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Tag: Enormous Brands

  • Abby Awards 2025: Round 1 shortlist unveiled, Leo Burnett and Enormous Brands lead the creative charge

    Abby Awards 2025: Round 1 shortlist unveiled, Leo Burnett and Enormous Brands lead the creative charge

    MUMBAI: The AdClub has revealed the Round 1 shortlist for the Abby Awards 2025, powered by One Show, with industry heavyweights Leo Burnett, Enormous Brands, FCB, VML, McCann, Famous Innovations, and Havas leading the charge in the creative categories.

    A star-studded lineup of creative powerhouses and brands has made the cut, including Good Morning Films, Tribes Communications, Atom Network, Cheil, Schbang, Mudra Max, Y&H, Grey Group, Hogarth Studios, Vanilla Films, Mindshare, BBH, and Tilt Brand Solutions.

     The client roster shines just as bright, with AIS, Jaguar, P&G Whisper, Manifest, The Times of India, Axis Bank, Coca-Cola, Finolex, Reliance General Insurance, Durex, Flipkart, Lays, and Dream11 all vying for glory.

    Digital dynamos like Schbang, BC Web Wise, Digitas, and Interactive Avenues have carved out their space, while design virtuosos Open Design, Hyphen Brands, and Tree Design have made their mark. 

    Video craft maestros—Good Morning Films, Vanilla Films, Bang Bang, Kitchen Video, and Superfly Films—add a cinematic edge to the shortlist.

    The broadcast and publishing giants aren’t left behind, with Bennett Coleman, ABP, Jagran Prakashan, Viacom, Star India, The Hindu Group, and Zee Entertainment staking their claim for the trophy. 

    Start-up agencies like Y&H, tgthr, Brave, and Believe Trinity have also entered the spotlight, proving that fresh talent can compete with the best.

    Awards governing council chairman Ajay Kakar expressed his delight: “The shortlist for the Abby Awards 2025—across both creative and media categories—is now out. It’s heartening to see the breadth and diversity of agencies, clients, brands, publishers, and broadcasters who have made it through the first round of rigorous jury evaluation. This wide representation is a reflection of the vibrancy and depth of talent in our industry. With the second and third rounds of judging ahead, we now look forward to seeing the best rise to the top. All roads lead to the awards nights between 21 and 23 May.”

    The round 2 and round 3 judging are already underway, with the final winners set to be crowned at the much-anticipated Goafest 2025.

  • Ad Club names Deshpande, Chakravarty, Kamble and Khazanchi as jury chairs for Abby Awards 2025

    Ad Club names Deshpande, Chakravarty, Kamble and Khazanchi as jury chairs for Abby Awards 2025

    MUMBAI: The adland gods are assembling—and they’ve got a brief to judge. The Advertising Club has unveiled a glittering lineup of jury chairs for the Abby Awards 2025 powered by One Show, naming four creative titans to lead key categories ahead of India’s most anticipated industry celebration at Goafest this May.

    The new jury cohort includes Ashwini Deshpande, Ashish Chakravarty, Raj Kamble, and Ashish Khazanchi—each a bonafide heavyweight with enough trophies to sink a conference table.

    Elephant co-founder & director Deshpande takes charge of the design category. A pioneering force in India’s design scene, Deshpande has spent 35 years building one of the country’s most respected independent design consultancies. With a résumé thicker than a Pantone swatch book, she’s judged Cannes Lions, The One Show, Spikes Asia, and LIA, among others. She currently serves on the jury for Singapore Good Design Awards 2025 and mentors start-ups via TiE.

    McCann Worldgroup executive director & India head of creative Chakravarty will lead the Audio jury. The man’s got over 500 awards under his belt—One Show, Cannes, Clio, D&AD, you name it—and has chaired or served on nearly every awards jury worth attending. Known for blending big ideas with brand precision, Chakravarty brings sonic sensibilities and sharp storytelling instincts to the panel.

