Tag: endorsement

India’s World Cup heroines set for brand bonanza

MUMBAI: The tears, the tricolour, the trophy. When Harmanpreet Kaur’s side defeated South Africa by 52 runs on Sunday night to claim India’s first-ever women’s World Cup , they didn’t just etch their names in cricket history—they opened the door to a commercial windfall that could redefine women’s sport in the country.
With a packed stadium erupting as the final wicket fell, and millions more watching across the nation, the brand equity of several players is set to soar. Marketers and advertising agencies are already sharpening their pencils. Amongst the players who look to be front-runners in this dash for sign ups figure:

Smriti Mandhana: There’s no denying her talent or her appeal. Good looks, certainly, but above all, world-class batting skills have made her a hero for millions. Mandhana is second in the tournament’s run charts. The World Cup triumph will only cement her cult status. Her endorsement portfolio includes giants like Hero MotoCorp, Hyundai, Red Bull, Garnier, Wrangler, and PNB MetLife, but expect it to expand dramatically.

Harmanpreet Kaur: She showed tenacity as captain, leading from the front and taking a fantastic catch to end the South African innings. More importantly, she steered her team through three losses during the tournament—defeats that could have derailed any side. But not Harmanpreet. She kept the team’s belief intact, insisting they weren’t looking left or right, only at their end goal. That grit under pressure is precisely what brand managers look for. She has done endorsement for brands like HDFC Life, ITC, Boost, Ceat, Puma, Tata Safari, Asian Paints, Jaipur Rugs, The Omaxe State, Big Flex, and Hapipola. That surely is set to balloon exponentially now.

Jemimah Rodrigues: This bundle of talent is energy personified on the field, whether fielding or batting. Her unbeaten 127 in the semifinal showed she’s a match-winner, forming a crucial 167-run partnership with Harmanpreet that swung the tie against Australia Her transparency about emotional upheavals after being dropped earlier brought out her determination. She plays the guitar and has an excellent sense of theatre—the perfect combination for brand campaigns seeking authenticity. Her endorsement portfolion includes Red Bull, Hyundai, Gillette, Dream11, HMD (Human Mobile Devices), boAT and Platinum Evara.

Pratika Rawal: The 25-year-old became the joint-fastest cricketer to score 1,000 runs in ODIs (23 innings) and was the tournament’s second-highest run-scorer with 308 runs before injury ruled her out ahead of the knockouts. The image of her in a wheelchair, draped in the tricolour, celebrating with teammates became one of the most powerful moments in Indian sporting history. That resilience and passion will resonate deeply with brands seeking emotional connect.

Shafali Verma: She scored a blistering 87 in the final and picked two crucial wickets, becoming the first player to score 50-plus runs and take two wickets in a World Cup final Recalled after Rawal’s injury, she had been out of the ODI side for nearly a year Her extraordinary display capped an extraordinary week. The 21-year-old’s redemption arc makes her a natural choice for brands focused on perseverance and comeback stories. She has featured as a brand ambassador for the likes of Bank of Baroda and Ceat. In a few months this will surely swell.

Radha Yadav: The left-arm spinner grabbed her opportunity in the final league match against Bangladesh after warming the bench for six games, ending with a three-wicket spell. She was part of the playing eleven in the final. Her steady bowling alongside Shree Charani helped contain South Africa’s dangerous middle order. Her journey from twelfth player to World Cup winner embodies the team ethic that brands increasingly value.

The World Cup win isn’t just a trophy. It’s a watershed moment for women’s cricket and for Indian cricket as whole.

And for these players, the real game—the endorsement game—is only just beginning.

November 3, 2025

Virat Kohli stays most valuable celebrity in 2021 with brand value of $185 mn: Report

Mumbai: Cricket and Bollywood celebs continue to rule the roost when it comes to brand endorsements in the country, as indicated by data & insights company Kroll’s latest report on Celebrity Brand Valuation – a study of India’s most powerful celebrity brands. Cricketer Virat Kohli retained the top position for the fifth consecutive year with a brand value of $185.7 million, while actor Ranveer Singh secured the second position this year coming up one place from the previous year’s third rank, with a brand value of $158.3 million.

Bollywood superstar Akshay Kumar, who had taken the second spot in 2020, settled for the third position this year with a brand value of $139.6 million, according to the report.

