ITV

Tag: emotional storytelling

  • Shemaroo’s Father’s Day film tugs heartstrings with a downpour of silent sacrifices

    Shemaroo’s Father’s Day film tugs heartstrings with a downpour of silent sacrifices

    MUMBAI: Some superpowers don’t make noise.

    They just hold the umbrella and quietly step into the storm.

    This Father’s Day, Shemaroo Entertainment handed the spotlight to dad—the family’s emotional backbone—with a poignant short film under its new campaign #UnderHisUmbrella.

    The film, crafted around a rainy-day metaphor, captures a father leaving shelter so his wife and daughter remain dry. He says nothing, demands nothing. But the gesture hits home. The moment becomes a symbol for a father’s enduring role in Indian households—stoic, quiet, and unyieldingly protective.

    Shemaroo Entertainment launched the film on 13 June, drawing attention to the small sacrifices that often go unnoticed but shape every Indian family. Unlike the usual parade of Father’s Day commercials filled with overt gestures, Shemaroo went with subtlety.

    The result?

    A powerful tug at the heart.

    “For over 60 years, Shemaroo Entertainment has been telling stories that reflect the heart of Indian families. With #UnderHisUmbrella campaign, we continue that legacy, celebrating the fathers who often remain in the background yet form the backbone of the family. Their strength lies in their silence and their love in small acts of care. This campaign is a tribute to that unspoken emotional bedrock”, said Shemaroo Entertainment Ltd COO Arghya Chakravarty.

    The campaign wasn’t just a tearjerker. It worked as a brand strategy.

    “From a strategic perspective, this initiative allows us to connect deeply with our audience on an emotional level. We recognize the profound yet often understated role that fathers play in every household. The #UnderHisUmbrella campaign is our way of celebrating that universal truth. The visual metaphor of an umbrella represents security, warmth, and selflessness. By bringing this to life in a relatable context, we hope to spark recognition and appreciation for the unsaid ways fathers protect and nurture”, said Shemaroo Entertainment Ltd CMO Anuja Trivedi.

    Backed by Shemaroo’s social media platforms like YouTube and LinkedIn along with their long-standing brand ethos ‘India Khush Hua’, the film strengthens the company’s legacy of heartfelt storytelling. The message is simple-sometimes, love doesn’t roar; it quietly shelters.

    Watch the campaign film here: 

  • Sun Bangla celebrates Mother’s Day with a storm of emotion and storytelling

    Sun Bangla celebrates Mother’s Day with a storm of emotion and storytelling

    MUMBAI: Rain fell, stories flowed, and hearts swelled as Sun Bangla rolled out its latest campaign, ‘Ma—The Eternal Shelter’, in the run-up to Mother’s Day. Set against a typical summer downpour, the channel’s new campaign takes a rousing dive into the primal force that is motherhood—present in goddesses, guardians, and even little girls.

    The campaign centres around a seven-year-old girl, Avery, who visits her ancestral home and befriends Chhutki, the daughter of a staff member. Their bond deepens over shared stories and playful mischief until a sudden rainstorm sweeps through. What follows is a visual essay on instinctive care—from a child shielding her goat to another protecting her dolls, culminating in a symbolic goddess who melts in the rain but never lets her children come to harm.

    “Motherhood isn’t just a role—it’s an instinct. A shelter. A sacrifice”, states the campaign film, which debuts on social media on 9 May. Already gaining traction online, the campaign has sparked emotional engagement with story-led visuals reflecting everyday acts of maternal care.

    Sun Bangla, known for its rooted Bengali storytelling, aims to culminate the campaign with a television rollout on 11 May. The on-air phase will extend the emotion beyond screens, anchoring its message in the homes of millions.

    Adding another layer of depth, the campaign also features leading protagonists from the channel’s top-rated serials. These actors will share their personal reflections through exclusive bytes and specially designed on-screen Astons. Each message underscores the theme that mothers—biological or otherwise—are life’s first and most enduring safety net.

    From digital buzz to primetime screen time, Sun Bangla’s tribute to mothers is both personal and universal. As the channel puts it, “This Mother’s Day, Sun Bangla stands with every Ma—because her love is the story that shapes us all”.