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Tag: Emami

  • BoroPlus ropes in Bollywood diva Bipasha Basu

    BoroPlus ropes in Bollywood diva Bipasha Basu

    MUMBAI: One of India’s leading FMCG major, Emami has roped in Bollywood actor Bipasha Basu for BoroPlus. The sultry diva will be endorsing a new face wash range of BoroPlus which is going to be launched soon.

    The glam quotient of the brand BoroPlus has got a major shot-in-the arm with the joining of Bipasha Basu to its brand wagon of celebrities. The brand endorsers’ list already boasts of star power of legendary actor Amitabh Bachchan and Kareena Kapoor Khan.

    On the occasion of this announcement, Emami director Priti A. Sureka said, “Emami has been associated with Bipasha Basu for its Vasocare brand. Now, it is our privilege to get associated with her for another – the power brand BoroPlus. Bipasha is synonymous with beauty, glamour and talent and we feel that her personality will complement the brand image of BoroPlus.  It is also a big boost for the brand to have on board two Bollywood divas Kareena and Bipasha along with the star power of the legendary actor Amitabh Bachchan.”

    BoroPlus Antiseptic Cream is backed by the combined star power of Amitabh Bachchan and Kareena Kapoor Khan, while Kareena also endorses BoroPlus Advanced Moisturising Lotion.

    The Rs 400 crore Boroplus portfolio currently comprises brands-for-all-seasons:  BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.  

    BoroPlus is India’s largest selling antiseptic cream with 74 per cent market share and is also the highest selling antiseptic cream in Ukraine, Russia and Nepal. BoroPlus Antiseptic Cream has grown at a healthy CAGR of 12 per cent in last three years.

  • Emami opens first ayurvedic clinic near Kolkata

    Emami opens first ayurvedic clinic near Kolkata

    KOLKATA: Kolkata headquartered, Emami has opened ‘Zandu Ayurvedic Clinic’, its first ayurvedic clinic near Kolkata.

    The fast moving consumer goods (FMCG) company said the clinic was opened at the Nature Cure and Yoga Centre at Konchouki on the southern fringes of the city.

    It should be noted that Emami has a number of branded FMCG products with ayurvedic ingredients.

    The clinic with a panel of practitioners of traditional medicine is part of a long-term promotional plan leveraging Emami and Zandu brand’s connection with ayurvedic way of treatment.

  • GroupM ESP to explore opportunities in Eastern India

    GroupM ESP to explore opportunities in Eastern India

    National: 2nd August 2013: GroupM ESP (Entertainment & Sports Partnerships), a specialist business unit of GroupM operating inthe field of Entertainment, Sports & Live, Celebrities and Content withexpertise in building clients businesses through strategic consulting and creative ideation, conducted a summit in Kolkata. Top brands like Emami, Manyavar, Linc Pens, Spencer’s Retail and Century Plyboards were amongst the attendees who were taken through the non-traditional media approaches and offerings by GroupM ESP

    With the recent impact of 10+2 luring on traditional TV advertising, GroupM ESP presented strategic insights on leveraging brands and their positioning through integration across entertainment, sports & live events, celebrity associations etc. The ideas shared in the summit were to introduce THE POWER OF INTERACTIVE MEDIA OVER INTERRUPTIVE MEDIA. With a paradigm shift in the way media is consumed, the summit focused on content’s movement from AIRING TO SHARING!

    The summit received an overwhelming response. While GroupM clients like Century Plyboards, Spencer’s Retail, Berger Paints, Microsec Capital and Dey’s Medical attended the summit; non-GroupM clients like Emami, Linc Pen & Plastics, Manyavar, Concast ISPAT, Eveready Industries, Khadim’s, Shree Cements and SRMB Steel also graced the occasion. The summit focused on the key areas of interest like activations and experiential marketing, celebrity procurement, in-film branding and brand integrations within live events like IIFA, SIIMA, GIMA etc. The industry experts from GroupM like GroupM ESP, Dialogue Factory, and GroupM Interaction presented their credentials in the summit.

    “With media landscape in a state of constant flux, we at GroupM ESP truly believe in the adage ‘Where Advertising Can’t, Content Can’. The underlying thought of this summit was to interact and present the opportunities available beyond the realms of traditional advertising to clients outside a ‘Mumbai’ or a ‘Delhi’. The icing on the cake was the overwhelming response that we received from the clients which reinstates our belief in the strength of non-traditional media” said Vinit Karnik-National Director- Sports and Live GroupM ESP

  • Sanjay Panday to head Gutenberg Networks India

    MUMBAI: DDB Mudra Mumbai SVP Sanjay Panday has been entrusted the additional responsibility of Gutenberg Networks India Head.

