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Tag: Enormous Brands

  • Enormous Brands’ Rahul Tekwani launches Branding Edge Strategic Communication

    Enormous Brands’ Rahul Tekwani launches Branding Edge Strategic Communication

    NEW DELHI: Former Enormous Brands strategist Rahul Tekwani has launched his own venture, Branding Edge Strategic Communications and Advisory. The agency will focus on developing a brand and reputation programme to achieve business goals, build awareness and credibility, and enhance the long-term enterprise value of clients. 

    On the brand side, the company will be providing 360-degree services which include branding, design, digital strategy and research, and data-driven storytelling and influencer engagement strategies.

    Branding Edge Strategic Communications will also offer media strategy, customised investor relation program, capital market and transactional advisory, crisis management services, and social communication public sector units as part of its reputation management advisory. 

    Branding Edge managing partner Rahul Tekwani said, “I felt this was the best time to enter the communication strategy business. The brand and the reputation agencies have not found it easy to adapt to the changing landscape of media and the client business. We feel the core focus of the marketing strategy today needs to be primarily business-driven.”

    He further added, “I personally feel data will take the pole position in branding. The recent study by market research companies also showcased how 83 per cent of data-driven companies in India reported gaining critical business advantages during the pandemic. Our core focus remains to unlock the full potential of clients’ data with our strategy-based approach and give our client edge in the domestic and international markets.”

    The team of Branding Edge comprises strategists, senior creatives, investment bankers, corporate lawyers with more than two and a half decades of transactional experience.

    The company has offices in Mumbai and Delhi and will set foot in the south and east market by next financial year. 

  • Bharti AXA general insurance launches ‘bohot zaroori hai’ campaign

    Bharti AXA general insurance launches ‘bohot zaroori hai’ campaign

    NEW DELHI: Bharti AXA Life Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest insurance companies, has launched its crop insurance campaign – ‘Bohot Zaroori Hai’ – for farmers in Maharashtra and Karnataka to encourage them about their yield protection and financial security.

    The company has secured the mandate to insure the farmers in Maharashtra and Karnataka for a period of three years under the Pradhan Mantri Fasal Bima Yojna (PMFBY), which provides them protection for the losses occurring owing to uncertainty and unfavourable weather vagaries resulting in yield deprivation on the field.

    The campaign ‘Bohot Zaroori Hai’ is aimed at making the farming communities aware about the relevance and significance of crop insurance that mitigates the rural distress caused by crop failure or damage due to factors like unseasonal rains, monsoon failure, storms, floods, pests and diseases.

    ‘’With the year witnessing many uncertainties in different spheres of life because of the increasing risks of climate change and the scare and spread of Coronavirus infection, the agriculture sector too is exposed to several external risks that confront the farmers and their spirited efforts. The entire crop cycle from pre-sowing to harvesting and post-harvest risks is replete with unpredictable fears and threats. We, therefore, believe that it is time for the farmers more than ever before to secure their crops and empathise with them who work tirelessly and committed to ensuring food produce for the nation. The campaign ‘Bohot Zaroori Hai’ sensitizes the farmers about the quintessential importance of securing their crops,’’ said Bharti AXA general insurance senior vice president and head, agriculture and rural business Alok Shukla. 

    The awareness drive describes buying crop insurance as a very important aspect of farming and signifies that the protection of crops would subsequently secure the aspirations of farmers.

    Enormous brands managing partner Ashish Khazanchi said, “We have seen that the farmer’s earnings are affected adversely every year because of the vagaries of weather and other unpredictable factors. With crop insurance, the farmer can make sure that the family is well looked after and he never really falls on bad times. We wanted this confidence to reflect in the tone and tenor of the campaign. The campaign also communicates to the farming community that they are an important part of the wheels of India’s economy and the country is with them in making sure that they are self-reliant and free of worries.’’

    The genesis of the campaign ‘Bohot Zaroori Hai’ finds its roots in the insight, namely, that farmers’ occupation is subjected to a multiplicity of uncertainties posed by climatic conditions, which are a threat to their dreams and aspirations. After all, the well-being of the farmers and their families is completely dependent on agriculture and farming. 

    Bharti AXA General Insurance believes that it is extremely important for the farmers to secure their crops and maximize their protection for bad times.

    Shukla said, ‘’We feel the practice of insuring one’s crops goes further to securing the farmer’s livelihood and their sterling efforts. It is high time to educate the farmers and create awareness about the PMFBY which has several features that make it a great solution to suit their needs.’’

  • Enormous Brands bags creative mandate for Bharti Axa – Pradhan Mantri Fasal Bima Yojana

    Enormous Brands bags creative mandate for Bharti Axa – Pradhan Mantri Fasal Bima Yojana

    NEW DELHI: Enormous Brands, one of India's leading independent creative agency has bagged the creative duties for Bharti Axa’s Pradhan Mantri FasalBima Yojana in a multi-agency pitch. The mandate will be handled out of the company’s Delhi office. 

