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Tag: Elevation

  • Dabur India entrusts Rajiv Dubey with expanded role as VP

    Dabur India entrusts Rajiv Dubey with expanded role as VP

    Mumbai: Dabur India has entrusted Rajiv Dubey with an expanded role as vice president, where he will now lead brand activations and experiential marketing initiatives.

    Alongside his continued leadership in media strategy and execution, Dubey will focus on creating immersive brand experiences that enhance Dabur’s connection with its customers.

    He manages media spending across a wide range of platforms, including TV, digital, print, radio, outdoor, and both consumer and trade activations, ensuring optimal ROI and growth for the company’s diverse brand portfolio.

    With over three decades at Dabur, Dubey has developed expertise across various roles, with core competencies in media planning and buying, digital transformation, mar-tech, and emerging media practices.

    Since joining Dabur in 1994 as a media manager, Dubey played a key role in establishing Adbur, the company’s in-house agency, and in fostering partnerships with prominent broadcasters such as All India Radio, Doordarshan, Zee, and Star Network, as well as major newspapers like Times of India.
     

  • Shweta Mehrotra elevated to vice president at Tute Consult

    Shweta Mehrotra elevated to vice president at Tute Consult

    Mumbai: Tute Consult, an independent communications and PR agency from India, has announced the elevation of Shweta Mehrotra to the position of vice president.

    Mehrotra joined Tute Consult in 2020 and has been spearheading strategy and operations at Tute Consult nationally over the last four years. During her tenure, she has played a pivotal role in securing brand partnerships, creating winning integrated communications strategies for diverse industries including technology, luxury, lifestyle, hospitality, beauty and wellness, F&B, corporate, fintech and retail. She has also successfully led and grown the 20+ member strong team of Tute Consult across their Mumbai and Delhi offices and global partnerships.

    Mehrotra is a seasoned communications professional with over 22 years of experience spanning across fashion, beauty, FMCG, aviation, technology, real estate, e-commerce, hospitality, F&B, media and entertainment, telecom, and more. Before Tute Consult, she has held key positions at renowned agencies such as Good Relations India, Lintas Live, Avian Media, and MSLGroup where she contributed towards award-winning campaigns. She has also consulted for industry giants like Ogilvy and Davidson PR.

    In addition to her industry expertise, Shweta also teaches PR and communications at SCoRe (School of Communication and Reputation) and has previously been associated with EMDI and the University of Madras.

    Tute Consult founder Komal Lath shared, “With Shweta’s extensive experience in brand strategy, coupled with her proven track record of building and managing high-performing teams, it was only time that a larger role was carved and crafted for her expertise. We have shared a wonderful journey at Tute over the past years and collectively we create magic!.”

    “I am thankful to all my mentors and peers who have played a pivotal role in shaping me into a fine professional. 22 plus years later I can proudly say that I know what effective communication is, with a commitment to learning one new thing every day. Joining Tute Consult was one of the best professional decisions and under Komal’s leadership, we have been able to push the envelope, challenge ourselves and do the unthinkable. It’s been a fulfilling journey, only onward and upward,” said Mehrotra.

  • Korra elevates Saket Vaidya as its CEO

    Korra elevates Saket Vaidya as its CEO

    Mumbai : Korra, a digital marketing agency, has elevated Saket Vaidya, a leader with a proven track record of driving business growth as chief operating officer (COO), to the position of chief executive officer (CEO). The announcement comes as the company gears up for its next level growth plans to expand in global markets.

    Saket Vaidya joined Korra’s leadership team in January 2017 and has played a key role in the company’s strategic direction and success. His promotion to CEO reflects his strong leadership skills and ability to drive innovation in the digital marketing industry. In his role, Saket will focus on continuing to drive business growth, and expanding market presence. With his extensive experience, Saket aims to lead Korra into its next phase of growth and success.

    Prior to Korra, Saket was associated with multiple businesses such as Webchutney and Indigo Consulting (a Leo Burnett company). Currently, his vision has established Korra as a leader in direct-to-consumer marketing. Vaidya’s leadership has been key to Korra’s successful evolution and consistent profitability.