    Panday has been with the DDB Mudra Group for over five years and spearheads some of the largest clients of the group out of Mumbai. With over two decades of experience, he has worked across major agency networks and handled brands such as Cadbury, ITC, Emirates, Videocon, Emami and Asian Paints.

    Panday said, “The global trend of consolidation of artwork, digital studio and pre-production services is now in India. I’m looking forward to help make Gutenberg Networks India one of the best pre-media production services companies in the region.”

    DDB Mudra Group group CEO and managing director Madhukar Kamath said, “I am confident that Sanjay, with his vast experience across a spectrum of clients and agencies will lead Gutenberg Networks India to its goal of becoming a strategic business hub for digital studio and pre-media production services.”

    Gutenberg Networks is a global integrated marketing production organisation with core expertise in developing and executing cost effective communication campaigns in broadcast, web, press and print. With an expert workforce of over 1200 employees globally, Gutenberg Networks works closely with some of the biggest brands leveraging and creating value through tightly executed global campaigns. It has worked with over 75 clients for an average tenure of over a decade. Some of its partners include Philips, Star Alliance, PepsiCo Tropicana, Volkswagen and Canadian Tourism Commission.

  • Emami spends Rs 1.02 bn on advertising in festive quarter

    MUMBAI: Fast moving consumer goods company Emami Ltd increased its ad spends by a considerable 26.85 per cent in the quarter ended 31 December 2012. The company‘s expense on advertising and promotion during the festive quarter rose to Rs 1.02 billion from Rs 804.7 million a year earlier.

    The company‘s total income for the third quarter stood at Rs 5.49 billion, up 21.46 per cent from Rs 4.52 billion a year earlier. Its profit also grew at nearly the same rate (21.61 per cent) to Rs 1.15 billion in the third quarter from Rs 945.1 million a year earlier.

    The percentage of total income spent on advertising and promotions increased to 18.57 in the third quarter from 17.80 per cent a year earlier.

    For the nine-month period ended 31 December, Emami‘s ad expenditure stood at Rs 2.3 billion, 19.79 per cent more than Rs 1.92 billion a year earlier. The company‘s income for the nine-month period increased 18.29 per cent to Rs 12.48 billion from Rs 10.55 billion a year earlier.

    Emami‘s net profit for the nine months ended 31 December was Rs 2.21 billion, up 18.18 per cent from 1.87 billion a year earlier. The percentage of income spent on ad spends during the nine months amounted to 18.42 per cent against 18.20 a year earlier.

  • Prachar Communications bags creative & media biz of Shakti Pumps

    MUMBAI: Prachar Communications has been awarded the creative and media duties of Shakti Pumps.

    There was no formal pitch. The agency was called to pitch for the account.

    The account size is estimated to be around Rs 150 million.

    Prachar Communications MD Rajesh Jain said, “Our plan is to make Shakti Pumps a leader in their category in three years.”

    The agency is coming up with the new ad campaign for the client within a month, Jain added.

    Prachar Communications’ clientele includes Siyaram Silk Mills, D’décor, Emami, Mankind Pharma and Ranbaxy.

  • Scarecrow relaunches Emami’s Sona Chandi Chyawanprash brand

    MUMBAI: Emami‘s Sona Chandi Chyawanprash has launched an ad campaign which is conceptualised by Scarecrow Communications.

    Directed by Gajraj Rao of Code Red Films, the campaign with the idea of ‘Kabiliyat bane Kaamyabi‘ aims to bring alive the brand in a candid and emotional manner that connects with its primary target audience, mothers.

    Emami director Harsha V Agarwal said, “A mother‘s role as a nurturer and caregiver is indisputable. Through our new campaign, we aim to reach out to the mothers with our core product benefits. While the Gold improves immunity, the Silver in Sona Chandi Chyawanprash sharpens the mind, thereby helping the mother to protect her family‘s health and realise their true potential.”

