ITV

Tag: energy efficiency

  • Why are more Indian households focusing on BLDC fans for cooling?

    Why are more Indian households focusing on BLDC fans for cooling?

    With temperatures rising and power bills high, Indian households are rethinking how they can stay cool. While the traditional fan remains a familiar fixture in homes, the BLDC fan quickly emerges as the smarter alternative. Designed for energy efficiency, durability, and modern convenience, BLDC fans are becoming the preferred choice for daily cooling, especially among families who want to reduce their electricity usage without compromising comfort.

    Affordability

    The biggest driver of this shift is energy savings. A standard ceiling fan typically consumes around 75–80 watts of power. Meanwhile, a BLDC fan consumes only about 28–35 watts, cutting energy usage up to 60%. Over the course of a year, especially in homes where fans run for long hours daily, this difference translates into noticeable savings on electricity bills.

    The cumulative benefit for households with multiple fans becomes more significant, making BLDC fans a wise investment rather than just a trendy upgrade.

    Stable comfort and fluctuating voltage

    Many Indian homes experience voltage fluctuations, especially in smaller towns and tier-2 cities. Traditional fans lose speed or performance under such conditions. BLDC fans come with motor control technology that keeps the fan running at a consistent speed, even when the voltage drops. This ensures uninterrupted comfort and better control over cooling day and night.

    Silent, smooth, and hassle-free operations

    Another reason families are making the switch is the quieter performance of BLDC fans. With no brushes inside the motor, these fans make far less noise than conventional ones. This makes them ideal for bedrooms, study areas, or even baby rooms, spaces where silence enhances comfort.

    Additionally, BLDC fans often include a remote control, eliminating the need to get up to adjust speed or switch it off. Some models even have timers and sleep modes, offering added convenience today.

    Built to last longer

    Since they have a brushless design, BLDC motors experience minimal wear and tear. This means lower maintenance, less frequent repairs, and a longer product life, which is massive for Indian consumers who value appliance durability. Many quality-focused brands now offer BLDC models with extended warranties, further reassuring customers about their long-term value.

    Stylish designs matching modern homes

    Aesthetics also matters in performance. Today’s homeowners seek appliances that look good and blend with modern interiors. Fans are available in various sleek designs, from minimalist matte finishes to wooden or metallic textures. Whether you are designing a new home or upgrading a room, there is a fan to match your style.

    Affordable modern technology

    While the initial cost of a BLDC fan may be slightly higher than a regular fan, the long-term benefits easily outweigh the price difference. Reduced electricity bills, fewer service issues, and enhanced comfort make them a smart and future-ready choice for everyday use.

    Conclusion

    As energy costs rise and smart living becomes the norm, the traditional fan is getting a much-needed upgrade. The BLDC fan offers Indian households a combination of savings, style, and sustainability. For families seeking smarter cooling solutions, making the switch is no longer a question but a necessity. 
     

  • Crompton launches new TVC to highlight energy-saving water heaters

    Crompton launches new TVC to highlight energy-saving water heaters

    Mumbai: Crompton Greaves Consumer Electricals Ltd. has launched its latest TVC campaign titled ‘Crompton Geyser On Energy Savings Full On!’ to promote its new range of five star rated water heaters. Addressing the common household concern of energy wastage, this campaign cleverly blends humour with practicality, showcasing how Crompton’s innovative water heaters offer both convenience and energy efficiency, helping families lower their electricity bills without sacrificing comfort.

    The TVC taps into a universal worry—whether the geyser has been turned off—while highlighting the hassle-free, energy-efficient benefits of Crompton’s 5-star water heaters. With the rising concern over energy consumption and utility costs, Crompton’s campaign promises to relieve this anxiety with a smart solution. The ad portrays the typical family scenario where everyone, from the busy father to the concerned grandmother, repeatedly checks with their maid, “Geyser off hai na?” Only to find that the geyser was left on overnight. Instead of panic, the family smiles as they realise their regular geyser has been replaced by a Crompton 5-star water heater, assuring each other, “Koi baat nahin, Crompton hai—India’s No. 1 5-star water heater.”

    Crompton Greaves Consumer Electricals Ltd, CMO, Pragya Bijalwan said, “In recent times, energy saving is an everyday struggle common in many households. However, consumers today are well researched/ informed and prioritise making smart choices in everything they buy or do. The same holds true for appliances as well where consumers would want to make smart choices by opting for energy efficient appliances. When it comes to water heaters, they seek products that are energy efficient. Being a brand that has always kept the concerns of our consumers as our top priority, we decided to address the same with our latest TVC. Our new ‘Crompton Geyser On Energy Savings Full On!’ campaign uses humour and relatability to highlight a common household struggle: the constant worry about energy consumption. We wanted to show consumers that it’s possible to enjoy the comfort of hot water without compromising on energy efficiency. Our 5-star rated water heaters provide smart solutions that ensure efficient energy use and lower electricity bills, allowing consumers to enjoy hot water worry-free.”

    The lighthearted TVC will air on television during the popular India vs. South Africa T20 series, reaching millions of viewers. Additionally, it will be amplified across other media platforms to reinforce Crompton’s message of energy efficiency and reliability.

    BBDO India, chairperson & CCO, Josy Paul commented, “Our new campaign for Crompton taps into the real-life concerns of families about energy consumption, particularly with appliances that are crucial yet often left running. The ‘Crompton Geyser On Energy Savings Full On!’ film cleverly addresses the relatable ‘Did I turn it off?’ dilemma through humour and heart, portraying a typical family’s repeated worry over their geyser being left on. This story allows Crompton’s 5-star rated water heaters to take centre stage as the smart, reliable solution that frees families from energy-wastage anxieties. By blending this light-hearted narrative with Crompton’s trusted reputation for quality and efficiency, we’ve aimed to show that energy-saving appliances can both simplify life and reduce costs. We’re excited about this campaign to reach homes and help Crompton be synonymous with worry-free, energy-efficient living.”