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Tag: Enormous

  • Enormous onboards Shashwat Manohar as VP & head of digital

    Enormous onboards Shashwat Manohar as VP & head of digital

    Mumbai: Independent creative agency Enormous has brought Shashwat Manohar on board as vice president and head of its digital arm. Based out of the agency’s Gurgaon office, Manohar will work closely with Enormous managing partner Ashish Khazanchi.

    “In this role, Manohar will be in charge of the agency’s full-service digital offerings. He will oversee the agency’s expansion and provide essential digital solutions to existing and new clients in comms and performance,” said the company in a statement.

    Previously, Manohar was associated with FoxyMoron as business director (North). He began his career with AdGlobal360 in Gurgaon before moving on to Wunderman as business director and subsequently Wunderman Thompson’s Network as VP and CSD for the next eight years.

    Manohar has worked for established brands in India, such as Microsoft, Bose, Nestle, Kellogg’s, GSK, Times of India, ITC Hotels, and Honda Cars in his 12 years of digital advertising and transformation experience for businesses across regions. He combines the width of his digital marketing experience with new age communication tools to drive behavioural change for his clients.

    “The advertising industry today has become quite fragmented in terms of service offerings for brands. This poses a challenge for marketers as they switch between multiple agencies and struggle at most times to deliver impactful results across,” said Shashwat Manohar. “My aim therefore is to work closely with the very capable team at Enormous and deliver 360 solutions and campaigns in a consistent and effective manner for brands and businesses.”

    “Shashwat has joined us as vice president and head of Digital, which we are really excited about,” commented Ashish Khazanchi. “We realise the importance of building seamless client and consumer experiences across platforms in an age when the touch points are getting fragmented every minute. Every agency needs to evolve to not just do impactful ads but guide the narratives across platforms. This is a direction we would like to evolve in and Shashwat is going to play an important role with the strategy team in driving this.”

  • Enormous melts hearts in new Christmas film for Winkies

    Enormous melts hearts in new Christmas film for Winkies

    December: People’s lives were impacted by the Covid-19 epidemic, particularly those who owned small businesses. Enormous’ new animated Christmas film for Winkies is dedicated to all individuals who have suffered at work in the past year, as well as those who have helped them get through it. 

    The three-minute animated film shows how a barbershop faced closure due to the pandemic. The film reflects the struggles people had to undergo during the pandemic and celebrates how small actions helped save businesses. #BoroDinBoroMonn which is about sharing joy and cheer during Christmas is also the essence of the brand.

    Switzindia brand manager Rahul Deb Saha said, “The movie demonstrates how Covid-19 affected small business owners, but that as things began to normalise, they were able to celebrate the holiday season. It’s part of a wider idea known as Boro Din, Boro Monn, which is about sharing joy and happiness throughout the holidays and is also the brand’s soul.”

    Enormous managing partner Ashish Khazanchi said, “We thought of dedicating a Christmas film for Winkies to the people whose lives were impacted by the epidemic and to all those who helped them get through it when we were producing it. We are ecstatic to be able to conceptualise this film, and we hope to provide joy and happiness this holiday season, as well as hope and optimism for 2022.”

  • Arko Provo Bose joins Enormous as chief creative officer

    Arko Provo Bose joins Enormous as chief creative officer

    Mumbai: Enormous has announced the joining of Arko Provo Bose as chief creative officer. 

    In this role, he will work closely with Enormous managing partner Ashish Khazanchi and the Mumbai and Gurgaon team to drive the agency’s creative vision and nurturing its creative talent, said the company in a statement.

    With over 15 years of experience, Bose will be instrumental in developing and strengthening the creative capabilities in tandem with Enormous’ ethos of creating connected brands, it added.

    “An agency is only as good as its leaders. A leader defines the vision and gives a direction to the talent for everyone to move as one. In its seventh year of operations, it is time for me to share this responsibility with someone who has a keen sense of the business and unbridled passion for creativity and solution,” said Khazanchi. “Arko is by far one the very best of his generation in Indian advertising. He is a juggernaut of talent and has many big campaigns behind him. We are moving to an exciting new phase as an agency and greater things should certainly be expected.”

    Bose moves from MullenLowe Lintas where he was executive creative director for over a decade and worked with brands like Google, OLX, Nestle, Micromax mobile. The recent brand campaigns he worked on were Google Search Campaigns, With a little help from Google, OLX Bech De, YouTube Premium, Lifebuoy Plastic Baba, Zee Cinema ‘Seene Mein Cinema’ to name a few.  

    “The business of advertising is reinventing itself and so should we. The bustling energy at Enormous is intoxicating and that’s what got me here. Lowe has been more than family for the last 11 years,” said Bose. “I have always been part of a creative system that yields results and firmly believes in ideation that solves problems. I hope to bring that and much more to the place by collaborating with young and thriving talent across all corners of India and beyond.”