Duff & Phelps, A Kroll Business, announced the release of the seventh edition of its Celebrity Brand Valuation Study 2021 titled ‘Digital Acceleration 2.0.’ The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their brand endorsement portfolios and relative social media presence. Alia Bhatt became the most valued female celebrity in 2021, ranking at the fourth spot with a brand value of $68.1 million, with Deepika Padukone being the only other female celebrity to make it to the top ten at seventh rank.

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Cricketer MS Dhoni entered the top-five club this year with a brand value of $61.2 million, even as his fellow cricketers Sachin Tendulkar and Rohit Sharma came in at eleventh, and thirteenth positions.

The overall brand value of the top 20 celebrities in 2021 is estimated at $1.2 billion, as per the study – an increase of about 12.9 per cent from last year.

The study recognises the impact of the second year of the pandemic on the overall celebrity endorsement space and the evolving Indian media and entertainment industry.

“While prominent Bollywood celebrities continue to feature in our list of top 20 celebrity brands, this year we saw some notable changes,” commented Duff & Phelps managing director Aviral Jain. “Ranveer Singh, Alia Bhatt, and MS Dhoni witnessed a stellar jump in their brand values and they seem to have hit the right chords with the audience in 2021. We also saw more sportspersons rising in the top celebrity rankings, including the likes of Sachin Tendulkar, Rohit Sharma, and PV Sindhu. This significant jump was because of the lesser competition from Bollywood celebrities since there were fewer theatrical releases in 2021.”

“Businesses and brands have heavily leveraged social media and other online platforms for brand endorsements this year, too, with below par weightage to traditional platforms,” stated Duff & Phelps APAC head for valuation advisory services Varun Gupta.

2021 also saw the emergence and growth of several startups in the fintech and direct-to-consumer (D2C) business segments that significantly contributed to the overall number of brand endorsements undertaken by the top 20 celebrities.

“As traditional as well as upcoming industries adopted the digital route to continue engaging with their consumers, we observed greater traction in fintech, social media and OTT platforms, and D2C platforms from a celebrity endorsement standpoint,” Gupta added.

The list of the top ten celebrities in the Celebrity Brand Valuation Report is as below:

Celebrity – Top 10	2021 Brand Rank	Brand Value ($ Mn)	2020 Brand Rank
Virat Kohli	1	185.7	1
Ranveer Singh	2	158.3	3
Akshay Kumar	3	139.6	2
Alia Bhatt	4	68.1	7
MS Dhoni	5	61.2	11
Amitabh Bachchan	6	54.2	9
Deepika Padukone	7	51.6	5
Salman Khan	8	51.6	8
Ayushmann Khurrana	9	49.3	6
Hrithik Roshan	10	48.5	10

March 30, 2022

adidas signs multi-year deal with Indian football team vice-captain Sandesh Jhingan

Mumbai: Sportswear giant, adidas has signed a multi-year endorsement deal with Indian football team vice-captain Sandesh Jhingan.

As part of the association, Jhingan will work closely with adidas in engaging and inspiring the youth to take the game to the next level. A recipient of AIFF’s ‘Emerging Player of the Year’ in 2014, he was named ‘Men’s Player of the Year’ in 2020-2021 and was also the recipient of the prestigious Arjuna Awards in 2020 for his outstanding achievement in football.

Brand adidas, India, senior director Sunil Gupta said, “Sandesh is a role model for many young footballers and a perfect combination of passion and talent. With this partnership, we aim to inspire the youth and work towards a common goal of building football from the grassroots level in India. We are thrilled to have Sandesh join the adidas family”.

An ardent fan of Manchester United, Sandesh will now join the brand’s elite pool of athletes which includes the likes of Lionel Messi, Mo Salah, Paul Pogba, Paulo Dybala, Rohit Sharma, Mirabai Chanu, Lovlina Borgohain, Manpreet Singh, Simranjit Kaur, Nikhat Zareen, and Jeremy Lalrinnunga. The brand has also partnered with some of the leading football clubs in the world including Manchester United, Arsenal, Real Madrid, Juventus, and Bayern Munich, which define the brand’s commitment to football.

“My journey with football has been very enriching, and I aspire to make it a far bigger sport in India than it is today. I am thrilled to be a part of the adidas family, and I feel this association will take me closer to my dream of seeing India develop a greater passion for football and gain a spot in the 2026 FIFA World Cup. I feel adidas gets my passion and love for football like no other, given its long-standing relationship with the sport,” said Jhingan.

