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Tag: Eno

  • ENO brings cricket banter to life with Aakash Gupta in humorous new campaign

    ENO brings cricket banter to life with Aakash Gupta in humorous new campaign

    MUMBAI: ENO, has launched a witty new campaign featuring comedian Aakash Gupta, celebrating the nation’s shared love for cricket and food. The campaign highlights passionate fan rivalries and indulgent match-time snacking, ensuring that acidity never spoils the fun.

    Fresh off the Champions Trophy victory, cricket fever grips the nation as fans gear up for the next big tournament. With every match comes friendly banter, intense team rivalries, and a spread of delicious snacks elements that define the true cricket-watching experience in India. ENO’s campaign playfully captures these moments, reminding fans that while emotions may run high, acidity shouldn’t interfere.

    Gupta takes on multiple humorous avatars, portraying enthusiastic fans enjoying regional delicacies without worrying about acidity.

    “For millions of cricket fans, it’s not just a game but a battle of pride, passion and some friendly banter. No matter which side you are on, one thing’s for sure great cricket is best enjoyed in the cheerful company of friends and family over delicious food that we love to indulge in. In the moments of nail-biting finishes and wholesome entertainment, the last thing we want is for acidity to spoil the fun. ENO understands the joy of these shared moments and wants to ensure that nothing comes between you and the excitement of the game – not even acidity. ENO is here to help you savour every moment, every snack, and every triumph, without interruption,” said Haleon India category lead, digestive health Bineet Jain.

    Comedian Gupta said, “I’m super excited to be teaming up with ENO for this campaign! As a die-hard foodie and cricket fanatic, I live for intense match moments where you get so caught up in the game, you don’t even realise how much you’ve devoured until the acidity hits. That’s when ENO is the ultimate solution for fast and effective relief to go right back to the game without missing a moment. I hope the humorous scenarios we’ve created in this campaign really resonate with audiences, reminding them to keep ENO handy so they can keep the party going, uninterrupted!”

    The campaign will run across digital platforms, including YouTube, Meta, and other social media channels, reaching cricket fans across the country.

    Watch the campaign films here,

    – Chennai vs Mumbai –

    – Delhi vs Punjab –

    – Gujarat vs Rajasthan –

    – Hyderabad vs Lucknow –

    – Kolkata vs Bangalore –

  • ENO celebrates 50 Years in India with first-ever metaverse stand-up show

    ENO celebrates 50 Years in India with first-ever metaverse stand-up show

    Mumbai: GSK Consumer Healthcare’s ENO, who has completed 50 years in India, has consciously leveraged humour as a tool to communicate and create awareness around acidity. Its quirky approach has translated into iconic campaigns that have evolved from print to TV and, now, digital platforms.

    In recent years, ENO started collaborating with comic influencers as part of a long-term content strategy. To celebrate its 50th year and build a community of fun foodies across India’s diverse food cultures, ENO took the next natural step in its evolution, creating India’s first-ever stand-up comedy event in the metaverse.

    The event was headlined by leading stand-up comic Zakir Khan and supported by other comics such as Rahul Subramanian, Kaneez Surkha, Sahil Shah, Rahul Dua, Kiran Dutta and Shraddha Jain. Titled ‘A Plateful of Laughs’, the comics donned customised avatars and interacted with each other in an amphitheatrical metaverse venue.

    Following the event, the comics will be posting videos on Instagram of their experience in the metaverse. This successful campaign was a joint-effort of team WPP. ENO’s creative partners Ogilvy conceptualised and created the theme of the event, the creative roll-out strategy and the design. Genesis BCW co-created the branded content with the comics and ran the internal communications. The metaverse experience itself was powered by PartyNite.

    GSK Consumer Healthcare India chief marketing officer, India sub continent Anurita Chopra said, “We are very proud to celebrate ENO’s 50 years in India, adding to the legacy of one the most iconic and loved brands in the country. It is a brand that has always been about pushing the boundaries of communication and becoming a real wingman for the everyday acidity sufferer. Celebrating this in the metaverse is a preview of the next 5 decades, as the brand continues to remain relevant, contemporary and full of life. The brand has always been about pushing the boundaries of connecting with its vast consumer base, spread across rural and urban India. We have been leaders in digital content creation, and the comedy genre is not just in sync with the brand, but also helps build unique allyship with the consumer.”

