Tag: Emcure Pharmaceuticals

  • Emcure Pharmaceuticals taps ebullient Vidya Balan to front new Arth wellness range

    Emcure Pharmaceuticals taps ebullient Vidya Balan to front new Arth wellness range

    MUMBAI; Emcure Pharmaceuticals has recruited Bollywood star Vidya Balan as the face of its expanded Arth wellness range, marking the company’s strategic entry into the daily supplements market.

    The Pune-based pharmaceutical firm is leveraging its women’s health expertise to launch products that blend traditional Indian herbs with modern science.

    Balan will headline campaigns for three flagship products: Intimate Care for feminine hygiene, Sleep Support Gummies for rest quality, and Brain Fog Aid for cognitive function.

    “Women are the backbone of families and communities, yet their health often takes a backseat,” said Balan. “True empowerment begins with good health, and I hope to inspire women to prioritise themselves through informed choices.”

    The collaboration aims to break taboos around women’s health issues, particularly those considered sensitive or rarely discussed in public forums.

    Namita Thapar, whole-time director at Emcure Pharmaceuticals, praised Balan’s credentials for the role: “We are excited to partner with Vidya, as she is bold, authentic, and truly embodies what our brand stands for. As a strong advocate for women’s health, she is known for speaking her mind.”

    Emcure, which operates in more than 70 countries including Europe and Canada, has previously focused on menopausal health products. This expansion broadens its wellness portfolio with solutions targeting everyday health concerns.

    The company’s decision to enter the supplements space comes amid growing consumer interest in preventative health measures and holistic wellbeing solutions, particularly products addressing specific women’s health needs.

    The new Arth range is available nationwide and through the brand’s dedicated website.

  • Emcure Pharmaceuticals unveils campaign ‘Cure and Beyond’

    Emcure Pharmaceuticals unveils campaign ‘Cure and Beyond’

    Mumbai: Emcure Pharmaceuticals unveiled its new corporate campaign with the tagline – ‘Cure and Beyond’, featuring cricketer MS Dhoni.

    In the ever-evolving world of healthcare, Emcure Pharmaceuticals, is all set to cement its belief in ‘Cure and Beyond’. The campaign not only seeks to raise awareness about innovation as the cornerstone of Emcure’s operations but also aims to cultivate thought leadership within the Indian pharmaceutical market.

    The campaign is built upon a compelling narrative that transcends the conventional role of offering pharmaceutical products to patients. It delves into a broader mission of supporting, empowering, and educating millions of people to lead healthier lives. The ad film, featuring ‘Captain Cool,’ is being launched across various media platforms, encompassing digital, television, and print.

    Speaking on the occasion, Emcure Pharmaceuticals MD & CEO Satish Mehta said, “At Emcure, we have always been striving to move the needle. The campaign ‘Cure and Beyond’ is our endeavor to put forth our vision and what we stand for. And who better to take this forward than a man who has gone above and beyond all through his life- Dhoni. With this effort, we want to reinforce our core belief of empowering people and communities through innovation.”

    For Emcure Pharmaceuticals, good health and well-being are just the starting points for a life full of aspirations and achievements.

  • Unlock entrepreneurial wisdom from the judges of ‘Shark Tank India’ on Audible

    Unlock entrepreneurial wisdom from the judges of ‘Shark Tank India’ on Audible

    Mumbai: Hooked on the ongoing season of Shark Tank India? With its audiobook version Shark Tank India available on Audible, you can dive into the experiences of the Sharks who are ruling the TV screens of every Indian household currently and get a glimpse of their inspiring journeys. Tailored for aspiring business leaders, this audiobook serves as a tribute to the entrepreneurial spirit, offering inspiration and guidance beyond the boardroom. Here, Audible brings you curated words of wisdom and learning from these industry leaders.

