ITV

Tag: Entertain

  • Sony Yay! turns five: Announces fresh content and fun experiences for kids

    Sony Yay! turns five: Announces fresh content and fun experiences for kids

    Mumbai: With the onset of summer 2022, kids entertainment channel Sony Yay! has launched its three-pronged approach of ‘entertain-experience-explore’ to celebrate its fifth anniversary. With its robust summer lineup, the channel aims to become the destination of unlimited ‘entertainment.’ The channel further plans to drive engagement with its young fans by extending the Yay! ‘experience’ beyond television, reaching out to kids wherever they are. The channel will also ‘explore’ actionable initiatives drawn from key kids’ insights that are derived from its listening mechanism.

    With an aim to bring entertainment to the forefront of its summer offering, Sony Yay! brings to its young fans brand new episodes of the iconic shows – “Oggy and the Cockroaches” and “Obachhama – Kun.” Moreover, the channel doubles the dose of entertainment with two first-ever film from the show –  “Taarak Mehta Ka Chhota Chashmah,” added with new episodes of the popular show. Come June, Sony Yay! will launch another brand new show “Ha.Go.La” starring the adventures of three friends Hathgola, Goli, and Latha.

    Further extending the Yay! ‘experience’ beyond television, the channel begins an exclusive partnership with KidZania, wherein kids in Mumbai and Delhi will get a chance to interact and form deeper connections with their favorite toons via a specialised interactive city for kids. In addition, kids’ can also engage with their favorite toon Oggy in over 70 city canter activities across the length and breath of the country, mall activations across metros. The engagement will also extend on digital platforms, including over 10 mobile games, contests and exclusive watch parties.

    With their third approach to ‘explore,’ Sony Yay! endeavors to understand its young audiences and their choices to deliver them a wholesome entertainment experience. With an aim to share its learnings on its anniversary, the channel is all set to present its first-ever survey- ‘Searchlight 2022.’

    “It is heartening that our brand has grown multifold since our inception and has been able to garner more than 43 million viewers on television across the country,” commented Sony Pictures Networks India – kids’ genre business head Leena Lele Dutta. “Raising the bar with innovative storytelling across genres it’s heartening to witness an overwhelming love from our young audiences. With our new summer offerings on and beyond television, we aim to be the one-stop destination for kids.”

  • SonyLIV refreshes its brand identity ‘LIV to Entertain’

    SonyLIV refreshes its brand identity ‘LIV to Entertain’

    MUMBAI: SonyLIV has yet again proved its status as a pioneer of innovation in its industry by unveiling a refreshed brand identity.

    The renewed brand ethos “We LIV to Entertain” promises to make SonyLIV the ultimate destination for rich entertainment across genres, screen types and audience preferences. With its new positioning, the brand underlines its commitment to fulfilling the most basic and pressing of human needs – that for robust, high-quality entertainment.

    To complement its brand ethos, SonyLIV has also rolled out a new logo which encompasses a full spectrum of colours with a young, energetic and self-effacing approach. The logo itself represents the brand’s reinvigorated emphasis on filling the lives of viewers with vivid entertainment that covers the key aspects of variety, depth, novelty, relevance and popularity.

    In order to create top-of-the-mind recall, SonyLIV has also launched a highly riveting brand film which has been shot in Romania, the birthplace of the immortal circus – the genesis of interactive entertainment. At the heart of the film is the figure of the eternal entertainer, the clown and the message is driven home with the refrain Kamaal dikhaana, Kamaal ka kaam hai (It’s no mean feat to keep everyone entertained). Through the film, SonyLIV has positioned itself as the theatre of emotions which has the ability to amplify every feeling and thought of the viewer with engaging and evocative content.

    Link to the brand film: http://www.sonyliv.com/details/promos/5237443992001/Sony-LIV—We-LIV-To-Entertain

    Sony LIV digital business EVP and business head Uday Sodhi said, “For the last four years, SonyLIV has enjoyed a pioneering and undisputed leadership position in India’s digital entertainment industry. As OTT content becomes more ubiquitous, it is time for us to renew our brand focus and differentiate ourselves on the key facets our viewers identify us by; that of providing them rich, stimulating and thought-provoking entertainment.”

    “We pioneered the concept of original web-series in the country and have also been instrumental in bringing audiences closer to the most popular sporting action from across the world. We decided to, therefore, re-energise our brand identity in conjunction with these USPs and clearly establish SonyLIV as the ultimate provider of entertainment, irrespective of screen, genre or audience segment. Our new positioning, ‘We LIV to Entertain’ is sure to connect with one and all.”