    Out of home and ambient? That’s Kamble’s turf. Famous Innovations founder & CCO has made a career out of smashing boundaries—from Lowe London to BBDO New York to founding one of India’s most disruptive independent agencies. His awards shelf holds over 150 trophies including Cannes and One Show golds, and his agency has bagged South Asia Independent Agency of the Year nine times in a row. Now that’s a media buy with ROI.

    Enormous Brands managing partner & CCO Khazanchi takes charge of the Direct category. He’s the brain behind iconic brand launches like Tata Sky’s Jingalala and Lenskart’s first major campaigns, with over 300 national and 50 international awards to his name. Known for his sharp eye on consumer insight and startup flair, Khazanchi is no stranger to turning simple ideas into scaleable results.

    The Abby Awards 2025 powered by One Show will take place on 21–23 May at the Taj Cidade de Goa Heritage and Horizon, as part of Goafest 2025—jointly hosted by the Advertising Agencies Association of India and The Advertising Club.

  • VRB enters cup noodles market with ‘WokTok by Veeba’

    VRB enters cup noodles market with ‘WokTok by Veeba’

    Mumbai: VRB Consumer Products has launched WokTok by Veeba, entering the cup noodles category with a fusion of pan-Asian and Indian flavors. This better-for-you range features no added MSG, no palm oil, and no maida, making it a guilt-free option for noodle lovers.

    The launch is supported by a TV campaign showcasing how Indians adapt to global cuisines. The film depicts humorous scenarios where Chinese characters embrace Indian quirks, capturing the campaign’s tagline: ‘Chinese, Par Apne Style Se!’

    WokTok’s cup noodles come in five flavors: Chowmein, Masala, Manchurian, Kung Pao, and Spicy Korean. Additionally, the brand will launch dipping and culinary sauces made without added MSG, ideal for any meal. WokTok aims to become a household favorite across India.

    VRB Consumer Products VP marketing Niyati Kochhar said, “Creating WokTok has been a labour of love—one that celebrates how we, as Indians, embrace and adapt anything by adding our signature twist. Our campaign, ‘Chinese, Apne Style Se,’ captures this beautifully. From food to culture, we have always made things our own, and WokTok is no different. With this launch, we’re speaking to a new generation—the WokTok generation—who values authenticity but also seeks personalization. They crave bold flavors that resonate with their unique palate, and WokTok offers just that, combining the best of both worlds in a way that’s distinctly theirs.”

    Enormous Brands managing partner & CCO Ashish Khazanchi said, “WokTok, the latest brand in the instant noodles segment, is set to revolutionize the market with its new line of products: “Chinese but apne style se.” Rooted in the essence of India’s love for bold, diverse flavours, WokTok combines the richness of traditional Chinese cuisine with bold Indian takes. The campaign captures the evolving Indian psyche that craves global experiences but with a familiar, comforting Indianness. WokTok’s bold, exciting flavours and packaging are designed to resonate with India’s youth, offering a quick, delicious, and distinctly Indian spin on the beloved Chinese noodles. It’s not just noodles, it’s Chinese – but our own way.”

  • Enormous launches ‘Move the World on Your Fingertips’ campaign

    Enormous launches ‘Move the World on Your Fingertips’ campaign

    Mumbai: Sobhita Dhulipala is the face of the campaign. She embodies the essence of sophistication and empowerment. Her portrayal in the film captures the elegance and confidence of individuals who navigate through life with effortless grace, mirroring the seamless control offered by Jaquar QLOUD.

    Commenting on the launch, Jaquar Group CMO Sandeep Shukla said, “Behind the elegant interface of Jaquar QLOUD lies a robust system engineered to withstand tough Indian operating conditions and provide dependable performance. From hardy sensors to super-responsive electronic valves, every aspect of Qloud is designed to enhance your showering pleasure.”

