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Tag: Entertainment One

  • Zeno Group India to expand Peppa Pig’s presence in Indian market

    Zeno Group India to expand Peppa Pig’s presence in Indian market

    Mumbai: Hasbro’s global content studio Entertainment One (eOne) has awarded the integrated communications mandate of their popular children’s property Peppa Pig to Zeno Group India.

    Zeno will be responsible for leading the brand’s communication strategy, delivered across traditional and new-age media channels. The agency will also help to expand Peppa Pig’s audience reach and presence in the Indian market.

    Zeno was chosen following a competitive pitch that challenged agencies to focus on storytelling concepts that would work across multiple platforms.

    Speaking on the partnership, Global Franchise Strategy & Management vice president Robin Gay said, “Zeno India delighted us with their ability to go beyond the tactical, giving depth and definition to ideas that synergized with how we wish to build Peppa Pig in India. Their understanding of the media and influencers and their ideas to draw Indian audiences to Peppa Pig excited us, and we are delighted to be working with the extremely driven and creative team of Zeno.”

    Zeno India managing director Rekha Rao added, “We are thrilled to partner with eOne, a global leader in delivering splendid content, at a time when content is the single most powerful driver of growth and viewership. At Zeno, we have a proven record of delivering creative solutions through profound storytelling. The aim is to build the Peppa Pig experience beyond the screen through engaging content and activities across touchpoints to deliver impactful, integrated marketing campaigns.”

  • Entertainment One’s Peppa Pig concludes India’s visit with a package full of celebrations at their Grand Finale Event

    Entertainment One’s Peppa Pig concludes India’s visit with a package full of celebrations at their Grand Finale Event

    MUMBAI: Peppa Pig and George have created unforgettable memories for children during their visit to India this summer for their cricket campaign #PeppaPlaysCricket. From teamwork, trust building to sportsmanship – kids experienced everything cricket with their favourites for two whole months! And with their visit coming to an end, Peppa and George culminated the campaign with a grand event in Mumbai today.

    With immense love and warmth, Peppa and George welcomed Save the Children and Ayushman, Lusi, Soni and Waris from Team India North, the gender equal team who represented India at the Street Cricket World Cup 2019 in Lords. The event was also graced by one of the pioneers of women’s cricket in India – Mithali Raj, Captain of Indian Women’s Cricket Team who spoke about the sport, everything that goes behind becoming a sportsperson and her support for Save the Children and Team India North.

    Today I spent an amazing day with Peppa, George and the true champions from Team India North – engaging and educating the children present on Cricket and everything it takes to become a sportsperson. It was heartening to see so many families and children come together for their love of Peppa, George, and the spirit of the sport! I thank Save the Children for inviting me to be a part of such a great event and thank Peppa and George for coming all the way to India to celebrate cricket and also, spread awareness on India's street connected children, I am sure this will help children get the right start early in their lives”, said Mithali Raj, Captain India Cricket Team and Goodwill Ambassador Team India North, Save the Children

    The event additionally had a great surprise in store – Mithali Raj, Team India North, Peppa Pig and George unveiled a special cricket-themed video starring Soha Ali Khan, daughter of former Captain of the Indian Cricket Team Mansoor Ali Khan Pataudi and famous Indian Film actor, who, along with Team India North is seen offering kids some fun tips and advice on sportsmanship and teamwork. Created by Nick Jr., the video is now live on the channel as well as Voot Kids.

    While kids and their families were in awe of Captain Mithali, and were seen taking inspiration from Team India North, they also indulged in some fun Peppa Pig themed activities including a storytelling session on the book Peppa Plays Cricket, followed by a special meet and greet with Peppa and George.

    The day was full of fun activities, quizzes, games, great time for kids and their families – giving them yet another reason to love and remember their dearest Peppa and George!”

  • Nick Jr to premiere ‘Peppa Pig’ show in India

    Nick Jr to premiere ‘Peppa Pig’ show in India

    MUMBAI: Viacom18 is all geared up to bring the popular international preschool property Peppa Pig experience to India. The show that can be experienced digitally on Voot, is now available in stores and on- air. Viacom18 consumer products, the merchandizing and licensing arm of Viacom18, has been appointed by Entertainment One (eOne) as the licensing partner for Peppa Pig in India.

    After its success on the network’s digital platform, Viacom18 will soon debut the show on India’s Nickelodeon’s preschool channel Nick Jr. The addition of Peppa Pig to the existing shows like Ninja Hattori, Motu Patlu, Pakdam Pakdai, Shiva and SpongeBob SquarePants will further cement Nickelodeon’s eminence as the most the most preferred channel among the country’s kids.

    “Peppa Pig is an international sensation and has been gaining popularity in India. Along with being the media network that introduced Peppa Pig to India, we are delighted to be the partner of choice for the brand’s retail entry into India. The launch has come at an opportune time when the consumer products industry in India is on the cusp of significant growth and Peppa Pig will be a valuable addition to our kids’ portfolio which has rapidly expanded over the past couple of years,” said Viacom18 consumer products and integrated network solutions business head Saugato Bhowmik.

