ITV

Tag: English News channels

  • Chrome Week 19: English News channels genre emerge as top gainer

    Chrome Week 19: English News channels genre emerge as top gainer

    MUMBAI: English News channels genre appeared on top in Chrome’s opportunity to see (OTS) analysis for the eight metros. This space marked an increase of 1.8 per cent and saw Lok Sabha TV as the leader with 93.7 per cent OTS in week 19.

     The former was followed by Infotainment with 1.3 per cent gain across all India. History TV 18 topped with 84.6 per cent OTS. Hindi Movies in Hindi Speaking Market (HSM) took the third spot in the list of top gainers with 0.7 per cent increase in OTS. Max led the tally with 91.9 per cent OTS.

    Music genre in HSM also noted a growth of 0.6 per cent. 9X M emerged as the chart topper with 89.1 per cent OTS.

     English Entertainment witnessed a drop of 2.2 per cent in the eight metros; it topped the loser category with Zee Café scoring 47.7 per cent OTS. With a drop of 1.8 per cent, Business News channels genre in six metros booked the second spot. CNBC Awaz emerged as the most affected channel with 80.4 per cent OTS.

    The English Movies category in six metros also observed a decline of 1.7 per cent. Movies Now topped the list with 53.0 per cent OTS. The last spot was taken by the Youth genre with a drop of 1.1 percent in Hindi Speaking Market. Channel V grabbed the top position with 88.2 per cent OTS.

  • Chrome data: Business news channels gain over Hindi and English news channels

    Chrome data: Business news channels gain over Hindi and English news channels

    MUMBAI: No major change happened in week nine as per the opportunity to see (OTS) data collated by Chrome Data Analytics & Media for the week.

     

    The highest gainers of the week were the business news channels in the eight metros which saw a jump of 1.2 per cent. Zee Business was the highest gainer in the genre with 80.5 per cent OTS.

     

    All across India, the kids’ genre came second with a jump of 0.7 per cent from last week. Cartoon Network continued to rein supreme in the category with 84.8 per cent OTS.

     

    In the Hindi speaking market (HSM), Hindi news channels saw a rise of 0.6 per cent with Aaj Tak taking the lead and garnering 92.9 per cent OTS.

     

    At the bottom was the infotainment genre across India with a minor rise of 0.1 per cent. Discovery leads the path here with 89.4 per cent OTS.

     

    Religious channels in the HSM saw a drop of 0.8 per cent but Aastha channel continued its winning streak with 97.7 per cent OTS.

     

    Hindi movies in the HSM and English news channels in the eight metros both saw a drop of 0.5 per cent. Max was the blockbuster in the genre with 95.5 per cent OTS and Times Now gained 87.8 per cent OTS.

     

    English entertainment came in last with 0.3 per cent fall in the eight metros. AXN topped the genre with 70.5 per cent OTS.

  • Chrome Data: Religious channels lead the chart in week 52

    Chrome Data: Religious channels lead the chart in week 52

    MUMBAI: It’s ironical to note that in the week when everybody is up for some celebration – partying, enjoying and vacationing – the viewership of religious channels have increased. Is it that the elders at home have got an easy access to the channels they want to watch in the absence of the younger members of the family? Or, is it that people at large want to wash off their sins at the yearend by spending some time in spiritual viewing?

    Whatever the reasons may be, we are saying all this because in the week 52 of Chrome opportunity to see (OTS), the religious channels are leading the chart. The genre gained 1.5 per cent as per the data provided by Chrome Data Analytics & Media. Among all the religious channels, Aastha ruled with 98.3 per cent in the Hindi speaking markets (HSM).

    And not that the viewers just enjoyed the bhajans and spiritual lessons, they were in for some musical retreat as well. The music channels were at the second position in the week 52. The music genre in the HSM gained 0.5 per cent with Sony Mix ahead of other channels with 88.5 per cent OTS.

    The Kids genres across India and English news channels in the eight metros didn’t witness much change as compared to last week. However, the genres were in the top four. While Cartoon Network leads in the kids’ genre with 87.3 per cent, Times Now led in the news category with 90.4 per cent OTS.

    As for the bottom four, English entertainment channels saw a huge drop with 3.8 per cent in the eight metros. Star World overtook AXN to gain the first position with 81.1 per cent.

    The business channels couldn’t grab the viewers attention even after special line-ups featuring the high and low points of the year 2013. The genre in the eight metros saw 1.9 per cent drop with CNBC Awaaz leading the way with 83.8 per cent.

    English movie channels and Hindi news channels in the eight metros and HSM, respectively, saw a dip with former witnessing a drop by 0.6 per cent and latter by 0.4 per cent. Pix was at the top with 88.4 per cent, while Aaj Tak registered 94.6 per cent OTS.

  • News channels record increase in OTS in metros

    News channels record increase in OTS in metros

    MUMBAI: Connectivity of a television channel is something that every executive is concerned about in the industry – whether in the media or broadcast sector or cable TV. And pioneering this data and analytics information is Delhi-based Chrome Data & Analytics which keeps a tab on around 73 million TV homes nationally in analogue cable TV, digital cable TV and DTH.

     

    We take a look at what the opportunity to see (OTS) was for various television genres and channels in week 48 of the year. It appears it was a week of the news channels, both business and general English news, as far as the eight metros are concerned.