    Stand-up comic artist Zakir Khan added, “Everyone who knows me well, can corroborate the extent I am willing to go to when it comes to my passion for food – even if that means going into the metaverse! I am excited to have partnered with an iconic brand like ENO as they continue to evolve and take the first steps in the metaverse. They have brought joy into our lives through innovations and humorous storytelling for over five decades. I am hopeful that our fans will enjoy the fun-filled food ride.”

    “A brand completing 50 years is no ordinary feat. So, when ENO turned 50 we knew we had to make the celebrations extraordinary. Instead of looking for the perfect place for the occasion, we ended up creating one. And so, ‘Plateful of Laughs’, India’s first stand-up comedy event inside the metaverse, came into existence. We had partners across functions like tech and PR working in complete synergy to create a cutting-edge metaverse experience. In collaboration with some of the most sought-after names in the comedy circuit, we created an experience that was truly out of this world,” said Ogilvy North chief creative officer Ritu Sharda

    “A huge congratulations to GSK Consumer Healthcare and brand ENO on this commendable milestone. It has been our privilege to be part of that journey for over a decade and to see the brand grow as a household favourite for wellness. The ‘Plateful of Laughs’ event is both a celebration of that legacy as well as an overture to a new set of audiences through the metaverse. For us, that means an opportunity to showcase our earned-plus offer, with the comedy talent provided by The Outstanding Speakers’ Bureau and integrated communications across traditional and digital platforms. The metaverse is the new frontier for communications and together with our WPP partners and GSK Consumer Healthcare, I am sure we will be able to move people for ENO,” said BCW India Group CEO Deepshikha Dharmaraj.

    Gamitronics (PartyNite) founder Rajat Ojha said, “Metaverse is an ever-evolving technology and possibilities are not just being explored by the developers but by users and brand owners as well. We are shaping the new internet, and, in this journey, we are stoked to have a partner like Ogilvy on this journey of ours. Working with Ogilvy to celebrate the 50th anniversary of ENO was technologically and creatively immensely satisfying.”

  • ENO continues to drive relevance with food experiments

    ENO continues to drive relevance with food experiments

    New Delhi: GSK Consumer Healthcare’s leading antacid brand in India, ENO has launched the third phase of the successful #WhatARelief campaign to drive relevance for the brand. As the country prepares itself for a longer stint of social distancing, the in-home food experiments continue to be a relevant trend, as validated from the recipe search data from YouTube. Riding on this wave, ENO has partnered with Google to create a unique campaign where the communication is customized as per the recipe being searched by the user.

    The brand first picked up the top recipes being searched on YouTube (which had a high correlation with acidity) and then developed customized six-second creatives for each recipe. The ENO advertisement is customised basis the recipe searched and plays before the recipe video commences, making the whole experience a very personalized one for the viewer.

    GSK Consumer Healthcare area marketing lead OTC & expert marketing ISC Vijay Sharma said, “With prolonged confinement at home, food continues to be an expression of relief and people are seeking and trying new recipes that they can themselves make at home. We want people to enjoy their culinary experiments without having to worry about any interruption that may happen on account of acidity, as their trusted ally Eno is always there to take care of it. We had received an overwhelming response to the previous phase of this campaign and that’s why we are extending it – now making it far more personalised with this unique idea.”

    With this campaign, the brand will drive relevance via contextual conversations and present itself as a reliable ally against acidity. The campaign has already garnered a massive reach of over 14 million consumers on YouTube within a week of its launch.

  • ENO joins food conversations, launches contextual digital campaign

    ENO joins food conversations, launches contextual digital campaign

    MUMBAI: Due to the lockdown there is increased snacking and experimentation with food, coupled with erratic food timings and reduced physical activity which could all lead to higher chances of acidity. GSK Consumer Healthcare’s leading antacid brand ENO has captured these moments to build a contextually relevant digital campaign and to present itself as trusted ally against acidity.

