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Tag: Enterr10

  • #Throwback2020: New channels on the airwaves

    #Throwback2020: New channels on the airwaves

    MUMBAI: Consumers’ viewing habits are changing, and it’s landed a clear impact on the overall broadcast sector. Despite the challenges posed by the Covid2019 pandemic and other setbacks, broadcasters are seeing virtue in launching new channels. Even during the lockdown, people turned to television to keep themselves engaged and entertained, with BARC reporting a 43 per cent increase in India's TV viewership during this period, compared to the pre-Covid2019 figures.

    The rise in TV consumption signifies viewers’ appetite for content – and clearly, the time is ripe to green-flag new channels catering to different tastes and smaller sub-segments across geographies. Let’s have a look at all the new channels that arrived on the idiot box in 2020.

    ZeeL

    ZeeL’s first lifestyle channel Zee Zest started airing 1 October 2020. The channel presents content that is a perfect encapsulation of food, travel, lifestyle, home improvement, wellness, culture, and DIY. Zee Zest brings some original shows like 100% South Indian, India’s 50 Best Dishes, Ghar Sa Yummy – Swaad Familywala, Food Veda, and Meetha toh Banta Hai. Also in the pipeline are popular global shows making their debut in India, such as Anthony Bourdain Parts Unknown Season 5, Jaime: Keep Cooking & Carry On, Far Flung with Gary Mehigan, MasterChef Australia – Season 9, MasterChef USA Junior Season 5, and more programmes across various genres.

     

     

    The broadcaster forayed into the regional music space with the launch of its Marathi music channel – Zee Vajwa. It will offer 3,000+ playlists, and also have a non-fiction show in the comedy genre, a category first. The network has already captured 57 per cent viewership share in Maharashtra with Zee Marathi, Zee Yuva and Zee Talkies.

    ZeeL chief consumer officer Prathyusha Agarwal said, “With Zee Vajwa, we identified a need gap in the lifestyle genre to serve a holistic entertainment experience to the focused Sec A target audience. These viewers seek experiences from around the world but from the comfort of their own homes. That’s where Zee Zest seamlessly comes in, with diverse lifestyle content themes such as wellness, travel, lifestyle, food, home improvement, and culture.”

    Another offering, Zee Thirai was launched on 19 January 2020. The channel offers the latest blockbuster Kollywood movies and premieres.

    Agarwal stated that all of Zeel’s new launches not only established themselves strongly in their respective markets but also aided market growth. Zee Punjabi captured a third of the viewership pie in the first four weeks of its debut, and consumption of Punjabi language content grew by 23 per cent compared to the one per cent growth in total TV viewership in Punjab/Chandigarh. Even during the lockdown, Zee Punjabi capitalised on the surge in demand for content as viewership grew by nearly 60 per cent (BARC data: weeks 12-15). The network’s new movie channels – Zee Biskope, Zee Picchar and Zee Thirai – captured a significant share in the movie genre, which rose by 28-29 per cent in a growing TV pie. (BARC data: weeks 12-15).

    Enterr10 Television Network

    The network expanded its footprint in south India with Dangal Kannada, close on the heels of its Bhojpuri offering, Enterr10 Rangeela.

    Dangal Kannada underlines the network’s aggressive expansion into the growing regional broadcast entertainment space. Armed with dubbed versions of shows such as Ramayan, Mere Sai, Phir Laut Aayi Naagin, Tenali Rama, etc, the channel started airing from 30 September. Kannada film and TV actress Hariprriya is the brand ambassador for the channel and plays an integral part in its marketing campaigns.

    After Bhojpuri Cinema, Enterr10 Rangeela is the network’s second offering for Bhojpuri audiences. The channel has launched a strong mix of fiction and non-fiction content ranging across series and reality shows, awards, and blockbuster films and world television premieres. Ramayan (Bhojpuri) is the channel’s launch pad serial.

     

     

    Star India

    Star Vijay, owned by Disney-Star, came out with Tamil music channel Vijay Music. Priced at Re 1 per month, Vijay Music hopes to compete with other channels in the segment such as Raj Television Network’s Raj Musix, Sun Network’s Sun Music, Jaya TV Network’s Jaya MAX.