     

    The reach of English news channels grew by 1.5 per cent and business news channels witnessed a 1.1 per cent gain. However, the English entertainment channels in the eight metros witnessed a drop of 0.3 per cent while the English movie channels saw a 0.6 per cent rise.

     

    Tarun Tejpal’s alleged misconduct with a journalist colleague in an elevator in a five star hotel in Goa, raised not only eyebrows of most urban Indians but also their interest as they tuned into news channels to catch up on the latest with the iconoclastic senior scribe.

     

    Hindi GECs in the Hindi speaking markets (HSM) saw a drop of 0.9 per cent, while Hindi movies and Hindi news dropped by 0.1 per cent and 0.8 per cent respectively. Only the religious channels saw a 1.4 per cent increase in HSM.

     

    The all India performance of sports and infotainment channels dipped in week 48. While sports recorded a one per cent drop, infotainment witnessed 2.6 per cent shaving respectively. Only the position of the kids’ channels in the all India market remained stable.

     

    The top Hindi GEC channel in HSM was Star Plus with a 97.8 per cent OTS. Zee TV and Colors were not too far behind with 97.4 per cent and 97.3 per cent OTS respectively. Life OK lagged behind in the race with 94.9 per cent OTS.

     

    Amongst the Hindi movie channels in HSM, Star Gold was the biggest gainer with 96.7 per cent OTS, while UTV Movies lagged at 88.8 per cent.

     

    ABP News was the leader in the Hindi News genre with an OTS of 93.2 per cent. And with 88.9 per cent, CNN-IBN was leading in the English news genre in eight metros, while CNBC Awaaz topped in the business news genre.

     

    Undoubtedly, it has been an interesting week for the channels. Let’s wait and watch how things unfold for the channels in the coming week.

  • Journalists, anyone?

    Journalists, anyone?

    MUMBAI: The past few months have seen established news channels showing their employees the door; be it a TV18 Broadcast or UTV Bloomberg or NDTV, which took the cake when it shut down the entire Mumbai office as cost-cutting measure. Media as a whole – particularly English news channels – has sunk into a lull. However, all’s not lost. There’s still hope for aspiring journalists in the form of a smattering of channels that are out to hire in the time of widespread lay-offs.

    A case in point is the ITV Network – comprising English news channel News X and Hindi news channel India News – which is currently hiring people both in its editorial and management departments. Not so long ago, the network roped in known faces such as Rahul Shivshankar and Diptosh Majumdar as Managing Editor and National Affairs Editor, respectively. “We ensure team structure and size is controlled in order to optimise cost,” says ITV Network HR Shikha Rastogi.

    Popular news channel India TV too is looking to fill vacancies in editorial and digital media. About 20-30 people have already been hired in various departments in the last quarter.

    Even in these difficult times, many new channels are making their way into the ecosystem, paving the road for hiring more people. So, while English news channels have started containing themselves, a number of new Hindi and regional news channels have cropped up.

    Just launched Hindi news channel, Jia News, will complete its second phase of hiring within the next two or three months. News Nation, another Hindi news channel which was launched earlier this year, did a significant amount of hiring to reach its current 350 staff strength. Hereon, the channel will hire as per specific requirements. There are also instances of new channel additions, where hiring is not really a prerogative except when the need arises.

    MCCS (Media Content and Communication Services) is adding a Punjabi news channel to its existing flock of ABP News, ABP Majha and ABP Ananda but no hiring is taking place in the ABP channels presently. Ditto for ZMCL, which added Zee Rajasthan Plus to its portfolio and recently acquired Maurya TV that runs in Bihar and Jharkhand. “We only hire when we need to. No attrition has taken place so no addition will either,” says MCCS CEO Ashok Venkatramani.

    Anurradha Prasad says that the situation can be much better once pay TV kicks in

    BAG Films and Media MD Anurradha Prasad, which owns the channel News 24 agrees that the scenario is not too good but since elections are approaching they will be looking at hiring competent people to cover it. Overall, there isn’t any such post vacant in the channel.

    Again, many channels are looking at getting their staff to multi-task to restrict hiring to the minimum. Sahara Samay Editor (Network Operations) Sanjay Banerjee says that their company has not fired any employee since their hiring itself is kept to a bare minimum. “Only when we have vacancies will we fill them as we did with the recently re-launched Sahara Samay NCR as Samay Rajasthan,” he adds. The Samay Rajasthan re-launch took place in mid-September and a good number of reporters and cameramen were hired in many cities of Rajasthan.

    Meanwhile, industry insiders feel the whole ruckus has been caused due to hiring more people than required. “A lot of unnecessary hiring has happened. Where just two people could do the work, six people have been taken in,” says an industry source. “The field hasn’t matured in all these years. There’s no formula to reach the top and there’s no benchmark either. At the same time, recession is happening and then if you aren’t a strong team, you are going to be in a mess,” opines a channel editor.

    Asked about what could be the reason for this sudden lull Prasad points out :”The cost of producing news has not come down in all these years and the system of pay TV has not yet kicked in.” Most channels say they are incurring losses rather than making a profit out of the business. The wait is on for digitisation to set in which will see news channels getting a better share of revenue.

    And though the gloom hasn’t passed yet, journalists would do well to hold on to whatever they have or look for and accept any opportunity as a stepping stone till an established name in the business is ready to hire once again.