ITV

Tag: English GEC

  • Hindi GECs see 8% growth in non-prime slots: BARC-Nielsen

    Hindi GECs see 8% growth in non-prime slots: BARC-Nielsen

    MUMBAI: Hindi GEC saw eight percent growth in non-prime time slots in 2020 as compared to 2019, revealed the tenth edition of BARC-Nielsen data. However, there is a dip of two per cent in prime time shows. Kids non-prime time shows saw a growth of 32 per cent and in prime time shows it is 28 per cent.

    In week 26, TV viewership is 15 per cent higher than pre-Covid2019 times. Apart from that, TV viewership peaked by 43 percent in week 13. In week 26, daily viewing reach continues to be over 600 million.

    Average daily time spent on television is higher than pre-Covid2019 times but it is lower than usual peak time. The data also reveals that the total number of channels watched per viewer has decreased from the peak. In week 13 it was 23 channels which has now declined to 19 channels in week 26. 

    GEC channels have dominated the television market. The data highlights that TV consumption is higher than pre-Covid2019 time across all markets. The Hindi speaking market has seen a growth of 49 per cent.

    The data also reveals that the share of GECs has consistently increased in the past five weeks. From being at 52 percent in the pre-Covid2019 times it has seen a decline in week 22, but it picked from there and now it is at 48 per cent in week 26. 

    Apart from Hindi GEC, kids and English GECs are also performing better in non-prime time slots as compared to prime time. GECs that recently chose to  be on free platforms have seen growth.

  • English GEC becomes top gainer in Chrome DM week 5 2020

    English GEC becomes top gainer in Chrome DM week 5 2020

    MUMBAI: English GEC has become the top gainer in week 05, 2020 of Chrome Data Analytics and Media data. The genre grew by 17.93 per cent. In this genre, Colors Infinity channel gained the highest OTS with 47.5 per cent in six metros market. 

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, English Movies gained second position and grew by 10.21 per cent in  six metros market. In this genre, Movies Now channel gained the highest OTS with 53.8 per cent. Sports genre stood in the third position by gaining 4.72 per cent in all India 1 lakh+ market.  DD Sports secured the highest OTS with 98.6 per cent.

    Infotainment genre stood in the fourth position in  all India 1 lakh+ market and grew by 2.43 per cent. History TV 18 channel gained the highest OTS with 89.9 per cent. Kids genre stood at the fifth position in all India 1 lakh+ market and grew by 1.84 per cent. Discovery Kids secured the highest OTS with 90.8 per cent.  

  • Sports genre becomes top gainer in Chrome DM week 3

    Sports genre becomes top gainer in Chrome DM week 3

    MUMBAI: Sports genre has become the top gainer in week 3, 2020 of Chrome Data Analytics and Media data. The genre grew by 8.48 per cent. In this genre, DD Sports channel gained the highest OTS with 98.4 per cent in all India 1 lakh+ market.

    OTS is the actual census-based percentage connectivity of a channel spread across 86 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, religious gained second position and grew by 0.89 per cent in HSM excluding <1 lakh market. In this genre, Sanskar channel gained the highest OTS with 99.5 per cent. Hindi news genre stood in the third position by gaining 0.87 per cent in HSM excluding <1 lakh market. APB News secured the highest OTS with 99.9 per cent.

    English GEC genre stood in the fourth position in six metros market and grew by 0.82 per cent. Comedy Central channel gained the highest OTS with 43.2 per cent. English news genre stood at the fifth position in  six metros market and grew by 0.75 per cent. Loksabha TV  secured the highest OTS with 100.0 per cent.

  • English Movies becomes top gainer in Chrome DM week 02

    English Movies becomes top gainer in Chrome DM week 02

    MUMBAI: English Movies genre has become the top gainer in week 02, 2020 of Chrome Data Analytics and Media data. The genre grew by 0.92 per cent. In this genre, Romedy Now channel gained the highest OTS with 49.7 per cent in six metros market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, Religious gained second position and grew by 0.04 per cent in   HSM excluding <1 lakh market. In this genre,Sanskar channel gained the highest OTS with 99.3 per cent..

  • Sports genre becomes top gainer in Chrome DM week 1 of 2020

    Sports genre becomes top gainer in Chrome DM week 1 of 2020

    MUMBAI: Sports genre has become the top gainer in week 1 of 2020 of Chrome Data Analytics and Media data. The genre grew by 8.48 per cent. In this genre, DD Sports channel gained the highest OTS with 98.6 per cent in all India 1 lakh+ market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, English GEC gained second position and grew by 3.20 per cent in six metros market. In this genre,Comedy Central channel gained the highest OTS with 31.8 per cent. Infotainment genre stood in the third position by gaining 3.06 per cent in all India 1 lakh+ market. History TV 18 secured the highest OTS with 88.8 per cent.

    English Movies genre stood in the fourth position in six metros market and grew by 2.48 per cent. Movies Now channel gained the highest OTS with 39.3 per cent. Kids genre stood at the fifth position in all India 1 lakh+ market and grew by 2.15 per cent. Discovery Kids secured the highest OTS with 90.3 per cent.

