Tag: elevated

  • Kavitha Jaubin to look after aha Tamil & Telugu content & strategy

    Kavitha Jaubin to look after aha Tamil & Telugu content & strategy

    MUMBAI: Hyderabad-based OTT aha has upped the ante in its Telugu content game. In March 2025. it expanded senior vice-president – content & strategy (aha Tamil) Kavitha Jaubin’s role to cover aha’s Telugu programming as well. 

    The industry veteran took to LinkedIn to share the news, calling it a “new chapter with renewed energy and vision.”

    Known for her sharp storytelling instincts and deep roots in southern entertainment, she’s expected to shape aha Telugu’s creative and strategic direction as it competes in an increasingly crowded OTT battleground.

    With over two decades in content across TV, radio, and streaming, Jaubin has worn many hats—from writer-director at Star Vijay, to producer under K. Balachander’s Minbinbangal banner, and later content head across four southern languages at Sun TV Network. Her tenure at Sun saw her drive content and brand integrations for multiple genres, including kids and GECs.

    At aha, she first joined in 2022 to lead content for the Tamil arm before rising to a dual-language SVP role earlier this year. Her promotion signals the platform’s intent to double down on premium, culturally resonant Telugu storytelling.

    Hashtag  #ahaTelugu just got a whole lot more ambitious.

  • 21st Century Fox ups Kristopher Jones to VP – government relations

    21st Century Fox ups Kristopher Jones to VP – government relations

    MUMBAI: 21st Century Fox has elevated Kristopher Jones to vice president, government relations.

     

    He will report to the company’s executive vice president of government relations Mike Regan.  

     

    Jones continues to focus his advocacy efforts on issues impacting the company’s television businesses, including retransmission consent, satellite television laws, and spectrum-related legislation.  He recently added to his responsibilities the role of treasurer of the company’s political action committee, FOXPAC, and assumed responsibility for the company’s international trade policy portfolio. 

     

    Regan said, “Kris has consistently impressed me and our colleagues with his deep grasp of complex matters, strategic thinking and effectiveness as an advocate on a range of key issues for our businesses. I am pleased to recognize his contributions as well as his growing portfolio with this well-deserved promotion.”

     

    Jones served as director, government relations since joining the company in 2011.  Prior to that, he was vice president, communications at the National Association of Broadcasters. 

  • Bobby Pawar, Partha Sinha elevated to Publicis South Asia MD

    Bobby Pawar, Partha Sinha elevated to Publicis South Asia MD

    MUMBAI: Publicis Worldwide South Asia has promoted Bobby Pawar and Partha Sinha to managing directors.

     

    This move comes as the India agency consolidates following a period of sustained growth that has seen it double its size over the past two years.

     

    In their new roles, Pawar and Sinha will continue to report to Publicis Worldwide South Asia CEO Nakul Chopra as they take on larger responsibilities to partner him in managing all business units in the region. A key focus will be to elevate the agency’s effectiveness in communication that helps lead the change for clients.

     

    As managing director and chief strategy officer, Sinha will lead all strategic development. He will take additional responsibility for the P&L of the consulting, design and digital services in South Asia. 

     

    Pawar, on the other hand, will be managing director and chief creative officer. He will lead creative development and ensure the increasing infusion of digital channels for all Publicis Worldwide entities in the region. 

     

    Chopra said that the promotions were clear recognition of the positive impact and leadership both executives had demonstrated in leading their agency teams and client relationships.

     

    Chopra said, “Both Bobby and Partha have played pivotal roles in delivering the expectations of our clients and in vastly improving our product. They have worked very closely with me and taken the lead in helping Publicis grow at a very rapid rate. These promotions not only recognise their past achievements but also focus on the future where we have high expectations for the continual transformation of our business.”

     

    In a joint statement, Sinha and Pawar added, “Publicis is on a fast growth track and is increasingly becoming a significant power in partnering clients in the new age environment. Our objective is to become the most significant partner available in this market for brands to navigate and lead the change in society, culture and the marketplace. We are on our way there.”

     

    Publicis Worldwide, APAC and emerging markets CEO Loris Nold opined, “Publicis South Asia without doubt has a world-class management team and have achieved great results in the past few years. With Partha and Bobby taking a bigger role, I am very confident that we are best positioned to help our clients in their marketing transformation.”

  • Dentsu Creative Impact ups Narayan Devanathan as CEO

    Dentsu Creative Impact ups Narayan Devanathan as CEO

    MUMBAI: Dentsu Aegis Network has promoted Narayan Devanathan as Dentsu Creative Impact CEO. 