February 3, 2022
Neeraj Chopra signs first brand endorsement with Tata AIA post Tokyo win

Mumbai: Tata AIA Life Insurance has announced the signing of a multi-year brand partnership with Indian athlete and Olympic gold medallist Neeraj Chopra as its brand ambassador on Wednesday. This association marks the very first brand partnership to be signed with the champion javelin thrower post his historic Olympic win.

Chopra closely embodies Tata AIA’s vision of enabling dreams and inspiring healthier and happier lives and its core value of passion for excellence, said the company in a statement. Over the next few years, he will support Tata AIA’s efforts in offering life protection and health & wellness solutions to its consumers across the country, it added.

The ongoing Covid-19 pandemic has also underlined the need for life and health insurance, more emphatically than ever. With a premium-to-GDP penetration of less than 3.5 per cent in India (as per Swiss Re Sigma report on World Insurance, 2021), there is a clear and urgent need to fast-track the insurance journey in the country.

Chopra’s association with Tata AIA stems from his own experience and understanding of the need for adequate life and health cover and timely planning for one’s key life milestones, stated the brand.

Welcoming Chopra on board, Tata AIA Life Insurance, executive vice president and chief distribution officer, Venky Iyer said, “As a VSM awardee in the Army and a National icon today, Neeraj symbolises incredible passion for excellence and a great commitment to serving the nation. For us at Tata AIA, his sports journey echoes greatly with our vision of enabling dreams and inspiring healthier and happier lives. And quite like we observe in Neeraj’s journey, passion for excellence, and an obsession to do the best for our consumers, the people of India, are among the core values at Tata AIA.”

Speaking on the association, Chopra said, “Joining the Tata AIA family was a logical step for me. I firmly believe that there is a need to educate Indians, especially the youth, about the need for life insurance and to help them plan for their financial goals, at the right time. Further, the pandemic has made us realize the key need to pursue physical and emotional wellbeing in our day-to-day life.”

September 8, 2021
Whirlpool ropes in chef Kunal Kapur for endorsement

MUMBAI: Whirlpool of India, a subsidiary of Whirlpool Corporation and world’s leading home appliance company, has signed on chef Kunal Kapur for endorsing their built-in appliances. Kunal Kapur will be creating exciting new recipes with the top of the line Whirlpool range making your kitchen cooking ready. The range will include microwaves, ovens, hoods, hobs, refrigerators, wine coolers and coffee machines.

“In today’s times where food is considered a celebration, home kitchens are getting a makeover. It is very important to have a kitchen with extremely functional equipment making it easy to cook with the least of fatigue,” said Kunal. Known for experimenting with ingredients and cooking styles, Kunal will create new recipes, which will show consumers the ease of cooking with Whirlpool’s new next level appliances.

Looking forward to this association with Whirlpool, Kapur said, “I am thrilled to partner with Whirlpool for its range of built-in appliances. Whirlpool products have always been my first choice when it comes to home appliances and I am pleased to be associated with the brand.”

Speaking about the association, Whirlpool head- New Business Unit Natarajan A said; “We look forward to nurture this relationship now and believe this association will be exciting for consumers as they will get the best out of this partnership.”

June 29, 2017
‘Chill,’ says DDB Mudra to Pan Bahar-Pierce Brosnan ‘bond’

MUMBAI: There are some things you can hate, or you can love, but you cannot ignore. For example, the fact that agent 007, James Bond, aka Pierce Brosnan, is actively promoting a pan masala brand in India.

When India woke up to a white haired Brosnan, peering intensely out from a full page ad on The Times of India, holding a jar of Pan Bahar, the nation did a double take. Soon enough, Twitter and Facebook was flooded with a wide range of mostly polarized reactions — from mildly amused to some outright offended.

Social influencer and writer Anjali Alappat‏ tweets “The names Bond, James Bond. I have a license to spit? #PanBahar #PierceBrosnan”

And then there were those who went into denial, doubting if it really is the real Pierce Brosnan, or a doppelganger of his, with a good use of make-up and photoshop, or CGI for the video spot that invaded Youtube and Facebook next.

