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Tag: EMPIRE STATE BUILDING

  • Netflix pushes on-ground marketing for fourth season of ‘Stranger Things’

    Netflix pushes on-ground marketing for fourth season of ‘Stranger Things’

    MUMBAI: In celebration of the upcoming return of the show Stranger Things, OTT platform Netflix did a global marketing initiative. Rifts appeared on iconic monuments around the globe. As part of this unique initiative, The Gateway of India joined the world stage alongside a special list of 15 landmarks (across 14 countries), such as the Empire State Building in New York, Duomo Square in Milan, Bondi Beach in Australia, Malecon Barranquilla in Colombia and The Wawel Castle in Krakow, amongst others to capture the love of the fans and showcase the show’s most unforgettable moments.

    In anticipation of Stranger Things season 4 volume 1 which premieres today 27 May 2022, Mumbai was treated to a celebration for the fans with a one of a kind projection mapping of the city’s tourist landmark – The Gateway of India. Taking over the night skies of Mumbai, the heritage monument was lit up with a larger than life display of popular elements from the series. In a grand reveal the iconic monument turned into a massive canvas, giving us glimpses of our favourite characters including Eleven, Mike, Will, Dustin, Lucas, Max and the gang, along with all the mayhem that’s in store for them in the Upside Down.  

    Netflix added that since the launch of its first season in 2016, Stranger Things has emerged as a pop culture phenomenon. Eleven and her friends have captured the imaginations of fans from India and the world and the rifts take them inside the story, taking them through the Upside Down and into an alternate reality. The series is enjoyed by millions of fans and is available in three Indian languages (Hindi, Tamil & Telugu). 

  • EMPIRE STATE BUILDING LAUNCHES #HEROESSHINEBRIGHT CAMPAIGN TO THANK FIRST RESPONDERS

    EMPIRE STATE BUILDING LAUNCHES #HEROESSHINEBRIGHT CAMPAIGN TO THANK FIRST RESPONDERS

    The Empire State Building (ESB) today announced the launch of #HeroesShineBright, a weeklong campaign to thank every person putting their lives on the line to save others during the COVID-19 pandemic both in the United States and around the world. Every night from April 24 through May 2, ESB will dedicate its tower lights to a different First Responder organization, shining in their representative colors to acknowledge their bravery and service.

    On May 2, the final night of #HeroesShineBright, ESB will partner with the World Federation of Great Towers in a coordinated lighting that will see the Burj Khalifa (UAE), CN Tower (Canada), Macau Tower (China), Busan Tower (South Korea), Willis Tower (US), Euromast (Netherlands), 360 Chicago (US), Calgary Tower (Canada), One Liberty Observation Deck (US), Ostankino TV Tower (Russia), Tallinn TV Tower (Estonia), UFO Tower (Slovakia), and others shine their lights in a red heartbeat from 8:30 – 9:30 p.m. in their local time zone to bring global awareness to those helping fight the pandemic. The Eiffel Tower will also dedicate its signature sparkle to the campaign that evening.

    The schedule of lightings is as follows: (Catch live in India at IST 6 a.m. to 7 a.m.)

    ·         April 24             Yellow/White/Blue w/ Siren Effect in honor of

    FDNY/EMS

    ·         April 25             Blue/White/Blue in honor of Doctors, Nurses and the Medical

    Community

    ·         April 26             Blue/Orange/Blue in honor of Correction Officers

    ·         April 27             Split lights:

    ·         North & South: Orange/Blue/White in honor of the U.S. Coast Guard

    ·         East & West: Blue/Gold/Blue in honor of the U.S. Navy

    ·         April 28             Yellow/Black/White in honor of the U.S. Army

    ·         April 29             Blue/Blue/Blue in honor of the Metropolitan Transportation Authority

    ·         April 30             Yellow/Yellow/Yellow in honor of Essential Workers

    ·         May 1               Blue/Purple/Blue in honor of Police Memorial Day

    ·         May 2               Dynamic heartbeat lighting in coordination with the World Federation of Great

    Towers

    “The Empire State Building is the beating heart of all of us, and the international icon of the skyline of New York City.  She shines her lights to show First Responders and essential workers our appreciation, love, and support, which they deserve,” said Anthony E. Malkin, Chairman and CEO of Empire State Realty Trust. “Our tribute to the heroes on the front lines of our great city, one group at a time, will culminate with a worldwide show of support as the World Federation of Great Towers showers universal light to spotlight the contributions of First Responders around the world.”

    The Empire State Building encourages fans to participate in the #HeroesShineBright campaign, and leave comments on its posts and stories across its social media platforms thanking essential workers each night of the lightings. On May 2, the Building will share a celebratory compilation video incorporating videos of personal thank yous, fan comments, and inspiring videos of the lightings across the globe.

  • Amazon to get its first physical store soon

    Amazon to get its first physical store soon

    MUMBAI: Amazon.com, the online giant may soon open its first physical store, at a prime site in Midtown Manhattan, according to The Wall Street Journal.

     

    It would be the first brick-and-mortar outlet in its 20-year history and attempt by Amazon to connect with customers in the physical world.

     

    Expected to open in time for the holiday shopping season, the store may also display Amazon’s proprietary products, such as its Kindle line of e-readers and tablets, Fire smartphones and video-streaming boxes. If the store takes off, Amazon may also expand to other cities, the Journal reported.

     

    The leading e-commerce platform plans to open its first full-fledged store across from the Empire State Building, at 7 West 34th Street, the report added. The site will double as a mini-warehouse to support same-day delivery, returns and order pickups within New York.

     

    A store would mark a significant move for an online retailer that has capitalised on its Internet business model and the cost-savings of doing away with a vast physical network.

     

    In recent years however, the company’s CEO Jeff Bezos has led a number of initiatives that have mandated a physical presence in cities. The company has also on occasion set up pop-up stores in malls, though those have been rare.

     

    Amazon also has set up large metal lockers in convenience stores and parking garages around the country to accommodate deliveries and returns. The lockers don’t offer same-day delivery, however. The lockers have been a popular option, and Amazon has expanded them to a number of cities, including overseas, after initially just offering them in Seattle.