    The brand has launched a digital campaign, which went live on 9 April, the phase one of which was cantered around occasions like working from home and reduced physical activity. Phase two was launched on 30 April with two digital films titled “Stay @ Home: Food Cravings” and “Stay @ Home: Food Experiments” that highlight the change in eating habits and food experiments these days, which could potentially result in acidity. Cooking has emerged as a favourite activity for many as people are experimenting in the kitchen, leading to social media being flooded with food images and searches for new recipes shooting through the roof. The visually delightful campaign has been shot at home using food shots to drive the message of Eno being your trusted ally to ensure that acidity doesn’t play a spoilsport in the Food experiments and cravings.

    The first phase of the campaign that was rolled out earlier this month has already garnered a massive reach of 7.1 million on OTT (Disney Hotstar and Voot) and 7.5 million on social platforms (Instagram and Facebook) and continues to drive social conversations and relevance for the brand in current times.

    GSK Consumer Healthcare area marketing director-wellness Naveed Ahmed said: “Taking into consideration the emerging consumer trends of frequent snacking and reduced physical activity – driven by people being confined to their homes, our latest campaign enables people to indulge in their food cravings and experiments without having to worry about acidity. We have consciously chosen a humorous approach, online with the brand personality of Eno, to build a connect with our audience and communicate our message effectively.” Below are the links to the films: Work From Home –

    Less Walking –

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  • Eno asks you to live life non-stop

    Eno asks you to live life non-stop

    MUMBAI: Fun times are incomplete without food. What good is a movie without nachos and popcorn! Can shopping be complete without a plate of chaat?! Would Holi feel the same without gujiyas? While food is an intrinsic part of most fun-filled moments, what happens when the same nibble decides to act as a deterrent.

    Enter Eno with its claim of getting to work in just 6 seconds, Eno has led the fight against unsavoury bouts that can hijack occasions of joy and celebration.

    Conceptualised and executed by Grey group, the latest campaign for Eno brings to life one such moment in the life of four friends. It demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the celebrations that await.

    Grey group India executive creative director Varun Goswami says, “Part of the joy of a train journey is in sampling the many local delicacies that are served at platform food stalls. Often a representation of the local flavour, these rich, surprising, unpredictable culinary samplers are a part of what makes train journeys, charming and memorable.”

    Speaking on the new asset, Grey group India president of North and growth officer of North and West Ketan Desai mentions, “While the film is steeped in culture, and immediately connects with our audience, we have also embarked on a journey to create memorable assets like the Eno ‘O’, extenuating the relief moments with the effervescent bubbles, ensuring memorability and a strong brand asset that we can use across multiple medias and touch points.”

  • GSK’s new campaign for refurbished Horlicks

    GSK’s new campaign for refurbished Horlicks

    NEW DELHI: GSK Consumer Healthcare (GSK) has re-launched its health food drink Horlicks with 2X Immuno Nutrients. The new and improved Horlicks is enriched with immunity supporting micro-nutrients that support the body’s natural defence mechanism says the company. A new campaign will be supported by an extensive 360 degree campaign.

    A TVC by JWT themed “Baandho nahi bachpan ko” which showcases how strong immunity is the foundation of growth’ will be establishing the thought of “Andar se strong, bahar se growth”, Horlicks urges mothers to let children live an unshackled childhood by making them strong inside. Media buying is by Mindshare.

    Talking about the new product, GSK head of Marketing for Nutritional & Digestive Health Prashant Pandey said, “Science forms the core of our product portfolio that ensures we are relevant all the times and are able to address the nutritional needs of consumers. The new and improved Horlicks now has 2X Immuno Nutrients scientifically proven to support immunity to help the body’s natural defense system and further strengthen our leadership in the HFD category. Research has shown that low immunity can obstruct the overall growth in children leading to hindrances in day-to-day activities including everyday attendance in school. We are happy to be addressing these issues that are critical to the mental & physical growth of children thereby committing to our product proposition of making child strong from inside so that they grow taller, stronger and sharper.”

    GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. It claims that its marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.