     

    In his new role, Devanathan will lead the growth of the full service creative agency, Dentsu Creative Impact across qualitative and quantitative parameters. He will continue to be based out of Gurgaon.

     

    As part of his expanded role, he will also head the agency’s two specialist units, Dentsu Mama Lab (dedicated to better connecting brands with mothers through original insights) and Citizen Dentsu (the social communications division).

     

    Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin said, “Devanathan, with his tremendous experience in building brands, is now tasked with building Dentsu Creative Impact into a strategic and creative power-house that partners our global and local clients in the new, dynamic era of advertising that we are entering. Dentsu Aegis Network clients deserve the best talent on their brands and as a part of that commitment we have placed Devanathan, amongst our best managers, in the role of heading this operation.”

     

    “There are a lot of words that are currently being bandied about in terms of where the future of advertising lies. I believe the road to the future lies in a return to simpler times. Where the focus is on creating a happy place that helps people generate fabulous ideas. That’s probably still the best way to deliver value to clients, and success to our people. And those are the two metrics I’m going to raise the bar on,” added Devanathan.

     

    Dentsu APAC CEO Rohit Ohri said, “In his four years at Dentsu, Narayan partnered me in the agency transformation process in India as national planning director. Understanding client’s marketing problems and finding the most effective solutions for them has been Narayan’s core strength. Insightful and intuitive, he is a natural advertising person. I believe that under his leadership, Dentsu Creative Impact G will scale newer heights.”

     

    His experience in the advertising industry spans over 20 years across two of the most distinctive markets in the world. He has worked across capacities in planning and creative with leading advertising agencies in India and the United States. Prior to Dentsu, he was CSO, Euro RSCG India (now Havas Worldwide) and senior planning director at Ogilvy & Mather India. Before he moved back to India in 2007, he had also worked with the US-based Cramer-Krasselt and Admerasia, New York.

  • Lionsgate’s Motion Picture Group ups Patricia Laucella as president

    Lionsgate’s Motion Picture Group ups Patricia Laucella as president

    MUMBAI: Reflecting the continued growth and evolution of the company’s motion picture operations, Lionsgate has promoted Patricia Laucella to president, business and legal affairs for its Motion Picture Group.

     

    Laucella will continue to report to Lionsgate general counsel and chief strategic officer Wayne Levin.

     

    In her expanded role, Laucella will oversee a business and legal affairs division responsible for negotiating the production and talent deals of a broad portfolio of films that have propelled Lionsgate into a major force at the global box office, generating approximately $2 billion worldwide each of the past three years.

     

    Laucella has handled production and talent deals for the last two Hunger Games films, The Hunger Games: Catching Fire, the 10th highest-grossing domestic box office release of all time, and The Hunger Games: Mockingjay – Part 1 as well as the upcoming The Hunger Games: Mockingjay – Part 2. She has also structured and negotiated talent deals for director Francis Lawrence and Academy Award-winning superstar Jennifer Lawrence as well as many of the other principal Hunger Games cast members.

     

    In addition, Laucella has structured and negotiated production and talent deals for the first two installments of Lionsgate’s newest franchise, Divergentand Insurgent, the upcoming Allegiant and other upcoming event films such as Gods of Egypt, the epic re-imagining of ancient Egypt, the live actionPower Rangers series, Peter Berg’s action thriller Deepwater Horizon, starring Mark Wahlberg, the supernatural thriller The Last Witch Hunter, starring Vin Diesel, Damien Chazelle’s La La Land and Wonder, based on the long-running New York Times best-seller.

     

    “Patricia is a skilled financial strategist, superb negotiator and a great team leader. She and her team are providing critical legal support to an expanding portfolio of high profile event pictures, and her multidisciplinary business and legal skills combined with her leadership abilities have earned the respect of her colleagues throughout the Lionsgate family,” said Lionsgate Motion Picture Group co-chairs Rob Friedman and Patrick Wachsberger and Levin.

     

    “I’m fortunate to work within the dynamic, innovative and entrepreneurial studio environment created by our amazingly talented senior management team, and it’s a thrill to play a role in assembling such an exciting pipeline of films. I’m also very lucky to work with such a skilled business and legal affairs team, and I’d like to extend particular thanks to my colleague and counterpart Robert Melnik, who is a pillar of Lionsgate’s business affairs activities and an incredibly adept talent negotiator,” added Laucella.

