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Tag: Emirates

  • JWT makes two senior level appointments in digital

    MUMBAI: JWT has announced two senior level appointments in digital.

    Strengthening its digital team, the agency has brought on board Sushobhan Chowdhury as VP- digital strategy, while Rahul Kaul has joined as VP- digital technology.

    Chowdhury was earlier VP and general manager- strategy with Leo Burnett. He has handled array of clients like Orange, Samsung, P&G, HP, Unicef, Emirates, Consolidated Bank, Brookside and National Oil in Kenya. He has also worked with TBWAINDIA as associate vice president.

    Meanwhile, Kaul moves in from Sulekha.com, where he was serving as director – user experience.

    Prior to Sulekha.com, he has also worked with PayPal, Assigncorpa and Infoedge Ltd (Naukri.com).

  • Emirates ‘Hello Tomorrow’ as it shifts from travel to lifestyle brand

    Emirates ‘Hello Tomorrow’ as it shifts from travel to lifestyle brand

    MUMBAI: Leading global airline Emirates has iundulged in a new branding initiative named ‘Hello Tomorrow’ to position it as the enabler of global connectivity and meaningful experiences.

    The campaign has been created with Emirates lead communications partner Strawberry Frog.

    Emirates aims to evolve from a travel to a global lifestyle brand and for this will embark on an integrated marketing communications campaign with a new brand promise. The new campaign aims to capture the passion for connecting people’s hopes, dreams and aspirations.

    Keeping in mind the tenet of consumer engagement and empowerment, ‘Hello Tomorrow’ is about inspiring people to greet tomorrow’s unlimited potential now. The name of the campaign is made of two words – ‘Hello’ which is a greeting, an invitation to a person, a place or an experience ; and ‘Tomorrow’ which denotes a time, a place, a state of mind and the unlimited possibility of the future. Clubbing the two, Emirates encourages to try the unfamiliar, create new ideas, and form new visions. The theme encapsulates life’s potential and embracing the future with all the possibilities it holds.

    Emirates will launch with a series of messages that represent the spirit of Tomorrow – ‘Tomorrow Brings Us Closer to; New People, New Experiences, New Styles, New Friends’ in an endeavour to bring Emirates’ new vision to the marketplace.

    The campaign launch will feature print, TV, digital advertising including some iconic billboards in New York’s Times Square and Milan’s central train station along with a refreshed website.

    The ‘Hello Tomorrow’ campaign is currently debuting with vignettes of the TV spots on Emirates newly launched Facebook channel. The TV commercials, outdoor and print ads will break on 2 April around the world.

    Emirates Airline and Group vice chairman Maurice Flanagan “Our new corporate image and global marketing campaign both underline the confidence we have in our existing products and services, and the vision we have for the future growth of the airline. Emirates is not just offering a way to connect people from point A to point B but is the catalyst to connect people’s hopes, dreams and aspirations. Emirates is connecting people and cultures creating relevant and meaningful experiences that are shaping the world.”

    The campaign is targeted at a new segment of consumers coined Globalistas. These people represent individuals who are looking and living for new experiences. They are well travelled, or have aspirations to join the ranks of the well-travelled. The ‘globalista’ is not defined by typical demographic statistics but by the places they have visited and the experiences they have shared. They embrace the unlimited possibility of the future and are open to an invitation to try the unfamiliar which gels with Emirates’ current brand philosophy.

    Strawberry Frog chairman Scott Goodson said, “We’re building on decades of innovation in Emirates marketing to launch this new and innovative movement for the world’s most thoughtful and incredible brand. This bold next step for the brand will offer people who love the brand or want to experience the brand, inspiration to participate in this brave new world and spark new connections and experiences achieved through travel.”

    He added that the campaign was at the vanguard of the trend for global brands to spark movements – not simply do advertising – connecting people, communities and encouraging them to join together to make a positive impact on society.

    Emirates was launched in1985 with just two aircrafts and today enjoys the status of one of the world’s fastest growing airlines with 171 wide-body aircrafts including the world’s largest fleet of Boeing 777s and A380s. Emirates was the first to offer inflight telephony across all classes, individual TV screens on every seat, first class suites and an onboard shower spa on its A380 aircraft.

  • Deccan Chargers ink multi-million dollar deal with Emirates

    Deccan Chargers ink multi-million dollar deal with Emirates

    MUMBAI: Global airline company Emirates has shifted its sponsorship alliance from Kings XI Punjab to Deccan Chargers, signing a three-year multi-million dollar deal with the Hyderabad franchise as it makes the Southern region part of its focus area.