    As the representative of the licensing rights for the brand across India and the Indian subcontinent, it recently rolled out the first line of Peppa Pig merchandise in the Indian market boasting a product line that includes plush toys, activity sets and much more. The products are available across all Hamleys Toy Stores in India and various other leading retail outlets, including e-commerce sites such as Amazon.

    “The latest international adventure takes Peppa Pig to India. The territory is a key component of our global growth strategy and by working with local experts, Viacom18, to steward the brand’s entry into India, we’re extremely excited about the commercial possibilities this territory presents,” added Entertainment One head of international licensing Ami Dieckman.

    The award-winning TV series made a strong debut in the country in June 2016 on Voot. Initial viewing figures demonstrate that the animated series is consistently one of the platform’s most frequently watched kids’ shows, alongside popular home grown animations such as Motu Patlu, Shiva and Pakdam Pakdai.

  • Nick Jr to premiere ‘Peppa Pig’ show in India

    Nick Jr to premiere ‘Peppa Pig’ show in India

    MUMBAI: Viacom18 is all geared up to bring the popular international preschool property Peppa Pig experience to India. The show that can be experienced digitally on Voot, is now available in stores and on- air. Viacom18 consumer products, the merchandizing and licensing arm of Viacom18, has been appointed by Entertainment One (eOne) as the licensing partner for Peppa Pig in India.

    After its success on the network’s digital platform, Viacom18 will soon debut the show on India’s Nickelodeon’s preschool channel Nick Jr. The addition of Peppa Pig to the existing shows like Ninja Hattori, Motu Patlu, Pakdam Pakdai, Shiva and SpongeBob SquarePants will further cement Nickelodeon’s eminence as the most the most preferred channel among the country’s kids.

    “Peppa Pig is an international sensation and has been gaining popularity in India. Along with being the media network that introduced Peppa Pig to India, we are delighted to be the partner of choice for the brand’s retail entry into India. The launch has come at an opportune time when the consumer products industry in India is on the cusp of significant growth and Peppa Pig will be a valuable addition to our kids’ portfolio which has rapidly expanded over the past couple of years,” said Viacom18 consumer products and integrated network solutions business head Saugato Bhowmik.

    As the representative of the licensing rights for the brand across India and the Indian subcontinent, it recently rolled out the first line of Peppa Pig merchandise in the Indian market boasting a product line that includes plush toys, activity sets and much more. The products are available across all Hamleys Toy Stores in India and various other leading retail outlets, including e-commerce sites such as Amazon.

    “The latest international adventure takes Peppa Pig to India. The territory is a key component of our global growth strategy and by working with local experts, Viacom18, to steward the brand’s entry into India, we’re extremely excited about the commercial possibilities this territory presents,” added Entertainment One head of international licensing Ami Dieckman.

    The award-winning TV series made a strong debut in the country in June 2016 on Voot. Initial viewing figures demonstrate that the animated series is consistently one of the platform’s most frequently watched kids’ shows, alongside popular home grown animations such as Motu Patlu, Shiva and Pakdam Pakdai.

  • Videocon d2h named best ‘Pay TV Service’ at Content Innovation Award in Cannes

    Videocon d2h named best ‘Pay TV Service’ at Content Innovation Award in Cannes

    MUMBAI: Indian direct to home (DTH) company Videocon d2h bagged the ‘Pay TV Service of the Year’ award at Digital TV Europe’s inaugural Content Innovation Awards held in Cannes.

     

    Videocon d2h is India’s fastest growing pay TV operator. For the quarter ended 30 June, 2015, Videocon d2h’s subscription revenue grew 32.2 per cent year on year to Rs 599 crore. On the other hand, the company’s revenue from operations grew 23.3 per cent year on year to Rs 663 crore. Videocon d2h’s gross subscriber base stands at 13.70 million, whereas its net subscriber base is at 10.64 million.

     

    Videocon d2h executive chairman Saurabh Dhoot said, “As the fastest growing Pay TV operator in India and the DTH market leader for the fourth consecutive year in terms of incremental market share, Videocon d2h has worked hard for its success in what can only be described as a strongly competitive marketplace. Our focus of providing superior customer service for each and every single one of our 14 million gross subscribers has served as the foundation for several milestone accomplishments for Videocon d2h, including adding 2.64 million subscribers, growing subscription revenues by 38.3 per cent during this past fiscal year.”

     

    Videocon d2h CEO Anil Khera added, “2015 has certainly been a banner year for Videocon d2h. We started the year with the launch of India’s first 4K Ultra HD channel in January, became the most valued Indian company to be listed on NASDAQ with our successful IPO with a market cap of $1.24 billion as of 30 June, 2015. Being honoured with Pay TV Service of the Year award is a celebration of our customer delight approach.”

