ITV

Tag: employment

  • Vi launches campaign to empower youth to speed up their career

    Vi launches campaign to empower youth to speed up their career

    Mumbai: Having good education with the right skills is key to finding the most suitable job leading to a successful career and life. To enable a better future for the youth of Bharat, leading telecom operator, Vi, has launched a new campaign around its unique jobs and education proposition.

    The campaign released during the ongoing T20 Cricket World Cup is running on India’s largest premium streaming platform Disney+ Hotstar currently, and is conceptualized by Ogilvy.

    The campaign showcases Vi Jobs and education as a one-stop solution for the Bharat Youth to find appropriate jobs, improve spoken English skills and prepare for government exams, thus helping them grow in life with speed.

    The campaign positions Vi as an enabler giving wings to its customers by empowering them to fulfil their career dreams and move ahead in life for a better tomorrow.

    In line with its #SpeedSeBadho philosophy, the campaign brings to the forefront Vi’s digital strategy to curate a wide range of relevant content offerings for its users to help them thrive and stay ahead.

    The campaign comprises three TVCs to drive awareness on the Vi Jobs & Education portfolio by highlighting the three unique services – access to unlimited learning material and mock tests for preparation of Govt. Job Exams; access to high quality spoken English learning programme; and free priority access to India’s largest job listing platform.

    Commenting on the campaign, Vi chief marketing officer Avneesh Khosla said, “At Vi, our vision is to create world class digital experiences to connect and inspire every Indian to build a better tomorrow. In line with this, our offerings and solutions are uniquely curated to address the needs of our customers and help them thrive in this digital era. Our approach of deep integrated partnerships helps us curate differentiated and relevant solutions for our customers. Our new campaign highlights Vi Jobs & Education proposition and reinforces our commitment to enable our customers to unlock opportunities, gain a competitive edge and march ahead in life to meet their career aspirations.”

  • Simplilearn assures job guarantee in its latest brand campaign

    Simplilearn assures job guarantee in its latest brand campaign

    Mumbai: Simplilearn, the digital-skills bootcamp has announced the launch of its latest brand campaign #JobGuaranteed focussing on Simplilearn’s ‘Job Guarantee’ programs that assure a job upon course completion.

    Culturally, Indians look for reasons, big or small, to celebrate or ask for a treat. The campaign is based on this very concept of friends and family members asking for a treat when one bags a new job. As part of the ad film, the protagonist is asked for a treat by his peers, right after he enrolls in a Simplilearn program, indicating that he is guaranteed to land a new job after he completes the program.   

    “The two programs launched thus far in Data Science and Full Stack Development include a 100 per cent job guarantee (conditions apply) within 180 days of completing them,” said the brand in a statement. “This, along with the money-back (*conditions apply) provision, make the Simplilearn Job Guarantee Programs ideal for anyone looking for an assured start to their career in these high-growth professional domains.”

    Simplilearn chief marketing officer Mark Moran said, “As a leading online Bootcamp, we are excited to launch this campaign bringing job guarantee as a core offering to aspirants, coupled with the relatable storyline of asking for a treat when one succeeds in their profession. We hope viewers will relate to the characters and find the motivation to learn new skills and share their “sweet success” with their family and friends.”

    The ad films focus on two primary sets of target audiences, those employed and exploring better opportunities; and aspiring candidates who are currently looking to join the workforce and build a career for themselves. Both films showcase the protagonist being asked for a treat after enrolling in the Simplilearn program, as it means they are on track to secure a job, guaranteed.  

    Bluebot Digital CEO and CCO Carl Savio said, “The campaign is built around a tangible product benefit – guaranteed jobs. While conceptualising the campaign we stumbled on a cultural insight – In our country, it’s customary to ask for a treat when a friend or family member acquires an asset or moves up in stature. And from there we built a campaign that we know will relate to all demographics.”

    The integrated campaign will be launched across multiple digital platforms, and print media.

  • Reckitt, UN Women join hands for betterment of women in India

    Reckitt, UN Women join hands for betterment of women in India

    Mumbai: UN Women and Reckitt have come together to create economic opportunities for women in the health, hygiene and sanitation sectors with a commitment to promote gender equality, diversity and inclusion as well as the incorporation of the highest standards of governance.

    A Memorandum of Understanding (MoU) was signed by UN Women India, country representative, Susan Ferguson and Reckitt, senior vice president – South Asia, Gaurav Jain.

    With this partnership, the global consumer health and hygiene company will engage with two billion people through its programmes, partnerships, and campaigns. Each brand is driven by this purpose and is responsible for improving lives through education and providing access to the highest-quality health, hygiene and sanitation, said Reckitt in a media statement.

    “Women are the real catalysts of change. We must act as an enabler and catalyst to mentor them and create a more balanced environment,” said Jain during the signing event. “We, at Reckitt are happy to further strengthen our efforts in this direction with UN Women on this one-of-a-kind partnership to support women in our society to become resilient. This partnership aims to equip women with life skills like decision-making, and entrepreneurial opportunities in the health, hygiene, and sanitation sectors. Together, with UN women, we share the common goal of addressing the educational imbalance, gender inequality, and hygiene for all.”