    The ‘Did Not Quit’ medal is worth more than gold

    Sugar Cosmetics CEO Vineeta Singh shared a valuable lesson for aspiring entrepreneurs—aim for the “did not quit” medal. In her insights, Vineeta stresses the significance of perseverance, highlighting that reaching the finish line is more crucial than finishing first. She encourages entrepreneurs to confront self-doubt, emphasising that worst-case scenarios are often less dire than imagined. Speaking about her journey, Vineeta reminisced, “We (Vineeta and her husband) plotted these worst-case scenarios. Although we know that often it’s not as bad as we are imagining and fearing. For me, the worst case would’ve been losing the last 30 lakh rupees I’d set aside in the bank and start again from square one.” Adding on to the same, she said, “I think self-doubt and a lack of self-confidence is probably the worst kind of rock bottom because there’s nothing that anybody can say that can turn it around for you.”

    Frugality fuels value: Make ROI your mantra

    boAt CMO and co-founder Aman Gupta shared the mantra of being “fast, fearless, and frugal.” Reflecting on the importance of Return on Investment (ROI), Aman emphasises the necessity of frugality not as a choice but as a fundamental approach to business. Aman’s advice captures the essence of their business model, “Frugality is at the core of our company’s business model. If there is frugality in everything that you do, you’ll be able to create value for stakeholders.” Having worked at legacy companies, before advancing to the forefront of India’s start-up revolution, Aman has many learnings as takeaways. “Start-ups have to learn from legacy companies how to make money, run big companies, and think in a structured manner. Legacy companies need to learn from start-ups how to be nimble,” Aman said. Embracing failures made all the difference, he explained. “I don’t think you need 2-3 successes, you need one. I’ve had five failures but one success has made me who I am. I am a common man, a middle-class guy and I feel that an entrepreneur should be grounded first and foremost. I relate to people who hustle. Nowadays entrepreneurs want the spotlight in the media, and there’s a God-syndrome that kicks in. That’s very bad for the company and the entire ecosystem. Be ready for ups, be ready for downs, but be yourselves.”

    Be organised and embrace optimism to balance work and life!

    Emcure Pharmaceuticals executive director Namita Thapar, offers a profound perspective on the vital attributes necessary for success, extending far beyond the areas of entrepreneurship. Beyond the commonplace notions of organisation and optimism, Namita delves into the essence of these qualities, asserting that they are indispensable for anyone navigating the complexities of modern life. She asserts, “Not just entrepreneurs, but every person needs to have these. Being organised and optimistic are the bedrock that allows individuals to seamlessly juggle various responsibilities and maintain equilibrium between work and life. In the relentless chaos of everyday life, these qualities become the anchors that foster a sense of calm and resilience.” Namita’s insights resonate as a timeless guide for individuals seeking not only success in their professional endeavours but also a harmonious and composed existence in the face of life’s myriad challenges.

    Read people, not just the cards you’re dealt: A poker lesson in early-stage investing

    Shaadi.com founder and CEO Anupam Mittal draws inspiration from his entrepreneurial family background. He attributes his risk-taking attitude to his father, who took on economic responsibilities at a young age, and his adventurous spirit to his mother. Drawing parallels between poker and real-time investing, Anupam highlights the importance of understanding people in early-stage investing: “Just like in poker, in real-time investing, you need to read the room. You have to read the other players. In poker, there’s a big fallacy that you’re not playing cards, you’re playing people and the cards just happen to be there. The same thing applies to early-stage investing, you’re trying to understand people.”

    Agility over planning: Fall fast, learn faster

    Car Dekho CEO and co-founder Amit Jain shared a concise yet powerful lesson: “Fall fast, learn faster.” His words echo the sentiment that in the fast-paced world of business, being an executionist is more valuable than being a strategist: “You can’t take too much time in learning and over-planning; your agility and nimbleness will suffer. It is better to be an executionist rather than a strategist.”

