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Tag: Energy Drink

  • Switch powers up as SA20’s official energy drink partner for three more years

    Switch powers up as SA20’s official energy drink partner for three more years

    JOHANNESBURG:  SA20 and Switch Energy Drink have struck a renewed and expanded multi-year deal, cementing the proudly South African brand as the league’s official energy drink partner from Season 4, which kicks off on 26 December.   

    The partnership — now locked in for the next three years — builds on a successful debut season where Switch electrified fans with tastings, cash giveaways and stadium activations across 34 match days.   

    “I am thrilled to renew and expand our partnership with Switch Energy Drink for Season 4,” said SA20 league commissioner Graeme Smith. “Switch is a bold, proudly South African brand that shares the same energetic and youthful approach as SA20. Together we will ignite stadiums and give fans unforgettable experiences.”  

    Switch CEO Christian Wentzel echoed the sentiment. “This isn’t just a sponsorship — it’s a celebration of South African sport and culture. The league brings people together and that’s the kind of energy Switch lives for.”   

    The timing is no accident. Preparations are ramping up for a much-hyped Season 4, with pre-signed and retained players already announced, featuring marquee Proteas and overseas stars. The next major milestone is the player auction in Johannesburg on 9 September , where franchises can collectively splash up to $7.4m to finalise their 19-player squads.   

    Watch the Switch-SA20  brand promotion video by clicking here: 

  • Godrej Jersey unveils a new digital campaign under its brand name ‘Recharge’

    Godrej Jersey unveils a new digital campaign under its brand name ‘Recharge’

    Mumbai: To mark World Milk Day 2022 on 1 June, Godrej Agrovet’s dairy brand Godrej Jersey has unveiled a new digital video (DVC) to launch an apple flavoured energizing drink under its brand ‘Recharge’. The new ad film highlights its USP of being a hydrating drink that serves ‘Bijlee jaisi energy’.

    The DVC has been conceptualized by leading advertising agency R K Swamy BBDO in Hindi, Telugu, Tamil, and Kannada. It powerfully demonstrates the uniqueness of the product by equating ‘Recharge’ with ‘Bijlee’, which boosts and replenishes lost energy on a hot summer day.

    Recharge is a rejuvenating drink infused with whey proteins that recharge consumers by replenishing the lost energy. It will now be available in four distinct flavours- apple, mango, orange and lemon across Telangana, Andhra Pradesh, Karnataka, Tamil Nadu, Kerala, Delhi, Punjab, Mumbai, and Nagpur at INR 10 per 180 ml pack.

    Commenting on the launch, Godrej Jersey CEO Bhupendra Suri said, “Protein inclusion is extremely critical in today’s fast-paced lifestyle. Consuming an energizing drink at an economical price-point of INR 10 is an expedient and convenient way for a majority of our population to include healthy proteins in their hydration needs. We are confident that this is a category-defining product. With this launch, we aim to double our category revenue by FY24.”

    R K Swamy BBDO strategy head Valluri Seshagiri Rao said, “We needed to showcase Godrej Jersey Recharge’s benefit of providing an “energy boost” uniquely and powerfully. An electrifying drink gives you an instant rush — ‘Bijlee jaisi energy!’ Therefore, we equated Recharge with ‘Bijlee’. Visually too, we wanted some transformation in a unique way that could become a property associated with just Recharge for future campaigns. Hence, the bolts in the eyes and hair-spiking of the characters. We’re sure the advertisement will cut ice with consumers, and more people will queue up for a taste of the Bijlee (Recharge).”