    According to Scarecrow Communications founder director Raghu Bhat, the challenge was to communicate the product benefits and also to ladder it to an emotional payoff that flows seamlessly from the product. Hence the move to position Sona Chandi as a brand that can help fulfill human potential. “The three words – Kabiliyat bane kamyabi‘ capture the essence of the new brand idea in a powerful, pithy manner,” he said.

    The company has launched two ad films. Both show that the Sona Chandi increases immunity of people, helping them to do what they want to and achieve success.

    For the record, Sona Chandi has used celebrities such as Sunny Deol, Sourav Ganguly and Shah Rukh Khan in its advertising in the past.

  • Rediffusion-Y&R bags creative mandate for Emami’s Mentho Plus and Fast Relief

    MUMBAI: Rediffusion-Y&R has won the creative duties of Emami‘s Mentho Plus and Fast Relief.

    With these two account wins, Rediffusion-Y&R gets creative duties for the FMCG giant‘s complete pain management portfolio because it already handled Zandu Balm‘s account.

    Emami general manager – marketing Vilien Dengle said, “Rediffusion-Y&R has been working closely with Emami for over four years now.

    hroughout, they have continued to exhibit an intimate level of engagement with our brands, the category, and our markets, which, coupled with their strong creative capabilities, have made our brands salient in the minds of our consumers. Hence, we are happy to entrust them with the creative duties for our entire pain management solution.”
    Rediffusion-Y&R also manages the marketing communication for the BoroPlus brand.

    Rediffusion-Y&R president D. Rajappa added, “We are delighted to contribute to the development and growth of such iconic brands of the Emami family. We partner with our clients to make brands important in the lives of its consumers through strategically sound and innovative creative ideas.”

  • Emami’s Q1 ad spend up 8.3% to Rs 634 mn

    Emami’s Q1 ad spend up 8.3% to Rs 634 mn

    MUMBAI: Kolkata-based Emami has upped its advertising and promotion expenses for the quarter ended 30 June 2012 by 8.28 per cent to Rs 634.2 million.

    While the advertising budgets have increased, the percentage to sales has decreased marginally by one per cent. For the first quarter of FY‘13, the company spent 19.7 per cent of its revenue on advertising.

    Emami has recorded the smallest YoY spike in advertising expenses among its peers for the first quarter of the financial year. Marico leads the pack with an increase of 61 per cent, followed by Dabur’s 51 per cent. In third place is Colgate with an advertising spend hike of 32 per cent, just ahead of HUL at 30 per cent. Procter and Gamble’s quarterly results are yet to be announced.

    Emami’s quarterly revenue for Q1 FY‘13 stood at Rs 3.39 billion; 14.14 per cent more than Q1 FY12’s Rs 2.97 billion. Profits also saw a spurt of 12.3 per cent from Rs 415 million in Q1 FY‘12 to Rs 466.1 million this year.

    Recently, Emami roped in Scarecrow Communications to handle the creative duties for its edible oil brand Tasty and Healthy. The other agency on its roster is Curry Nation which handles brands like Hairlife and Vasocare.

  • Tata Sky and Lokmat among 9 ads in May that ASCI indicts

    MUMBAI: India‘s advertising watchdog, ASCI, has upheld complaints made against nine advertisements in May, including that of Tata Sky‘s tirade against cable TV and Marathi newspaper Lokmat‘s tall circulation claims in Pune.

    The Advertising Standard Council of India (ASCI) found Tata Sky‘s print ad stating ‘Cable is just a Dabba‘ as unfairly denigrating other products. The direct-to-home (DTH) operator was referring to the cable set-top boxes (STBs) as ‘dabba‘ implying that it was of non standard or poor quality box, which is not the fact.

    The ad, which appeared in The Hindu‘s Chennai edition (dated 30 March 2012), contravened Chapter IV.1 (e) of the Code, ASCI pointed out.

    In the wake of digitisation mandated by the government, DTH operators have launched aggressive ad campaigns to take away share from cable TV networks. Airtel digital TV, for instance, launched an ad stating “Sirf Cable Nahi Life Badlo”, urging consumers to make the shift away from cable to DTH.

    The government has fixed 31 October as the deadline for digitisation in the four metros of Delhi, Mumbai, Kolkata and Chennai, pushing back the sunset date of analogue cable by four months.

    The Consumer Complaints Council (CCC) of ASCI also upheld the complaint against Lokmat‘s ‘No. 1 Newspaper‘ ad in which the Marathi daily claimed to have added 65,000 readers in SEC A segment in Pune. The watchdog pointed out that Lokmat did not mention the period over which this growth has been attained, which in itself is misleading.