    Initially, Amit and his brother decided to start an IT outsourcing company because they were good at coding. Following this, a big disaster struck and it was largely the fault of the brothers. “GirnarSOFT went bankrupt when the stock market crashed in 2009. The Jain brothers had invested close to Rs. 1.5 crore in stock trading and the whole amount was wiped out in 5 days.” Amit said. “We were vetting at 10x leverage, meaning they had positions worth 15 crore rupees. When the Sensex fell from 18,000 to 6,000 – this is something that nobody could ever have imagined. But as an entrepreneur, if you fall down, you get back up again.” He said early-stage learning was very important for him. “Starting and growing a business can be a challenging and difficult process, there will be setbacks and failures along the way and it can be easy to become discouraged or lose motivation. However, persistence allows a founder to stay focused and keep moving even when faced with obstacles.” The company was back on its feet in less than a year and the brothers swore to never dabble in stock trading ever again. Amit learnt never to use money from corporate accounts for such risky funds. He had to show the same agility when he launched CarDekho.

  • Namita Thapar takes pioneering partial exit from Rare Planet investment at 3.5x return

    Namita Thapar takes pioneering partial exit from Rare Planet investment at 3.5x return

    Mumbai: In 2021, Shark Tank debuted in the Indian market, providing a valuable platform for a diverse range of entrepreneurs to showcase their businesses. One remarkable success story from the show is Rare Planet, now recognised as India’s largest airport retailer. Rare Planet’s outstanding performance in the last two years after securing a deal on the show has now created a landmark achievement marking the way for the first-ever exit for a Shark with a 3.5x return on their investment. Started as a venture in the first year of BTech by Ranodeep Saha and later joined by Vijaya Kumar TR as co-founder, the success of this company stands as a testament to the opportunities and recognition that Shark Tank India has brought to aspiring entrepreneurs in the country.

    Ranodeep Saha’s exceptional pitch with co-founder Vijaya Kumar TR in Season 1 of Shark Tank India left a lasting impression on the sharks, particularly Namita Thapar. The pitch seamlessly integrated the company’s commitment to social responsibility, prompting Thapar to make an independent investment in the company. Within just two years of securing funding for the show, Rare Planet has achieved remarkable growth, witnessing a five times revenue increase and double-digit PAT profit.

    Namita Thapar was impressed by Rare Planet’s remarkable revenue achievements and commendable impact on the lives of over 10,000 artisans. Since the initial investment by Namita and their appearance on Shark Tank India 1, Rare Planet’s footprint has expanded significantly by 12 times growth in stores across India. Starting from a presence in five airports, the company now operates in over 37 airports with 50 stores nationwide. The company has diversified its offerings, introducing Rare Planet Luxe, a luxury format, situated across multiple airports. This format will be extended further in new airports in the pipeline. Also, the new format SITARA for Indian Fashion Accessories brand across nine airports, and brand 2M minimart for convenience retail format across Tier 2 airports.

    Rare Planet’s airport retail stores boast an extensive inventory of over 10,000 unique handcrafted items, and décor, ranging from mugs, copper bottles, cups, and plates, to Kulhads, along with stationery, jewellery, and accessories all created by more than 10,000 local artisans who are associated with the company. Notably, most of these artisans are women, pouring passion, hard work, love, and care into beautiful products every day. Beyond fostering artistic endeavors, Rare Planet is actively involved in making a positive impact on the lives of its artisans. The company contributes to education funds for the children of these artisans, thereby enabling them to dream big. This noble cause has resulted in over 8,000 artisans experiencing a substantial 180 per cent increase in their income, facilitating the education of over 1,000 children.

    Emcure Pharmaceuticals Ltd executive director Namita Thapar: Rano stands out as a founder who personifies humility, determination, and an unwavering passion for supporting artisans. Meeting his parents in Kolkata left a lasting impression on me—the pride in their eyes while recounting his entrepreneurial journey truly touched my heart. This is one story to watch out for, “picture abhi baaki hai”.

    Rare Planet co-founder Vijaya Kumar TR: Namita Ma’am has been a guiding force for us, meeting with us on multiple occasions to provide invaluable insights into our overall strategy. Her expertise, particularly in pricing and marketing, has played a pivotal role in our exponential growth.