it a promising avenue for storytellers to explore and captivate audiences with narratives that resonate with the dreams and ambitions of the contemporary Indian persona.

    On navigating the dynamic landscape of a rapidly evolving industry, balancing traditional and new-age approaches, to position Vivify Asia effectively

    Examine all propositions critically, embracing methodologies that demonstrate efficacy while scrutinising established industry practices that may have diminished in effectiveness over time. Assume the role of a devil’s advocate in assessing each approach, thereby identifying and endorsing those that withstand rigorous scrutiny.

    On the success stories where Vivify Asia played a crucial role in fostering someone’s creative endeavors or business ventures

    The alumni of Vivify have successfully established a minimum of ten businesses. Situated in proximity to our initial office, a local community expressed interest in employment opportunities, prompting several individuals to join as production assistants. Over time, these individuals transitioned to establish a prosperous set designing enterprise, collaborating with industry leaders. Such success stories abound within our community.

    On the advice that you would give to aspiring entrepreneurs

    For aspiring entrepreneurs, my advice would be to dedicate 10,000 hours to your craft, embrace challenges with an open mindset, and persevere through adversity. Take ample time to observe various customer interactions, as they hold valuable insights. By doing so, you’ll discover that the customer often guides the way forward.

  • ‘Weekend Unwind’ with: Krazyfox co-founder Vishal Srivastava

    ‘Weekend Unwind’ with: Krazyfox co-founder Vishal Srivastava

    Mumbai: With another weekend upon us, it is the time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind — a series of informal chats that peek into the minds of corporate executives through a fun lens in an attempt to get to know the person behind the title a little better. 

    In this week’s session we have Krazyfox co-founder Vishal Srivastava opening up the windows to his thoughts.

    KrazyFox is one of the fastest-growing multi-channel networks, offering a smooth collaboration between brands and creators with a network of over 80,000 influencers in India, the Middle East, and Singapore.

    Srivastava is an enthusiastic 24-year-old entrepreneur driving the success of the influencer marketing industry in India. In just two years since the inception of his venture into Krazyfox, the revenue has doubled from the first year.

    In his previous role, Srivastava worked as a business unit head at Talenzo Media. People recognise him as a thought leader in the influencer marketing industry for his startup and investment-related expertise. He studied engineering at Sinhgad College of Engineering, Pune.

    So without further ado, here it goes…

    Your mantra for life:
    I live by only one mantra: “Be patient in learning; results will come automatically.”

    A book you are currently reading/plan to read
    I am currently reading “The Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever” by Michael Bungay Stanier. I am reading this in an attempt not to be an advice monster.

    Your fitness mantra, especially during the pandemic
    I have taken fitness more seriously post-pandemic. But I feel my body will take a lot more time to recover from all the stress-eating and bad food choices I made during the pandemic. However, I am doing yoga for 40 minutes daily, which helps me stay active and focused throughout the day.

    Your comfort food
    Like every Indian guy, I love ‘Maa Ke Hath Ka Khana.’ So no cuisine can beat that taste for me. Apart from that, I enjoy eating chicken biryani.

    When the chips are down, a quote/ philosophy that keeps you going?
    “It’s not about money or connections — it’s the willingness to outwork and outlearn everyone when it comes to your business. And if it fails, you learn from what happened and do a better job next time,” says Mark Cuban.

    Your guilty pleasure 
    I think I have a lot of guilty pleasures. The ones I am comfortable disclosing are having too much ice cream and stress-eating. So, whenever I feel the situation is not going my way, I have ice cream to chill me out, and genuinely, it works like magic.

    When was the last time you tried something new?
    Since the inception of Krazyfox, every new task, every recent meeting, and every client is something new I am doing. So, I can say I am trying something new every hour. Every time I meet new people, I learn new lessons and have new takeaways.

    I am also thrilled to explore new business ideas and help them with investment and funding.

    A Life lesson you learnt the hard way
    In the initial years of your business, you meet different people; some want you to see them grow, and some take advantage of you as a tool to further their success. But it would be best if you weren’t disappointed or afraid of them because these people will teach you who to trust and who not. So, if you are ambitious and desire to make it big, be your pillar and be ready to embrace anything life throws at you.

