MUMBAI: When the Bernabéu meets Bharat, football fever finds a new field to play on. Tata Communications has teamed up with Real Madrid CF and Footballerista Mobile (Suisse) AG to bring the iconic club’s Madridista Premium loyalty programme to India, a digital goal aimed straight at the hearts of over 22 million fans and 11 official fan clubs across the country.
The collaboration marks a first-of-its-kind fusion of sport, technology, and fandom turning passion into participation. With this launch, Indian fans can now enjoy an exclusive peek into the Real Madrid universe through premium access to content, merchandise, and experiences designed to make every supporter feel closer to the club than ever before.
For Real Madrid, one of the most followed football teams globally, India represents not just an audience but an untapped fan movement. Through Madridista Premium, the club is extending its digital ecosystem to Indian shores, deepening its connection with fans and nurturing football culture in one of the world’s fastest-growing markets.
Tata Communications will power this connection through its cutting-edge digital infrastructure and MOVETM platform ensuring seamless connectivity, personalised engagement, and a 24/7 bridge between fans and the club. Footballerista, the customer-facing arm of Tata Communications’ MOVETM, will take the lead on fan experiences and digital onboarding campaigns to drive engagement.
“This partnership isn’t just about digital innovation, it’s connecting Real Madrid to its Indian fanbase that goes beyond traditional fandom,” said Real Madrid CF institutional relations director Emilio Butrageño and one of the club’s most celebrated legends.
Echoing the sentiment, Tata Communications MOVETM vice president and global head Marco Bijvelds added, “Our technology is designed to break down barriers and create connections. With Footballerista and Real Madrid, we’re not just providing a service, we’re building a stage for Real Madrid’s fan experience in India.”
For Indian supporters who have long cheered from afar, Madridista Premium offers more than a membership, it’s a front-row ticket to the real experience. From exclusive emotional content and curated merchandise to local engagement events, the initiative turns every fan moment into a celebration.
As Tata Communications, Footballerista and Real Madrid join forces, one thing’s certain the beautiful game just found a new home crowd. The Bernabéu might be miles away, but the Madridista spirit is now firmly kicking in India.