ITV

Tag: enthusiasts

  • Sony Max brings ‘No Talkies Nautanki Returns’ for media agencies

    Sony Max brings ‘No Talkies Nautanki Returns’ for media agencies

    MUMBAI: Sony Max gave Bollywood enthusiasts a reason to rejoice as it kick-started the third season of its flagship event, No Talkies Nataunki Returns.

    Organised exclusively for media agencies, this property is an absolute treat for movie buffs as it provides them an opportunity to participate in a national level competition wherein registered teams play ‘Dumb Charades’ on Bollywood films using hand gestures to enact and communicate with each other.

    The first round of this three-city event started in Bengaluru on 22 Nov had 13 teams participating from advertising and media agencies. This will be followed by Mumbai and Delhi with an attempt to find the ‘Filmy Deewana’. The closing night of the event will take place in Mumbai.

    The pre-activation buzz for the event is currently being held across renowned media agencies including Group M, Madison, OMD, Lodestar, Lintas and MPG, etc.

    Bollywood-themed characters are engaging with the office audiences in these agencies to play interactive games and drive registration. The participants can visit the microsite of the event on http://notalkies.sonymax.tv/ to register themselves.

    The city rounds of the event commenced in Bengaluru and was followed by Mumbai on 25 November coming to a close with Delhi on 2 December. The finale of the event will be hosted by the RJ Malishka on 9 December in Mumbai wherein the shortlisted winner teams from the three cities will battle it out to win the grand prize worth Rs 25,000 each.

    Sony Max Hindi Movie Cluster market communication senior VP Vaishali Sharma said, “The undying passion for Hindi cinema is what Sony MAX is synonymous with, and our flagship property ‘No Talkies Nautanki Returns’ takes this passion a notch higher. This is the third season of our initiative and we are excited as we bring agencies together to feel the magic of movies as we do. With a whopping 150 teams already registering this year with more to come, we aim to build stronger association with the agencies through the success of this initiative. Also Dumb Charades is an all-time fun game and our intent is also to provide them with an enjoyable get-together.”

  • Sony Max brings ‘No Talkies Nautanki Returns’ for media agencies

    Sony Max brings ‘No Talkies Nautanki Returns’ for media agencies

    MUMBAI: Sony Max gave Bollywood enthusiasts a reason to rejoice as it kick-started the third season of its flagship event, No Talkies Nataunki Returns.

    Organised exclusively for media agencies, this property is an absolute treat for movie buffs as it provides them an opportunity to participate in a national level competition wherein registered teams play ‘Dumb Charades’ on Bollywood films using hand gestures to enact and communicate with each other.

    The first round of this three-city event started in Bengaluru on 22 Nov had 13 teams participating from advertising and media agencies. This will be followed by Mumbai and Delhi with an attempt to find the ‘Filmy Deewana’. The closing night of the event will take place in Mumbai.

    The pre-activation buzz for the event is currently being held across renowned media agencies including Group M, Madison, OMD, Lodestar, Lintas and MPG, etc.

    Bollywood-themed characters are engaging with the office audiences in these agencies to play interactive games and drive registration. The participants can visit the microsite of the event on http://notalkies.sonymax.tv/ to register themselves.

    The city rounds of the event commenced in Bengaluru and was followed by Mumbai on 25 November coming to a close with Delhi on 2 December. The finale of the event will be hosted by the RJ Malishka on 9 December in Mumbai wherein the shortlisted winner teams from the three cities will battle it out to win the grand prize worth Rs 25,000 each.

    Sony Max Hindi Movie Cluster market communication senior VP Vaishali Sharma said, “The undying passion for Hindi cinema is what Sony MAX is synonymous with, and our flagship property ‘No Talkies Nautanki Returns’ takes this passion a notch higher. This is the third season of our initiative and we are excited as we bring agencies together to feel the magic of movies as we do. With a whopping 150 teams already registering this year with more to come, we aim to build stronger association with the agencies through the success of this initiative. Also Dumb Charades is an all-time fun game and our intent is also to provide them with an enjoyable get-together.”