     

     

    Star India has also postponed the launch of three new channels, Star Movies Select, Star Sports 3 HD, and Disney Channel HD. It is also rebranding Movies OK as Star Gold 2. It has not provided a new date of release.  

    The broadcaster has decided to add Star Movies Select to cater the audiences in standard definition (SD) category as a premiere movies channel, in addition to Star Movies Select HD (high definition).

    To give larger-than-life experience to customers, the broadcaster will offer Star Sports 3 HD at a price of Rs 5 per month, in addition to existing Star Sports 3 in the SD category. Meanwhile, it plans to launch a second HD kids’ channel, Disney Channel HD, that will cost around Rs 10 per month.

    With the revamping of Movies OK to Star Gold 2, the broadcaster will end the ‘OK’ branding. Previously, it had renamed the Life OK channel to Star Bharat. Star Gold 2’s SD version will cost Rs 2 per month, while for its HD variant customers will need to shell out Rs 5 per month.

    DD Free Dish 

    The state broadcaster run free-to-air DTH platform DD Free Dish added three new channels – ANB News, Aryan TV National, and News India 24×7 hese channels won the bid during the forty seventh e-auctions held on 26 August. They are allotted slots for the period between 1 September 2020 to 31 March 2021.

    All three channels have a presence on other DTH platforms and fall under the news category – ANB News is a Punjab-based Hindi news channel, Aryan TV National caters primarily to Bihar, and News India 24×7 is a Hindi news channel focused on Rajasthan.

    Tata Sky

    In a move to further strengthen its regional slate, the DTH operator launched Tata Sky Malayalam Cinema, for which it joined forces with leading Malayali GEC Asianet.

    Tata Sky Malayalam Cinema offers an uninterrupted movie-viewing experience to film enthusiasts, across the content spectrum – action, romance, drama, and comedy on television. The service will showcase the biggest blockbusters of Mollywood with exclusive movie premieres before television. The channel is now available to all subscribers on #1805 (SD) at a minimal cost of Rs 1.5 per day. With this, Tata Sky has regional cinema offerings in all four major south Indian languages – Tata Sky Telugu Cinema, Tata Sky Tamil Cinema, Tata Sky Kannada Cinema, and now Tata Sky Malayalam Cinema.

    In10 Media Network

    The network recently ventured into the kids’ entertainment space on Children’s Day with a new premium Hindi channel, Gubbare — Masti Ke Phuwarre. The current programming includes a mix of Indian animation such as Appu – The Yogic Elephant, Love U Ganesha, Chhota Hatim and Seven Monsters, and has introduced Billa Jasoos, Marcus Khiladi, My Bhoot Friends, Leo and Tig, The Dabangg Girls, Atchoo to Indian audiences on the channel. Apart from cartoon shows, animated movies are telecast on weekends. Gubbare, a pay channel, is available on all major DTH and cable operators across India.

    In10 Media Network MD Aditya Pittie shared that the network is focused on building scalable businesses and strategically expanding its footprint in the industry. He added, “In our country, television continues to be a primary viewing platform for kids’ entertainment among most households.”

    Prior to this, the IN10 Media Network launched its first regional movie channel – Filamchi – Filman Ka Laalchi, a 24×7 linear broadcast channel for Bhojpuri cinema fans across the country. With an extensive collection of over 250 Bhojpuri blockbusters, the channel is available on DD FreeDish and will soon be accessible across all major cable operators and platforms.

    Shemaroo Entertainment Media Network

    On 1 May 2020, Shemaroo Entertainment Media Network launched Hindi GEC Shemaroo TV. CEO Hiren Gada mentioned that the network is always keen to experiment and set milestones in the media and entertainment space. With this industry-first initiative allowing viewers to tune into Shemaroo TV live on Facebook, Gada hopes to reach out to a new and wider set of audience and offer content that they would like to watch and enjoy in their free time.

     

     

    Other channels that debuted in 2020 include Fun TV, Blue (Naaptol), Satya Movies, Surya Cinema, BDM Bhojpuri, Surya Bhojpuri, 9X Jalwa, Maha Punjabi, C7 and Lord Budhha TV.