    This sowing season Bharti Axa will act as an insurer to farmers in states of Maharashtra and Karnataka. As part of the mandate, the agency will be handling the creative work for both the states. 

    Commenting on the scheme, Mr. Alok Shukla, Senior Vice President & Head, Agriculture and Rural Business & Legal Claims Bharti AXA General Insurance Company Ltd. said, “We are honoured and happy to be government’s partner in PMFBY. As part of the mandate, we will insure the farmers in Maharashtra and Karnataka for three years, which provides them protection for the losses
    occurring owing to uncertainty or unfavorable events like weather vagaries, pest attacks resulting in yield deprivation on the field. Crop Insurance portal will speed up service delivery and will also enable the digitization of notification of areas, crops, schemes for enabling information access to multiple stakeholders thereby facilitating ease of access to the farmers in availing crop insurance services.”

    Commenting on the creative duties  Bharti AXA General Insurance Company Ltd., Vice President & Head – Marketing- Geetanjali Kothari said, “We are happy to partner with Enormous Brands for PMFBY. Farmers are the lifeline of the nation and we are delighted that the government has trusted us for this mandate. The agriculture sector has faced a difficult time due to climate change and the ongoing pandemic. We recognize the need to empathize with the sector more than ever before as we take the message on ground urging them to secure their crops. Enormous Brands understands this and we, in partnership with Ashish and team, are working towards designing a communication strategy that will help build trust along with instilling the need for the product.”

    Commenting on the mandate, Enormous Managing Partner- Ashish Khazanchi said, “We are very proud and honored to be working on the government initiative of Pradhan Mantri FasalBima Yojana with Bharti Axa. As we know agriculture is the largest employer in the country, during these unprecedented times our motive will be to create and strategic and creative framework for this product. I look forward to beginning this journey of innovative work for Bharti Axa Pradhan Mantri FasalBima Yojana.”

  • Enormous Brands decodes the lockdown consumer amid Covid2019

    Enormous Brands decodes the lockdown consumer amid Covid2019

    MUMBAI: The stay-at-home mandate has changed the behaviour and attitudes of many Indians. Indians who were born and brought up asking for 'dhaniya' or 'mirchi' free from the vegetable vendors are now buying vegetables and other consumables without asking for prices. Stay-at-home orders have thus caused visible major shifts in people’s behaviour, according to a study by Enormous Brands.

    Television grows strength to strength during lock-down

    The study suggests TV still shines over OTT. 43 per cent see cable TV as the primary entertainment in the high-income households. 13 per cent across the sample size have re-activated their DTH / Cable subscription.

    Interestingly, news has emerged as the new GEC. A staggering 64 per cent of TV viewing time is spent on the news channels. 43 per cent believe that news reporting is unbiased and 27 per cent believes that there is a clear indication that a few news channels are supportive of a particular political party.  

    Newspaper poised for a strong return

    Lots of international researches suggest 21 days can break or form a habit. However, this study suggests otherwise when it comes to a daily newspaper. 74 per cent miss their daily newspaper and are waiting for the service to resume.

    While 29 per cent have moved to reading newspapers online, only four per cent would unsubscribe from the hard copy. Looks like the newspaper is a habit like coffee that has grown on the Indian palette, making it difficult to part with.

    India’s older adopt digital

    The study shows a sharp increase, as much as 47 per cent adoption, among elders (55-65 years) of e-commerce – ordering milk, grocery and home essentials and paying through wallets / UPI.

    The banks have been promoting internet banking for over a decade. In just the last month the data suggests that first time users have increased by 28 per cent. The maximum shift of 33 per cent is among the age group of 35-50 years age segments – this is the bankers' delight segment.

    Covid2019 helps push the ‘Make in India’ agenda

    42 per cent believe that there is an active and deliberate attempt by China to spread Covid2019 across the world for economic gains. This has led to a strong anti-China sentiment.

    The data suggests that 47 per cent of Indians are willing to pay up to 25 per cent higher for Indian-made goods over Chinese-made ones. There is a strong sentiment that the world should unite against China to stop using China as the world’s manufacturer, even if it is cost-inefficient.  

    Enormous Brands managing partner Ajay Verma said: “The young Indian population is behaving very differently from other parts of the globe. The study suggests a high level of optimism even in a situation that has brought the entire world in a lock-down and also showcased that households feels confident about the revival of the Indian economy.”

    He further added: “This study was conducted to help brands understand how the current situation is moulding the habits, behaviour and attitudes of Indians. We believe this will help us shape client communication and offer strategic counsel in line with the prevailing sentiments of the consuming class.”

