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Tag: Elli Avram

  • Swedish Consul celebrates nobel minds in Mumbai

    Swedish Consul celebrates nobel minds in Mumbai

    MUMBAI: It was a night where intellect met elegance as the Swedish Consul General, Sven Östberg, hosted an exclusive dinner reception in Mumbai to honour Nobel laureates professor James A. Robinson and professor David W.C. MacMillan. The distinguished duo were in the city to attend the Nobel Prize Dialogue, an event celebrating the power of knowledge and collaboration.

    Held at the Swedish Residence, the soirée sparkled with conversations that blended science, diplomacy, and culture. From academia to industry, the guest list featured an impressive mix of leaders who came together to celebrate the laureates’ remarkable contributions, from advancing our understanding of political and economic prosperity to groundbreaking work in chemistry and medicine.

    Adding gravitas to the evening, the Government of Maharashtra’s minister for marketing and protocol Jayakumar Jitendrasinh Rawal, extended a warm welcome to the guests. Nobel Foundation’s executive director Hanna Stjärne, followed with reflections on how scientific dialogue continues to shape solutions to the world’s most urgent challenges.

    The event was also attended by the Swedish Ambassador to India, Jan Thesleff, alongside industry stalwarts and members of the diplomatic corps. Hindi cinema’s swedish-born star, Elli Avram, added a dash of glamour to the intellectually charged gathering.

    Östberg, recalling his own stint as a Nobel attaché in Stockholm 25 years ago, shared how the experience deepened his belief in the values of innovation, fairness, and global cooperation, principles that, he noted, find strong resonance in a city like Mumbai.

    The evening concluded with a lively exchange with the laureates, where guests gained rare insights into their inspirations, journeys, and thoughts on how science continues to shape humanity’s shared future.

    Because when Nobel minds meet Mumbai’s spirit, the result is nothing short of brilliance.
     

  • Easybuy launches new campaign to boost engagement with cross-category creators

    Easybuy launches new campaign to boost engagement with cross-category creators

    Mumbai: Easybuy has recently launched “The Lit Series,” a bold initiative aimed at elevating consumer engagement through innovative digital content. This new series has already made a significant impact, driving a 72 per cent increase in reach and a 25 per cent boost in engagement across the brand’s digital platforms.

    In a groundbreaking move for the fashion industry, Easybuy has teamed up with a diverse group of influencers from various fields to bring the brand’s message of self-expression and authenticity to life. The lineup includes:

    MJ5, the popular dance group known for its high-energy performances, who brought an electrifying music video to the series.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by MJ5 ® (@mj5_official)

     

    Elli Avram, the charismatic actor and influencer, who took audiences on a spontaneous travel and shopping adventure, showcasing her unique style and flair.

    Aakash Gupta, the well-loved comedian, who added his signature humor to the shopping experience, providing a lighthearted yet engaging perspective.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Aakash Gupta (@theskygupta)

     

    These collaborations are designed to do more than just tell a story—they enhance it by reaching audiences across multiple interests, creating deeper connections with consumers.

    One of the key highlights of this campaign is Easybuy’s innovative use of cross-category creators, setting the brand apart as one of the first in the fashion industry to approach digital engagement in this way. Easybuy CEO  Karan Mehta emphasised the significance of this shift: “The Lit Series brings our mission to life by creating engaging, authentic experiences that empower our customers to express their true selves while enjoying stylish, value-priced solutions. This is a powerful step forward in reaching today’s diverse consumers.”

    The campaign, launched under the #LitModeOn banner, is designed to create a vibrant digital presence, inviting consumers to engage with the brand in new and exciting ways. Each video in the series reflects Easybuy’s commitment to versatile, everyday fashion while celebrating individuality and self-expression. For the brand, it marks an important step in redefining accessible fashion in India’s ever-evolving retail space.

    Experience “The Lit Series” Today!

    Easybuy invites audiences to explore “The Lit Series” across its digital channels. The campaign embodies everything the brand stands for—style, self-expression, and fostering deeper connections with customers. As Easybuy continues to push boundaries, it sets the stage for the future of fashion, one lit moment at a time.

  • Easybuy launches “The Lit Series” campaign to engage diverse audiences

    Easybuy launches “The Lit Series” campaign to engage diverse audiences

    Mumbai: Easybuy has recently launched “The Lit Series,” a bold initiative aimed at elevating consumer engagement through innovative digital content. This new series has already made a significant impact, driving a 72 per cent increase in reach and a 25 per cent boost in engagement across the brand’s digital platforms.

    In a groundbreaking move for the fashion industry, Easybuy has teamed up with a diverse group of influencers from various fields to bring the brand’s message of self-expression and authenticity to life. The lineup includes:

    ●    MJ5, the popular dance group known for its high-energy performances, brought an electrifying music video to the series.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by MJ5 ® (@mj5_official)

    ●    Elli Avram, the charismatic actor and influencer, took audiences on a spontaneous travel and shopping adventure, showcasing her unique style and flair.

     

    ●    Aakash Gupta, the well-loved comedian, added his signature humour to the shopping experience, providing a lighthearted yet engaging perspective.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Aakash Gupta (@theskygupta)

     

    These collaborations are designed to do more than just tell a story—they enhance it by reaching audiences across multiple interests and creating deeper connections with consumers.

    One of the key highlights of this campaign is Easybuy’s innovative use of cross-category creators, setting the brand apart as one of the first in the fashion industry to approach digital engagement in this way. Karan Mehta, CEO of Easybuy, emphasizes the significance of this shift: “The Lit Series brings our mission to life by creating engaging, authentic experiences that empower our customers to express their true selves while enjoying stylish, value-priced solutions. This is a powerful step forward in reaching today’s diverse consumers.”

    The campaign, launched under the #LitModeOn banner, is designed to create a vibrant digital presence, inviting consumers to engage with the brand in new and exciting ways. Each video in the series reflects Easybuy’s commitment to versatile, everyday fashion while celebrating individuality and self-expression. For the brand, it marks an important step in redefining accessible fashion in India’s ever-evolving retail space.

    Experience “The Lit Series” Today!

    Easybuy invites audiences to explore “The Lit Series” across its digital channels. The campaign embodies everything the brand stands for—style, self-expression, and fostering deeper connections with customers. As Easybuy continues to push boundaries, it sets the stage for the future of fashion, one lit moment at a time.