     

    Accepting the award, Videocon d2h deputy CEO Rohit Jain said, “Being named Pay TV Service of the Year, especially from a global field of innovative businesses, is truly the icing on the cake.”

     

    On the other hand, Discovery Networks International was named as the Best International TV Networks Group. Discovery Networks CEEMEA also won the Best Series Launch of the Year for Dynamo: Magician Impossible (season 4).

     

    Endemol Beyond was crowned MCN of the Year, whereas the Channel of the Year award went to Eurosport. The award for the Best New Channel launch went to AMC Global. 

     

    Some of the other major winners at the awards were Entertainment One, which won International Production Company of the Year, ITV Studios Global Entertainment was awarded as the Best Content Distributor.

     

    BT took home the award for 4K Initiative of the Year for its Ultra HD Service, whereas the Cloud TV Innovation of the Year award went to Easel TV for Curzon Home Cinema. Orange for Watch with Twitter bagged the Social TV Innovation of the Year award.

     

    The Industry Innovation of the Year went to VOO for the .évasion box and Videowall. Rovi bagged the TV Technology Award (content discovery) award for Personalized Discovery Solution 

     

    The awards were attended by more than 100 programming and technology industry executives in Cannes.

  • Entertainment One’s So So Happy adds new fashion partners

    Entertainment One’s So So Happy adds new fashion partners

    MUMBAI: Entertainment One (eOne) continues to bolster the US licensing programme of its popular teen/young adult lifestyle brand So So Happy with addition of a new roster of category-leading apparel and accessory partners.

     

    The announcement follows close behind the recent signing of Kelly Teegarden Organics as the brand’s cosmetics partner.

     

    The company is excited to announce a new collaboration with legendary alternative fashion company Iron Fist, known for its edgy, contemporary styles inspired by street art and underground culture.  “We are thrilled to be working with the Iron Fist team,” said eOne Licensing’s pop culture and lifestyle division president Cindy Bailey.  “Its distinctive style and our shared creative vision for the brand will translate into amazing and unique offerings for So So Happy enthusiasts as well as devotees of the Iron Fist brand.”  

     

    The licensed collection will include fashion tops and bottoms, blouses, sweaters and coats, dresses, jumpsuits, and footwear.  “We are thrilled to be working with Cindy and her team at eOne,” said Iron Fist CEO Travis Anderson. “We share the same creative vision and we love the brand so it just made sense to collaborate.”

     

    Leading pop-culture fashion companies Loungefly and Goodie Two Sleeves are also on board to produce a collection of So So Happy apparel and accessories for the US market.These companies are known for producing quality, fashion-forward items for independent boutiques and specialty chains.

     

    Licensee Goodie Two Sleeves has uniquely positioned itself as a provider of tees, hoodies and related separates, often with funny but positive sayings, making it a natural choice for eOne’s upscale teen brand.“Goodie is committed to serving boutique and specialty customers, and their mantra of combining fashion with ‘clean’ humour is very much in line with So So Happy’s message,” said Bailey.

     

    “We are thrilled to be working with the entire eOne team, and look forward to creating unique and fashion-forward items that will keep our customers coming back for more,” said Goodie Two Sleeves VP Robert Arce.

     

    The Loungefly collection will include fashion bags, wallets, coin purses, lanyards, lunch boxes, plush bags, backpack clips and novelties featuring So So Happy’s distinctive characters and designs.   The line will be previewed at MAGIC and available in fall at price points ranging from $6.50 – $65.00.  

     

    “Loungefly is the premier maker of contemporary junior accessories for our specialty market,” said Bailey.  “Our consumers absolutely covet their products and we’re very excited to have them on board as a key So So Happy partner.” 

     

    “It feels good to work with a property like So So Happy and we are committed to designing accessories that will allow for the positive messaging to shine through,” said Loungefly operations director Jason Hoffman.

  • Entertainment One in 4-year output agreement with Dreamworks Studios

    Entertainment One in 4-year output agreement with Dreamworks Studios

    Mumbai: Canadian giant Entertainment One has entered into a four-year output agreement with DreamWorks Studios to distribute the studio‘s films in all media forms across the UK and Benelux.
    “We‘re delighted to collaborate with Steven Spielberg, Stacey Snider, Jeff Small and the innovative DreamWorks team in two of eOne‘s core territories,” said eOne‘s president of filmed entertainment Patrice Theroux.
    Theroux described the pact as a “momentous opportunity” to be working with “such esteemed partners and broaden our international slate with top-quality commercial films for years to come.”
    The first title to go out through the agreement with eOne will be the remake of Starbuck, starring Vince Vaughn, which is set to shoot October 2012 and release in 2013.
    DreamWorks‘ U.S. distributor, The Walt Disney Co., will continue to handle North America, Latin America, Asia, Russia and Australia.
    Reliance continues to bankroll production of DreamWorks‘ films and hold distribution rights in India.