ITV

Tag: Elephant Design

  • Viacom18 christens VOD platform as VOOT

    Viacom18 christens VOD platform as VOOT

    MUMBAI: The digital space in India is going through a revolution of sorts. Broadcasters as well as content companies are firming up their plans to provide content to consumers on the go. The latest to join the bandwagon is Viacom18 Digital Ventures, which has christened its new digital video-on-demand (VOD) platform as VOOT, going by the popular expression used by today’s digital generation to express happiness, enthusiasm and triumph.

     

    Besides being the singular and exclusive destination for Viacom 18 network’s content portfolio, VOOT will also have an aggressive original programming strategy.

     

    The brand identity for VOOT, which is expected to go live in the coming months, has been created by Brand Gym and Elephant Design.

     

    Over the past few months, Viacom18 Digital Ventures has been working with a set of strategic partners on the brand design and logo with the aim of keeping it distinctive, differentiated and in-sync with the brand mission to create a fun filled world of entertainment.

     

    In July, Viacom18 appointed IndiaCast Media Distribution group COO Gaurav Gandhi as the chief operating officer of Viacom18 Digital Ventures. The company also recently mandated Monika Shergill to drive content and programming strategy as content head for the digital business.

     

    Viacom 18 group CEO Sudhanshu Vats said, “As one of the fastest growing media companies in the country, for us at Viacom18, digital content creation, delivery and access are essential focus areas for driving growth. With VOOT, we set out to leverage an already digitally engaged audience with our content offerings. VOOT will not only be the singular and exclusive destination for Viacom18’s content portfolio, but will have an equally strong focus on original programming created especially for the platform. The brand mission of VOOT is to create a whole new world of entertainment, filled with happy discoveries and addictive content.”

     

    Gandhi added, “The idea of creating this new brand VOOT comes from our desire to create a new, alternate and differentiated world of entertainment for audiences in the digital space. The core essence of the brand is ‘infectious fun’ and ‘happiness’, and this is something that not only flows through in our bright and colourful logo, but will also resonate in our content philosophy. Just like the expression VOOT, the entire philosophy and experience of the service promises to be joyous and celebratory in nature. The digital video market, both in terms of audiences and revenues, is set to explode over the coming years. VOOT will not only target to gain a sizeable share of this market over the years, but also lead the way and set new trends in original content creation in this space.”

     

    Working with technology, content and branding partners in India and across the globe, VOOT will deliver high quality content to consumers on a wide variety of connected devices over Wi-Fi, 4G, 3G and 2G networks.

  • Elephant Design creates new brand identity for Britannia products

    MUMBAI: Elephant Design has conceptualised and designed the new brand identities and packaging of Britannia‘s Tiger Glucose and Cream biscuits.

    Elephant founder director Ashwini Deshpande said, “When redesigning a large popular brand like Tiger, one has to layer the packaging communication in a way that announces the new story delightfully, and yet does not alienate existing consumers.”

    Britannia said for a brighter and smarter appeal, Tiger palette has been kept red, blue and white. The product‘s promise of 25 per cent daily growth nutrients was picked up and amplified on the pack through a mnemonic that was supported by RTBs of Iron, Calcium, Folic Acid and Vitamin A & D.

    The brand identity has been revamped to give a cleaner look with 3D white letters encased in blue.

    Elephant principal of packaging design Mayuri Nikumbh said, “We tried to probe what mothers look for when they are making important everyday decisions towards growth of their children. Our insight led us to communicate the fact that a simple Glucose biscuit could actually play such a positive role in growth and with proper choice, one could derive significant benefit for a growing child.”

    Britannia category director (health and wellness) Anuradha Narasimhan said, “It was a challenging brief that we gave our design agency. To bring in credentials and nutrition to a brand design that used to stand for fun and energy, while maintaining continuity and recognition. I am delighted that Elephant Design brought in the growth story with the right confidence and credentials and managed to carry it through the entire portfolio of Tiger Glucose, Krunch and Creams. I am sure the brand will come together and stand out in a crowded retail space”.

    Britannia has partnered with Elephant since 2006 as its primary packaging design agency for brands like NutriChoice, Marie Gold, Treat, Tiger, Bourbon, Pure Magic, 50-50, TimePass, breads, cakes dahi and flavored yogurt.

  • McCann Delhi appoints Sambit Mohanty as ECD

    MUMBAI: McCann Delhi has appointed Sambit Mohanty as the executive creative director.

    His last stint was with Bates- New Delhi as creative head where he worked for clients like Hitachi and Virgin Mobile.

    McCann Worldgroup chief executive officer Prasoon Joshi said, “I am extremely happy to have Sambit join us at McCann. I have not worked with him earlier but in my interaction with him sensed that he brings in a unique dimension. It‘s rare these days to find people with craft. Sambit has honed his craft and is a superb writer. I am positive that the creative prowess of McCann will get further strengthened with Sambit on board.”

    Mohanty has over 12 years of experience in advertising and design. Starting out as a copywriter at McCann Erickson, he‘s worked in agencies such as Lowe, Publicis, Leo Burnett and Elephant Design.

    He was also behind the ‘Where‘s the Pulp?‘ campaign for Minute Maid Pulpy Orange – a juice drink from Coke. His film for MMPO – ‘deflating oranges‘ – is a part of the Leo Burnett showreel and has been aired internationally in countries like Indonesia, Philippines, Kazakhstan and Mexico.

    Mohanty has worked for clients like Dettol, Mortein, Harpic (part of Reckitt-Benckiser), Tanishq, Britannia, Nestle (Maggi), HP, Indian Express, BBC World, Religare and Chevrolet.