  • SonyLIV refreshes its brand identity ‘LIV to Entertain’

    SonyLIV refreshes its brand identity ‘LIV to Entertain’

    MUMBAI: SonyLIV has yet again proved its status as a pioneer of innovation in its industry by unveiling a refreshed brand identity.

    The renewed brand ethos “We LIV to Entertain” promises to make SonyLIV the ultimate destination for rich entertainment across genres, screen types and audience preferences. With its new positioning, the brand underlines its commitment to fulfilling the most basic and pressing of human needs – that for robust, high-quality entertainment.

    To complement its brand ethos, SonyLIV has also rolled out a new logo which encompasses a full spectrum of colours with a young, energetic and self-effacing approach. The logo itself represents the brand’s reinvigorated emphasis on filling the lives of viewers with vivid entertainment that covers the key aspects of variety, depth, novelty, relevance and popularity.

    In order to create top-of-the-mind recall, SonyLIV has also launched a highly riveting brand film which has been shot in Romania, the birthplace of the immortal circus – the genesis of interactive entertainment. At the heart of the film is the figure of the eternal entertainer, the clown and the message is driven home with the refrain Kamaal dikhaana, Kamaal ka kaam hai (It’s no mean feat to keep everyone entertained). Through the film, SonyLIV has positioned itself as the theatre of emotions which has the ability to amplify every feeling and thought of the viewer with engaging and evocative content.

    Link to the brand film: http://www.sonyliv.com/details/promos/5237443992001/Sony-LIV—We-LIV-To-Entertain

    Sony LIV digital business EVP and business head Uday Sodhi said, “For the last four years, SonyLIV has enjoyed a pioneering and undisputed leadership position in India’s digital entertainment industry. As OTT content becomes more ubiquitous, it is time for us to renew our brand focus and differentiate ourselves on the key facets our viewers identify us by; that of providing them rich, stimulating and thought-provoking entertainment.”

    “We pioneered the concept of original web-series in the country and have also been instrumental in bringing audiences closer to the most popular sporting action from across the world. We decided to, therefore, re-energise our brand identity in conjunction with these USPs and clearly establish SonyLIV as the ultimate provider of entertainment, irrespective of screen, genre or audience segment. Our new positioning, ‘We LIV to Entertain’ is sure to connect with one and all.”

  • Primetime OOH undergoes revamp

    Primetime OOH undergoes revamp

     MUMBAI: Primetime Media’s specialist out-of-home (OOH) media division Primetime OOH is in the process of revamping itself.

     

    Primetime OOH has re-positioned itself as Prime Outdoors. The company has revamped its logo and brand to reposition itself as a trusted solution provider for the client’s OOH needs. Next, it shall concentrate on fine tuning its marketing strategy and adding more clients to its clientele and building brand by creating opportunities, environments and events that educate, engage, entertain, interact and inspire the target audience.

     

    The company also has a new CEO in Sanjay Somvanshi who has 13 years of experience across companies like Yamaha Audio/Jamo Speakers, Actis Technologies, TDI International, En Route Media and has cross functional expertise.

     

    “We wanted to highlight the fact that we are an “Outdoors” company that can stand on its own mettle. We also wanted to use our own logo for the outdoor business to help establish our independent identity which is completely focussed exclusively in the Indian outdoor space. Our marketing strategy is to be completely aligned with our philosophy of providing innovating, cost effective media options to advertisers which helps them meet their business objectives. Our future plan for Prime Outdoors would be brand recognition,” said Somvanshi.

     

    On joining the company, Somvanshi said, “What intrigued me about Primetime was the fact that it is the first ‘six sigma company’ to have developed and implemented outdoor relevant systems and processes – PIPS (Prime Information and Process Systems), which enables one to deliver quality and benchmarked campaigns.”

     

    Primetime was an early entrant in the Television media who started by selling airtime on television serials and films on Doordarshan and other private satellite networks. By virtue of diversification, Primetime has expanded their business to include international marketing of airtime, Out-of-Home media solutions, and specialised mid-sized and small towns initiatives and more recently by launching initiatives in the digital space.

     

    Prime Outdoors has developed scientific tools such as PRISMS (Prime Information and Site Management System), which uses market information in terms of its total potential, profile of the population and different media options exposed to these towns. It also offers web-enabled services, such as the online tracker, ensure complete transparency which helps clients to view and monitor their campaigns conveniently online.