  • Andrew Demaria upped to CNN Digital International VP & managing editor

    Andrew Demaria upped to CNN Digital International VP & managing editor

    MUMBAI: CNN Digital has elevated Andrew Demaria from CNN Digital Asia executive producer to CNN Digital International vice president and managing editor. As part of the new role, he will be responsible for leading all editorial efforts and new initiatives across CNN’s digital platforms and CNN Arabic. He will officially take over the new role at the beginning of April. 

     

    While Demaria has spent the last few years in Hong Kong; as part of the new role, he will relocate to London in the coming months. 

     

    In addition to being a senior leader for CNN Digital, CNN International and beyond, Demaria will work closely with CNN International newsgathering TV and digital senior vice president Deborah Rayner’s newsgathering editors and managers around the world, thus leading the network to more distinctive digital work on the biggest stories of the day.

     

    “He will also collaborate with the sales teams to generate features and specials that appeal to both audiences and advertisers. He’ll also help identify new audiences and opportunities in new markets, working with teams across CNN Worldwide to seize what we all believe is a huge global digital potential for CNN across mobile, social and desktop,” said CNN Digital editor in chief Meredith Artley.

     

    Demaria was earlier the CNN Travel editor in chief, where he launched and led a vertical that showcased creative work produced in five languages resulting in gangbuster growth. He’s spent time as a producer on the TV side, was part of the launch teams for CNN.com Asia and later CNN.com International and has had stints at the BBC and ABC (in Australia). 

     

    “Demaria’s scope and teams span the world. To that end, he will be spotted very often in London, Atlanta/NYC, Dubai and other corners, including Hong Kong, where he will be based for the next several months as he prepares to relocate to London,” added Artley. 

  • OgilvyOne elevates Sonia Khurana to national head-customer engagement

    OgilvyOne elevates Sonia Khurana to national head-customer engagement

    MUMBAI: OgilvyOne has promoted Sonia Khurana as national head of customer engagement, Mumbai. Prior to this, she was heading OgilvyOne’s Bangalore office.

     

    While in Bangalore, Khurana was instrumental in growing the OgilvyOne business and building a team. Under her leadership, OgilvyOne acquired many new clients such as Dr. Reddy’s, SAP and Elle Fashionwear amongst others. 

     

    OgilvyOne Worldwide India president Vikram Menon said, “Our core promise to clients is to help them unlock the full value of customers, by turning big ideas and data insights into compelling personal experiences that help them win more customers, and make them more valuable. With her expertise and experience in CRM and Digital, Sonia is perfectly geared to deliver on this promise.”

     

    Khurana added, “I am very excited to be in this role. It’s also a great privilege to be able to work towards delivering on David Ogilvy’s famous promise, ‘We sell, or else.’ OgilvyOne has invested heavily in engagement planning tools and processes, technology infrastructure and data analytics capabilities. In addition, our understanding of digital allows us to expand our approach to acquiring and engaging customers beyond traditional CRM channels.”

     

    In her new role, Khurana will focus on building the CRM and loyalty capabilities of OgilvyOne across India. OgilvyOne has a Data Analytics Hub in Bangalore that works on both local and international clients. BMW India, Titan and Dr. Reddy’s are some of the CRM clients that OgilvyOne has on its roster.

  • Abhishek Razdan promoted to EVP and national business head of Jack in the Box Worldwide

    Abhishek Razdan promoted to EVP and national business head of Jack in the Box Worldwide

    MUMBAI: Abhishek Razdan, who till recently was the senior vice president and Mumbai business head, has now been promoted to executive vice president and national business head of Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, with immediate effect.

     

    In his new role, Razdan will oversee both, Mumbai and Delhi operations, as well as client relationships in Bangalore.  He will have overall responsibility for driving business growth and profitability as well as for strategic evolution.  Vice president & business head – Delhi Mairu Gupta, will continue to run Delhi operations, reporting to Razdan.

     

    Razdan joined Jack in the Box Worldwide as head of business management in July 2012 and was promoted in 2013 to business head for Jack in the Box Mumbai after helping restructure and give focus and depth to the agency.  He went on to demonstrate deft account management skills and business acumen and was a crucial part of big account wins including Pond’s Men, Vaseline, BeBEAUTIFUL and Nivea, helping create effective and award winning work and building successful client relationships on a consistent basis. Razdan also championed the development of the Louis Philippe relationship, growing it into one of the agency’s most strategically robust, creatively exciting and award-yielding and financially rewarding clients.