  • GSK’s new campaign for refurbished Horlicks

    GSK’s new campaign for refurbished Horlicks

    NEW DELHI: GSK Consumer Healthcare (GSK) has re-launched its health food drink Horlicks with 2X Immuno Nutrients. The new and improved Horlicks is enriched with immunity supporting micro-nutrients that support the body’s natural defence mechanism says the company. A new campaign will be supported by an extensive 360 degree campaign.

    A TVC by JWT themed “Baandho nahi bachpan ko” which showcases how strong immunity is the foundation of growth’ will be establishing the thought of “Andar se strong, bahar se growth”, Horlicks urges mothers to let children live an unshackled childhood by making them strong inside. Media buying is by Mindshare.

    Talking about the new product, GSK head of Marketing for Nutritional & Digestive Health Prashant Pandey said, “Science forms the core of our product portfolio that ensures we are relevant all the times and are able to address the nutritional needs of consumers. The new and improved Horlicks now has 2X Immuno Nutrients scientifically proven to support immunity to help the body’s natural defense system and further strengthen our leadership in the HFD category. Research has shown that low immunity can obstruct the overall growth in children leading to hindrances in day-to-day activities including everyday attendance in school. We are happy to be addressing these issues that are critical to the mental & physical growth of children thereby committing to our product proposition of making child strong from inside so that they grow taller, stronger and sharper.”

    GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. It claims that its marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.

  • GroupM & Google’s Grand Diwali Mela gets AskMe Bazaar as title sponsor

    GroupM & Google’s Grand Diwali Mela gets AskMe Bazaar as title sponsor

    MUMBAI: Making the online Diwali festival initiative bigger and better this year, GroupM with along with Google has roped in AskMeBazaar.com as its new title sponsor.

     

    Brands that renewed their partnership with the Grand Diwali Mela this year are Lakme, Horlicks, Kurkure and Hungama.com, whereas Eno and Godrej Securities have come on board as the new partners.

     

    Last year, the Grand Diwali Mela received over 5.5 million visitors in a course of 30 days. Over 125,000 hours were spent browsing various online stalls in the mela. These stalls included products, food items, pooja needs, gaming and entertainment. The Grand Diwali Mela emerged as the largest online sampling platform for brands wherein over 150,000 samples were shipped across India, with 70 per cent sample orders going to Tier 2 and Tier 3 towns. The samples ranged from make-up, skincare and household products.

     

    Askmebazaar.com will be offering a host of deals at the Grand Diwali Mela with discounts on home appliances, mobile phones, fashion apparels, home décor and personal care products.

     

    For the spiritually inclined, this year the ‘Grand Diwali Mela’ has the option of offering prayers and receiving ‘prasad’ from a number of temples across India. As Diwali is also about greeting loved ones, the Grand Diwali Mela will also offer the facility to send online festive greetings showing your ‘namkeen’ side with fun greeting cards from Kurkure.

     

    Talking about the sponsorship, Askmebazaar digital strategy group CMO and head Manav Sethi said, “We are excited to be the presenting sponsor of Grand Diwali Mela 2015. One of its kind virtual mela; one stop destination for entertainment, best deals and best brands in the biggest festive season of India. A truly immersive experience in one destination for consumers. This year look forward to the BIG deals everyday delivered at your doorstep. From furniture to fashion, AskmeBazaar has curated the best deals to ensure every home lights up this Diwali. Askme Group looks forward to India joining us on the GDM, 2015; the biggest mela of the year!”

     

    On the second season of the Grand Diwali Mela, GroupM South Asia CEO CVL Srinivas said, “After the success of the Grand Diwali Mela in year one, we are excited to bring the online festival back again this year. We have a new naming partner on board AskMe.com as well and a range of new brands and products for consumers to choose from.”

     

    Speaking about the reach of the festival, Srinivas added, “With GDM, we were able to create a great platform for consumers to come and sample products and interact with brands. Last year we saw a clear spike in terms of mobile usage to access the Grand Diwali Mela. With a clear focus on taking the festival to not just metros, but also tier 2 and 3 towns, where the mobile phone is their window to the world, GroupM and our partners are integrating traditional print, TV and radio with mobile and digital marketing.”

