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Tag: Emami

  • HC restrains Emami from airing oil ad featuring Big B

    NEW DELHI: Ayurvedic oil maker Emami Ltd. has been restrained by Delhi High Court from airing a TV commercial of its “Navratan” oil with megastar Amitabh Bachchan.

    Another oil manufacturer, G.K. Burman Herbal (India), alleged that Emami‘s commercial degraded its product.

    Justice Manmohan Singh in an ex-parte interim order directed Emami to stop all forms of the TV commercial.

    Burman Herbal sought permanent injunction on “circulating, distributing, telecasting, broadcasting and advertising” any material defaming or maligning its product.

    The petitioner alleged that Emami “knowingly and fraudulently” made the advertisement to harm the goodwill and reputation which they earned in the last 25 years.

    “The sole motive of Emami is to drive out healthy competition from the market and to make illegal and unlawful gains,” alleged the petitioner.

    G K Burman Herbal India is seeking permanent injunction for infringement of its trade marks and copy right violation and damages worth Rs two million.

    Ajay Sahani, counsel for Burman, submitted before the court that the product Himgange Ayurvedic Oil was developed by the company‘s founder Gautam Kumar Burman in 1987.

    He also claimed that the product had distinctive artistic features by way of the shape of a green background label which carried the trade mark “Hingange” in a distinctive artistic vernacular font in yellow colour, with the expression ‘Ayurvedic Teil‘ in white artistic vernacular font below it.

  • Emami appoints 5 sports stars as brand endorsers

    MUMBAI: Diversified FMCG company Emami has brought on board five sports stars for its instant pain relief ointment brand Fast Relief. Indian cricketer Gautam Gambhir, Olympic medalist Indian Boxer Vijender Singh, badminton champion Saina Nehwal, five times World Boxing Champion Mary Kom and World Champion wrestler Sushil Kumar have joined as brand ambassadors.

    Through this move, the brand is attempting to connect with the growing interest and fan following in diverse sports fields. The ointment‘s core target is young adult who leads an active lifestyle and seek instant relief so that there is no discontinuity or encumbrance in their schedule.

    This marks a first for the company that has traditionally appointed brand endorsers from the world of films and entertainment including actor Amitabh Bachchan, who will continue to endorse the brand.

    Accoding to an official statement by the company, Emami holds 13 per cent market share of the Rs 30 billion pain management category.

    Emami CEO – sales, supply chain and human capital N Krishna Mohan said, “Fast Relief is designed for the young and on-the-go population. This segment is very active, has a keen interest and involvement in sports and thus also is injury, aches and pains prone. With five world-class sportsmen for this single brand we are celebrating the growing sporting spirit of the country.”

    The Emami Group was founded in 1974 and is a Rs 40 billion diversified business conglomerate and has interest in sectors like FMCG, newsprint, healthcare, edible oil, bio-diesel, realty, ball pen tips manufacturing, contemporary art and retail chain with Frank Ross and Starmark. Its flagship company Emami Limited which is valued at Rs 14.60 billion manufactures and markets personal care products that are based on ayurvedic formulation and includes brands Boroplus, Navratna, Fair and Handsome, Sona Chandi Chyawanprash, Mentho Plus, and Fast Relief.

  • Emami ties up with Dhanush starrer ‘3’

    Emami ties up with Dhanush starrer ‘3’

    MUMBAI: FMCG company Emami has tied up with the movie ‘3‘ for in-film promotion of their brand Himani Navratna Oil. This movie is south Indian actor Rajnikant‘s daughter Aishwarya Dhanush‘s directorial debut and stars actor-singer Dhanush and Shruti Hassan in the lead roles.

    The movie is slated for release in April 2012.

    Emami aims to connect with consumers with the proposition of ‘cool‘, keeping in mind the success Kolaveri Di has had with the youth. Himani Navratna oil currently goes with the tagline of”thanda thanda cool cool”.

    Emami‘s Krishna Mohan said,”Emami has for the first time tied up with a Tamil movie ‘3‘ for an in-film promotion of the brand Himani Navratna. We are hopeful that the in-film tie up will help in giving that extra mileage to the product. Our previous experiences with film stars in sensitizing Emami products have proved worthy.”

    The original movie version of the song”Why this Kolaveri Di” has been recently filmed in a set made to replicate the crowded shopping street of Chennai Marina beach. The song‘s visuals show Dhanush‘s heartbreak for Hassan and Navratna Oil being positioned as a stress reliever.

    Apart from this tie up, Navratna is endorsed by celebrities like Amitabh Bachchan, Shah Rukh Khan, Suriya, Jr NTR, Chiranjeevi and Mahesh Babu to name a few. Along with a presence in print, electronic media and radio, the brand is also promoted heavily through consumer engagement programs.

    In the past too, Emami has used in-film placement of a brand with ‘Agar Tum Na Hote‘, in which Rajesh Khanna, playing the role of Emami‘s owner, hires Raj Babbar to photograph Rekha.

  • Emami ropes in Junior NTR to endorse Navratna brand

    Emami ropes in Junior NTR to endorse Navratna brand

    MUMBAI: The Emami Group has roped in Telugu actor Junior NTR as the brand ambassador for Navratna products – primarily Navratna oil and Navratna cool talc.

    The Navratna brand was previously endorsed by another Telugu actor Mahesh Babu.

    Said Emami director Harsh Agarwal, “We are very proud to have Junior NTR as our brand ambassador to promote Navratna. He is someone who is known for his premium talent. The actor‘s refreshing personality resonates perfectly with our brand attributes as well. Moreover, Junior NTR cuts across age groups and demographics and appeals to a large audience through profuse quality entertainment.”

    The campaigns are being conceptualised by Navratna‘s advertising agency Mudra Communications and will go on air soon. Ntr‘s Navratna Oil ad will be directed by SS Rajamouli and is designed for the state of Andhra Pradesh.

    The brand has been endorsed by stars like Amitabh Bachchan and Shah Rukh Khan, Govinda, Sourav Ganguly, Mahesh Babu, Chiranjeevi, Surya and Upendra.

    Emami Group‘s flagship company, Emami Limited, is engaged in the FMCG business; it manufactures and markets brands like Boroplus, Navratna, Fair and Handsome, Sona Chandi Chyawanprash, Mentho Plus, and Himani Fast Relief.

     

  • Rajesh Mehta joins Emami as vice president marketing

    MUMBAI: Former Fevicol marketing head Rajesh Mehta has been roped in by the Emami Group as vice president marketing, with effect from 1 February.

    In his capacity, Mehta will be responsibe for the company’s product launch initiatives.

    Speaking to Indiantelevsion.com about his new role, Mehta said that his main focus will be to oversee new product developments and launches and to leverage the company’s aim to expand their portfolio.

    To be based in Mumbai, Mehta will report to brand director and a member of the board Harsh Agarwal.

    Prior to joining Pidilite’s flagship brand Fevicol in July 2005, Mehta was was earlier with Rasna International as general manager marketing.