ITV

Tag: English GEC

  • Business news most benefitted, English GEC most affected genres: Chrome DM

    Business news most benefitted, English GEC most affected genres: Chrome DM

    MUMBAI: With a growth of 1.04 per cent as compared to last week (35), the Business news genre marked the highest opportunity to see (OTS) among all categories in week 36 of Chrome Data Analytics & Media.

    In the business news category, Zee Business gained the highest OTS in six metros with 85.2 per cent whereas NDTV Profit/Prime was the most affected in terms of OTS with 47.5 per cent.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH.

    The second position in the gainer’s list of OTS was grabbed by the English movies genre with the growth of 0.50 per cent in six metros. Movies Now was the most benefitted channel in this category with 53.6 per cent whereas Sony Pix was the most affected one with 45.9 per cent OTS.

    Religious genre saw little less growth of 0.16 per cent in week 36 as compared to the last week (35), which was 0.33 per cent. In this category, OTS of Sanskar was leading the genre with 96.2 per cent on an HSM (Hindi-speaking market) excluding 1L-market.

    The youth genre hopped on to the fourth position in the list with 0.12 per cent growth and MTV catered to 88.4 per cent OTS on an HSM (Hindi-speaking market) excluding 1L-market.

    The fifth position in gainers list was bagged by the sports genre with a growth of 0.09 per cent. In this category, DD Sports is topping the OTS chart with 95.6 per cent on an all-India basis in week 36 of Chrome DM.

    Among the losers, the English GEC was the most affected genre with a drop of 0.74 per cent OTS in six metros with AXN recording the highest fall in ratings in the segment with 94.4 per cent whereas Colors Infinity still maintained to keep on the top with 47.7 per cent OTS.

    The Hindi News category recorded a fall of 0.53 per cent OTS on an HSM (Hindi-speaking market) excluding 1L-market. Aaj Tak was the most affected among the top 5 channels in this genre with 94.1 per cent, whereas India TV maintained to be on the top in the list with 99.6 per cent OTS in week 36.

    Infotainment and ‘kids all-India’ pocketed third and fourth positions with a drop of 0.23 per cent and 0.12 per cent, respectively. The Discovery channel in the infotainment genre and Pogo in kids were the most affected channels in the Top 5 chart with 75.8 per cent and 74.3 per cent, whereas NGC and Nickelodeon topped the chart with 91.9 per cent and 88.9 per cent, respectively.

    Hindi Movies genre stood at the fifth position with a fall of 0.11 per cent OTS with Movies OK holding the last position in the Top 5 channels’ chart with 90.4 per cent and Sony Max leading the chart with 93.9 per cent OTS on an HSM (Hindi-speaking market) excluding 1L-market.

  • Movies Now & DD Sports top respective genres: Chrome DM (updated)

    MUMBAI: The English movies genre emerged as the most benefitted genre with 2.8 per cent in six metros with Movies Now topping the chart with 48.3 per cent opportunity to see (OTS) in week 32, Chrome Data Analytics & Media reported.

    Next in the tally is the sports genre which bagged the second spot in the chart, seeing a growth of 1.98 per cent. DD Sports lead the genre with 95.2 per cent OTS on all-India basis.

    With a growth of 1.96 per cent, English GEC grabbed the third spot. In the English GEC genre, Colors Infinity stood at number one with 46.9 per cent. 

    Hindi movies in Hindi-speaking market (HSM) bagged the fourth slot with a growth of 1.64 per cent and Star Gold lead the chart with 93.9 per cent OTS.

    Last but not the least, Hindi News genre stood at the fifth position with 1.18 per cent of growth with India TV leading the genre with 99.6 per cent. 

    public://Top Gainers.png public://Top Losers.png

    Among the losers this week, the youth genre in HSM decreased by 0.38 per cent. In this youth genre, however, Bindass was the top gainer with 90.4 per cent OTS. Kids genre dropped by 0.22 per cent this week wherein Nickelodeon stood at number one with 87.8 per cent OTS.

    The business news section recorded a fall of 0.13 per cent. However, Zee Business emerged the leader in the genre with 83.4 per cent OTS.

  • English GEC genre grew by 0.24%, CNBC Awaaz most hit: Chrome DM

    MUMBAI: English GEC was the most benefitted genre with 0.27 per cent in six metros with Colors Infinity topping the chart with 47.7 per cent opportunity to see (OTS) in week 26, Chrome Data Analytics & Media reported.

    Next in the tally was the sports genre which saw growth of 0.22 per cent with DD Sports leading the genre with 95.2 per cent OTS on an all-India basis.