Needless to say funny James Bond memes in a desi avatar trolled the Bond actor, with masters of roasting, All India Bakchod giving a blow in their own signature style

There were also a few who raised a valid question that led to a proper discussion

Harsha BhogleVerified account ‏@bhogleharsha 6h6 hours ago
Can advertising and brand experts tell us if going viral but becoming a laughing stock is good brand strategy? #PanBahar

While most agreed that the brand has scored high on brand recall and customer mindshare, there was a general discomfort to the idea of an international star endorsing a homegrown pan masala brrand.

To those who went ‘why on earth?’ DDB Mudra creative head Sambit Mohanty said, ‘why not?’

Mohanty and his creative team at DDB Mudra take full credit for causing this daylong mayhem on the social media, and proudly so.

Of course, the client too was quite the daredevil to have gone ahead with this ‘audacious’ idea. “It was pretty balsy on the part of the client, but being a pioneer in the category, they know the pulse of their audience. The brand’s TG is the aspirational 30 plus who easily associate with James Bond, aka Pierce Brosnan, with class, style and statement. Therefore they upped the ante by actually getting him on board. And it has paid off, as you can see from the conversation around the brand that the campaign has generated.”

“The decision to bring Pierce Brosnan on board as Pan Bahar’s brand ambassador speaks volumes about our vision and ambition. We always have been focusing on a structured and quality brand promotion aligning with our product quality. As Pan Bahar stands for class, success and sophistication, we see our association with Brosnan as a natural fit,” said DJ Group CEO Dinesh Jain.

No matter which side of the spectrum one lays on this debate, the question that everyone has on their mind is how did the brand convince Brosnan to get onboard?

“We tend to complicate things most times by over speculating about something, and let that negativity get the better of us. How do you know if it won’t work out without even trying it? We simply went ahead and asked Pierce if he would do it, and he agreed. It is that simple. We explained to him what Pan Bahar was, and what it meant for the people who consumed it, and we liked the concept and the scripting,” Mohanty simply stated.

The idea, Mohanty explained, was to bring out the product from everyone’s pocket and have them consume it with pride. “These days pan masala is not just a ‘massy’ thing, several corporate and boardroom tables have pan masalas kept on the table. Moreover we live in a world where Indians are globally successful thanks to their creativity, audacity and entrepreneurial attitude. That’s why, when it came to assigning a new brand ambassador for Pan Bahar, Pierce Brosnan was a great choice. We wanted to give a classy image to the brand and who better to drive that brand statement than James Bong himself?”

Citing the brand’s earlier campaign ‘Pehchan Kamiabi ki’ with Saif Ali Khan, Sambit added the thought remained the same, though it definitely graduated to the next level with Peirce Brosnan as the brand ambassador.

“We easily get starry eyed when we think of Bollywood and often restrain ourselves from thinking far and widen our horizon. The truth is there are several home grown brands that cater to a large enough audience who resonate with an international personality. By restricting ourselves to just Bollywood celebrities we are doing ourselves and our clients a disservice. We should let the possibility to sign on an ambassador who can deliver a far better brand value,” Mohanty added on the use of an international star as opposed to the Bollywood celebrities.

While Mohanty refrained from giving any details, he admitted Brosnan has been well compensated for his year-long deal with the brand, subject to extension based on the brand and the Hollywood star’s wishes.

Shot in Austin, the film begins with Brosnan stopping his sports car in front of a grand entrance. His lady wishes him luck. He has a look of destiny on his face. As he enters the building, he is welcomed by a no. of obstacles waiting for him. He must win over these hurdles to get to the chair, his rightful prize. The film ends with Brosnan saying, “Pan Bahar, class never goes out of style.”

The brand released a teaser on its social channels to create buzz about the film. A series of smartly crafted print teasers were also released, to create anticipation in the market about the campaign. To create a further relevance with 007, the film has been released on 7 October, 2016.

But, the fact remained that several had raised an eyebrow at the actor’s decision to endorse a pan masala brand that is thought to be harmful by many.

To them, Mohanty says, “It is an advertisement! No one has died! If Brosnan himself doesn’t have an issue, I don’t see the harm in him endorsing this brand. People can take it up with him if they are that concerned, or they can chew on some pan masala, and take a chill pill.”

October 7, 2016
‘Chill,’ says DDB Mudra to Pan Bahar-Pierce Brosnan ‘bond’

MUMBAI: There are some things you can hate, or you can love, but you cannot ignore. For example, the fact that agent 007, James Bond, aka Pierce Brosnan, is actively promoting a pan masala brand in India.