  • When Enterr10 TV celebrated Chhath Puja in London

    When Enterr10 TV celebrated Chhath Puja in London

    MUMBAI: In a first for the industry, Bhojpuri Cinema has dialled up the festive fervour of Chhath by celebrating Jai Chhath Maiya in London on the banks of the river Thames. 

    Featuring eminent personalities from the Bhojpuri entertainment industry like Pawan Singh, Khesari Lal Yadav, Kajal Ragwani, Madhu Sharma, Sehar Afsha, Harshika Punecha, along with celebrated singers and performers of the region, the 90-minute multi-entertainment show has taken the biggest festival of the region to an international level to enthral and regale viewers within the comfort of their homes. 

    The festive extravaganza will be telecast on 20 November at 7 pm and 21 November at 10 pm on Bhojpuri Cinema. Divided into nine segments, the programme will incorporate the story behind the festival along with bhajans, devotional performances and storytelling acts based on Chhath festival. In addition to this, Sanjay Mahanand will, as is customary, entertain the audience with his funny songs. 

    Enterr10 TV Network MD Manish Singhal said, “With our festive offering of Jai Chhath Maiya, we aim to foster our bond with our viewers and take forward our commitment to present content that resonates with the region’s sentiment. We are excited to bring to our audience something that has never been done before. Jai Chhath Maiya is an important festival for all of us as it will showcase the festive fervour of Indians settled in London. With an intriguing performance line-up, we are sure to keep the audience entertained and also provide information by showcasing acts and performances.” 

    Chhath Puja is an ancient religious festival observed by Hindu women in Uttar Pradesh, Bihar and Jharkhand, and is performed around four days and worship the Sun God. The rituals include holy bathing, fasting, and presenting offerings to the rising and setting sun.

  • Dangal strengthens its original programming with the launch of ‘Aye Mere Humsafar’

    Dangal strengthens its original programming with the launch of ‘Aye Mere Humsafar’

    MUMBAI: Hindi General Entertainment Channel, Dangal, a part of Enterr10 Television bolsters its original programming with Aye Mere Humsafar a women centric fictional drama that revolves around the challenges which women face while trying to find a balance between their dreams and taking care of their family. Growing from strength to strength with a clear goal of entertaining Indian viewers, Aye Mere Humsafar has a robust cast and is slated to premier on Monday 31 August, 2020 at 7 pm. Produced by Shashi Sumeet, Aye Mere Humsafar is a complicated fiction drama set in a powerful backdrop of achieving dreams before settling down in life and will air daily from Monday to Friday.

    Speaking on launching a new show, Enterr10 Television head of marketing Arpit Machhar said, “At Dangal, we are deeply invested in launching shows that are entertaining and yet relevant. We have been working towards strengthening our original programming with content that is relatable  and strong in storytelling.  Aye Mere Humsafar is a show that is built on a relevant story line, strong characters, and emotions that depict the very reality of an ambitious woman’s struggle while she is chasing her dream. The show will certainly connect with viewers across India while empowering and motivating women to take that leap of faith to achieve what they want both professionally and personally.”

    The story of Aye Mere Humsafar will take viewers through the journey, struggles and thrills of a simple, rational minded and extremely bright in academics, Vidhi Sharma, who has channelled her focus on becoming an I.A.S officer after coming to terms with the thought that a women with physical disabilities will not be accepted by a man and looked down upon by society. In an interesting turn of events, Vidhi ties the knot with the son of Pratibha Devi (played by Neelu Vaghela), the biggest name in the business of spices in Rajasthan. Vidhi’s better half, Ved Kothari played by Namish Taneja has little sense of direction in life but has the good fortune of receiving life’s comforts as he is the son to the most successful business woman. Aye Mere Humsafar portrays the life of an ambitious girl and a laid back boy and how their lives get entangled after a misunderstanding which leads to a mix up in their marriage.

    Speaking on the marketing strategy for the show, Machhar added, “At the heart of Aye Mere Humsafar is a very strong story that will organically be a driver for the show. In addition to this, we have an integrated marketing plan in place that will further push the show in the right direction and amplify its reach. Given Dangal’s strong reach in both rural and urban markets, we will focus on innovative communication given the current scenario to maximise reach and drive engagement.”