  • Tag Heuer on the race track

    Tag Heuer on the race track

    MUMBAI: It is the market leader when it comes to watches and chronographs and TAG Heuer continues to celebrate its success. The brand as a part of the celebration of ‘50th Anniversary of Carrera’ launched the Carrera Calibre 1887, ‘Jack Heuer Special Edition’.

    Launched in the 1960s, the avant-garde Carrera series was created by Jack Heuer, great grandson of the brand’s founder, for race car drivers and motor racing enthusiasts and his passion for racing has seen this collection grow and evolve over the last 50 years.
    MAM-2 SRK sharing a light moment with Franck Dardenne, GM , TAG Heuer India

    TAG Heuer Brand Ambassadors Shah Rukh Khan and Karun Chandhok unveiled the TAG Heuer Carrera Calibre 1887 Chronograph – Jack Heuer Special Edition, a tribute to honorary chairman Jack Heuer.

    Since 2013 marks the end of Jack Heuer’s journey with TAG Heuer, he has helped create a special edition Carrera timepiece – the TAG Heuer Carrera Calibre 1887 – Jack Heuer Edition, for this special occasion.

  • Nikon School helps sales, stickiness

    Nikon School helps sales, stickiness

    BENGALURU: Camera and camera accessories major Nikon Corporation Tokyo is one of the major players in the world. Nikon School, an initiative by its 100 per cent Indian subsidiary, Nikon India, helps take better photographs with D-SLR or Nikon 1 camera, whatever be the level of experience of the shutterbug.

    Nikon School conducts basic and advanced D-SLR workshops and photo-walks in different cities, which have proved to be big hits with camera owners and photography enthusiasts. Generally within a day or two of an online announcement from Nikon India about an event, all the seats are booked. Usually the size of each workshop is limited to about 25 participants and two teachers.

    Not only does the company impart knowledge and help improve skill sets, the teachers also carry with them a variety of accessories, spare cameras and lenses which they lend to the participants to try out free of cost, to touch feel and experience a product.

    On the same day, last month, Nikon School organised photo-walks at Garden of Five Senses in Delhi, Sanjay Gandhi National Park, Borivali E in Mumbai, The Alipore Zoo in Kolkata and at Nandi Hills in Bangalore. The event welcomed photography enthusiasts from all walks of life irrespective of their professional excellence in photography. These were not just workshops for mere transfer of information but a broader platform to exchange the ideas, gauge the customer insight and carve out an offering in line with the expectation from the brand.

    ‘Many of the participants of our workshops are first time camera owners who have probably bought a basic D-SLR with a basic VR Lens kit, who are unsure about the kind of photography they want to pursue. Once they attend our events, they find their niche, and then based on our suggestions buy the kind of lenses and accessories that suit their tastes,’ revealed one of the teachers to indiantelevision.com during the photo-walk at Nandi Hills near the Garden City of Bengaluru.

    Quite a number of the shutterbugs attend more than one workshop, and consult Nikon teachers for camera upgrades, for better accessories, information about procurement sources, etc.

    ‘I have attended five workshops by Nikon Bangalore, and this is my second photo-walk,’ revealed an amateur photographer.’Each time I learn something new, there is a lot of fine-tuning of my skills. Photography is a hobby, I don’t earn anything from it, but I want to be good at whatever I do,’ she added.

    ‘I have seen friends’ waste money buying accessories, lenses and cameras that they don’t really need. These people at Nikon School have been advising me about what I need, and I have found their guidance very useful,’ said another Nandi Hills photo-walk participant.

    ‘We don’t suggest any particular store or shop from which to buy Nikon cameras and accessories from, we just guide them to our website and ask them to buy whatever they want from the stores of their choice,’ further revealed the teacher. ‘Very often, we find that people have followed our advice and purchased the product that we have suggested,’ he added. Nikon School is planning to gradually expand into many cities and towns in the country.

    In a highly competitive business that is growing with the growth of the young Indian middle class, BTL activities such as Nikon’s workshops and photo-walks have been ensuring a small steady stream of sales and stickiness of consumers, which have seen a small, but steadily increasing number of female photographers.