     

    “Grand Diwali Mela organised by GroupM emerged as India’s largest online brand activation initiative during the festival season last year and surpassed any offline brand activation initiative in the country. As more and more consumer products companies embrace the Internet to drive sampling and consumer engagement, we’re delighted to partner Group M to scale this initiative further and help brands make the most of the opportunity online,” asserted Google SEA & India director agency business Punitha Arumugam.

     

    Hungama.com, has come back on board as one of the partners of the ‘Grand Diwali Mela’. Last year Hungamam.com gave users access to films from its  Indian and International movies catalogue. Users could also create a Grand Diwali Mela playlist of popular Bollywood numbers. This year, Hungama.com brings on board ‘Hungama Play’ – its premium video on demand (VOD) service via the Grand Diwali Mela 2015.

     

    Besides this, the Grand Diwali Mela is also running contests with prizes to be won.

  • Glaxosmithkline Consumer promotion expenses 19% of Oct-Dec Op Income

    Glaxosmithkline Consumer promotion expenses 19% of Oct-Dec Op Income

    BENGALURU: Nutritional products and OTC drug major Glaxosmithkline Consumer Healthcare spent Rs 164.78 crore or 18.96 per cent of Income from operations in the quarter ended 31 December  towards advertisement and promotion. This was the highest amount spent on advertising and promotion by the company in terms of percentage of operating income as well as in value terms over seven consecutive quarters starting quarter ended 30 June, 2012.

    Note : (1) GCHL’s fiscal ends on December 31, however in keeping with standard conventions in India, the following periods have been used in this report:
    Q1-2013 is the Quarter ended June 30, 2012; Q2-2013 is the quarter ended September 30, 2012
    Q2-2013 is the quarter ended December 31, 2012 ; Q4-2013 is the quarter ended March 31, 2013
    Q1-2014 is the quarter ended June 30, 2013 ; Q2-2014 is the quarter ended September 30, 2013 and Q3-2014 is the quarter ended December 31, 2013.
    (2)Rs 1 Crore  = Rs 100,00,000 = Rs 100 lakhs = 10 million

    The company’s nutritional products brands include Horlicks, Boost, Foodles , while its OTC drugs brands include Crocin, Eno and Iodex.

    Let us look at the company’s results over the seven quarters under consideration:

    Figure A shows that Linear PAT as percentage of Op Inc is trending downwards. Ad Exp as both percentage of Op Inc and Total Expense (Total Exp) is trending upwards linearly. The company explains the lower PAT to high inflation in milk and milk powders and dilution in PAT growth due to higher tax rates. GHCL plans to partially offset this by renewed focus on various cost control initiatives.

    However, as per Figure B below, in value terms, PAT trend is almost flat linearly over the seven quarters, with GCHL reporting maximum PAT in quarter ended 31 March 2013 at Rs 156.41 crore, the lowest being Rs 69.65 crore in Q3-2013. The company reported PAT at Rs 79.79 crore in Q3-2014. Operating Income peaked in quarter ended 30 September, 2013 at Rs 1014.08 crore, with Rs 734.51 crore in quarter ended 31 December 2012 being the lowest operating income over the seven quarters under consideration. Operating income in the quarter ended 31 December, 2013 was Rs 869 crore.

    As mentioned above, the company’s Ad Exp in quarter ended 31 December, 2014 was the highest, both in terms of percentage of operating income and in rupee value. As figure C shows, the company’s q-o-q change in percentage terms for Op Inc as well as Ad Exp have been zigzag lines, however the linear rate of change tending downwards for both.

    GCHL says that it has had a good overall performance with Health Food Drinks (HFD) and Foods growing at 17 per cent and 29 per cent respectively in quarter ended 31 December, 2014. Its domestic volume growth has been 11 per cent, while exports grew by 36 per cent. It claims that GHCL continues to hold second position in Oats; Horlicks Kesar Badam launched during the quarter.

    The company claims that its HFD brands comprising Horlicks and Boost grew 17 per cent, while its packaged foods brands comprising of Horlicks biscuits, Horlicks Nutribics, Foodles (noodles), Horlicks Oats and Boost Biscuits grew 29 per cent during the period.