    Talking about the campaign, Enormous Brands managing partner & CCO Ashish Khazanchi said, “There are those who are constantly on the move, and there are some who move the world at their fingertips. Qloud embodies the power of touch and sparks magic with a swish of the wrist. Our customer is the perfect example of someone who can make the world orbit around her whims and fancies. Much like the Qloud, conjuring a spectacle by simply raising your hand and unleashing the power of touch.”

    QLOUD stands as a testament to Jaquar’s commitment to crafting products that blend style, innovation, and affordability seamlessly. With its cutting-edge technology and multiple modes controlled by a simple touch, QLOUD puts the power of customization in the user’s hands, offering a showering experience like no other.

  • MakeMyTrip Homestay and Enormous Delhi creates tested by fans campaign for the season

    MakeMyTrip Homestay and Enormous Delhi creates tested by fans campaign for the season

    Mumbai: This cricket season will be over indexed on lead sponsorships & associations, top cricketers as brand ambassadors, bigger & bigger media budgets for next the 45 days. How do we make a dent in and be noticed was the starting point for this campaign.

    India is set to host the biggest game of the season; hotels & guesthouse will be out of inventories & price surge will be at peak. Building consideration for Homestays & Villas as shared space is an unlock strategy to move forward. Consumers are seeking the best stay options which add to their game season experience. Touching the inertia, providing a solution, and driving the connection with the never seen before group in advertising – super fans of the world is core to the campaign.

    MakeMyTrip Homestay launches its latest campaign “Tested by Fans” with a series of 3 films. The high-decibel campaign will run digitally. Plus, extensions will be seen on print, outdoor & surround platforms.

    MakeMyTrip is a leading brand in travel space, known for its high standards of service & experience. Taking the testament head on for their homestays & villas offering, the “Tested by Fans’ was a natural progression while developing the campaign.

    MakeMyTrip CMO & chief business officer Raj Rishi Singh said, “The fever pitch around cricket gave us an optimal opportunity to showcase the meticulous quality check mechanisms MakeMyTrip has put in place for our alternate accommodations category. We always approach business from a problem-solving mindset, and who better to communicate this than genuine globetrotters such as our cricket superfans, who share the same passion for travel as they do for the game.”

    “We started by asking ourselves a simple set of questions: If fans from all across the world are pouring in for the cricket season, will they find a stay they like? What’s the type of expectations that they’ll have? How will MakeMyTrip Homestays & Villas make their off-field experience richer? This consumer-out approach helped us develop Tested by Fans. Collaborating with the best talent on the agency and the client side also worked in the campaign’s favour. Our big AHA moment happened when the superfans told us that this is the first time they’re being brought together on such a big scale.” said Enormous Brands creative lead Ankit Pathak.

  • BBH India names George Sebastian as executive creative director

    BBH India names George Sebastian as executive creative director

    Mumbai: BBH India, a Publicis Groupe agency, has announced the appointment of George Sebastian as executive creative director. He will report to BBH India’s chief creative officer & CEO Russell Barrett and lead a team of copy, art and design professionals.

    Sebastian brings with him 14 years of experience. In the past, he has been associated with Enormous Brands, Grey Group and most recently he was senior creative director at DDB Mudra. Sebastian has worked on brands like Gillette, Tanishq, Glance, Dell, McDowell’s No 1, Britannia, TTK Prestige, 3M and TicTac, helping them unlock their purpose and ambition.

    Sebastian was also part of the team that pitched, won and conceptualised an integrated campaign – India’s most exciting workplace for the Indian Army that led to a major shift in the way the youth perceive the armed forces, according to the agency.

    Welcoming Sebastian on board, BBH India CCO & CEO Russell Barrett said, “George is an exceptionally talented creative individual who is also incredibly versatile. He’s as comfortable working on a 30-second commercial as he is on an AR idea. He’s as gifted at his craft when he’s writing in Hindi and English. He’s a mature creative leader who is as driven as the hungriest first-jobber. We’ve got the ‘all-inclusive-package’ with George and I’m certain he’s going to produce extremely famous, relevant and modern work for BBH India.”

