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Tag: Emami Group

  • Emami Agrotech onboards Debabrata Mukherjee as chief marketing & strategy officer

    Emami Agrotech onboards Debabrata Mukherjee as chief marketing & strategy officer

    Mumbai: Emami Agrotech has announced the appointment of Debabrata Mukherjee as its chief marketing and strategy officer. The new appointment is seen as a part of the company’s growth strategy.

    Mukharjee is an industry veteran with over 28 years of experience in general management, marketing & sales operations, business strategy, & innovation.

    In his new role, he will be heading the company’s marketing operations across verticals, i.e., edible oil, spices, soya chunks, and bakery fat. He will also head the innovation strategy for Emami Agrotech’s future roadmap as one of the leading branded food manufacturers in India.

    Prior to this, he was serving as the chief marketing officer at the UB Group and was responsible for managing a diverse set of local and global brands like Kingfisher, Ultra, Heineken, and Amstel.

    After starting his career with Unilever in Kolkata, Debabrata joined Coca-Cola in 1998 as its franchise manager in Mumbai, with increasing responsibilities over the years in the operations of the company in India, Korea, and South-West Asia. Following a brief stint with the Hindustan Times Group, Debabrata joined United Breweries, where he was in charge of developing a broad-based, winning portfolio and fostering strong consumer centricity.

    EAL has recently forayed into the spice and soy nugget markets and sees immense potential for expansion in both the edible oil and food sectors with the right products.

    Speaking on the appointment, Emami Agrotech CEO Sudhakar Desai said, “We are very happy to welcome Debabrata (Debu) at EAL. Debu’s rich industry experience, knowledge, and energy are expected to provide impetus to the company’s brand-building initiatives and growth strategy. His inclusion in the leadership team will help us to chart new avenues of organisational expansion and enable our company to reach its full potential in the relevant markets.”

  • Emami ropes in Katrina Kaif as the face of ‘Mantra’ spice range

    Emami ropes in Katrina Kaif as the face of ‘Mantra’ spice range

    Mumbai: Emami Group’s branded food arm, Emami Agrotech, on Thursday announced onboarding Bollywood actress Katrina Kaif as brand ambassador for its spice range, ‘Emami Healthy & Tasty Mantra Masala.’

    Mantra’s collaboration with Kaif is expected to reach out to audiences across age groups with ever-changing taste preferences across Indian geographies.

    The brand has also drawn up aggressive marketing plans for Mantra and a target to reach around 25 lakh outlets (both direct and indirect) by the next three years, revealed Emami Group director Jayant Goenka.

    Speaking of this partnership, Goenka said, “We are extremely elated to be associated with Katrina Kaif, one of the leading and vibrant actors in Indian cinema. We believe that she is a perfect fit for Mantra Masala as her credibility, hard work, and commitment resonate with the values of our brand.  We do believe that her popularity and huge fan following will help us connect better with our consumers across the country and make Mantra a preferred choice of spice brand.”

    Speaking about this association, the brand ambassador, Katrina Kaif said, “Emami is a very popular and trusted household name in India, known for its quality and efficacy. I’m glad to be associated with a brand of such stature and am confident the Emami Healthy & Tasty Mantra range of spices will soon become a preferred choice of Indian households as well. I am certain that the audience will love our new campaign as well as the wide range of products that Emami Healthy & Tasty Mantra has to offer.”

  • Emami launches #EkJhappiForMe – a self-love initiative ahead of New Year

    Emami launches #EkJhappiForMe – a self-love initiative ahead of New Year

    Mumbai: Kolkata-based Emami Group has launched the new social initiative for its Boro Plus Body Lotion portfolio under the tag #EkJhappiForMe. The social campaign with the self-love theme was launched on Instagram with well-known dancer and choreographer Shakti Mohan spearheading it.

    With the growing need for good mental health and in keeping with taking time out for self-appreciation from our busy lives, the campaign emphasises the importance of the numerous small moments in our everyday lives and the need to appreciate oneself and the small victories one achieves in life, said the brand.

    The FMCG company aims to talk about the problems faced by today’s generation. Shakti Mohan shared a short video on Instagram that talks about the importance of self-care and self-love. She also encouraged her fans to participate in this social initiative by sharing their self-love moments on Instagram Reels with the hashtag #EkJhappiforme and the Boro Plus social initiative audio.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Shakti Mohan (@mohanshakti)

     

    Several other creators, including Roshni Walia, Vaishnavi Rao, Ishpreet Dang, and Kanika Mann, have also taken part in the initiative collaborated by Mad Influence and Emami to deliver this powerful message to society. Hundreds of users have also participated in this initiative, celebrating their small victories and appreciating themselves in support of the #EkJhappiForMe Initiative.

  • Salman Khan to endorse Emami’s edible oil business

    Salman Khan to endorse Emami’s edible oil business

    MUMBAI: Bollywood actor Salman Khan has joined hands with club Emami as its new ambassador for its category – Himani Best Choice.

    A new TVC, starring Salman Khan, is expected to go on air soon across all major channels. The TVC, produced by Opticus Inc., is conceptualised, written and directed by Nitesh Tiwari. The actor would be seen in the commercial in varied situations, celebrating the great Indian foodie.

    Emami brands have been endorsed by celebrities like Shah Rukh Khan, Hrithik Roshan, Kareena Kapoor Khan, Kangana Ranaut, Shahid Kapoor, Sania Mirza and many over the years.

    Emami Group director Aditya Vardhan Agarwal says, “After attaining the leadership position in the Eastern markets, we now have ambitious plans to take our edible oil brands to national platforms. To reach out to the consumer base nationally, what could have been a better idea than to have two heavy duty stars on board who enjoy a strong pan-India appeal that cuts across with both masses and classes.”

    “Salman Khan has a huge fan following which is evident from his slew of box office grossers like Sultan, Kick, Bajrangi Bhaijaan, Dabang and more recently Tiger Zinda Hai and we felt that he would be the right fit to take our brands to a wider consumer base,” he adds.

    By clinching this deal, Emami scripts a blockbuster in India’s brand association history as Salman joins force with legendary superstar Amitabh Bachchan in endorsing the group’s edible oil brands. Emami has three brands in its edible oil business – Emami Healthy and Tasty, Himani Best Choice, and Rasoi apart from Bake Magic – a speciality fat brand.

    Emami Group director Manish Goenka, added, “We expect our new campaign with Salman Khan to have huge consumer connect as he promotes our brand in his inimitable style in real life situations. We are also confident that with both Salman Khan and Amitabh Bachchan on board, it will be equally exciting for our distributors and channel partners to make our presence felt in the national branded edible oil market.”