    “Saket has been crucial to Korra’s success. He has built strong relationships with big brands like Airtel, Airtel Payments Bank, Meta, Sebamed, and Vivo. He has also onboarded clients like Mama Earth and Bata, which have played a key part in punctuating our journey. This has helped us grow, especially after the challenges of the pandemic.” said Korra chairman and MD Kumar Rajesh Raman.

    Commenting on his new role, Korra CEO Saket Vaidya shared, “At Korra, our focus is razor-sharp: to drive tangible business outcomes for our clients, not just deliver services. We’re committed to pushing the boundaries of creativity, fostering strategic partnerships, and deepening our client relationships. This isn’t just about growth – it’s about setting new industry standards and becoming an indispensable force in our clients’ success stories.”

    As CEO, Saket envisions Korra as a global marketing organisation by 2025, unbounded by medium and expertise. This promotion aligns with Korra’s recent business transformation, which includes the establishment of a center of excellence (COE) and the onboarding of a new leadership team focused on revenue and operations, growth and partnerships, strategy and service excellence, and analytics and data sciences.

  • The Good Glamm Group elevates Shivam Pandey as head of supply chain

    The Good Glamm Group elevates Shivam Pandey as head of supply chain

    Mumbai: South Asia’s leading beauty and personal care conglomerate, Good Glamm Group, is pleased to announce the elevation of Shivam Pandey as head of supply chain. In his new role, Shivam will spearhead the development of a customer-centric supply chain strategy aimed at delivering enhanced value to consumers while driving sustainable growth for the organization.

    With over 12 years of experience in the FMCG and e-commerce industries, Shivam brings a wealth of expertise to his new role. Having excelled in various supply chain capacities, Shivam has consistently demonstrated his ability to optimize resources, drive operational efficiency, and foster team synergies.

    During his 1.5 year span at the Good Glamm Group, Shivam has made significant contributions as the head of warehouse and procurement, implementing cost-saving measures and streamlining processes to achieve tangible results. His track record in directing automation initiatives across critical areas such as storage, distribution, and payment realization underscores his commitment to innovation and operational excellence.

    “The growth opportunities for me at the Good Glamm Group have been tremendous and I am honored and excited to take on the role of head of supply Chain. I look forward to leveraging my experience and collaborating with our talented teams to further enhance our supply chain capabilities, delivering superior value to our customers and driving sustainable growth for the organization,” said Good Glamm Group head of supply chain Shivam Pandey.

    Good Glamm Group, group chief people officer and SVP of founder initiatives Kartik Rao added, “At Good Glamm Group, we believe in the potential of our employees and their ability to drive the company’s success. Shivam has been an invaluable asset to our organization and we believe that under his leadership, our supply chain will further strengthen our supply chain operations and contribute to the overall growth and success of the organization.”

    Good Glamm Group is excited about the future and the positive impact Shivam Pandey’s appointment will have on the company’s supply chain operations and overall business growth.

  • Pocket FM elevates Lalit Gangwar to VP and country head – US

    Pocket FM elevates Lalit Gangwar to VP and country head – US

    Mumbai: Audio series platform Pocket FM has announced that the company has elevated Lalit Gangwar to VP and country head – US and lead the company’s content operations and revenue growth for the US market.

    An IIT-Madras alumni, Lalit is a founding member of Pocket FM and has been a driving force behind Pocket FM’s success in establishing its presence across multiple geographies, including India and US. His strategic vision and commitment have played an integral role in the platform’s transformation into a global entertainment powerhouse.

    Lalit Gangwar, the newly appointed US country head, expressed his excitement about the journey ahead. He shared, “Pocket FM’s success underscores the impact of engaging storytelling. In the dynamic US entertainment industry, audio series are becoming more popular as a mainstream platform, fuelled by the emergence of widespread audio entertainment. Aligned with this evolution, we aim to deliver compelling storytelling that contributes to the growth of the audio series category in the US. It is my privilege and honor to have the opportunity to contribute to continue Pocket FM’s growth journey in US and take it to the next leap”

    Lalit has been a partner to Pocket FM’s journey since its early days. Prior to joining Pocket FM, he has worked with startups like Healthkart, Zomato and Dineout.

