Tag: Enormous

Enormous takes the creative agency Abby crown at GoaFest 2025

GOA: Mumbai’s glittering advertising elite gathered for the Abby creative awards 2025, powered by One Show, and what a bash it was! The night saw agencies duking it out for supremacy, with some truly enormous wins and a few surprises.

Enormous clinched the coveted creative agency of the year title, proving their creative muscle is, well, gargantuan. ItFCB bagged a whopping 67 metals, including 6 gold, 17 silver, 24 bronze, and 20 merits, accumulating a grand total of 286 points. Leo India, not far behind, stacked up 51 metals for a respectable 196 points, while VML India, with a Grand Prix under its belt, tallied 78 points. Clearly, size does matter when it comes to creative firepower.

In the specialist categories, Leo India showed its strategic genius, being crowned the brand activation & promotions specialist agency of the year with 30 points and also dominating as the health specialist agency of the year, amassing 40 points. Talk about being a well-oiled machine!

FCB India wasn’t to be outdone, nabbing the branded content & entertainment specialist agency of the year with 30 points. It seems their content is so good, it’s almost too branded. And when it came to the visual feast, Good Morning Films was hailed as the video craft specialist of the year, scoring a dazzling 84 points. Their work, one might say, was simply picture-perfect.

Individual campaigns that got chatter going included Famous Innovations’ The Anatomy of Suffering for Henlo Pet Nutrition, which snared a Grand Prix in Still Print – Still Craft – Art Direction. Pet lovers, prepare to be paws-itively moved. In the Audio-Visual category, Enormous bagged two golds for Wok Tok By Veeba’s “Chinese, par apne style se” and Lahori Jeera’s “Har Koi Peera Lahori Zeera“—proving that when it comes to food, Enormous really knows how to cook up a storm.

Meanwhile, Neeman’s Are Those Neeman’s Shoes Phone Hack campaign by VML India caused quite the stir, landing a Grand Prix for Audio – Voice-Activation. One might even say it spoke volumes! Famous Innovations also scooped up a Grand Prix for The Anatomy of Suffering for Henlo Pet Nutrition in Out of Home (Ambient Media), showing that their suffering has truly paid off.

From Durex India’s Teaching India to get it wrong by FCB India to MyMuse’s Designed to Find the Right Spot by Famous Innovations, the awards celebrated campaigns that were both bold and brilliant, leaving no creative stone unturned.

The Abbys once again showcased that in the mad world of advertising, a bit of cheeky creativity and strategic nous are always a winning combination.

May 23, 2025
Enormous rings up mobile victory as Goafest goes portable

GOA: Day two of Goafest 2025 saw Enormous proving that size matters in the mobile specialist category, though ironically their victory came through modest means rather than massive hauls.

The agency dialled up 12 points to claim the ‘mobile specialist agency of the year’ title with one silver, one bronze and a merit—a performance that was more steady connection than lightning-fast 5G, but apparently quite enough to leave competitors with no signal.

In a delicious twist, the runners-up actually managed to bag the category’s only gold medals. McCann Worldgroup India and VML India each secured eight points with one gold apiece, proving that sometimes having fewer awards but better quality can still leave you runner-up.

BBH Communications India and Mindshare found themselves tied at six points each courtesy of one silver apiece.

The middle order proved that even in mobile marketing, participation trophies still exist. Havas Life Mumbai managed four points with a bronze, whilst The New Thing by Talented also hit four points but did it the hard way with two merits.

Those bringing up the rear weren’t entirely left on silent mode. redBus, BC Web Wise, Cheil India, and FCB India all managed two points with a merit each.

The Abby Creative Awards 2025, powered by The One Show, continued their systematic sweep through advertising’s specialist categories, with broadcaster, PR, digital specialist, design specialist, and direct specialist awards.

May 23, 2025
Leo India goes direct to the top as Goafest cuts out the middleman

GOA: Day two of Goafest 2025 saw Leo India take the direct route to victory in the direct specialist category, proving that sometimes the shortest distance between two points is a pile of shiny awards.

