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Tag: elephant

  • Ad Club names Deshpande, Chakravarty, Kamble and Khazanchi as jury chairs for Abby Awards 2025

    Ad Club names Deshpande, Chakravarty, Kamble and Khazanchi as jury chairs for Abby Awards 2025

    MUMBAI: The adland gods are assembling—and they’ve got a brief to judge. The Advertising Club has unveiled a glittering lineup of jury chairs for the Abby Awards 2025 powered by One Show, naming four creative titans to lead key categories ahead of India’s most anticipated industry celebration at Goafest this May.

    The new jury cohort includes Ashwini Deshpande, Ashish Chakravarty, Raj Kamble, and Ashish Khazanchi—each a bonafide heavyweight with enough trophies to sink a conference table.

    Elephant co-founder & director Deshpande takes charge of the design category. A pioneering force in India’s design scene, Deshpande has spent 35 years building one of the country’s most respected independent design consultancies. With a résumé thicker than a Pantone swatch book, she’s judged Cannes Lions, The One Show, Spikes Asia, and LIA, among others. She currently serves on the jury for Singapore Good Design Awards 2025 and mentors start-ups via TiE.

    McCann Worldgroup executive director & India head of creative Chakravarty will lead the Audio jury. The man’s got over 500 awards under his belt—One Show, Cannes, Clio, D&AD, you name it—and has chaired or served on nearly every awards jury worth attending. Known for blending big ideas with brand precision, Chakravarty brings sonic sensibilities and sharp storytelling instincts to the panel.

    Out of home and ambient? That’s Kamble’s turf. Famous Innovations founder & CCO has made a career out of smashing boundaries—from Lowe London to BBDO New York to founding one of India’s most disruptive independent agencies. His awards shelf holds over 150 trophies including Cannes and One Show golds, and his agency has bagged South Asia Independent Agency of the Year nine times in a row. Now that’s a media buy with ROI.

    Enormous Brands managing partner & CCO Khazanchi takes charge of the Direct category. He’s the brain behind iconic brand launches like Tata Sky’s Jingalala and Lenskart’s first major campaigns, with over 300 national and 50 international awards to his name. Known for his sharp eye on consumer insight and startup flair, Khazanchi is no stranger to turning simple ideas into scaleable results.

    The Abby Awards 2025 powered by One Show will take place on 21–23 May at the Taj Cidade de Goa Heritage and Horizon, as part of Goafest 2025—jointly hosted by the Advertising Agencies Association of India and The Advertising Club.

  • Colors Tamil to premiere ‘Radha Krishna’

    Colors Tamil to premiere ‘Radha Krishna’

    Mumbai: Colors Tamil is set to bring the world television premiere of Radha Krishna to screens on 13  November at 2:00 p.m.

    The film follows the life of a young boy and centres on his relationship with an elephant. Directed by Rajini, the film features Adithya, Pugazh, Livingston, and Manobala as the supporting cast.

    In a forest setting, the boy Krishna (Adithya) and the elephant Radha are born in the same house and grow up almost as siblings. The forest department takes the elephant away after many happy years together, and Krishna begins to miss his brother and friend. He then embarks on a solo journey into the forest in search of Radha. 

    Director Rajini said, “With Radha Krishna, I wanted to provide a contemporary twist to our kids’ favourite inspirations like Mowgli. It was a wonderful and challenging experience, where training an elephant to cater to a child was tough but exciting. Radha Krishna’s world television premiere on a significant channel like Colors Tamil and its wide audience appeal make it all the more special to me. The intention behind curating the movie was to provide viewers, especially children, with a fun movie to watch.”

    Adding to this Adithya said, “It was an exciting experience, especially to perform alongside an elephant. It was challenging to understand the nuances of acting with an animal. But I feel, the elephant and I share a unique connection now. I am definitive that the World Television Premiere of Radha Krishna will make an interesting watch for families this weekend.”

  • Reliance’s Puric Instasafe ropes in Elephant for brand design

    Reliance’s Puric Instasafe ropes in Elephant for brand design

    Mumbai: Given that health and hygiene have become crucial in our pandemic-struck world, people are looking for informed lifestyle choices to safeguard their family. Reliance’s Puric range of personal & home care products was developed out of this insight. The Puric portfolio is comprised of diverse products across multiple formats.

    The brand has now collaborated with design-led strategic consultancy, Elephant to design a meaningful and sustainable brand. The prime challenge to be solved by design was to convey the efficacy and protection and alleviate contemporarily relevant concerns.