    The show has a strong line up of cast which includes, Urfi Javed, Vaishnavi MacDonald, Pooja Singh, Shailesh Gulabani, Parvati Sehgal, Hemant Thatte, Rishina Kandhari and Accher Bhardwaj.

  • Joy Chakraborthy resigns as CEO of Enterr10

    Joy Chakraborthy resigns as CEO of Enterr10

    MUMBAI: After his ten months stint at Enterr10, Joy Chakraborthy has confirmed his resignation from the post of the chief executive officer (CEO). He had joined the company in March 2019.

    Chakraborthy said, “In such a short span of time have turnaround the organisation and made it into a number 1 channel.”

    Adding further, he said, “Have ensured that every advertiser has received value for his money, and revenues of the company have increased manifold during my tenure.”

    When asked about the further plans, Chakraborthy said, “I will announce it soon.”

    Chakraborthy is Harvard Business School alumnus. He was earlier associated with brands such as the Times of India, Star India, Network 18 and Zee Enterprises.

  • Enterr10 to invest in library, innovative programming & distribution to secure market leadership

    Enterr10 to invest in library, innovative programming & distribution to secure market leadership

    MUMBAI: Free to air (FTA) channels aren’t expected to rule BARC charts. But beating all odds, Enter10 Television has managed to break that stereotype over and over. With five FTA channels in its bucket – Dangal TV, Bhojpuri Cinema, Fakt Marathi, Enterr10 and the newly-launched Enterr10 Bangla, the network is ruling the rural market and continues to expand in the urban and regional markets as well.

    While Dangal TV has been a chart-topper for several months as per BARC ratings in the across genre and GEC categories, Bhojpuri Cinema also commands a leading position. Going forward, the company anticipates high growth for Enter10 as well with the launch of 52-week world television premiere.

    Sharing the roadmap for the channel, Enterr10 CEO Joy Chakraborthy said, “We will continue to invest in good library, innovative programming and of course distribution and I foresee a huge growth coming for this channel in the future.”

    “We have launched 52-week world television premiere. So, every week the channel has a world television premiere,” he said, adding that this will further aid in consolidating its position in both rural and urban markets.

    “The USP of Enterr10 is that it delivers consistent ratings through the day, making it a very lucrative choice for advertisers. Now with world television premieres, we expect further spikes in viewership, which will lead to higher rates for the said slot,” he added. “While we are in leadership position in rural India, our strength in the urban market is also evident and this gives us a strong saleable reach.”

    Enter10 has also very successfully monetised South dubbed films, which are now a regular feature on the channel.

    “Southern dubbed movies, actually, work very well in the Hindi heartland,” quipped Chakraborthy adding that the channel has a vast content library of movies which are a healthy mix of Hindi language as well as South dubbed films. He stated that the channel has a variety of genres – action, romance, family and drama.

    Apart from movies, the channel has also experimented with reality shows like Fear Factor in the past and such experiments will continue in the future as well, Chakraborthy assured.

    “While the core will remain films, we will continue to experiment and get differentiated content for our viewers from time to time,” he said.

    The Hindi movie genre is dynamic, challenging and cluttered due to the presence of many channels, including some from old-horses like Zee and Star.

    “Despite these challenges, in terms of revenue and viewer affinity, Hindi movie genre is the second-largest category in Indian television. We entered a little late but with robust distribution and strong citation of film FPC, we have been able to create our own space despite multiple challenges in terms of movie costs and library.”

    Chakraborthy said that NTO has been beneficial for the network. “We are the only network that has grown post NTO and thus, advertisers are also getting value for money. Enterr10 has been a significant contributor to our overall revenue growth.” 

  • Enterr10 appoints Joy Chakraborthy as CEO

    Enterr10 appoints Joy Chakraborthy as CEO

    MUMBAI: Enterr10, the media, and entertainment company, has appointed Joy Chakraborthy as its CEO.