The agency steamrolled to the ‘direct specialist agency of the year’ title with 40 points, built on three silvers, five bronzes and a merit—a performance so direct it made other agencies wonder if they’d been taking scenic routes all along.

Famous Innovations lived up to its name by famously securing second place with 30 points courtesy of five silver medals, though one suspects they might have preferred trading some of that silver for a bit more gold. FCB India rounded out the podium with 26 points, but not before bagging the coveted Grand Prix for its Lucky Yatra campaign for Central Railways—proving that sometimes the best way to reach your destination is by train.
FCB India’s Grand Prix triumph, accompanied by one gold and one silver, demonstrated that railway campaigns can indeed have locomotives rather than just motives.

Enormous managed a solid fourth place with 24 points through one silver, three bronzes and three merits—a performance that was moderately enormous rather than properly massive. Meanwhile, Havas Worldwide India and McCann Worldgroup India found themselves tied at 16 points each, both managing two golds apiece.

The middle order proved that mediocrity comes in many flavours. Grey Group grabbed 12 points with three bronzes, whilst Schbang settled for eight points courtesy of two bronzes. The participation trophy brigade included Mudra Max with four points from two merits, and tgthr. with four points from one bronze.

Those trailing weren’t entirely forgotten. ^a t o m network, BBH Communications India, Digitas, and VML India all managed two points each with a merit apiece.

The Abby Creative Awards 2025, powered by The One Show, continued their systematic conquest of advertising categories, with broadcaster, PR, digital specialist, and design specialist awards ensuring every conceivable niche gets its moment of glory.

May 23, 2025
Enormous lives up to its name as digital dominance gets properly massive

GOA: Day two of Goafest 2025 witnessed Enormous absolutely bulldozing the digital specialist category with the sort of performance that makes other agencies wonder if they’ve been doing this whole digital thing wrong all along.

The aptly named agency lived up to its billing by hoovering up 64 points through one gold, five silvers, six bronzes and a merit—a haul so comprehensive it left competitors reaching for their calculators and then quietly weeping into their keyboards.

Leo India managed a respectable second place with 26 points courtesy of two silvers, three bronzes and a merit, though one suspects they might have preferred a few more zeros on that scoreboard. Meanwhile, ^a t o m network and Mudra Max found themselves locked in a dead heat at 22 points each—^a t o m network with one silver, three bronzes and two merits, whilst Mudra Max opted for one silver and four bronzes.

The gold rush wasn’t entirely monopolised by the winner. Tilt Brand Solutions snagged 18 points with one gold, one silver and one bronze, whilst Schbang grabbed 16 points with one gold and two bronzes. Swiggy Ltd proved that food delivery companies can serve up awards too, bagging 14 points with one gold and one silver.

The middle order was packed tighter than a Mumbai local train. Digitas, Maitri Advertising Works, The New Thing by Talented, and VML India all managed 12 points each—though their routes varied wildly. FCB India scraped together 10 points with one bronze and three merits.

Those trailing weren’t entirely forgotten. Grey Group, Krafton India, and Restless – a division of Magic Circle Communications each managed six points, whilst the stragglers—BelieveTrinity, Havas Life Mumbai, Havas Worldwide India , Interactive Avenues , and Rapidue Technologies —all pocketed two points each.

The Abby Creative Awards 2025, powered by The One Show, continued their systematic dismantling of every conceivable advertising category, with broadcaster, design specialist, mobile specialist, technology specialist, and direct specialist awards ensuring no stone remains unturned in the quest for creative excellence.

May 23, 2025
Leo India and Mindshare tie for tech supremacy as Goafest gets techie

GOA: Day two of Goafest 2025 delivered a technological thriller as Leo India and Mindshare found themselves locked in a perfect 10-point tie for ‘technology specialist agency of the year’—proof that sometimes even the most sophisticated algorithms can’t pick a winner.

Leo India clinched its share of the crown with one silver and two merits, whilst Mindshare matched the tally with one silver and one bronze. It was the sort of neck-and-neck finish that would make a horse race look pedestrian.