    Last, but not the least, Hindi movies in Hindi-speaking market (HSM) came third with a growth of 0.08 per cent and Sony Max lead the chart with 93.8 per cent OTS.

    Among the losers this week, the business news segment recorded a fall of 1.11 per cent. CNBC Awaaz was the most affected channel in the genre with 83.7 per cent.

    OTS English news genre in six metros decreased by 0.93 per cent with Loksabha TV leading the genre with 93.4 per cent. English movies in the same market dropped by 0.34 per cent. Movies Now led the section with 48.6 per cent.

    Music genre and youth grabbed the fourth and fifth spots respectively with 0.29 per cent and 0.14 per cent. Sony Mix and MTV led the genre with 91.2 per cent and 91.0 per cent OTS, respectively.

  • Comedy Central topples Zee Cafe; Movies Now continues to dominate English movies space

    Comedy Central topples Zee Cafe; Movies Now continues to dominate English movies space

    News Flash: Sony ESPN and Sony ESPN MUMBAI: The English GEC genre saw Comedy Central emerging as the new leader, while Movies Now, though with a decline in its viewership, continued its league by being at the pole position. According to week 8 Broadcast Audience Research Council (BARC) All India data, the English GEC space has witnessed a decline in viewership.

    English GEC

    Comedy Central toppled Zee Cafe garnering the first spot with 190 (‘000s). Zee Cafe stood at the second place with 159 (‘000s) followed by AXN with 138 (‘000s). Star World with 108 (‘000s) and Colors Infinity SD with 59 (‘000s) grabbed the fourth and fifth position.

    English GEC

    Movies Now continued to lead the genre and bagged the first position with a decrease in the ratingsto 2767 (‘000s) as against 3083 (‘000s) in week 7. Star Movies garnered the second place with 2526 (‘000s) followed by HBO at number three with 1695 (‘000s). Zee Studio with 1529 (‘000s) stood at the fourth position followed by Sony Pix with 1364 (‘000s) at the fifth position.HD to live telecast UFC 196 in India

  • Comedy Central topples Zee Cafe; Movies Now continues to dominate English movies space

    Comedy Central topples Zee Cafe; Movies Now continues to dominate English movies space

    News Flash: Sony ESPN and Sony ESPN MUMBAI: The English GEC genre saw Comedy Central emerging as the new leader, while Movies Now, though with a decline in its viewership, continued its league by being at the pole position. According to week 8 Broadcast Audience Research Council (BARC) All India data, the English GEC space has witnessed a decline in viewership.

    English GEC

    Comedy Central toppled Zee Cafe garnering the first spot with 190 (‘000s). Zee Cafe stood at the second place with 159 (‘000s) followed by AXN with 138 (‘000s). Star World with 108 (‘000s) and Colors Infinity SD with 59 (‘000s) grabbed the fourth and fifth position.

    English GEC

    Movies Now continued to lead the genre and bagged the first position with a decrease in the ratingsto 2767 (‘000s) as against 3083 (‘000s) in week 7. Star Movies garnered the second place with 2526 (‘000s) followed by HBO at number three with 1695 (‘000s). Zee Studio with 1529 (‘000s) stood at the fourth position followed by Sony Pix with 1364 (‘000s) at the fifth position.HD to live telecast UFC 196 in India

  • Zee Café is No.1 channel in English GEC; Movies Now leads English movie genre

    Zee Café is No.1 channel in English GEC; Movies Now leads English movie genre

    MUMBAI: Zee Café emerged as the number one channel in the English general entertainment channels (GECs) genre, while the English movies genre saw Movies Now continuing its dominant streak, according to Broadcast Audience Research Council (BARC) All India data in week 7. 

    English GEC

    In this week, Zee Café garnered the pole position with 229 (‘000s) followed by Comedy Central, which retained its second position with 217 (‘000s) with a dip in rating as compared to the previous week. AXN secured the third position with 205 (‘000s), Star World grabbed the fourth position with 137 (‘000s) and Colors Infinity SD stood at number five with 69 (‘000s).

    English Movies

    Movies Now continued to lead the genre and bagged the first position with an increase in ratings with 3083 (‘000s) as against 2542 (‘000s) in week 6.

    Star Movies captured the second berth with 2519 (‘000s) followed by HBO at number three, which saw a slight dip in rating with 1705 (‘000s). Sony Pix with 1384 (‘000s) was at number four, while Zee Studio secured the fifth position with 1271 (‘000s).

  • Zee Café is No.1 channel in English GEC; Movies Now leads English movie genre

    Zee Café is No.1 channel in English GEC; Movies Now leads English movie genre

    MUMBAI: Zee Café emerged as the number one channel in the English general entertainment channels (GECs) genre, while the English movies genre saw Movies Now continuing its dominant streak, according to Broadcast Audience Research Council (BARC) All India data in week 7. 