    Commenting on the elevation, Pocket FM CEO & co-founder Rohan Nayak said, “Lalit’s contributions have been nothing short of extraordinary. He has been a driving force in our journey towards achieving profitable growth. In this elevated role, we believe Pocket FM will continue to thrive and keep expanding into newer territories and emerge as a global leader in the audio entertainment space,”

    In 2022, the company announced its entry into the US market when it surpassed a US$25 million annualized revenue run rate (ARR). It remains bullish towards innovation and growth and aims to leverage its proven success to build a mainstream entertainment hub for a global audience.

  • Rossari Biotech elevates Puneet Arora to director – CSO, Vikram Rewar to business head textile division

    Rossari Biotech elevates Puneet Arora to director – CSO, Vikram Rewar to business head textile division

    Mumbai: Rossari Biotech, one of India’s leading textile and specialty chemical manufacturers committed to creating and delivering innovation through personalised and sustainable solutions, is pleased to announce a significant milestone in its journey towards growth and innovation. The company has elevated two seasoned professionals, Puneet Arora and Vikram Rewar, to assume new leadership roles, reinforcing its commitment to strategic talent expansion and business excellence.

    Puneet Arora has been appointed as the director – chief strategy officer within the CMD (chairman & managing director) cell, across all group companies and subsidiaries. Arora’s visionary approach and analytical acumen are poised to steer Rossari Biotech towards new horizons of growth and market leadership.

    In addition, Vikram Rewar has been named the business head of the textile division – domestic. In this new role, Rewar’s extensive experience and profound knowledge will play a pivotal role in fostering innovation, accelerating growth, and cultivating stronger client relationships.

    The elevation of Puneet Arora and Vikram Rewar to key leadership positions comes at an exciting juncture for Rossari Biotech. Commenting on these appointments, Group CFO Ketan Sablok expressed, “We are delighted to welcome Puneet Arora and Vikram Rewar to their new leadership roles. This change will optimise our team structure and create new opportunities for collaboration and growth. We are confident that their contributions will accelerate our growth trajectory and reinforce our position as a market leader, while adhering to the highest industry standards.”

    For over two decades, Rossari Biotech has remained a pioneering specialty chemical manufacturer in India, and the strategic talent expansion is poised to create an environment of excellence, innovation, and collaboration. Renowned as a cornerstone of customer-centric solutions, the company is synonymous with quality, innovation, and sustainable ethics. Its enduring legacy is woven with dedication to industry norms, setting the stage for a future marked by excellence, safety, and agility.

    To support this vision, Rossari Biotech has also launched a robust digital transformation program that aims to integrate cutting-edge technology to enhance operational agility, optimise supply chain management, and elevate customer experiences. The company is further implementing SAP Solutions to future-proof the brand, streamlining processes, improving data accuracy, and enabling dynamic decision-making to stay competitive in the global market.

  • Havas Life Sorento elevates Sachin Talwalkar to chief creative officer

    Havas Life Sorento elevates Sachin Talwalkar to chief creative officer

    Mumbai: Havas Group India’s health, wellness, marcom and digital agency Havas Life Sorento on Friday elevated its executive creative director, Sachin Talwalkar, to chief creative officer.

    As a part of his new role, Sachin will be responsible for further bolstering the agency’s creative and communications excellence through Havas Life Sorento’s offering in healthcomm. He will also be responsible for expanding the agency’s scope through digital health, health CX, and consumer health within India, Southeast Asia, and the Middle East, effectively making India the hub of excellence for Havas Health & You. The aim is to become the ‘go-to’ and cutting-edge healthcomm agency in the region.

    Speaking about the elevation, Havas Group India chairman & CCO Bobby Pawar said, “Sachin’s elevation is in recognition of the role he’s played in transforming Havas Life Sorento over the last few years. He has brought in better talent and has fostered a climate where they can do their best work while having fun in the process. He has evolved the creative department based on my belief that creatives with traditional and digital skills must work together so that they infect each other and, in the process, become more rounded creatives. Lastly, he’s been a great partner to me, always ready to help out with anything.”