The chasing pack managed eight points each. ^a t o m network secured third place with one bronze and two merits, whilst Cheil India, Enormous, Havas Life Mumbai, and Madison Media all bagged eight points courtesy of two bronzes each. Good Morning Films managed the same score with a single gold—which suggests that sometimes quality beats quantity, though not by much.

The middle order was positively stuffed with contenders. BBH Communications India private limited, Hyphen Brands, and Tagglabs Experiential each grabbed six points, with BBH and Tagglabs managing a silver apiece whilst Hyphen Brands settled for one bronze and one merit. Tribes Communication also hit six points, though it did it the hard way with three merits—the participation trophy approach to excellence.

The tail-enders weren’t entirely forgotten. FCB India and Interactive Avenues each scraped together four points with two merits apiece, whilst Hogarth Studios managed the same score with a single bronze. Grey Group and VML India brought up the rear with two points each, courtesy of one merit—hardly the stuff of technological revolution, but at least they showed up.

The Abby Creative Awards 2025, powered by The One Show, continued their relentless categorisation of excellence, with broadcaster, PR, digital specialist, design specialist, mobile specialist, and direct specialist awards ensuring that every conceivable advertising niche gets its moment in the sun.

(Pictures: Top: The Mindshare team, below: The Leo India team)

May 23, 2025
Ashish Khazanchi says forget the trophies, chase truth and craft instead

MUMBAI: Ashish Khazanchi took the stage at Goafest 2025 with neither glitter nor gloss—just a blunt reminder: advertising isn’t about awards, it’s about expression. Delivering his keynote titled “Ignite Your Mind”, the Enormous managing partner reminded attendees that the work must speak before the metal does.

“Self-expression, not awards, is the true reason to enter advertising”, he declared, dismantling the decades-old belief that awards define success. According to Khazanchi, awards are nothing but the inevitable byproduct of solving real problems with genuine passion.

He emphasised that modern judging panels don’t have time to savour slow-burn brilliance. “Immediate impact is key—judges don’t have time for nuance”, he said, urging creatives to cut through the clutter with speed and surprise.

Craft, originality, and clarity formed the holy trinity of his talk. “Craft and surprise make ideas stand out”, he added, nudging creators to resist the temptation of safe bets. Khazanchi pushed the idea that creativity thrives not on briefs but on boredom. “Great ideas often come from proactive, self-initiated work”, he said.

He advised attendees to never settle for their first idea. “Always explore multiple executions”, he said, adding that lazy storytelling is the fastest route to forgettable work. The real win, he noted, comes when the message lands with both the jury and the janitor.

For those chasing visibility, Khazanchi had a pragmatic tip—amplify. “Use LinkedIn and media to get your work noticed”, he quipped, reinforcing the need for creators to be their own hype machines.

From dissecting campaign anatomy to elevating originality, Khazanchi’s keynote was less a creative sermon and more a survival manual. His final rallying cry? Keep the story clear, the spark original, and the execution bold.

May 22, 2025
Royal Challenge Packaged Drinking Water unveils new TVC campaign ‘Choosebold 2.0’

Mumbai: “Believing in myself and choosing bold has always been my mantra in life” – Virat Kohli

In the unpredictable realms of life, we often find ourselves standing at a crossroads, faced with a choice between the well-trodden path and something a bit more off-the-wall. It’s those who opt for the road less traveled that really make a mark. Choosing Bold isn’t just about being brave; it’s about embracing challenges with the belief that you can conquer them, standing out from the crowd and lighting the way for others. Choosebold 2.0 is an ode to such individuals who fearlessly pave their own paths, inspiring us all to follow suit. The TVC features country’s star player, Virat Kohli known for embracing boldness in every aspect of his life, along with cricketer Smriti Mandhana and actor Vidyut Jamwal.

The groovy rap anthem that wowed the audience last year with Divine, returns with a new rendition, Choosebold 2.0 which is a tribute to the ones who are progressive and fearlessly play their own game in life. The TVC also seeks to inspire aspiring individuals to break free from the shackles of society to choose bold rather than safe. Choosebold 2.0 is a display of the bold choices each of them made in life. From Virat’s success due to his fearless choices in life and on ground to the celebration of Smriti Mandhana‘s bold leadership in guiding her team to victory during the Women’s T20 tournament, showcasing remarkable resilience. And, the nation’s best action hero, Vidyut Jammwal’s journey as he embraced boldness by returning to his martial arts roots after overcoming a significant injury.