    Being a team sponsor of Deccan Chargers, Emirates will have ‘Fly Emirates’ branding on the player jersey, pitch-side branding at each of the matches, player appearances, and hospitality among others.

    Globally, Emirates is associated with sporting events like Fifa World Cup, Rugby World Cup, and ICC World Cup besides a whole host of other sporting events. It invests one per cent of its global revenues into sports sponsorship.

    Emirates was earlier associated with Kings XI Punjab for three years since 2009 as a team sponsor. It, however, decided not to renew its deal with the Mohali franchise once it ended last year.

    The Chargers on the other hand had Ultratech as their team sponsor last year, which has partnered Rajasthan Royals for the season 5 of the IPL.

    Emirates Airline Vice President India & Nepal Orhan Abbas said, “Emirates had a three-year agreement with Kings XI Punjab beginning 2009 and the contract ended in 2011. We were looking at various options which have synergies with our brand. Our association with Deccan Chargers was the best fit and hence we entered into an agreement with them for the next three years.”

    While refusing to give the specific value of the deal, Abbas said the multi-million dollar deal will allow the airline to connect with its consumers across India.

    “Emirates has made a multi-million dollar commitment to the Deccan Chargers over the next three years starting March 2012. This three-year sponsorship commitment will allow Emirates to come closer to our customer base in one of the most important regions on our network, and share our cricketing passion with our customers.”

    Abbas also asserted that sports is an important advertising vehicle for the company to raise brand awareness and build a close relationship with consumers.

    The Deccan Chargers, starting their title challenge against the Chennai Super Kings in Vizag, will feature a host of household names, including Sri Lanka’s Kumar Sangakkara, who will captain the side, South African stars JP Duminy and Dale Steyn, as well as Indian wicket Keeper Batsman Parthiv Patel.

    “We are proud to have a leading global brand like Emirates as our Team Sponsor for the next three seasons of the IPL. We are confident this association with Emirates will be fruitful. With an exciting new squad and sponsor, we look forward to the tournament and repeating our winning performance in DLF IPL 2012,” said Deccan Chargers co-owner Gayatri Reddy.

    Additionally, McDowell‘s No 1 is Fan Friendzy sponsor while other partners include Kingfisher Premium as Good Times partner, Puma as apparel sponsor, Xenoh as deodrant partner, Muffins Innovations as tablet pc partner, Apollo Hospitals as medical partner, and Oakley as eyewear partner.

    The media partners include Deccan Chronicle as print media partner, TV5 News as electronic media partner, Ad Age as outdoor partner and Big FM as radio partner.

  • UAE’s Emirates NBD to take ‘Truth And Reality’ campaign to the next level

    UAE’s Emirates NBD to take ‘Truth And Reality’ campaign to the next level

    MUMBAI: Middle East banking group Emirates NBD is looking to take its ‘Truth And Reality‘ brand campaign to the next level in the UAE.


    Emirates NBD head group marketing Vikram Krishna said that the campaign was introduced last year and the response has been strong. A 360 degree approach is sued with traditional media like television being used in conjunction with new media.


    “The message can be used in different situations. For instance the truth is that we have 50 tax savings plans. The reality is that your child is spoilt for choice,” he said.
     
    Now the company is looking to broaden the campaign as it launches new products and services. It has introduced cards for the Dubai Metro System. The campaign for this has the tagline ‘Go For It‘ and is being done under the overarching ‘Truth and Reality‘ theme. The card also enables users to get discounts at over 500 restaurants as well as movie tickets. The bank has a four to five year outlook for the Truth and Reality campaign.


    “You can contexualise it in many ways. We have used it for Diwali. We are also using it for our national day which falls on 2 December 2011. No competitor uses this language. Our aim is to sound more like a consumer brand. The language should not be technical and complicated.”


    He says that the campaign has resulted in more people wanting to do business with the bank. Awareness levels have grown. He notes that the UAE is a melting pot. People from different nationalities reside there. Also the bank caters to people who have different levels of financial literacy. Therefore the marketing language is critical. Language has to be simple and transparent. He notes that in these difficult economic times banks have to create an environment of transparency. You have to get across to everybody. Many of them come from different cultural and financial backgrounds.