    Havas Life Sorento managing director Sangeeta Barde added, “I am confident that with this elevation, Sachin will continue to make a difference to health and wellness communications and will create a team of passionate people under him who will set the creative benchmark within the industry and the region.”

    Talwalkar commented, “The new role is testament to Havas Life Sorento’s journey in the last years. We have not only expanded in size and stature but also challenged ourselves to explore new avenues, which has set the course for us to grow and become “the partner agency” in the healthcomm space in the coming years. I am excited about my new role and what’s to come.”

    Since joining Havas Life Sorento in 2020, Sachin has been responsible for driving the agency’s creative vision and strategy through industry-recognised work for clients including Viatris, Dr Reddy’s Laboratories, Zydus Healthcare, Abbott, Bayer, Glenmark, and many more.

    His creative endeavours have aided the agency in strengthening client relationships, organic business opportunities, and attracting bright young talent, paving the way for it to become the region’s leading health-communications agency and a valued partner within the global Havas Health & You (HH&Y) network.

    Sachin believes in creating brand narratives that are culturally relevant and inspired by real-life human insights. In his 20 plus years of industry experience, Sachin has worked across geographies in Europe, the Middle East, Southeast Asia, and Asia Pacific with network agencies. His work has been recognised by major awards, including Spikes Asia, Ad Club Germany, Mobius, Eurobest, Epica, Cresta, NY Festival, Clio, Montreux Ad Festival, Ad Club Austria, Econ Awards, FAB Awards, and LIAA.

  • QYOU Media elevates Karan Pherwani & Mrunali Dedhia to vice president of Chtrbox

    QYOU Media elevates Karan Pherwani & Mrunali Dedhia to vice president of Chtrbox

    Mumbai: QYOU media subsidiary Chtrbox has announced the promotion of Mrunali Dedhia and Karan Pherwani to further strengthen its leadership team.

    Dedhia and Pherwani have both been crucial in building Chtrbox to its nationwide position as a leader in influencer marketing and creator talent management. In their new roles, they will further innovate and scale-up Chtrbox’s creator-powered marketing solutions across India while driving synergies with QYOU’s influencer marketing group in the US.

    Dedhia and Pherwani have been heading key growth and servicing divisions at Chtrbox, including managing a team of over 60 influencer marketing and creator content specialists. Their expertise in the domain has led to award-winning work and the successful execution of thousands of creator-led campaigns by Chtrbox over the past six years.

    Pherwani comes with over 10 years of strong experience in India’s new-age media and entertainment industry, including being the leader behind the 2021 launch of Chtrbox’s talent management unit, Chtrbox Represent.

    Dedhia was Chtrbox’s first team member in 2016, and through her six intrapreneurial years with Chtrbox, she has successfully grown multiple influencer marketing divisions, key partnerships, and responsibilities for the company.

    “I have had the fortune and freedom to grow with Chtrbox over the past four-plus years. With such talented creators and teams around us, we believe we’ve only scratched the surface of what lies ahead. I’m excited to co-lead the growth and create even far more compelling offerings for brands, creators, and audiences alike,” said Pherwani.

    While sharing her experience of working with Chtrbox, Dedhia shared, “It’s been a tremendous ride with Chtrbox, from helping build and grow the team from the ground up, to consistently working with some of the best creators and brands-P&G, Amazon, HP, Cred, etc. I am looking forward to this new role and scaling QYOU & Chtrbox’s great work further.”

    Chtrbox CEO & co-founder Pranay Swarup added, “We are ecstatic to elevate Karan and Mrunali to their new roles. As we grow towards increased international capabilities with the QYOU influencer marketing team in the US, they are perfect to lead synergies there as well as continue to grow depth with our India business. They are true influencer marketing experts and path-breaking leaders, and we believe they will thrive in their new roles.”

  • BBH India elevates Priya Gurnani & Arvind Menon as executive creative directors

    BBH India elevates Priya Gurnani & Arvind Menon as executive creative directors

    Mumbai: BBH India, a Publicis Groupe agency announced the elevation of Priya Gurnani & Arvind Menon as executive creative directors. Priya and Arvind have been senior creative directors and will continue to report to BBH India’s chief creative officer & CEO, Russell Barrett.