    George Sebastian added, “There are a few things at the core of this celebrated agency, and network at large, that strongly resonate with me. Whether it is an unabashed love for ideas, a robust culture of expression and debate, or the wonderful team of Good and Nice folks one gets to learn from. BBH is bubbling with opportunity, and I’m looking forward to working closely with Russell and all-black sheep to explode its massive potential.”

  • Digital industry veterans launch tech-based data conversion platform ‘0101.today’

    Digital industry veterans launch tech-based data conversion platform ‘0101.today’

    Mumbai: Digital industry veterans such as Enormous Brands co-founder Ajay Verma, Marsh e-business head and Tata AIG head of marketing & e-business sales – Jayraj Jadhav, and former iProspect India head of media and programmatic and digital media maven Mihir Mehta have come together to launch 0101.today, which is positioned as India’s first tech-based data conversion company, specialising in deep understanding of behavioral data that transforms brand conversion across all internal data streams.

    It has offices in Mumbai and Delhi and is looking at expanding its presence in Bangalore soon, said the statement.

    “Today, conversion is one of the most important marketing metrics. We aim to deliver just that and not hide behind metrics that are mere leads driven,” said 0101.today managing partner Ajay Verma. “We help businesses collect and organise their data and drive data-driven marketing programs, at the same time taking responsibility of outcomes”

    The inception of 0101.today was spurred by the desire of the founding members to build a company that helps in improving customer acquisition. The firm delivers the same by auditing existing Martech tools and reengineering the company’s data flows to unify data for all across the organisation.

    “As a marketer, I know the struggle is really about focusing on day-to-day work vs. foundational work. A lot of CMOs face challenges regarding which platforms or stack to invest in, and how do we really get ROI on investments,” said managing partner Jayraj Jadhav. “There is a need to work on strategy, stack and structure together. As a martech proponent we decided to get a team of experts together to help CMOs in this mission. We have built proven frameworks that will help deliver conversion and growth at scale”

    0101.today will help organisation create and organise their MarTech stack to deliver an environment that drives data-based and outcome driven marketing strategy. Their team of team of 20 + currently comprises tech engineers, data analytics, and marketing ops who come with marketing strategy prowess, knowledge of marketing automation tools, experience in stack implementation, and in converting data to drive actionable and measurable marketing goals.

    “I always wanted to find some way to help brands and CMO’s grow at scale. After working in agencies, I realised that most of them get restricted to one or two platforms to drive performance,” commented managing partner Mihir Mehta. “The need of the hour is that brands have to move fast with sharp, smart, and more adaptable solutions without restricting themselves to platforms. This is what inspired us to change the outlook and create data-driven solutions aimed towards growth and conversions,” 

    “In the game of growth marketing and conversions, emphasis is laid on consumer touchpoint as well as the medium of the message, unfortunately, ignoring the message itself. We aim to put personalised messaging at the centre of our data-backed conversion strategy,” added Shivi Verma who joins as director – growth.

  • Enormous Brands wins communication mandate for Jubilant Foodworks’ Ekdum

    Enormous Brands wins communication mandate for Jubilant Foodworks’ Ekdum

    NEW DELHI: After handing over the brand communications mandate for its casual Chinese dining brand Hong's Kitchen to Enormous Brands more than a year ago, Jubilant Foodworks Ltd (JFL) has once again trusted the independent creative industry with yet another brand — Ekdum. Enormous Brands will strategise, plan and execute brand communications strategy for the newly launched Biryani brand, elevating its awareness.

    Enormous Brands managing partner Ashish Khazanchi said, “It’s exciting to be the official brand communications partner for ‘Ekdum’ and continue our association with Jubilant FoodWorks. The idea is to leverage our expertise in executing ingenious brand campaigns for enhancing their online presence and thus helping the brand to reach new heights. We plan to integrate innovation, content, and media, to deliver out-of-the-box ideas and develop a connect between the brand and its target group. We look forward to a long-term association with Jubilant FoodWorks to achieve desired results.”