  • Kotak Karma launches new campaign – ‘Girl Power is Gold Power’

    Kotak Karma launches new campaign – ‘Girl Power is Gold Power’

    New Delhi: Sending a strong message of hope and strength to all the talented female athletes, Kotak Mahindra Bank Limited (KMBL) and Pullela Gopichand Badminton Foundation (Gopichand Academy) have launched their new campaign – ‘Girl Power is Gold Power’.

    The campaign has been conceptualised by Mumbai based advertising agency, Enormous.

    The video features badminton doubles specialists Ashwini Ponnappa, a Gold Medal winner at the Commonwealth Games 2010 and N. Sikki Reddy, Gold medalist at the South Asian Games 2016. The minute-long film not only honours the young women who follow their dreams, but also celebrates the people that lend their support to young dreamers – thereby paving the way for a generation of champions.

    Enormous, managing partner Ashish Khazanchi said, “In Indian households, saving gold for a daughter’s future or marriage is a widespread tradition. Her marriage is not just a familial duty but also seen as a social responsibility. The campaign’s idea was about girls of today who are forging new routes for themselves and pursuing their dreams in order to achieve anything in life. As a result, you won’t need to save gold for your daughters’ future; they’ll be able to earn it on their own. They will win the gold with their commitment, honesty, and hard work.”

    Kotak Mahindra Bank Limited, joint president and group chief CSR officer Rohit Rao said, “Every empowered child is a product of an enlightened ecosystem – comprising family, friends and acquaintances who have extended their support. With the world’s biggest sporting event upon us, this is a good time to remind us all that investing in the dreams and aspirations of the next generation can give us returns beyond measure.”

    Kotak Karma is the Corporate Social Responsibility (CSR) identity of the Kotak Mahindra Group. Under its CSR Projects on Sports, KMBL has collaborated with the Pullela Gopichand Badminton Foundation based in Gachibowli, Telangana to develop a state-of-the-art badminton training facility. Both the athletes featured in the film train at the Pullela Gopichand Badminton Foundation.

    Agency Credits:

    Creative Head: Ashish Khazanchi (Managing Partner, Enormous)

    Creative team: Purva Ummat, Ajeet Shukla, Sachin Sharma, Meghna Mitra

    Account Management team: Mansi Jain, Anuj Aras 

    Production House: Useful Garbage Creations

    Director: Puneet Prakash

    Producer: Chandra Mani

  • Make the most of this bargain, says ShopClues

    MUMBAI: ShopClues, one of India’s largest managed marketplace known for its deals and unparalleled price points, is now ready to roll out its ShopClues Surety programme alongside its Super-Bargain Sale.

    ShopClues Surety is an extension to ShopClues’ Buyer Protection promise, which ensures that lakhs of products undergo extensive 5 point quality check and have a secure dispatching. It also marks out products sold by brand authorised sellers, providing a hassle free and convenient online shopping experience. The Super Bargain Sale highlights this program by guaranteeing a smooth shopping experience, through products that have not only undergone the Surety checks, but are also available at the best-discounted price-points possible in the market. The sale began on 21 February and ends on 28 February.

    The TVC, christened ‘Super-Bargain Sale’, focuses on the different kinds of bargaining with several characters, from a 20-something girl, to a married couple to Sisters trying to bargain for best deal. The film ends with a voice-over that relieves the audience by offering the ShopClues ‘Super-Bargain Sale’, where one can shop for products at Super-bargained deals without worrying about quality and bargaining. The film has been conceptualised by Enormous brands, the creative partner of Shopclues.

    ShopClues VP – marketing Harneet Singh said, “ShopClues recently completed 5 years since its inception and through the years we have strived to offer the largest selection at the best price points. We Indians love to get the best prices and deals on our shopping, bargain is hence ingrained in our day to day shopping behaviour to achieve it. At the same time quality is also very important as we don’t want to compromise and want the best value for our money. Our Super Bargain Sale campaign, through the new TVC, promises to deliver on these two aspects for our consumers. A lot of hard work has gone in working with our Sellers in getting the best deals on lakhs of products which they sell on our platform. We really hope to delight our consumer through Super bargained deals on Quality checked products and we are sure they would enjoy the TVC.”

    Enormous MD Ashish Khazanchi said, “It’s too easy to fall into the ‘just another sale ad’ club these days. Steep discounts have become table-stakes in the e-commerce world. 70% discount or a steep 80% discount, no longer cuts ice with the consumer. We set out to find new clothes for discounts and stumbled upon a fertile bazaar behaviour – ‘there’s a tireless bargainer in every Indian’. The new film hinges on this very insight to drive home the message of good quality products at already bargained prices.”