Naya Shers are those who believe in choosing bold and in pushing the boundaries of what is possible. The brand aims to unite such Naya Shers from all corners of the world and inspire others to break free from societal norms and live life on their own terms.

Speaking about the TVC, Diageo India VP and portfolio head, marketing, Varun Koorichh said, “Royal Challenge Packaged Drinking Water is an aspirational brand that celebrates those who defy conventions and choose bold. Our new rendition, Choosebold 2.0 aligns with our brand ethos which encourages individuals to celebrate the pivotal moments of choosing bold. Featuring prominent personalities who choose bold in their lives, like Virat Kohli whose success is a testament to his fearless decisions, both on and off the field. Smriti Mandhana’s never say never attitude that steered her team to victory during Women’s T20 tournament this year, and Vidyut Jammwal’s grit and passion triumphing over an injury and embodying the essence of perseverance. Choose Bold 2.0 goes beyond a campaign as it empowers individuals to unleash their inner strength, resonating with our commitment to celebrating boldness.”

Speaking on the occasion, Virat Kohli said, “In life and in cricket, I have stayed true to my authentic self, choosing to lead the way rather than blend into the crowd. I believe that embracing the bold spirit has brought me closer to everything I have envisioned for myself. Like I said in the rap, I succeeded when I Choose Bold! I look forward to the next generation of Naya Shers to take inspiration from the TVC, to live boldly and fearlessly.”

Speaking about the association, Smriti Mandhana said, “Breaking barriers and creating my own path in cricket has been an enriching experience, all because I chose to lead and make bold choices rather than settle for less. I always encourage others to follow their hearts and embrace bold choices in life. Choosebold 2.0 is an exceptionally captivating tribute to those who refuse to settle and embrace the spirit of boldness in every aspect of life.”

June 6, 2024
Praful Akali and Ashish Khazanchi appointed as jury chairs for Abby Awards 2024

Mumbai: Medulla managing director and founder Praful Akali and Enormous, founder and chief creative officer Ashish Khazanchi join as jury chairs for Health category and Still Print category respectively, at The Abby Awards 2024 powered by One Show.

Medulla managing director and founder Praful Akali has been appointed Jury Chair of Abby Awards 2024 powered by One Show in the newly created Health category.

Praful is among the most awarded healthcare creative professionals globally since 2015. He has had close to 50 shortlists and over 20 awards including a Grand Prix at the leading global awards Lions Health, Clio, Global, London Festival, and Spikes.

As one of the few creatively renowned professionals that has also worked as a client, last at Pfizer, Praful demonstrates how creativity and effectiveness work together.

In 2016, the Last Words campaign was published in the Gunn Report as one of the only 15 campaigns globally that won gold at the Lions and a marketing effectiveness awards show like the Effies. In 2017, Medulla repeated the feat with Last Laugh work which won a Grand Prix at Clio and two Gold at the APAC Effies.

Praful has led Medulla to win the Healthcare Agency of the Year in 2016 at Cannes Lions. Medulla has been the only agency globally to feature in the top three agencies of the year, each of the first three years of Lions Health. Medulla is also the only healthcare specialist agency in the list of the World’s Leading Independent Agencies 2018.

Praful has served as a jury member at Cannes Lions, LIA, Clio, Effies and the Global Awards. He has been a speaker at Cannes and other forums and his opinion pieces have appeared in several advertising and business publications.

In 2018, he spoke on the motto of Lion’s Health, life-changing creativity on the Lions Health Inspiration stage.

Enormous founder and chief creative officer Ashish Khazanchi has been appointed Jury Chair of Abby Awards 2024 powered by One Show in the Still Print category.

Ashish has worked in most of the major agency networks and on some of the biggest global, and Indian brands. He has taken Enormous from a startup to one of the leading independent creative agencies in the country. Ashish led Enormous to become the first independent agency to win a Grand Effie in the country this year.