    English GEC

    In this week, Zee Café garnered the pole position with 229 (‘000s) followed by Comedy Central, which retained its second position with 217 (‘000s) with a dip in rating as compared to the previous week. AXN secured the third position with 205 (‘000s), Star World grabbed the fourth position with 137 (‘000s) and Colors Infinity SD stood at number five with 69 (‘000s).

    English Movies

    Movies Now continued to lead the genre and bagged the first position with an increase in ratings with 3083 (‘000s) as against 2542 (‘000s) in week 6.

    Star Movies captured the second berth with 2519 (‘000s) followed by HBO at number three, which saw a slight dip in rating with 1705 (‘000s). Sony Pix with 1384 (‘000s) was at number four, while Zee Studio secured the fifth position with 1271 (‘000s).

  • BARC week 43: AXN jumps to No. 1 slot; Comedy Central drops

    BARC week 43: AXN jumps to No. 1 slot; Comedy Central drops

    MUMBAI: AXN secured leadership position in the English general entertainment channel (GECs) genre, while last week’s chart topper Comedy Central went three steps down to settle at the fourth slot in the tally according to Broadcast Audience Research Council (BARC) India data (U+R) in week 43.

     

    AXN led the English GEC genre with 196 (000Sums) followed by Star World in the second slot with 96 (000Sums) followed by Zee Cafe with 90 (000Sums).

     

    Comedy Central, which was on the top in the week 42, secured the fourth slot with 82 (000Sums), whereas Colors Infinity SD with 54 (000Sums) bagged the fifth berth in week 43.

  • Romedy Now completes 2 years; commands 58% share in English GECs

    Romedy Now completes 2 years; commands 58% share in English GECs

    MUMBAI: English general entertainment channel (GEC) Romedy Now has completed two years and as per Broadcast Audience Research Council (BARC) India data, the channel today commands 58 per cent share viewership in the genre. Additionally, 18 shows out of the top 25 shows in the English GEC genre are on Romedy Now.

     

    What’s more, as compared to last year, the channel’s ad rates have also gone up by 50 – 60 per cent. 

     

    Since its launch on 22 September, 2013, Romedy Now has been home to some of the most romantic movies and funniest shows. Shows like FRIENDS, Ally Mcbeal, Witches Of East End, 2 Broke Girls, Friends With Better Lives and Jane The Virgin have all partnered in the growth of the channel and have contributed to its success.

     

    Speaking on the channel completing two years, Times Network head English entertainment cluster senior vice president Vivek Srivastava said, “The channel has done very well in the last two years in terms of numbers. We are constantly number one in BARC India and TAM Media Research (TAM). Romedy doesn’t command the share of mind but the share of heart and that’s the strength of our brand. The channel command 58 per cent viewership in the genre and in the last 13 weeks, 18 shows out of the top 25 shows in English GEC space are on Romedy Now. That is the power of the content we have. Moreover, Romedy Now is not compared with the movie channels’ segment but with the English entertainment space. That said, even if it were compared with the movie channels’ segment, it holds the leadership position.”

     

    Recently Romedy Now added an extra hour of content with The Ellen DeGeneres Show, which is being simulcast in India with the US. “The mood of the channel determines the content that we acquire and the mood of the channel is happy. So any romantic movie or feel good factor will feature on the channel and that is the kind of content that we acquire,” he added.

     

    Throwing light on the channel’s ad revenue compared to last year as well as the category of clients that have come on board, Srivastava said, “We have almost doubled our revenues as far as Romedy is concerned because it is the only segmented and differentiated brand in the category. It has a very strong appeal so advertisers’ pull on the brand has been fantastic. The ad rates have gone up by 50 – 60 per cent from last year. We don’t have to hard sell the brand and that’s an advantage we have. E-commerce, automobile, jewellery and FMCGs are the big category clients that we have on board.”

     

    As part of the second anniversary celebrations, the channel premiered the Pierce Brosnan and Emma Thompson starrer British comedy The Love Punch on 22 September at 9 pm.

     

    Romedy Now has also launched an anniversary contest called ‘Happy 2gether.’

     

    On the programming front, the channel launched one of America’s best sitcoms – Hot in Cleveland on 21 September, which is being aired from Monday to Friday at 8.30 pm. In October the channel is planning to launch Addicted to Love in the romantic slot at 9 pm, whereas November will see How I Met Your Mother launching. For Diwali, the channel will be airing a special called Diwali Delights as well as the Romedy of the month movie – Girl Most Likely.