    What gets you excited about life?
    Hustle! I approach life with curiosity. Life has a lot of happiness and lessons in store for us all. I am too excited to wake up every day to find out what’s in store for me.

    What’s on top of your bucket list?
    Climb Kilimanjaro, the tallest free-standing mountain, and get eight hours of sleep every night.

    If you could give one piece of advice to your younger self, what would it be?
    Someone’s opinion of you doesn’t have to become your reality. Never lose faith in yourself; others are not aware of your capabilities.

    One thing you would most like to change about the world
    Let life and relationships be the foremost priority. Every relationship you create, personally or professionally, is essential because it defines your character and personality. You will receive the same if you have ethics and respect for others.

    An activity that keeps you motivated / charged during tough times
    I am trying my best to be disciplined in life because I have witnessed that disciplined people are always energetic and motivated. Whenever I feel low, I try to share that feeling with family and friends who care.

    What lifts your spirits when life gets you down?
    It is often said that tomorrow is not promised. So the possibility of a new tomorrow helps me channel and navigate my mindset to get the desired outcome.

    Your go-to stress buster
    Stress is a constant; talking to my confidante helps me relax and motivate again, whether it is work-related or personal. Also, I never mind reading something that interests me.

  • BBH India MD Arvind Krishnan moves on

    BBH India MD Arvind Krishnan moves on

    Mumbai: The managing director of BBH India, a Publicis Groupe company, Arvind Krishnan has decided to put in his papers. A BBH India spokesperson confirmed the news of his exit to IndianTelevision.com on Friday.

    “Arvind has been a strong member of our team at BBH India for 13 years, ever since we started the company in 2009. He has contributed immensely to the growth and success of our organisation and we shall miss his energy & passion,” said BBH India and PWW India CEO Subhash Kamath on Krishnan’s exit.

    “He has decided to become an entrepreneur now and start his own venture,” Kamath further said. “We wish him the very best in his future endeavours.”

    Krishnan joined BBH in 2009 as a brand partner in Mumbai. He moved on to helm BBH London in 2012 before taking over as managing director of BBH India. Prior to BBH, he had a three-year stint at Leo Burnett.

    “Over the past 17 years, I have steered businesses small, big, local, international, early-stage and mature across markets,” Krishnan’s LinkedIn bio reads. “I identify the key levers of growth and guide businesses in building those levers into ownable brand assets that deliver over time (and sometimes, in very little time).”

  • Laqshya Event Capital founder Deepak Choudhary joins Live 101 board

    Laqshya Event Capital founder Deepak Choudhary joins Live 101 board

    Mumbai: Homegrown digital platform Live101 has announced Deepak Choudhary as a new addition to its board of directors.

    Choudhary commands over 19 years of experience in the events industry and he is the founder & director of Laqshya Event Capital and EVENTFAQS.

    “Deepak’s extensive experience and expertise in the events industry coupled with his experience as a serial entrepreneur in the F&B and event media space, is sure to add immense value to Live101’s future,” said Live101 co-founder and director Sachin Bhandari. “We look forward to Deepak becoming a part of the Live101 family,” he added.

    Founded in 2017, Live101 is India’s premier, tech-based, on-demand live entertainment platform, that provides artists anywhere, anytime. The digital-only platform was founded with the aim of eliminating middlemen when it comes to hiring artists for live events. It aims at supporting local artists as well as provide entertainers for live-at-home and outdoor events, said the statement.

    “I am extremely humbled to be joining Live101 as a director. Their journey as a company in the entertainment space has been anything but ordinary because they have helped hundreds of artists to connect and explore opportunities to showcase their work,” said Choudhary. “I am eagerly looking forward to my time at Live101 and I hope I can contribute to their ongoing growth story.”

    Choudhary made a foray into the events industry back when it was in its infancy in the early 2000s. From education and the F&B businesses to founding Laqshya Event Capital and EVENTFAQS, and even co-authoring his first-ever book on the Indian live events space “Staged”, he dons multiple hats.

    “Deepak comes with decades of experience in the events space and we are pleased to have him on board,” said Live101 co-founders and directors and sibling duo Harmeet Singh and Manmeet Singh. “We are sure that Live101 will benefit from his depth of knowledge and vast skill set that he has honed over the years as an event industry expert.”