Prior to this, Ashish was the National Creative Director, at Publicis Ambience. An MBA graduate from IIM Bangalore with over 30 years in advertising, he has created the iconic Jingalala campaign for Tata Sky and many others.

He has won over 300 awards with many international ones like the One Show, D&AD, Spikes and Cannes.

Ashish has held leadership roles in agencies like Y&R, Ogilvy, McCann and Publicis.

The Abby Awards powered by One Show will be held on the 29, 30, and 31 of May during Goafest 2024.

May 15, 2024
Kunal Joshi joins Enormous as chief strategy officer

Mumbai: Kunal will lead the strategy charge & pave the path for the agency’s vision towards strengthening strategy-first solutions.

Enormous has always been known for their sharp strategic edge, recently they won the Grand Effie’s this year showcasing their market strategic capabilities

Kunal is a veteran in the industry with over 25 years of experience. During his time he has worked in Mumbai, Dubai, Istanbul, and Singapore managing brands across global markets. Throughout his career, he has worked on brands including Unilever, Tata Motors, Axis Bank, Etisalat, and leading e-commerce brands including Flipkart and Swiggy. He has worked as a global strategy planning director on Unilever’s Dirt is Good Laundry portfolio helping make it Unilever’s largest brand globally. He has won multiple awards including Global, regional and national Effies as well as awards at Cannes and D&AD.

Kunal joins Enormous after a long innings at Lowe. On the move to Enormous, Kunal says Enormous shows remarkable agility and resilience that makes them perfectly suited to current business and marketing environments. Enormous is one of the most pedigreed Indian independent agencies with a proven track record and an enviable body of work making it a perfect place to continue growing brands and businesses in the new marketing reality. With Ashish Khazanchi at the helm, it also presents a great opportunity for me as a strategist to collaborate with one of India’s best creative leaders.

Enormous managing partner Ashish Khazanchi said, “We have been building an agency that the biggest businesses in the country will trust their brands with. We want to be a place that creates market-moving solutions for the biggest in business. Kunal, with his absolutely stellar reputation and an enviable track record, ups the game for us and all our clients. His experience on Unilever and Tata motors makes him bring a deep knowledge of markets that we’re looking to leverage for our work.”

April 1, 2024
Moumita Pal joins Enormous as head of creative Delhi

Mumbai: Moumita Pal will lead the creative charge for the agency in Delhi, set new codes & path for agency’s vision towards strengthening their foot in Delhi as a region.

Pal is a multi-faceted senior creative director from FCB India with over 14 years of experience across brands like Google, Uber, Hero, BMW, Dominos, Hindustan Times, Ministry of Women and Child Welfare.

She has won many prestigious awards in the country and a jury for noteworthy awards including Cannes . She has also worked on the ‘Beti Bachao, Beti Padhao’ campaign that works towards eradication of female infanticide and sex selective abortion in India. She’s not just a leader but a culture maker. She is a storyteller who believes stories have the power to change the world for better.

Enormous managing partner Ashish Khazanchi said, We are dead serious about Delhi. We’ve always had a significant presence in NCR, but we’re doubling down on what we could possibly do in the region. Onboarding Moumita as a new leader in the agency is the step towards moulding us in the direction of being the best-equipped agencies. We, as a brand, want to be known for the work that we’re doing for the big clients in Delhi and Moumita is the perfect fit to help us build this. Moumita is a big brand creative person, and brings in a unique character, creative expertise & balance to the agency. I’m thrilled to have her on board & looking forward to times ahead.

Commenting on her new role, Pal said time and again, Enormous Brands has established itself as a harbinger of creativity and innovation in India, delivering campaigns that have made real impact across different brands. The agency, under the guidance of Ashish Khazanchi has garnered recognition for doing the kind of work that’s truly unique. So when Ashish offered me the job, I was genuinely thrilled. It’s an incredible opportunity for me to lead the Delhi office. I hope Enormous and I share with each other, some stories and a lot of milestones.

December 6, 2023