Mumbai: Elev8 Venture Partners, India’s first pro-rata fund venture capital firm has chosen The Media Manifest as its strategic communication partner. The Media Manifest will handle Elev8’s PR, with the aim of amplifying Elev8’s brand presence and industry position in the startup investment landscape.
Elev8 Venture Partners is a Bengaluru-based venture capital firm that focuses on investing in growth-stage, technology-driven companies. Backed by KB Investment, South Korea’s largest financial conglomerate, and venture catalysts (VCats), Elev8 has a $200 million fund that allows investors to maintain their ownership stake in subsequent funding rounds. The firm invests in 12-14 tech-enabled, sector-agnostic startups in series B and C funding rounds, with investments ranging between $10-15 million.
The Media Manifest co-founder Kinjal Shah said: “As India’s startup and venture capital landscape is rapidly evolving, it has become important for VC firms to stand out not only in terms of their investment vision but also in how they communicate and connect with their target audience. Through strategic PR initiatives, we aim to position Elev8 as a groundbreaker in the venture capital space, enabling them to reach their relevant audience and amplify their impact.”
The Media Manifest is a public relations and digital media agency, founded by Kinjal Shah and Nupur Maheshwari in September 2021. Having a focused approach in the new age space, TMM offers tailored public relations and digital solutions in the rapidly shifting ecosystem by driving the brand narrative to achieve maximum impact. Their expertise lies in strategic analysis, collaborations, and creative outlook from the brand’s perspective. Headquartered in Mumbai, the agency provides solutions like reputation management, crisis communication, strategic consultation, and influencer marketing. The practices are centered around fintech, BFSI, wealth management, personal finance, technology, startups and venture capital amongst others.