  • AXN bets big on 2015; launches new shows

    AXN bets big on 2015; launches new shows

    MUMBAI: Come April and English entertainment channel AXN from the Multi Screen Media (MSM) stable is all set to redefine itself. The channel will be extending its content offering and has lined up a slew of new shows for this year. Moreover, April will also see the launch of the channel’s high definition offering – AXN HD.

     

    Speaking on the launch of the HD channel, Sony Pix and AXN EVP and business head Saurabh Yagnik says, “Due to digitisation, issues relating to distribution and availability have been addressed. The category has now become more amenable to appointment based viewing and audiences are seeking two kinds of shows – iconic and fresh shows from the US.”

     

    As part of its revised strategy, the channel will do away with telecasting movies.

     

    Brand New FPC

     

    Keeping consumer insights in mind, the channel has increased its programming line up. For instance, the weekday programming slot from Monday to Thursday has been re-jigged to Monday to Friday. The 8 pm slot will have signature shows like Guiness, Ripley’s, American Ninja Warrior and Wipeout.

     

    This will be followed by reality shows at 9 pm like Fear Factor, So You Think You Can Dance, Top Chef, Survivor and The Amazing Race. 

     

    The 10 pm slot will have famous crime shows like 24, Elementary, NCIS and CSI amongst others.

     

    Finally, the 11 pm slot will have edgier content with shows like Sex and the City, Dexter, Ray Donovan and Californification.

     

    Weekend Slot Strengthened

     

    In August 2014, AXN introduced a new weekend slot, ‘Not So Ordinary Weekend,’ which aired on Friday and Saturday. Since the weekday slot will now be extended from Monday to Friday, the ‘Not So Ordinary Weekend’ slot has been moved to Saturday and Sunday. During this slot, the channel will air fresh content airing closer to US dates. Shows that air in this slot are: Sherlock (season four), Supernatural (season eleven), Orphan Black (season three), Hannibal (season three), Elementary (season four), Voice (season nine and 10), Madam Secretary (season two), Extant (season two), and Scorpion (season three).

     

    New Shows:

     

    Beginning 6 April, fresh seasons of shows like 24 and Dexter will be telecast at 10 pm and 11 pm respectively on weekdays. Top Chef Masters season five will begin from 9 April at 8 pm during the weekdays. Another long running reality show Survivor is back in its season 27 from 21 April from Monday to Friday at 9 pm.

     

    The channel has partnerships with 20 global studios like CBS, Sony Pictures, BBC, WB, MGM, NBC Universal, Buena Vista International, Fremantle Media, Endemol, and FOX for content deals. The channel also has 2000 plus hours of content supply every year.

     

    AXN HD Launch

     

    On 6 May, 2014 MSM received two licences from the Information and Broadcasting Ministry (I&B). The aim was to increase its high definition (HD) offering to its viewers. The licences obtained were for AXN HD and SET HD. The network today announced that AXN HD will be launched on 6 April, 2015. It will have 1080i HD picture clarity and 5.1 sharp surround sound. The network is currently in talks with various platforms for its distribution. It is currently priced at Rs 30.

     

    “While the shows will be same on the two channels, we will be tweaking some of the content for the HD feed. We could also have certain exclusive content for the HD feed in the future,” informs Yagnick.

     

    Social Engagement

     

    Providing some inputs from digital agency Social Bakers for the period December 2014 to February 2015, the channel claims to have an engagement rate on social media of 5.80 per cent versus its closest rival Zee cafe at 2.90 per cent. For the same period, FX, Comedy Central and Star World had an engagement rate of 1.70 per cent, 1.36 per cent and 0.76 per cent respectively. A third of the channel’s marketing budget is dedicated for digital activations that are handled both by AXN and digital agency Tonic Media. Through this, AXN targets to reach an additional five million fans on social media. 

     

    The target audience for the channels is the 15-34 age group.

     

    Marketing

     

    AXN has also put in place an aggressive TV plan where promotions will run across the MSM network channels. A print plan targeted in four cities on 6 April is on the anvil besides robust social media promotions. However, radio and OOH will not feature for the promotions.

     

    Sharing an insight about the genre’s growth, Yagnick says that the average weekly viewing (time spent) of 10 minutes on the genre has increased by approximately 50 per cent. While the metros have been performing well for the channel, the U.P. market has grown substantially as distribution has helped increase availability.

     

    Pix and AXN vice president and head programming and acquisitions Amogh Dusad informs that drama is the biggest performing genre on the channel. “Comedy is well being explored and reality shows too have performed well for the channel,” Dusad adds.

     

    With a robust line up and a focus ahead on retaining its leadership position, AXN is aiming at making it big this year.