MUMBAI: In a recent development, SBI Mutual Fund, the fifth largest (by AUMs) asset management company in India, recently appointed FCB Ulka as the Agency on Record for its creative mandate. The account will be serviced from FCB Ulka Mumbai.
The account was awarded to FCB Ulka following a multi- agency pitch.
SBI Mutual Fund (SBI MF) has completed 30 years of successful operations in India. With a widespread network spreading over 165 branches across India, SBI MF has a strong and proud lineage that traces back to the State Bank of India (SBI) – India’s largest bank. SBI MF is a Joint Venture between SBI and AMUNDI (France), one of the world’s leading fund management companies.
Commenting on the win, Nitin Karkare, CEO, FCB Ulka, said, “SBI MF is a magnanimous brand, however the category it operates in is challenging. We are delighted to bring alive the new chapter in story telling for the brand, marrying it with the trust the brand has garnered over the years. We look forward to a memorable journey and join hands in the endeavour- ‘a partner for life’ with the ‘never finished’ algorithm!”
MUMBAI: Viacom18’s VOOT is all set roll out a hi-decibel campaign for its kids content segment – Voot Kids. The campaign will have two TVCs in three languages — Hindi, Kannada and Marathi, depicting six situations.
“To amplify the campaign, we are going heavy on the Viacom18 network including Nickelodeon. We are also going out of our network, and buying spots on Discovery and Turner Network. On the digital and social media platforms, we would be be releasing the campaign on Youtube and Facebook,” Viacom18 digital ventures head – marketing & partnerships Akash Banerji told Indiantelevision.com in a telephonic conversation.
“We want to be perceived as the platform which aggregates the best and the most premium stack of kids content,” he added.
Voot Kids has been a key differentiator and a big driving force behind the platforms viewership acceleration and engagement growth. With over 2000+ hours of content, 8000+ videos and 125+ characters, Voot Kids claims to have the largest digital repository of premium kid’s content, since the platform’s launch a year ago. The primary brands on board are — Kinder Joy, Colgate, Mattel Toys and Amazon Kindle.
Banerji said, “Kids live in a universe of their own – their toys, favourite toons, games/activities with their friends, their possessions, etc. make up a large part of the world they relate to. The concept of #NoMoreAtakoing (I will no longer be stuck in uncomfortable situations) is fundamentally rooted in the compulsions of nuclear families and the resulting situations where kids find themselves in dull and unrelatable situations; Voot Kids swoops in to save the day and make them smile.
“We’ve delivered this message through an ‘anthem’ and several relatable situations. Our endeavour is to ensure that entertainment and development continues unhindered for kids through engaging characters and immersive storytelling,” Banerji emphasised. “Parents should get on the guilt-ridden trip in a very endearing manner to bring a smile on the child’s face,” he added.
On the peak hours and the growth in viewership, he said “Unlike linear TV, the peak viewership happens at 9pm on Voot Kids because children get their hands on the mobile phones as the family is busy in traditional entertainment. We have had a peak on 18 June because everyone was watching India versus Pakistan final, which might not be interest to a 4-9 years old child.,” Banerji said. “In the last 6-7 months since Voot Kids’ launch in November, we have witnessed a 15X growth in viewership,” Banerji informed.
The engaging kid’s entertainment destination has now rolled out an immersive campaign “Bachche ab no more atko’ing” as a solution for parents who inadvertently place their children in the midst of boring situations — while they go about their daily chores. The campaign conceptualised by Mullen Lintas is poised to amplify engagement for Voot Kids.
Voot Kids understands empowers both, kids and parents, by becoming the kids’ best friend, transporting them into an entertaining and imaginary world brimming with excitement and delight. This message has been delivered through a creative film that will captivate both parents and kids.
Watch video here :
The music video depicts the everyday stories of kids stuck in awkward situations in the adult world. A young boy yawning behind his father in a hair salon, another awesomely bored boy stuck in a saree shop with his mom, then there’s this girl who finds herself out of place in her sister’s pre-engagement function.
The campaign will witness a marketing outreach that will include home as well as cross channel promotions, digital platforms and innovative social media outreach (for the parents) and amplification initiatives.
Speaking about the creative process, Mullen Lintas EVP Ayyappan Raj, “Voot is one of the leading brands in the Digital Video space and we are very proud to be associated with it. The brief for this campaign was based on a simple but powerful insight of ‘kids being stuck in an adult world’. “No more Atakoing…” is all about, a jolly anthem of kids being stuck in different situations.” Mullen Lintas ECD Garima Khandelwal said, “Kids being lost in their own creative world is, any day, more fun than they being trapped in ours, was the starting point of this brand film. We used a simple mnemonic of a rotating chair to tie together all the normal and everyday places for adults, but boring places for kids to be in.”