    “UN Women and Reckitt are committed to improving women’s access to better health and hygiene and decent jobs for women, which is an urgent need in India,” said Ferguson. “Women and girls have been badly affected by Covid-19, so helping the most marginalised find decent jobs in sanitation and hygiene services is an important step towards improving women’s lives.”

    Reckitt has introduced several initiatives in marginalised districts of India that the government has categorised as “aspirational” and deserving of particular support. The initiatives cover areas of hygiene, health, and sanitation for women including its support for the Harpic World Toilet College, Dettol Hygiene Impact Bonds as well Dettol Banega Swasth India (India for Health) initiative, and Harpic Mission Paani.

  • M&E industry shows steep drop in Monster Employment Index over 12 months

    M&E industry shows steep drop in Monster Employment Index over 12 months

    BENGALURU: The Monster employment Index over a 12 month period between September 2012 and September 2013 reveals that online recruitment activity by the Media and Entertainment Industry (M&E) showed one of the lowest growths with a decline of 32 per cent. Only four of the 27 industry sectors monitored by the Monster Employment Index registered expansion in online recruitment activity during that period.

    As a matter of fact, the M&E industry was just ahead of the Printing / Packaging industry which was down 39 per cent, showing the steepest annual decline.  Import / Export sector which was up 12 per cent followed by Education which showed an increase of five percent, exhibited the highest annual growth among sectors. Healthcare, Bio Technology and Life Sciences, Pharmaceuticals sector with an increase of four percent), showed positive growth in online recruitment activity y-o-y during this period.

    Included among the top growth occupations was Marketing and Communications, despite a drop of eight per cent during September 2012 and September 2013, while Arts/Creative with a y-o-y drop of 31 per cent was amongst the lowest growth occupations.

    Online demand improved in three of 13 occupational groups monitored by the Monster Employment Index between September 2012 and September 2013.  Healthcare (up seven percent) professionals are the only one to report a positive annual demand amongst the occupational groups. Senior Management (down 49 per cent) exhibited the steepest annual decline among occupation groups.

    Online recruitment activity was up on the year in three of 13 locations monitored by the index. Ahmedabad (up 17 per cent) followed by Kolkata (up six per cent) led all cities in annual growth. Among major metro-areas, Kolkata (up six per cent) followed by Delhi-NCR (up four per cent) registered the highest annual growth. 

    “The annual decline in the Monster Employment Index is reflective of the current uncertain economic / political scenario. Employers continue to adopt a cautious approach while hiring in view of this prevailing scenario,” said Monster.com (India/ Middle- East/ South East Asia) MD Sanjay Modi.

  • Naseeruddin Shah urges to change views about disabled and disability in DD series

    Naseeruddin Shah urges to change views about disabled and disability in DD series

    NEW DELHI: Renowned actor Naseeruddin Shah has strongly supported the telecast of a series on visually impaired and blind achievers on Doordarshan saying “people need to break away from the societal stereotypes and commonly held perceptions about disability and success or happiness.”

     

    The actor, who acted as a blind school principal in the Sai Paranjpye-directed film Sparsh and is presenting the series Nazar ya Nazariya on Doordarshan, said, “India has over 63 million visually impaired people, of which around eight million are completely blind. Most of these people are often marginalised, not given equal opportunities for education, career and employment; they are also ill informed, and not stimulated to explore their potential. The blind and visually impaired community is often viewed as liabilities as opposed to potential human resource for a developing country.”

     

    “This is the main message we are trying to drive through this television series and we hope that we are able to achieve this goal by reaching out to more and more people of this country.”

     

    Commenting on his association, Shah said, “When I did Sparsh in the early 1980s, I had the opportunity of interacting with several visually impaired individuals. I realised that the problem is not with the Nazar it is with the Nazariya.”

     

    Doordarshan has been airing the special series on real-life visually impaired and blind achievers in India across various fields in the programme which is telecast every Saturday at 9.30 am.

     

    Each episode of the television series features real-life stories of blind and visually impaired achievers while addressing diverse themes throughout the course of the 13-part series. The themes will range from education, employment, business, art and culture to marriage and relationships.

  • Govt: No proposal to include electronic media under Wage Board

    Govt: No proposal to include electronic media under Wage Board

    NEW DELHI: The government has categorically said there is no proposal at present to include all journalists in electronic media under the Wage Board.

     

    Minister of State for Labour & Employment Kodikunnil Suresh clarified in Parliament that journalists from the electronic media are not covered under the Wage Board for journalists.

     

    The Ministry administers the Working Journalists and Other Newspaper Employees (Conditions of Service) and Miscellaneous Provisions Act, 1955 for the purpose of fixing/revising rates of wages and for regulating service conditions of Working Journalists and Non-Journalist Newspaper Employees only.

     

    Currently, the matter relating to Wage Boards for Journalists in pending in the Supreme Court.