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Tag: Enrich

  • Enrich onboards beauty industry veteran Vivek Bali as CEO

    Enrich onboards beauty industry veteran Vivek Bali as CEO

    NEW DELHI: Enrich Salon has appointed Vivek Bali of Sephora-fame as its CEO. The beauty industry leader has been brought on board to transform and scale up the business. 

    Enrich founder Vikram Bhatt said, “We are elated to have Mr Bali join us. In the last two decades, Enrich has pioneered different concepts in the Indian salon industry and created many benchmarks. Given his experience and expertise in the industry, Mr Bali will bring in a fresh perspective to the table and lead our growth plans.”

    WestBridge Capital MD Sandeep Singhal said, “We are excited to have Vivek on-board to lead the next phase of growth at Enrich. He brings in rich industry experience and we are confident that his leadership will help significantly strengthen the company and take the business to newer heights.”

    Prior to joining Enrich, Bali was the CEO of Sephora India, the global leader in the beauty retail industry. With nearly three decades of experience, he has both global and local experience as a marketing and sales strategist. His professional journey entails brand building, business development and retail experience In India, eastern Europe (CIS), Canada, Middle East and North Africa. Prior to his position at Sephora, Bali has worked in leadership roles at Lakme, Avon, Reliance Retail Ltd, Landmark Group UAE, to name a few.

     “I am very excited to join and lead the Enrich team. Enrich has built a very strong brand in beauty services and I am excited to build on the legacy to create a one-stop beauty destination for our customers. In the last six years, India has witnessed a huge growth in demand for all things beauty and we expect it to continue in the years to come – we look forward to serving this market by bringing an immersive experience for beauty enthusiasts,” said Bali.

    Currently with 85 outlets and 2,000 team members, Enrich serves more than 1.8 million customers per year. With the backing of WestBridge Capital, Enrich now aims to significantly expand the store footprint and scale up rapidly over the next three to five years.

  • Enrich to provide salon services at home, with CIDESCO(Switzerland) safety certified experts

    Enrich to provide salon services at home, with CIDESCO(Switzerland) safety certified experts

    After a successful reception since they re-opened the salons in July, Enrich, India’s leading organized salon chain; will be resume providing services at home too across all the six cities where the salons function – Mumbai, Pune, Bangalore, Ahmedabad, Surat, Baroda. Earlier known as Belita, the home salon service is now a part of the mainstream offerings of the brand, where therapists from Enrich salons in the catchment would render the expert services. 

    In light of the pandemic, the brand has launched a digital campaign to showcase the convenience and safety of services at the comfort of one’s home.

    After the positive response on the video which explored the responsibility of taking safety precautions while being your go-to grooming and beauty service provider, the brand has produced another creative and heart-warming poem. The video explores the need for professional care and services amidst the restricted mobility given the pandemic.

    The video strikes an emotional chord with the customers as it relates to the lack of time due to increased household chores, professional commitments and more, however, they notice the need of these services whenever they see their reflection.

    The video explores the feeling of customers being rightly precautious of stepping into the salon. It shows a woman balancing work and house chores, but also looking at her reflection in every surface and realizing the need for grooming. As the poem progresses it beautifully captures the emotions of the customers and the technicians as they provide beauty services with complete PPE Kit, face guards, masks and sanitizing everything thoroughly in the protective environment of the client’s home. (the last two paras are a descripton of the video- are we going to include the video in the article online- we must)

    “Enrich is the only salon chains in the country which is CIDESCO,Switzerland certified for sanitation and works with highly trained experts to render services for salon as well as home clients. The safety measures used for home services follow the same stringent protocols that are laid for services at the salon.

    With Enrich coming home the objective of the brand is to provide the services to the customers in an environment of their choice, where they feel safe and comfortable.” Said Soumya Shetty, Marketing Head, Enrich Salons. 

    The video campaign is live on social media handles of Enrich and Best Ads and is been well received by the audience.