    With over 15 years of experience, Priya specialises in building creative communication that is at the intersection of brands, culture and consumer behaviour. In the past, she has worked with Ogilvy, Leo Burnett, McCann Worldwide and has created culture-defining work for brands like Stayfree, Yatra.com, Heineken, Kingfisher Ultra, Amstel and Zee5. Most recently, she conceptualised and wrote the lyrics to a rap song for the entertainment channel – Zing’s Apni Vibe Apni Tribe campaign. In 2009, she was amongst the winners of the Cannes Young Lions.

    Armed with 13 years of experience, Arvind also led the creative team at Publicis Emil as a senior creative director. With diverse experience, including a stint at a media agency, Arvind specialises in building medium-agnostic integrated campaigns. In the past, he has worked on brands like Mercedes, Frooti, Axe, Burger King, Aditya Birla Capital, Heinz, TRESemmé, Surf and Taj Mahal Tea. Arvind’s work has been awarded locally and internationally at forums including Kyoorius, AMES and Campaign Asia Digital Crest. He has represented India as a student at Cannes, and a young competitor at Spikes.

    BBH India CCO & CEO Russell Barrett said, “It’s always great to welcome brilliant talent to key leadership positions, but it’s even better when that talent is promoted from within.”

    Priya is a highly talented creative leader with a sharp and curious mind, great maturity and a clear vision for the kind of work both she and BBH want to produce. She has already proved an invaluable contributor by leading the PWW Bangalore creative team in the past.”

    “Arvind is an amazing new age creative thinker who led the creative mandate on Emil before joining the BBH team. He comes with rich knowledge of the digital and creative tech landscape and is the perfect fit for BBH’s Modern India’s Fame Factory philosophy,” he continued.

    “Both Priya and Arvind are “Good and Nice” and I’m convinced they will add significantly to BBH’s creative output. The creative leadership at BBH India is now fully in place and set to take the next giant leap forward,” Barett added.

    Priya Gurnani added, “I am looking forward to embodying and enjoying this new role. BBH has always been a place where ‘Outstanding is the norm’, and that applies to the work we do and the culture we have. As I continue my journey at BBH, I hope to zag for years to come.”

    Arvind Menon added, “I’m equal parts honoured, excited and terrified. BBH has an undeniably rich culture of creative excellence. And I know it’s only work that can help climb up to those rarefied heights. So I’m just going to focus on that.”

  • BBH India elevates Radhika Burman to head Delhi office

    BBH India elevates Radhika Burman to head Delhi office

    Mumbai: BBH India, a Publicis Groupe agency, has announced the elevation of Radhika Burman as VP, head Delhi to broaden and accelerate the agency’s growth in the region. Radhika has been with BBH since 2020 as VP, strategy.

    In the past year, Radhika has been an essential part of the BBH Delhi team, spearheading the strategic thinking for existing clients like Beam Suntory and Nestle, along with successful new business wins like Hitachi and Godrej ProClean, to name a few.

    In her new role, Radhika will be responsible for current clients, people, and new business performance in Delhi, along with driving strategic thinking across clients.

    With over 12 years of experience, Radhika brings a sharp understanding of consumers, culture, and new media. In her last role, she was manager – strategy & consumer insights at Platinum Guild International, where she spearheaded the launch of Men of Platinum, the first ever men’s platinum jewellery brand, and Platinum Evara, bridal jewellery. Prior to that, she has led strategic thinking on brands like Zee, PepsiCo, Hero, Mahindra, Microsoft, and Cargill, among others.

    Leo Burnett – South Asia CEO & BBH India chairman Dheeraj Sinha said, “At BBH India, we want to empower our people to grow from within. In Radhika, we have found someone who is not only a fantastic strategy professional but also someone who is passionate about building value-creating client relationships, fostering talent, and creating culturally relevant work. I am excited to see her shine.”

    Radhika Burman added, “I am excited to take on this new role at BBH Delhi. With growth as the key focus for this office, I hope to energise the teams towards building truly integrated solutions for our clients and leveraging our areas of expertise in strategy, data, and creative thinking to deliver experiences and brand narratives that are differentiated and help solve real business challenges.”