MUMBAI: David George, a journalist turned brand strategist, has been named director of creative content and design at Gulf News. His promotion crowns a ten-year stint at the Dubai-based daily, where he has previously served as publisher–commercial and head of design.
George cut his teeth at Emirates Today before moving to MEED and Bloomberg Businessweek Middle East, where he helped launch both the print and digital editions. Over the years, he has worked across newsrooms, commercial desks and design studios, bringing a journalistic rigour to branded storytelling.
With more than 15 years in the region’s media industry, George has built a reputation for crafting campaigns and working at the intersection of journalism and brand storytelling. At Gulf News, he will now oversee strategy, design and branded content at a time when publishers in the Gulf are under pressure to monetise audiences and diversify revenues.