MUMBAI: Zee Marathi is all set to premiere the National-Award winning Best Children’s Film Elizabeth Ekadashi.
The channel will air the movie on 31 May at 7 pm.
Paresh Mokashi, who also won accolades for his Marathi film Harishchandrachi Factory, has directed Elizabeth Ekadashi, which is a gripping emotional tale of three children and a bicycle.
Elizabeth Ekadashi unfolds the poignant but entertaining story of two young siblings – Dnyanesh and Mukta. Dnyanesh is a very bright kid who supports his mother after the death of his father. The family that gets into an unexpected problem and the movie captures the efforts the two children take to pay off their mother’s debts and also save Elizabeth, the cycle gifted to Dnyanesh by his late father, which will be sold by their mother to pay off their debts.
The premiere of the movie is woven around the thought ‘Natapunhabalpanashi,’ which encourages viewers to relive their childhood. The on-air promotions of the movie have already been carrying this thought and have brought out the various facets of childhood in the promo. The off-air campaign too has focused on carrying this thought forward.
Using the TV and outdoor medium extensively to promote the premiere of the movie, Zee Marathi’s special feature for the off air campaign has been the unique social media promotions that have been carried out. Dubsmash videos of dialogues from the movie have been used with leads from the Zee Marathi shows dubbing the dialogues and recreating the magic of the scenes from the movies.
Additionally, the hit song ‘Dagad Dagad’ has been reshot with the artists from the fiction show Dil Dosti Duniydari.
The music video can be seen here
Additionally, the channel has also used radio extensively in 12 cities across Maharashtra with the creatives hammering the songs and dialogues from the movie.
Zee Marathi business head Deepak Rajadhyakshasaid,“We always try to create value in the movies during World Television Premieres. For Elizabeth too we have shot with the artists from the movie on location in Pandharpur and tried to capture the behind the scenes from the movie. The movie was a landmark for the Marathi movie industry and the kids became instant hit with the viewers. There is a lot of curiosity about them and people want to know more the children and the making of the movie. Hopefully the efforts in presenting the movie with that little extra will be enjoyed by the viewers.”
After premiering Lai Bhaari in January this year starring ReiteshDeshmukh, Elizabeth Ekadashiwill be Zee Marathi’s next big premiere.
Elizabeth Ekadashi stars with ShrirangMahajan, SayaliBhandarkavthekar, PushkarLonarkar, NanditaDhuri and others.