When India woke up to a white haired Brosnan, peering intensely out from a full page ad on The Times of India, holding a jar of Pan Bahar, the nation did a double take. Soon enough, Twitter and Facebook was flooded with a wide range of mostly polarized reactions — from mildly amused to some outright offended.

Social influencer and writer Anjali Alappat‏ tweets “The names Bond, James Bond. I have a license to spit? #PanBahar #PierceBrosnan”

And then there were those who went into denial, doubting if it really is the real Pierce Brosnan, or a doppelganger of his, with a good use of make-up and photoshop, or CGI for the video spot that invaded Youtube and Facebook next.

Needless to say funny James Bond memes in a desi avatar trolled the Bond actor, with masters of roasting, All India Bakchod giving a blow in their own signature style

There were also a few who raised a valid question that led to a proper discussion

Harsha BhogleVerified account ‏@bhogleharsha 6h6 hours ago
Can advertising and brand experts tell us if going viral but becoming a laughing stock is good brand strategy? #PanBahar

While most agreed that the brand has scored high on brand recall and customer mindshare, there was a general discomfort to the idea of an international star endorsing a homegrown pan masala brrand.

To those who went ‘why on earth?’ DDB Mudra creative head Sambit Mohanty said, ‘why not?’

Mohanty and his creative team at DDB Mudra take full credit for causing this daylong mayhem on the social media, and proudly so.

Of course, the client too was quite the daredevil to have gone ahead with this ‘audacious’ idea. “It was pretty balsy on the part of the client, but being a pioneer in the category, they know the pulse of their audience. The brand’s TG is the aspirational 30 plus who easily associate with James Bond, aka Pierce Brosnan, with class, style and statement. Therefore they upped the ante by actually getting him on board. And it has paid off, as you can see from the conversation around the brand that the campaign has generated.”

“The decision to bring Pierce Brosnan on board as Pan Bahar’s brand ambassador speaks volumes about our vision and ambition. We always have been focusing on a structured and quality brand promotion aligning with our product quality. As Pan Bahar stands for class, success and sophistication, we see our association with Brosnan as a natural fit,” said DJ Group CEO Dinesh Jain.

No matter which side of the spectrum one lays on this debate, the question that everyone has on their mind is how did the brand convince Brosnan to get onboard?

“We tend to complicate things most times by over speculating about something, and let that negativity get the better of us. How do you know if it won’t work out without even trying it? We simply went ahead and asked Pierce if he would do it, and he agreed. It is that simple. We explained to him what Pan Bahar was, and what it meant for the people who consumed it, and we liked the concept and the scripting,” Mohanty simply stated.

The idea, Mohanty explained, was to bring out the product from everyone’s pocket and have them consume it with pride. “These days pan masala is not just a ‘massy’ thing, several corporate and boardroom tables have pan masalas kept on the table. Moreover we live in a world where Indians are globally successful thanks to their creativity, audacity and entrepreneurial attitude. That’s why, when it came to assigning a new brand ambassador for Pan Bahar, Pierce Brosnan was a great choice. We wanted to give a classy image to the brand and who better to drive that brand statement than James Bong himself?”

Citing the brand’s earlier campaign ‘Pehchan Kamiabi ki’ with Saif Ali Khan, Sambit added the thought remained the same, though it definitely graduated to the next level with Peirce Brosnan as the brand ambassador.

“We easily get starry eyed when we think of Bollywood and often restrain ourselves from thinking far and widen our horizon. The truth is there are several home grown brands that cater to a large enough audience who resonate with an international personality. By restricting ourselves to just Bollywood celebrities we are doing ourselves and our clients a disservice. We should let the possibility to sign on an ambassador who can deliver a far better brand value,” Mohanty added on the use of an international star as opposed to the Bollywood celebrities.

While Mohanty refrained from giving any details, he admitted Brosnan has been well compensated for his year-long deal with the brand, subject to extension based on the brand and the Hollywood star’s wishes.

Shot in Austin, the film begins with Brosnan stopping his sports car in front of a grand entrance. His lady wishes him luck. He has a look of destiny on his face. As he enters the building, he is welcomed by a no. of obstacles waiting for him. He must win over these hurdles to get to the chair, his rightful prize. The film ends with Brosnan saying, “Pan Bahar, class never goes out of style.”

The brand released a teaser on its social channels to create buzz about the film. A series of smartly crafted print teasers were also released, to create anticipation in the market about the campaign. To create a further relevance with 007, the film has been released on 7 October, 2016.

