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Tag: Embassy Group

  • Embassy Group appoints Debosmita Majumder as group head, marketing & comm

    Embassy Group appoints Debosmita Majumder as group head, marketing & comm

    Mumbai: Real estate development firm Embassy Group on Monday announced the appointment of Debosmita Majumder as group head – marketing & communications.

    Majumder is an accomplished communications and marketing specialist with over 16 years of experience working with some of the country’s biggest brands and agencies and has delivered award-winning campaigns.

    Prior to joining Embassy Group, she was Porsche India’s head of marketing and was responsible in leading strategic campaigns and marketing initiatives for the brand. She has also previously worked with PUMA India, driving business impact, and is the brain behind the empowering Propah Lady campaign, the Cannes Awards nominated Suede Gully campaign, and the #DoYou campaign, which broke the Guinness Record in 2016.

    “Debosmita, with her years of diverse and rich experience in front-ending successful communication and marketing initiatives for various brands, is a great asset for our team,” said Embassy Group, COO, Aditya Virwani. “We are pleased to welcome her on-board and look forward to working with her to further strengthen our marketing practice, building the brand’s strategic narrative and drive holistic communications for Embassy Group.”

    Majumder’s role with Embassy Group would focus on providing strategic and thought leadership direction for the brand and communications. She will also be responsible for driving and unifying the brand’s story and image, focusing on digital marketing, creative communications, and public relations across its corporate, commercial, residential, services, community outreach, interiors, co-living, education, and equestrian verticals.

    “With marketing and communications powering my career through the past decade and a half, I have had the opportunity to work with leading brands across sectors and drive their strategic narratives,” said Majumder about her new role. “I am excited to work with Embassy Group, a brand whose ethos aligns with my passion, creativity, and curiosity. I look forward to leading successful communications and unearthing powerful narratives for the brand that is known to be a leader in the real estate development space.”

  • Bates CHI&Partners to acquire Temple Advertising

    Bates CHI&Partners to acquire Temple Advertising

    MUMBAI: Bates CHI&Partners announces it has agreed to acquire the business and assets of Temple Advertising, a boutique advertising agency based in Bangalore.

     

    “Bates CHI&Partners defined business mission is to create big Ideas for ambitious brands,” said Bates CHI&Partners CEO David Mayo. “In developing our strategy in India we are building a creative network with scale,” he added. “Temple is a renowned creative agency with a strong reputation and a broad vision of the world and with them around the table, we will deliver on this promise.” 

     

    Temple is a Bangalore-based advertising boutique agency co-founded in 2004 by Manmohan Anchan, Vidur Vohra and Srikanth VS.

     

    Srikanth VS will become CEO and Manmohan Anchan will become CCO of Bates CHI&Partners in India and they will jointly assume the role of managing partner of the group overseeing all five Bates CHI&Partners offices in Mumbai, Delhi, Bangalore, Kolkata and Dhaka.

     

    Srikanth said, “We are incredibly excited to be part of a new agency set up in a new India environment and we hope to capture this new mood to build our business.”

     

    To underline the partnership and collaboration principles of this company, the agencies in Bangalore will merge and become Bates CHI&Temple, with the rest of the network retaining the original Bates CHI&Partners branding.

     

    Anchan said, “At Temple, we pride ourselves on our work. If it sells, it’s working. If it builds a brand, it’s working. We don’t create work for clients or juries, we create work that works. The time is right for a new agency in India to give variety to the current order of things.”

     

    Temple has worked with clients across diverse categories such as automotive, education, fashion and retail, FMCG, foods, media & entertainment, real estate and technology. Their clients include Embassy Group, eTV Kannada, Future Lifestyle Fashions (including Indigo Nation, Scullers, Manchester United, Jealous21), Pearson Education, Reliance Trends, Sumeru Frozen Foods, TVS Motors, Vaswani Group and Wipro Technologies.

  • Brandscope India launches new communication for Embassy Group

    Brandscope India launches new communication for Embassy Group

    MUMBAI: Brandscope India – the outdoor arm of the Posterscope Group again hits another nail of innovation in the outdoor space in Bangalore for the launch of Embassy Group’s luxury property – Embassy Pristine, Bangalore one of the leading property developers of India. The objective of the campaign is to introduce the new property in an impactful and unique manner stating its USPs for a sustainable lifestyle.

     
    Given the stated objective the Embassy’s creative agency Oysters Advertising devised this innovation to create a visual impact through a 3D effect of the elements highlighting the features of the property on the billboard. Brandscope then implemented this effectively. Four such innovations underlining 24 x 7 water supply by putting live buckets, solar energy by putting solar panels, rain water harvesting by sintex tanks, pollution free transportation by cycling  to work  elevated the connect with the target group.  
     

    Speaking about the campaign, Reeza Sebastian, Head – Residential Marketing, Embassy Group, said, “OOH has been a large part of our media mix and we have found the traditional Outdoor medium to be far more effective in communicating our message around residential projects. We wanted to particularly highlight the sustainability initiatives at our lake front project, Embassy Pristine in Bangalore and keeping this in mind, our agency Oysters Advertising has conceived a very innovative and clutter breaking campaign that has resonated well with new customers”.

     
    Explaining the concept behind the campaign, Arun Kumar, Creative Director, Oysters Advertising, said,” “The idea  was to start a conversation and develop a social campaign that engaged our core audience While we have always endeavoured at Oysters to deliver out of the box solutions for Embassy, we sought to challenge the OOH box with the Embassy Pristine campaign. The objective of communicating the green initiatives and its real everyday benefits came to be distilled in the line “Green living gets real at Embassy Pristine” . The innovative concept developed by our team along with the strong support from Embassy Group and the flawless execution by Brandscope went a long way  in making the campaign a huge success.”

     
    Addressing the innovation, Haresh Nayak, Managing Director, Posterscope Group commented, “While we are increasingly being surrounded by new age digital opportunities, this campaign suggests that innovative campaigns can be intelligently delivered on traditional outdoor properties when combined with the right operational expertise.”

    Fabian Cowan, Vice President, Brandscope India added, “The essence of a good concept lies in its effective implementation. The client’s belief in our abilities to carry out this well thought out innovation was the key to this successful campaign and we consider it a privilege to be associated with Embassy Group.”

     
    The Embassy Pristine Outdoor Innovation Campaign was recently awarded ‘Silver’ at the 4th exchange4media OOH Advertising Awards 2014, in the category ‘Best Creative in others’.