    As per IRS 2011 Q4, in the last quarter Lokmat has added only 5000 SEC A readers in Pune city. The CCC concluded that Lokmat‘s claim in Pune was misleading as the advertisement did not mention the reference period pertaining to the source data. The advertisement contravened Chapter I.4. of the ASCI Code.

    Brooke Bond‘s ad to promote its Red Label Natural Care Tea brand was indicted for not adequately substantiating the claims made for enhancing immunity by consuming the tea product. In the ad, Broke Bond had said that the product has a “scientifically proven combination of five ayurvedic ingredients (tulsi, ashwagandha, mulethi, ginger and cardamom) to strengthen “your body‘s defence” and, thus, helps in protecting “you and your family from cold, cough and flu”. It further stated that it “is clinically shown that drinking three cups of Brooke Bond Red Label Natural Care daily helps enhance one‘s immunity”. The advertisement contravened Chapter I.1 of the Code.

    Another complaint upheld was IMS – Score more at BBA / BBS. The ad that appeared on its website claimed that ‘143 IMS students got selected into SSCBS in the year 2011‘. The ad shows a bar chart showing selection of IMS students into SSCBS over the years 2008 to 2011. The CCC concluded that, in the absence of validation by an independent agency / Chartered Accountant, the claims mentioned in the advertisement and cited in the complaint, were not substantiated.

    Glenmorangie‘s print advertisement which appeared in Conde Nast India in the February 2012 issue was complained against and upheld. The ad states: “Why is it so important that we only use our casks twice? Taste Glenmorangie and the question becomes rhetorical”. The visual depiction of the brand name is suggestive of a well-known brand of liquor- Glenmorangie. In the absence of specific information, the ad appears to be a surrogate advertisement for Glenmorangie. The CCC concluded that it was surrogate ad for a brand of alcohol- Glenmorangie. The advertisement contravened Chapter III.6 of the Code.

    Alchemist‘s claim of ‘India‘s most successful MBA prep‘ was pulled up too. It has not been backed up and substantiated and there is no validation / check by any independent agency that confirms this claim. In the absence of any proof, supporting information, from the Advertiser, the CCC concluded that the claim, ‘India‘s Most Successful MBA Prep‘ was not substantiated. The advertisement contravened Chapter I.1 of the Code.

    Shree Maruti Herbal‘s print advertisement on ‘Maruti Stay -On Capsules & Oil‘ was complained against and upheld for claiming it ‘helps improve vitality, stamina and energy‘. The website also claims ‘Stay-On guarantees – Sexual performance of adults in all age groups‘. The CCC concluded that the claim, ‘helps improve vitality, stamina and energy‘, was not substantiated. The advertisement contravened The Drugs & Magic Remedies Act. Also, the advertisement tends to create, by implication, a perceived inadequacy of physical attributes, in this case the impotence and infertility, which could be objectionable to both men and women. The advertisement contravened Chapters I.1, III.4 and I.5 (d) of the ASCI Code.

    Jake‘s Beauty-Spa-Salon & Academy received a complaint related to its design and copy. It is similar to the Complainant‘s ad of ‘Schnell Hans Salon Spa & Academy‘. The CCC concluded that the headline, ‘Your Passport to Success‘, was similar to the complainant‘s advertisement and, thus, suggested plagiarism. The ad contravened Chapter IV.3 of the Code.

    The ad of Nikon camera was also upheld. According to the complainant, the TV commercial required permission from the Animal Welfare Board of India (AWBI) for the use of birds in advertisement or films. In the application by Nikon, permission was asked for four sparrows to be shown in their natural habitat with a girl playing and passing through. In reality, the birds turned out to be cockatiels which are being used as toys by the girl and perch on her shoulders among other things. The CCC concluded that as the requisite permission was not received from the AWBI to shoot cockatiels in the TVC, it was in violation of The Performing Animals Registration Rules 2001. The advertisement contravened Chapter III.4 of the Code.

    During the month of May, the CCC also received complaints against five television commercials. The complaints were received against the ads of Midas Care‘s Clean & Dry cream, Sprite Cold drink, Emami‘s Fair & Handsome for Men, Gillette Mach 3 and Extra Strong Axe. However, as these ads did not contravene ASCI‘s codes or guidelines, the complaints were not upheld.