    Before joining Enterr10, Chakraborthy has been part of Network18 as president revenue and Forbes India as CEO.  He quit Network18 in November 2018. 

    The veteran executive commenced his career in 1993 as senior manager response at Times Group.

    After his six years stint at the company, he joined Star India as EVP and served the company for about five years.

    Chakraborthy then joined Zee Entertainment Enterprises Ltd in 2005 as an executive director—revenue and niche channels. After six years of his experience with ZEEL, he joined TV Today Network as the CEO.

    In 2012, he joined Bennett Coleman and Co. Ltd. (Times Group) as director. He worked there for about three years and then joined Network18.

  • Dangal TV prepares to scale up ambition with new play

    Dangal TV prepares to scale up ambition with new play

    MUMBAI: When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy. Creating unique yet mass content continues to remain a challenge for creators in the industry. While there are tried and tested formats of kitchen politics, dramas and reality shows, building products like Zee’s Kumkum Bhagya, Colors’ Naagin 3 and Dance Deewaneand Star Plus’s Yeh Rishta Kya Kehlata Hai requires a golden touch.

    In a bid to compete with the big boys and capture the imagination of India’s rural populance, Enterr10’s free to air (FTA) channel Dangal TV is in the process of making an interesting play.

    The channel is set to undergo a face lift along with the addition of new original shows to its bouquet of offerings.

    Speaking to Indiantelevision.com, Dangal TV MD Manish Singhal said, “We will not change the name of the channel, only the logo, tagline and the entire graphics of the channel, the kind of promos that we make, etc will be changed in a bid to make the classier version and which will define its personality of Dangal TV. We will not change the programming line-up, instead, we will launch the show one by one and will go with it slowly and gradually,” he said.

    The channel will launch a show titled Pakistan ki Dulhania from the Jay Mehta production stable, to be aired by August end. Sagar Arts will produce Shani, which will take two more months to go on air, while Jaani Dushman, produced by Contiloe, will be aired mid September.

    The channel also has plans to launch yet another show (name hasn’t decided yet) based on the story of Naagin, produced by Dinesh Bansal, to be aired on 30 July.

    When it comes to promoting and marketing the channel's brand, Singhal stated that he believes in the power of word of mouth. He also confirmed that the rebranding process could take up to a month.

    Dangal TV stood at sixth position from seventh position in the BARC week 28 in the GEC rural market as compared to the previous week with 244443 impressions (000s) sum.

    Enterr10 intends to dive deeper into the regional space with the launch of its Bengali GEC and a movie channel, set to go on air within the next four months.

    The company also operates Bhojpuri and Marathi movie channels Bhojpuri Cinema and Fakt Marathi respectively.

    Editor's note: The spokesperson of Contiloe has denied being in talks with Dangal TV on any show

  • Enterr10 to launch two Bengali channels

    Enterr10 to launch two Bengali channels

    MUMBAI: There was a time when Hindi speaking market was much preferred by the Indian audiences, whereas regional markets weren’t much spoken about. Considering the increasing viewers’ interests towards regional space, broadcasters have also planned to shift their focus on launching regional channels for the viewers.   

    Enterr10, an Indian media and entertainment company which already has a Hindi general entertainment channel (GEC) called Dangal TV, a Bhojpuri and Marathi movie channel named Bhojpuri Cinema and Fakt Marathi in their cluster. The company has added another feather to its cap by launching two more Bengali channels, which will be GEC and a movie channel.

    A source close to the development confirmed the news and revealed that Enterr10 Bangla will be a GEC channel and Shaandaar Cinema will be a Bengali movie channel. “Both these channels are SD and free-to-air. The GEC channel will have original content. As of now, everything is the in the planning process.”  

    The source also disclosed that both the channels will be launched in the next two months. “We have already the soft channels. The dates of the launch will be decided within 3-4 days.”

    The network has started test transmission service from Intelsat17 satellite at 66.0 degree east.

    The other players in the Bengali GEC and movies market include Star, Zee, Sony and Colors. Sun TV is the other network that will set the ball rolling to enter into the Bengali market. It will be interesting to know whther or not these regional GECs and movie channels are able to resonate well with the Indian audiences.  

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