  • Mudra arms to handle Emirates’ media duties

    Mudra arms to handle Emirates’ media duties

    MUMBAI: Mudra West, a strategic business unit of Mudra India, has won the creative mandate for Emirates airlines.

    The digital duties of the aviation company is going to be handled by Tribal DDB India, a SBU of DDB Mudra..

    The mandate was handed out to Mudra following a multi-agency pitch.

    Mudra West president Arijit Ray said, “Emirates is one of the most prestigious global brands in the aviation space. It has built a formidable reputation as a world class airline over the last decade or so. We look forward to working closely with the brand team to build and consolidate the position that the brand has owned over the past few years. What is also significant is that it was a integrated pitch effort and Tribal DDB will work closely with the brand team on the digital strategy & creative”.

    Since Emirates is the official partner of the 2011 ICC Cricket World Cup, Mudra West will work with its brand team in order to develop a communication package for this event.

    Tribal DDB India president Max Hegerman said, “This effort was about as seamless as it gets. It was really about thoroughly developing an idea – and from Tribal DDB India‘s perspective, bringing it alive in the digital space. We enjoyed partnering with Mudra, and are incredibly excited to be working side-by-side with them on an account as prestigious as Emirates. Especially since digital appears to be a very important part of their marketing mix.”

    The account will be handled out of the Mumbai offices for both Tribal DDB India and Mudra West.

  • Apple signs deals with airlines for iPod integration

    Apple signs deals with airlines for iPod integration

    MUMBAI: Software firm Apple has announced it is teaming up with Air France, Continental, Delta, Emirates, KLM and United to deliver the first seamless integration between its music player on the go the iPod and in-flight entertainment systems.

    These six airlines will begin offering their passengers iPod seat connections which power and charge their iPods during flight and allow the video content on their iPods to be viewed on the their seat back displays.

    Apple VP worldwide iPod product marketing Greg Joswiak says, “There is no better traveling companion than an iPod, and now travelers can power their iPods during flight and even watch their iPod movies and TV shows on their seat back displays. We are excited to work with Air France, Continental, Delta, Emirates, KLM and United to offer iPod users an even better in-flight experience.”

    In-flight iPod connectivity will be available to Air France, Continental, Delta, Emirates, KLM and United passengers beginning in mid 2007. Additionally, Apple is working with Panasonic Avionics Corporation to bring even more leading airlines in-flight iPod connectivity in the future.

    The iPod ecosystem continues to flourish with more than 3,000 accessories made specifically for iPod that range from fashionable cases to speaker systems, and more than 70 percent of 2007-model US automobiles currently offer iPod connectivity.

  • Fifa signs deal for official World Cup melody

    Fifa signs deal for official World Cup melody

    MUMBAI: Music publisher and online publishing administrator Kobalt Music Group has been signed up by footballs’ governing body Fifa to be the exclusive worldwide licensor and administrator for the Official Melody of the 2006 Fifa World Cup.

    Written by Nadir Khayat aka Red One and Bilal Hajji, the 30-second melody, a sample from the Red One song Bamboo will also be incorporated into several other songs.

    These include the official single of the event and other pieces of music to be used extensively throughout the championships, including the song Hips Don’t Lie – Bamboo which has been performed by Shakira.

    In addition, dance, hip-hop, house and Bamboo mixes will also be sold as ringtones. Kobalt founder and CEO Willard Ahdritz says, “Kobalt is exploiting the content on a global basis through digital distribution partners on five continents. With an audience of more than a billion people and extensive promotion, the potential exposure and consumer base for the Official Melody is extraordinary.

    “We are thrilled to be the administrator for Fifa to market, license and collect for both the publishing and master rights in what could be the biggest digital event ever.”

    The World Cup takes place from 9 June-9 July in Germany. The Official Melody of the event will receive extensive exposure during all World Cup events, including cross-promotion and in sponsor ad spots from such advertisers as Adidas, Avaya, Budweiser, Coke, Continental, Deutsche Telekom, Emirates, Fujifilm, Gillette, Hyundai, Mastercard, McDonald’s, Phillips, Toshiba and Yahoo.

    Through the deal, Kobalt is working with Fifa’s concept developer, Engine AB an MTG company, which is Fifa’s exclusive agent for the creation and supervision of the overall music program for the 2006 Fifa World Cup.

    Kobalt is a global, independent music publisher offering administrative and creative services to writers, publishers and other publishing rights holders. Kobalt’s technology enables clients to receive faster delivery of revenues and information in a transparent and efficient manner.