     

    “Over the past 24 months, we have evolved into perhaps India’s most strategically rooted agency in the digital space.  The combination of skills and resources we offer our clients is truly unique and it allows us to deliver a longer-term approach that has real business impact.  Having won several large new businesses over the past year, and being well on our way along our strategic roadmap, it became imperative to have singular leadership for the Jack in the Box brand and in the case of Abhishek, it wasn’t an “if” but a “when”.  We have a fairly detailed roadmap outlined for the next 36 months and giving Abhishek more responsibility is a major measure to ensure we achieve our goals”, said The 120 Media Collective founder & chief executive officer Roopak Saluja.

     

    Commenting on the promotion, Razdan said, “I am very excited to take on the new role. The strategy has been to be true Business Partners to our clients by giving them solutions that make tangible differences to their businesses. We have never limited ourselves to just solving communication problems or doing the expected. With a multi-skilled and a highly motivated team behind me, I am pretty confident that our leadership position in Content and Digital Communications will get further cemented in times to come.”

     

     “Abhishek has helped take Jack in the Box Worldwide to new and exciting heights in the past couple of years. His promotion is well deserved and marks exciting times for the company in the immediate and long term future,” added The 120 Media Collective chief talent officer Heather Saville Gupta.

     

    Armed with a Masters in Communications Management from Symbiosis, Pune, Razdan has around 13 years of experience in the communication industry. Prior to joining Jack in the Box Worldwide, he was at BBH, Publicis Ambience, Contract, Ogilvy and Hanmer MS&L, having closely worked with leading brands like Vaseline, Citibank, Shoppers Stop, Diageo, Cadbury’s, to name a few.

     

    Founded in 2006, Jack in the Box Worldwide, in its sixth year, has grown not only in sheer employee strength across both Mumbai and Delhi offices, but has also evolved in terms of its core strategic and creative competency and a stable of leading global brands from across sectors.

    The agency is currently in the process of rolling out its new positioning and identity to reflect its evolution from creative social media and digital agency to a strategic, integrated digital communications brand.  This is reflected in its recently redesigned website and a new logo that is a crisp, minimalist rendition of its comical clown mascot named Jack.  The new identity echoes an evolved, more contemporary and strategic approach towards brand building through the lens of content across multiple platforms and geographies.

     

  • ENIL elevates Prashant Pandey as MD & CEO

    ENIL elevates Prashant Pandey as MD & CEO

    MUMBAI: Entertainment Network India Limited (ENIL) has elevated Prashant Pandey to managing director and CEO with immediate effect. Erstwhile the executive director and CEO, Pandey is one of the most illustrious names in bringing in the radio revolution in India and strengthening Radio Mirchi’s presence both nationally and internationally.

     

    In the new role, Pandey will continue to spearhead the team in maintaining Radio Mirchi’s leadership position in the country.

     

    An engineering graduate in Electronics & Communications and IIM Bangalore graduate, Pandey has been associated with the company since August 2000. Over the past 14 years Pandey has been able to take Radio Mirchi to an enviable position with revenues of Rs 385 crore and a PAT of Rs 84 crore in the 2013-14. Pandey has a total of 24 years of experience in industries ranging from advertising, banking, FMCG & Media. Prior to Radio Mirchi, he has worked with Citibank, Pepsi, HUL, Mudra, Modi Revlon. His areas of strength include marketing and sales, analytics and strategy and people management. He also served as a member of the Ministry of I&B committee on fighting piracy. He is a speaker at various industry forums.

     

    Pandey said, “It feels good to be recognised by the board.  I’m lucky to have the best team in the media industry working alongside as colleagues. I’ve always believed that the best of radio is still to come and the next five years will be a fabulous ride for anyone seeking professional success.”

  • Man Jit Singh re-elected IBF president

    Man Jit Singh re-elected IBF president

    MUMBAI: The 14 annual general meeting (AGM) of the IBF took place late yesterday in Mumbai, proceeding which multi screen media (MSM) CEO Man Jit Singh was re-elected as the president of the foundation for the year 2013-14.

    Discovery Networks Sr VP and GM south Asia Rahul Johri has been elevated as the new vice-president along with existing vice-presidents Zeel MD and CEO Punit Goenka as well as India TV chairman and editor in chief Rajat Sharma. Times Television Network (TTN) CEO Sunil Lulla is the new IBF treasurer.

    On his re-appointment Singh said “I am delighted that my industry colleagues continue to have faith in me to guide the IBF. The last year has been very eventful for our industry with digitisation phases I and II, considerable progress on a new measurement system under BARC, and a shift from TRPs to TVTs. Substantial challenges continue in the current year. We need to build on the success of content regulation, continue the process of digitisation and work collaboratively with the broader industry.”