Tag: Emami Agrotech

Emami ropes in Katrina Kaif as the face of ‘Mantra’ spice range

Mumbai: Emami Group’s branded food arm, Emami Agrotech, on Thursday announced onboarding Bollywood actress Katrina Kaif as brand ambassador for its spice range, ‘Emami Healthy & Tasty Mantra Masala.’

Mantra’s collaboration with Kaif is expected to reach out to audiences across age groups with ever-changing taste preferences across Indian geographies.

The brand has also drawn up aggressive marketing plans for Mantra and a target to reach around 25 lakh outlets (both direct and indirect) by the next three years, revealed Emami Group director Jayant Goenka.

Speaking of this partnership, Goenka said, “We are extremely elated to be associated with Katrina Kaif, one of the leading and vibrant actors in Indian cinema. We believe that she is a perfect fit for Mantra Masala as her credibility, hard work, and commitment resonate with the values of our brand. We do believe that her popularity and huge fan following will help us connect better with our consumers across the country and make Mantra a preferred choice of spice brand.”

Speaking about this association, the brand ambassador, Katrina Kaif said, “Emami is a very popular and trusted household name in India, known for its quality and efficacy. I’m glad to be associated with a brand of such stature and am confident the Emami Healthy & Tasty Mantra range of spices will soon become a preferred choice of Indian households as well. I am certain that the audience will love our new campaign as well as the wide range of products that Emami Healthy & Tasty Mantra has to offer.”

August 5, 2022
Interactive Avenues wins digital media mandate for Emami

Mumbai: Interactive Avenues – A Reprise Network Company, the digital arm of Mediabrands India has won the digital media duties of personal care & healthcare FMCG major Emami, following a multi-agency pitch. The account will be managed by the agency’s Gurugram office.

The agency will drive the entire paid media mandate for both Emami and Emami Agrotech as well as The Man Company, an associate company of Emami.

“We are thrilled to have joined hands with Emami, a household name that resonates with a huge fraction of the country’s demographic. As for our strategy, we emphasised on making media measurable and accounting it against business outcomes,” said Interactive Avenues – A Reprise Network Company CEO Amardeep Singh. “Taking into consideration how the cookieless future is going to disrupt businesses, our proprietary Identity solutions will futureproof Emami against it. Hence, basis a full-funnel business outcome model, the team crafted customised digital solutions that connected Media, Experience, and Content, in the most seamless flow.”

Talking about the association, an Emami spokesperson said, “We look forward to working with Interactive Avenues as they have the relevant experience and expertise to handle our brand’s digital amplification.”

February 11, 2022
Dia Mirza and Ranveer Brar endorse Emami Healthy & Tasty‘s new cooking oil

NEW DELHI: Emami Healthy & Tasty has roped in actor Dia Mirza and celebrity chef Ranveer Brar for the digital campaign Ab Har Nivala Immunity Wala (Now every bite is rich in immunity) of their new cooking oil ‘Smart Balance.’

Zoo Media worked on the campaign, with FoxyMoron overseeing its digital strategy across social media. The conceptualization and direction of the ad film featuring Dia Mirza’s was executed by video solutions agency The Rabbit Hole. An exclusive landing page was also developed so consumers could find out more about the product online.

Currently, the campaign is live on Facebook, Instagram, Google Search, Quora Search, Bing Search, and Youtube.

Prachi Bali, national head – client partnerships & business head, north said: “We’re glad the agencies of Zoo could support our client’s newest venture seamlessly, in every aspect of the campaign, from signing talent to developing the product’s website so that consumers get easy access to the product’s information. In today’s way of life ‘immunity’ building products are essential and it is important brands get their messaging right around the same. I believe we’ve achieved that with this campaign.”

Emami Group director said, “The response to the campaign so far has been largely positive. Ranveer Brar and Dia Mirza are extremely relatable and authentic and we’re glad to have them on board as our ambassadors.”

October 23, 2020