MUMBAI: In the wake of demonetisation, Ambuja Cement has taken the lead and launched a pan-India ‘Go Cashless’ campaign encouraging its business partners – retailers, contractors and masons – to adapt to cashless business transactions.
The ‘Go Cashless’ campaign — aimed at helping its business partners conduct cashless transactions with ease — went live on 7 December to create awareness on various available cashless options — from swipe machines to bank services. Ambuja Cement has also tied up with ICICI Bank to launch an exclusive helpline to assist stakeholders open current accounts for regular business transactions.
With this campaign, Ambuja Cement has notched another first to its credit. It has become the first cement company to initiate drive on cashless transactions. Post demonitisation, the construction community especially in the rural and semi urban has been facing several challenges as it mostly deals in cash.
Ambuja managing director and CEO Ajay Kapur, said, “The campaign is yet another endeavour empowering the construction community through knowledge transfer. We are successfully seeding innovative thinking at the grass-roots and bringing information and technology to the forefront of all our esteemed business partners.”
MUMBAI: In the wake of demonetisation, Ambuja Cement has taken the lead and launched a pan-India ‘Go Cashless’ campaign encouraging its business partners – retailers, contractors and masons – to adapt to cashless business transactions.
The ‘Go Cashless’ campaign — aimed at helping its business partners conduct cashless transactions with ease — went live on 7 December to create awareness on various available cashless options — from swipe machines to bank services. Ambuja Cement has also tied up with ICICI Bank to launch an exclusive helpline to assist stakeholders open current accounts for regular business transactions.
With this campaign, Ambuja Cement has notched another first to its credit. It has become the first cement company to initiate drive on cashless transactions. Post demonitisation, the construction community especially in the rural and semi urban has been facing several challenges as it mostly deals in cash.
Ambuja managing director and CEO Ajay Kapur, said, “The campaign is yet another endeavour empowering the construction community through knowledge transfer. We are successfully seeding innovative thinking at the grass-roots and bringing information and technology to the forefront of all our esteemed business partners.”
MUMBAI: Tata Sky has partnered with TechProcess Payment Services, India’s leading electronic payments company for the Next Gen Digital Payments Platform. This platform will empower multi-mode online and mobile payments for Tata Sky and will provide convenience and safety for consumers to make digital payments.
The Next Gen Digital Payments Platform is a comprehensive multi-mode payment platform which brings the choice in the palms of consumers of paying bills anytime, anywhere. It is interoperable with more than 185+payment modes including credit and debit card, net-banking e-wallets and the likes. The platform is a single integration omni-channel payment solution compatible with online and mobile channels.
“Tata Sky has a strong commitment of ushering new benchmarks in the industry. Our latest initiative with TechProcess is one such endeavour reflecting strong customer-centric focus. This platform will help our subscribers to make payments in the most convenient mode possible”, said a Tata Sky spokesperson.
TechProcess CEO Kumar Karpe said, “Our Next Generation Payment Platform aims to increase the user adoption of mobile payments for Tata Sky. It has a frictionless interface that offers multiple modes of bill payments. We are confident that this innovative platform will improve experience and efficiency thus enhancing the end-user experience for Tata Sky customers.”
The Next Gen Digital Payments platform is built on 15 years legacy of TechProcess for customized payment solutions and provides best-in-class payment success ratio. It has features such as safe storage of card details, intelligent recapture, fraud management tools and switches transactions automatically to acquire banks. The platform also provides dedicated service and support for quickest resolutions.
MUMBAI: Tata Sky has partnered with TechProcess Payment Services, India’s leading electronic payments company for the Next Gen Digital Payments Platform. This platform will empower multi-mode online and mobile payments for Tata Sky and will provide convenience and safety for consumers to make digital payments.
The Next Gen Digital Payments Platform is a comprehensive multi-mode payment platform which brings the choice in the palms of consumers of paying bills anytime, anywhere. It is interoperable with more than 185+payment modes including credit and debit card, net-banking e-wallets and the likes. The platform is a single integration omni-channel payment solution compatible with online and mobile channels.
“Tata Sky has a strong commitment of ushering new benchmarks in the industry. Our latest initiative with TechProcess is one such endeavour reflecting strong customer-centric focus. This platform will help our subscribers to make payments in the most convenient mode possible”, said a Tata Sky spokesperson.
TechProcess CEO Kumar Karpe said, “Our Next Generation Payment Platform aims to increase the user adoption of mobile payments for Tata Sky. It has a frictionless interface that offers multiple modes of bill payments. We are confident that this innovative platform will improve experience and efficiency thus enhancing the end-user experience for Tata Sky customers.”
The Next Gen Digital Payments platform is built on 15 years legacy of TechProcess for customized payment solutions and provides best-in-class payment success ratio. It has features such as safe storage of card details, intelligent recapture, fraud management tools and switches transactions automatically to acquire banks. The platform also provides dedicated service and support for quickest resolutions.
