ITV

Tag: Employee Wellness

  • Viacom18 revolutionises employee care with fun, inclusive perks program

    Viacom18 revolutionises employee care with fun, inclusive perks program

    Mumbai: Viacom18 is redefining workplace excellence by introducing Perks Against Mundanity, an innovative, game-inspired benefits program. Focused on creating an engaging and empowering environment, Viacom18 sets new benchmarks in employee care with over 40 perks spanning health, wellness, and diversity & inclusion (D&I). The company’s people-first approach ensures its workforce remains happy, motivated, and ready to thrive in the fast-paced media & entertainment world.  

    In this industry-leading move, Viacom18’s Perks Against Mundanity transforms traditional workplace perks into a fun and interactive experience. Employees can explore their benefits through a card game, designed specifically for the predominantly Gen-Z and Millennial workforce. Themed cards represent different offerings, making the process of discovering perks both engaging and reflective of the company’s vibrant culture.  

    Viacom18, chief human resources officer and people head, Smita Puranesh shared her excitement, “At Viacom18, we believe in creating a workplace that mirrors the same energy and creativity we bring to our content and technology. Our benefits are thoughtfully curated to reflect the needs of our diverse workforce, and we’ve made the experience of discovering these perks engaging and fun. By blending creativity with care, we ensure that our employees feel seen, valued, and most importantly, excited to be a part of our journey. An engaged employee naturally becomes a brand ambassador of the organisation, and that’s why our culture goes beyond just work—it’s about thriving together.”

    Perks Against Mundanity offers a wide range of benefits, including:  

    – Wellness on the House: In-house doctors, nutritionists, annual health checkups, and gym memberships.  

    – Be You Be Proud: Gender-affirming surgery assistance to support inclusivity.  

    – Parenting Perks: IVF insurance, adoption assistance, and “Baby Bootcamp” for new parents.  

    – Express Yourself (Permanently): A tattoo allowance to encourage individuality and self-expression.  

    – Breakup Brightener: Uplifting perks for colleagues going through tough times, showing empathy in action.  

    Other creative benefits include Tailwag Fund for pet care, Bad Day, Better Vibes with chocolate gifts and team-building activities, and special offers for plant enthusiasts through the Lord of The Urban Jungle initiative.  

    Viacom18’s Perks Against Mundanity blends creativity with care, turning every workday into an exciting and supportive experience. By pushing the boundaries of employee engagement, Viacom18 continues to create a workspace where both people and ideas can truly thrive.

  • SoCheers partners with MindPeers to promote employee wellness

    SoCheers partners with MindPeers to promote employee wellness

    Mumbai: Digital agency, SoCheers has partnered with MindPeers, a leading mental strength platform. This association is the agency’s constant and ever-going attempt to create a thriving and conducive work environment for its employees.

    The association also marks the Mental Health Awareness Month of May in India. MindPeers, adding renewed efforts, yet again, to effectively and holistically strengthen its most valuable resource – its people.

    MindPeers which combines technological empathy and human expertise to provide science-backed interventions and personalised modules, kick-started this partnership by hosting an online event with the agency’s employees where they elucidated on their range of mental health services which includes one-on-one online therapy sessions with seasoned professionals, self-care and personalised digital tools, Neuro Games, Employee Awareness and Uptake, Boats/Workshops, community group sessions, and more. MindPeers also provides a mobile application to facilitate convenience for the users.

    The importance of mental health in the workplace is not a new topic anymore. Conversations about overworking, burnout and the lack of work-life balance can be often seen floating on social media. Additionally, as per current reports, mental health issues have been the primary cause for over a quarter, almost 28 per cent, of employee exits in recent times. Moreover, reports also revealed that two out of five employees battle with depression at the workplace today. It’s no wonder that the Indian government allocated a substantial amount of nearly six hundred crores to combat mental health in last year’s budget.

    Speaking of this partnership, SoCheers co-founder and director commented, “We are an advertising agency where our core expertise lies in the creative campaigns we consistently build for our brands. We strongly believe that creativity can thrive only if the mind is healthy, clear and, most importantly, happy. There is no denying the fact that everyone, myself included, goes through various episodes in life, some of which can exact a heavy toll on the mind. Hence, this association with MindPeers is crucial in our endeavour to build a workplace where people feel positive and heard, which for me, is critical for the sustainability of any organisation.”

    Adding to it, SoCheers head of people operations Nupoor Pradhan said, “SoCheers firmly holds that mental health should be one of the key priorities, not only during a time when people are adjusting to the hybrid work set-up in a post-lockdown era or earlier when the world was going through a crisis but for a more sustained and long-term period. This thought forms the crux of our partnership with MindPeers. Moreover, our core philosophy places the organisation’s culture at the very center and this initiative is a rather significant step towards reinforcing its importance.”

    Further, MindPeers founder Kanika Aggarwal said, “We, at MindPeers, consistently work towards making ‘taking care of your mind’ a lifestyle. Therefore, we strongly believe that boarding workplaces to our philosophy would play a vital role in helping us achieve that, as a majority of the population spends a significant amount of their day at their offices. Also, advertising being one of the densely populated ecosystems, to have SoCheers on board is yet another step to help combat mental health issues on a larger front.”