But, the fact remained that several had raised an eyebrow at the actor’s decision to endorse a pan masala brand that is thought to be harmful by many.

To them, Mohanty says, “It is an advertisement! No one has died! If Brosnan himself doesn’t have an issue, I don’t see the harm in him endorsing this brand. People can take it up with him if they are that concerned, or they can chew on some pan masala, and take a chill pill.”

October 7, 2016
Mirinda renews endorsement contract with Asin

MUMBAI: Her perky persona in the Mirinda ad not just made the ad snazzy but Asin a face of the brand. Now, the actor, who has been endorsing Mirinda for over eight years, has been signed on to represent the soft drink brand for two more years. The deal was recently renewed as the gorgeous star is all set to take the brand’s notion of fun and pagalpanti to the next level.

This deal would make this a 10-year association of the soft drink brand and Asin, something that no actor has managed to achieve this far in the soft drink section.

A source from the brand comments: “Mirinda has extended its association with Asin with a renewal of contract which speaks highly of the kind of professional she is. No other artist has been a brand ambassador for any brand for such a long period of time. The landmark 10 years is an exemplary reestablishment of the kind of brand value Asin has brought to Mirinda.”

Asin commented: “It is always great to be part of such fun-filled campaigns by Mirinda.. I’m sure the viewers will love this fresh dose of absolute fun and pagalpanti.”

February 17, 2014
Ranbir Kapoor joins the Lay’s bandwagon

MUMBAI: Celebrity faces have always added flavor to PepsiCo marquee brand Lay’s. From cricketers to actors, all have lent their charm to sell the bag of snacks.

The latest to enter the bandwagon is Ranbir Kapoor. The new campaign will follow Lay’s advertising trend which has always been about youth and moments of friendship. The actor was chosen as the brand thinks he fits in perfectly with its persona of youthful energy & international appeal that continues to grow in the minds of consumers.

PepsiCo India western category food category director Gaurav Mehta said, “We are proud to associate with Ranbir Kapoor who truly reflects the modern, aspirational and youthful persona of the Lay’s brand and its consumers. As an individual who seeks joy and magic in the ordinary, spontaneous moments of life, Ranbir is also a genuine embodiment of the brand philosophy of ‘Pal Banaye Magical’. We believe that this association with Ranbir will enable us to take our brand philosophy to new heights as we expand our reach to India’s youth. We look forward to a great new year and are confident that this partnership will be mutually rewarding.” The new face of Lay’s Ranbir Kapoor said, “Lay’s is one of the brands I have grown up with! It is such a popular & universally loved brand and I am excited to be associated with Lay’s. As a brand, Lay’s stands for youthfulness & spontaneity and seeking simple joys in life’s ordinary moments. Lay’s belief of ‘Pal Banaye Magical’, which has always celebrated the joy in life’s little moments – is something I can identify with and I genuinely believe that many a magical moment is hidden in life’s ordinary, spontaneous moments. I am excited to work with the brand and look forward to a great journey ahead.”

While Ranbir becomes the face of the new campaign, actor Saif Ali Khan will continue to endorse Lay’s.

January 2, 2014
Saif Ali Khan to be brand ambassador for Siyaram Silk Mills

MUMBAI: Siyaram Silk Mills has roped in Saif Ali Khan as the brand ambassador for their parent brand Siyaram’s Suitings and Shirtings.

Siyaram Silk Mills president Rahul Akkara pleased with the association between the brand and the film star commented “We are delighted to have Saif Ali Khan as the brand ambassador of Siyarams Suiting s and shirtings. We have released this commercial for the forthcoming season. It will be played on local and national channels across India.”

Saif Ali Khan expressed his enthusiasm by stating, “It is really an ecstatic feeling to be associated with an Indian brand that has been in the industry for years together and has a very ethnic appeal to it. I look forward to capture the fabric space post being the face of their readymade apparel Oxemberg. Moreover, sharing the Siyarams parents brand’s endorsement space with Mahendra Singh Dhoni is itself a privilege.”

Siyarams has signed Saif Ali khan for the next two to three years. The brand has gone ahead and shot an exclusive TVC with him in Jaipur.
The latest TVC conceptualised and created by Makani Creative and highlights the bond between mother and son while showcasing the colours and the beauty of Rajasthan in the background.

September 17, 2013