  • English GEC genre becomes top gainer in Chrome DM week 52

    English GEC genre becomes top gainer in Chrome DM week 52

    MUMBAI: English GEC genre has become the top gainer in week 52 of Chrome Data Analytics and Media data. The genre grew by 3.37 per cent. In this genre, Comedy Central channel gained the highest OTS with 44.6 per cent in 6 metros market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, Hindi GEC gained second position and grew by 1.57 per cent in HSM excluding <1 lakh market. In this genre, DD National channel gained the highest OTS with 98.4 per cent. Youth genre stood in the third position by gaining 1.45 per cent in HSM excluding <1 lakh market. MTV secured the highest OTS with 88.6 per cent.

    English Movies genre stood in the fourth position in six metros market and grew by 1.05 per cent. Romedy NOW channel gained the highest OTS with 49.5 per cent. Business News genre stood on the fifth position and grew by 0.97 per cent in 6 metros market. In this genre, CNBC Awaz  gained the highest OTS with 84.9 per cent.

  • English GEC genre becomes top gainer in Chrome DM week 50

    English GEC genre becomes top gainer in Chrome DM week 50

    MUMBAI: English GEC genre has become the top gainer in week 50 of Chrome Data Analytics and Media data. The genre grew by 16.20 per cent. In this genre, Comedy Central channel gained the highest OTS with 42.5 per cent in 6 metros market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, English movies gained second position and grew by 12.10 per cent in 6 metros market. In this genre, Romedy NOW channel gained the highest OTS with 49.2 per cent. Sports genre stood in the third position by gaining 8.21 per cent in All India 1 lakh+ market. DD Sports secured the highest OTS with 97.8 per cent.

    Business news genre stood in the fourth position in six metros market and grew by 4.28 per cent. CNBC Awaz channel gained the highest OTS with 85.3 per cent. Kids genre stood on the fifth position and grew by 3.49 per cent in all India 1 lakh+ market. In this genre, Discovery Kids gained the highest OTS with 90.1 per cent.

  • Religious genre becomes top gainer in Chrome DM week 44

    Religious genre becomes top gainer in Chrome DM week 44

    MUMBAI: Religious genre has become the top gainer in week 44 of Chrome Data Analytics and Media data. The genre grew by 0.59 per cent. In this genre, Aastha channel gained the highest OTS with 98 per cent in HSM excluding <1 lakh market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, music gained second position and grew by 0.54 per cent in HSM excluding <1 lakh market. In this genre, 9XM channel gained the highest OTS with 96 per cent. English GEC genre stood in the third position by gaining 0.19 per cent in 6 metro market. Comedy Central secured the highest OTS with 37.5 per cent.

    Hindi news stood in fourth position in HSM excluding <1 lakh market and grew by 0.13 per cent. DD News channel gained the highest OTS with 99.2 per cent. English news genre stood on the fifth position and grew by 0.08 per cent in 6 metros market. In this genre, Rajya Sabha TV gained the highest OTS with 99.6 per cent.

  • English movie genre becomes top gainer in Chrome DM week 42

    English movie genre becomes top gainer in Chrome DM week 42

    MUMBAI: English movie genre has become the top gainer in week 42 of Chrome Data Analytics and Media data. The genre grew by 2.40 per cent. In this genre, Warner Brothers channel gained the highest OTS with 47.2 per cent in 6 metros market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, English GEC gained second position and grew by 1.86 per cent in 6 metros market. In this genre, Comedy Central channel gained the highest OTS with 38.1 per cent. Kids genre stood in the third position by gaining 1.26 per cent in All India 1 lakh+ market. Discovery Kids secured the highest OTS with 88.9 per cent.

    Business news stood in fourth position in 6 metros market and grew by 0.62 per cent. CNBC Awaz channel gained the highest OTS with 81.7 per cent. Sports genre stood on the fifth position and grew by 0.24 per cent in All India 1 lakh+ market. In this genre, DD Sports gained the highest OTS with 97.6 per cent.

  • Chrome DM week 39: Music genre becomes top gainer

    Chrome DM week 39: Music genre becomes top gainer

    MUMBAI: Music genre has become the top gainer in week 39 of Chrome Data Analytics and Media data. The genre grew by 2.11 per cent. In this genre, 9XM channel gained the highest OTS with 97 per cent in music-HSM excluding <1lakh market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, English GEC gained second position and grew by 0.74 per cent in 6 metro market. In this genre, Comedy Central gained the highest OTS with 39.1 per cent. Hindi news genre stood in the third position by gaining 0.13 per cent in HSM excluding <1 lakh market. ABP News secured the highest OTS with 99.4 per cent.

    Business news stood in fourth position in 6 metros market and grew by 0.09 per cent. CNBC Awaz channel gained the highest OTS with 84.2 per cent. Youth genre stood on the fifth position and grew by 0.08 per cent in HSM excluding <1 lakh market. In this genre, MTV gained the highest OTS with 85.7 per cent.