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  • Enormous Brands appoints Mukund Raina as head of Delhi operations

    Enormous Brands appoints Mukund Raina as head of Delhi operations

    MUMBAI: Enormous Brands has appointed Mukund Raina as branch head of Delhi operations. He is moving from Wunderman Thompson as vice president client services director.

    With over 15 years of experience in client management, brand management, and operations management in the communications consultancy domain, Raina has worked at companies like McCann Erickson (now McCann Worldwide), Euro RSCG (now Havas Worldwide), Publicis, Enterprise Nexus Communications and Mindspace Communications.

    On his appointment, Raina said, “The combination of vision, drive and talent that has been brought together at Enormous has created a unique organisation and set up exciting possibilities for us to help our clients be relevant, interesting and effective in speaking to consumers. I’m extremely excited and look forward to be part of this team.”

    Enormous Brands managing partner Ashish Khazanchi said, “It’s really exciting to have Mukund on board. He’s a tremendous leader with an illustrious track record with some of the biggest brands in the country. I admire his ideas and approach to building brands and teams. It’s a step in the right direction for us to consolidate our presence in Delhi.”

  • Dish TV appoints Ranveer Singh ahead of festive season

    Dish TV appoints Ranveer Singh ahead of festive season

    MUMBAI: DTH operator Dish TV has launched its new campaign with Bollywood superstar Ranveer Singh as its ambassador. The campaign has been designed to showcase the brand in a completely new, bold avatar signalling a new phase in the brand’s life cycle.

    Ranveer Singh is an accomplished and leading film actor who will lend weight with his edgy and youthful attitude to DishTV’s new brand campaign ‘Dish Nahi Dishkiyaon’.

    The brand TVC featuring Ranveer Singh, shows him in different situations with DishTV playing on his mind. To break from the monotony, he presses an imaginary remote and breaks into a dance frenzy. The film concludes with him celebrating amongst people, dancing to the entertaining tunes of the all-new ‘Dishkiyaon’ DishTV. The product window talks of its upcoming SMRT Stick for streaming online videos, 5X HD Clarity and unlimited entertainment packs, suggesting how DishTV is adding fun and entertaining moments to the lives of its customers through innovative new products and services.

    Dish TV India group CEO Anil Dua says, “This festive season, the brand will enter a new phase. With growth momentum on our side arising out of our existing initiatives and upcoming offerings, our new campaign will firmly position DishTV as the preferred entertainment brand in the country. In the same spirit, we are delighted to have Ranveer Singh as the face of the brand DishTV. Ranveer’s vivacious and energetic personality resonates well with our new brand positioning. We are glad to have him onboard and are confident that, his infectious energy will energise our audiences and invigorate our brand.”

    Actor Ranveer Singh adds, “I’m extremely happy to be a part of DishTV, a pioneer brand that’s as passionate about entertainment as I am. My experience shooting for this campaign is pretty much summarised by their tagline – Dish Nahi Dishkiyaon Hai Ye – fun, cool and entertaining. I’m excited and looking forward to everyone watching the TVC.”

    Dish TV corporate head marketing Sukhpreet Singh mentions, “Our new ad campaign is here to woo the younger generation with the choice of our new brand ambassador and quirky campaign tagline – ‘Dish Nahi Dishkiyaon’. As the tagline implies, DishTV is everything fun, cool and entertaining. With a slew of new products on the anvil coupled with irresistible packs and offers, our customers are sure to look at DishTV in a new light.”

    This latest campaign which has been conceptualised by Enormous Brands, is soon going live and will be running on air across GEC, Movies and popular regional TV channels. It will be a 360-degree campaign that will also go live on all the key platforms – digital, print, radio, OOH and city activations this festive season. The campaign will also showcase a few of the innovative products & packages lined up for launch during the upcoming festive season and beyond.

  • Dish TV offers SD channels at Rs 8.5 per month

    Dish TV offers SD channels at Rs 8.5 per month

    MUMBAI: After an intense merger time with Videocon d2h, Dish TV is back with a new solution for its customers and this time it is offering SD channels at just Rs 8.5 a month. The DTH operator has even launched a 360-degree campaign to make people aware of it.

    Entitled “Saadhey aath mein jeeto saare heart”, the campaign amplifies the benefit of having the choice of hand-picking channels based on customers entertainment needs and how that ultimately leads to keeping everyone at home happy.

    The campaign, conceptualised by Enormous Brands, aims to connect both rationally and emotionally with customers who are managing delicate relationship balances at home. Aimed to reiterate Dish TV’s flexible and customisable entertainment packs and offerings, this campaign solidifies Dish TV’s position in the industry and showcases how its innovative offering of Rs 8.5 per channel per month is set to create a new benchmark in television entertainment.

    In the form of a TVC, the campaign showcases how a young man is being felicitated for having achieved an impossible feat – that of keeping his mother and wife happy by getting their favourite channels added on Dish TV. This unique superpower is available to all its customers and gives them the ability to choose the entertainment of their choice at a minimal price of Rs 8.5 per SD channel per month on their base pack.