India is a young country brimming with innovative ideas, with 65 percent of its present population under 35 years of age. Aiming to connect with young minds across the country and helping them realize their true potential, Acer India has partnered with Bloomberg TV India in the show ‘The Pitch’. A one-of-its-kind show, The Pitch invites India’s best entrepreneurs to a contest of skills and business plans.
“India is set to become the youngest country in the world by 2020. Given the increasing significance and visible impact of entrepreneurship, these young entrepreneurs need to be nurtured well. We have always reached to the country’s youth, enabling them with cutting-edge technology. With our association with the Pitch show, we aim to take our youth-connect to another level and encourage young talent in India”, said Mr. S. Rajendran, Chief Marketing Officer, Acer India.
The Friday, 18th October episode of The Pitch show will feature contenders creating innovative television commercials for the top-of-the-line Acer S7 Ultrabook. Every week viewers stand a chance to win an Acer Iconia B1 tablet by answering two simple contest questions. The grand finale of the contest will witness one lucky viewer taking home an Aspire S3 Ultrabook by successfully guessing the final winner of the show.
Ms. Amrit Rai, Business Head – Bloomberg TV India said “As a premier business news channel of India, we believe that we need to deliver more than just stock and trade news. Through ‘The Pitch’ Bloomberg TV India continues to strengthen its commitment to make a difference to viewers’ lives. We have always encouraged the spirit of entrepreneurship in the country. There is no dearth of ideas but the buck always stops at the funds and through this show the winner not only gets the funds but also a direction for his/her idea .With the aim of promoting spirit of entrepreneurship, we are glad to have a global powerhouse like Acer associate with us for this Endeavour.”
MUMBAI: The print industry is seeing strange marriages. If traditional rivals The Times of India and Hindustan Times formed a joint venture to publish a newspaper in Delhi, Mid-Day Multimedia Ltd, publishers of a popular tabloid in Mumbai and Bangalore, today announced its new strategic alliance.
Bennett Coleman Co. Ltd (BCCL which owns the Times Group) will own 6.65 per cent in Mid-Day Multimedia for Rs 211.1 million. The holding will be routed through a preferential allotment of Mid-Day shares at Rs 60 per share.
Mid-Day said today it would issue and allot on a preferential basis 26,85,000 equity shares at a price of Rs 60 per share to Banhem Financial & Investment Consultants Ltd, an affiliate of BCCL. It would further issue 8,33,333 convertible preference shares to Banhem Financial & Investment Consultants at Rs 60 per share.
“We have signed a business cooperation agreement. This alliance will benefit both organisations through cooperation in printing, circulation and advertising sales,” Mid-Day said in a statement.
The promoters of Mid-Day are enhancing their investments in the company to support the company’s growth in print anf FM radio in metro markets across the country. Mid-Day will issue and allot on a preferential basis 29,27,333 equity shares at a price of Rs 60 per share to Ferari Investments and Trading Co Pvt Ltd, a promoter Group company. It will also issue 8,33,333 share warrants at a subscription price of Rs 6 per warrant (10 per cent of an exercise price of Rs 60 per warrant) to Ferari Investments and Trading.
Mid-Day promoters will, thus, put in an incremental investment of Rs 225.6 million. The promoters will own 51 per cent while BCCL will have 6.65 per cent after both rounds of investment, the release said.
It may be recalled that the Indian Express had bought a 10 per cent stake in Mid-Day for a little over Rs 250 million while BCCL held about 8 per cent. Subsequently, both had sold their stakes in the open market.
In a joint statement, BCCL executive director Ravi Dhariwal and Mid-Day Multimedia managing director said: “The Times of India with its leadership position in the morning broadsheet market and Mid-Day with a successful formula for the middle-of-the day, are in fact complementary plays. With this alliance, we will endeavour to garner a larger market share of both readers and advertising in major metros of the country.”
MUMBAI: With one of the biggest films of the year Pirates Of the Caribbean having opened in India, The History Channel takes a look at how real life pirates like Blackbeard, Calico Jack plundered ships and seaport towns offering retribution to those who offered resistance and seizing fortunes at will.
The special True Caribbean Pirates airs on 22 and 23 July at 10 pm.
The special features dramatic stories which separate real history from the notions that have been made popular in books and films. The special will have CGI animation, interviews with experts, archival imagery and artifacts. The special even looks at female pirates like Anne Bonny and Mary Read who were more sensational than their male counterparts and just as dangerous.
The special allows viewers to understand the pirates’ true motives and dispel myths of treasure maps and buried booty. The History Channel senior VP programming Joy Bhattacharya says, “The History Channel’s endeavour has always been to put history in perspective in a manner that is engaging and entertaining. True Caribbean Pirates has the same appeal as that of a thriller movie probably even more so because it is based on real life events.
“We believe that our audiences will be highly interested in finding out the pirates’ unique reality which was motivated by a true desire to be free and live their way.”