    The seed of the idea came from the insight that today’s customers are often left wanting as most operators tie them down to a pre-bundled pack. Upgrading to a new pack becomes heavy on the pocket without the freedom to choose their favourite channel.

    Dish TV group CEO Anil Dua says, “DishTV has always leveraged relevant customer insights to launch and communicate new innovative offerings to its subscribers. Our product “Mera Apna Pack” under the DishTV brand is aimed at offering value, affordability and customer empowerment. We have just launched its new campaign that is aimed at showcasing the benefit of providing customers with the choice of watching entertainment that they want.”

    Dish TV corporate head of marketing Sukhpreet Singh adds, “With family TV viewing at the core of our business, our new ad campaign is here to win everyone’s heart with its creative jingle and quirky ad campaign tagline. To connect with customers, we will roll out the campaign on TV, print and digital platforms. Additionally, all our POS will have a dedicated space to showcase it.”

    Enormous Brands managing partner Ashish Khazanchi mentions that the agency’s endeavour is to make the brand more inclusive and charming. With this campaign they wanted to bring this promise alive in the context of families in a fun and enjoyable way.

  • Aegon Life Insurance focuses on relieving tension in new ad

    Aegon Life Insurance focuses on relieving tension in new ad

    MUMBAI: Aegon Life Insurance has recently launched its new media campaign, ‘Aegon Toh Tension Gone’ which focuses on relieving financial stress through its insurance solutions.

    Contrary to other life insurance ads, this digital-only campaign is completely bereft of the usual play of safety, security, emotions and a better future for the insured and their dependents.

    Aegon Life Insurance chief digital officer Martijn de Jong says, “The primary landing thought behind this campaign was to establish and take responsibility of eliminating people’s fear towards insurance buying. With this campaign, we are optimistic that we will be able to burst the myth that insurance buying is complicated.”

    He adds, “Through this campaign, we pledge to take away the tensions and anxiety associated with insurance solutions. Hence, Aegon toh tension gone.”

    Enormous Brands creative director Ajeet Shukla mentions, “With the otherwise serious tonality of insurance communication, we have taken steps to break the conventional approach towards buying insurance. With this campaign, we aim to communicate the subject of insurance buying with a pinch of humour attached to it. To attract the target audience in an innovative way, we took a creative call to feature astronauts in a spacecraft and address that buying an insurance plan is no rocket science.”

  • ShopClues’ new campaign aims at creating experience of market against mall shopping

    ShopClues’ new campaign aims at creating experience of market against mall shopping

    NEW DELHI: A quirky brand campaign has been launched by the marketing app ShopClues to break the clutter in the realm of e-commerce with its value-for-money shopping experience.

    #MallNahiMarket is a 360-degree media campaign, which reinforces ShopClues’ market positioning as a mass brand. The campaign offers shoppers an experience of an Indian street market with competitive pricing and a wide assortment. 

    ShopClues’ latest TVC depicts a happy Indian shopper who dances to the tunes of “Yeh Mall Nahi Hai, Market Hai, Yeh Good for the Pocket Hai.” This happy-go-lucky character celebrating bargains at ShopClues represents the company’s shoppers who are bargain-hunters and love a bazaar-like experience.

    The communication route is meant to strike a chord with ShopClues’ consumers who rely on pricing across the ShopClues website and mobile app.

    The TVC illustrates that the ShopClues’ app is perfectly poised to give customers the most authentic market experience online which reiterates its communication – “Market in your Pocket.”

    ShopClues plans to roll out three TVCs for its leading categories namely Fashion, Home & Kitchen, and Electronics. The ad films have been created and conceptualised by Mumbai-based Enormous Brands.

    As a part of the promotions, ShopClues is also the co-presenting sponsor for the Asia Cup 2016 and will be running its new brand campaign across all channels to maximise visibility. 

    Talking about the new brand campaign, ShopClues AVP Marketing Nitin Agarwal said, “Through the new ad campaign, our key endeavour is to reinstate ShopClues’ brand positioning as the ultimate marketplace for the value-conscious shoppers. We want to emphasise on replicating the Bazaar-like familiarity & experience on the online and mobile platforms. On our platform customers can expect the biggest product range & price points that remind them of their favourite markets. This USP of our brand is what we wish to drive home through our latest TVCs.”

    Enormous Brands managing partner Ashish Khazanchi added, “While shopping at a mall is a concept from the west, shopping at a market isa more culturally-rooted experience for most Indians. To cut through the clutter of online malls, ShopClues has always drawn a parallel to bazaar experiences that appeal to the masses. #MallNahiMarket aims to meet the consumer expectations and does so in a relatable and colloquial tone and manner.”