    “We set out to develop a contemporary brand of efficacious care. Solid blue, fresh green, and a hint of silver form the primary palette. The promise of instant action and safety-based cleanliness is backed by a clear mention of the potent, indigenously derived ingredients that the products are enriched with. We believe design is about helping consumers navigate better; whether through e-commerce or on retail shelves. Our work is always focused on people and their needs,” said Elephant co-founder and director Ashwini Deshpande.

    Speaking on the collaboration, Reliance Retail Consumer Brands (FMCG & grocery) business head, Surabhi Sen said, “We decided to bring Elephant on board at an early stage to benefit from their vast experience on design thinking. They helped plan and implement a clear and consistent architecture across the portfolio with a well-defined, relevant information hierarchy that cohesively addresses user concerns. We believe that we’ve made a stellar start and shall definitely stick to this user-centric approach as we move further.”

  • Elephant infuses youthfulness in Relaxo

    Elephant infuses youthfulness in Relaxo

    MUMBAI: Footwear major Relaxo has undertaken a rebranding exercise mandating Elephant Designs with the job.

    Explaining the reasons behind the rebranding intent of the 40-odd-year-old brand, Relaxo Footwear executive director Gaurav Dua said that it was their responsibility to build a future-ready brand. They were an ever-evolving brand that stayed true to the core values of being reliable.

    With the rebranding exercise, they infused youthful and transformational spirit that was important for the growth of internal and external stakeholders of the brand. Elephant, the brand building partners, played a significant role by understanding the brand’s value proposition, Dua added.

    Elephant co-founder & director Ashwini Deshpande said that Relaxo rebranding exercise involved validation of current values of being approachable while seeking newer dimensions to reiterate the brand’s leadership. Elephant built the new Relaxo visual identity with a wave of positive transformation. Brand’s dynamism was embodied by forward slanting letters in Berry Blue with Sunny Yellow swoosh flowing across.

    The swoosh stands for wave of transformation, optimism and positive growth. All brand applications were being created with an ownable visual language and would be evident soon, she added.

  • Elephant infuses youthfulness in Relaxo

    Elephant infuses youthfulness in Relaxo

    MUMBAI: Footwear major Relaxo has undertaken a rebranding exercise mandating Elephant Designs with the job.

    Explaining the reasons behind the rebranding intent of the 40-odd-year-old brand, Relaxo Footwear executive director Gaurav Dua said that it was their responsibility to build a future-ready brand. They were an ever-evolving brand that stayed true to the core values of being reliable.

    With the rebranding exercise, they infused youthful and transformational spirit that was important for the growth of internal and external stakeholders of the brand. Elephant, the brand building partners, played a significant role by understanding the brand’s value proposition, Dua added.

    Elephant co-founder & director Ashwini Deshpande said that Relaxo rebranding exercise involved validation of current values of being approachable while seeking newer dimensions to reiterate the brand’s leadership. Elephant built the new Relaxo visual identity with a wave of positive transformation. Brand’s dynamism was embodied by forward slanting letters in Berry Blue with Sunny Yellow swoosh flowing across.

    The swoosh stands for wave of transformation, optimism and positive growth. All brand applications were being created with an ownable visual language and would be evident soon, she added.

  • Fevicol spreads togetherness with its elephant mascots

    Fevicol spreads togetherness with its elephant mascots

    MUMBAI: They have endorsed the message of togetherness for last many years. Now, Fevicol, the largest selling brand of adhesives in India, has rolled out its third edition of the animated TV campaign series to connect with its audiences during festive season.

    For the third edition of the TVC developed by Ogilvy & Mather, the communication has taken a step further to reinforce the ‘strong bond of togetherness’. What is working for the brand is the clever use of Fevicol mascots – the elephants. O&M has clubbed the interesting concept with animation advertising that has brought its elephants to life, thus growing its connect with the audience. The animated elephants have kept the wit and humour quotient intact as always in a Fevicol fashion way.

    Pidilite Industries Chief Marketing Officer Anil Jayaraj, said, “We are happy to present the third TVC in our ‘Judh Jayein Tyohaar Pe’ festive series. We have received positive feedback for our earlier commercials on Rakhi and Navratri and hope Diwali TVC also draws similar response. Picking out simple events of life, marrying these with the brand’s message and incorporating it in such a manner that the audience can find connect with the brand’s message has been the philosophy of all our campaigns and so has been for our festive campaign. We are happy to subtly remind our audiences that Fevicol would “stick” around and bond with them on all festive and joyous occasions.”

    The TV campaign will be supported by an integrated digital marketing campaign. Apart from outdoors and increased visibility at trade outlets, they are also executing a number of demand generation initiatives to reap maximum advantage of the new TVC.

    Commenting on the concept, Ogilvy & Mather executive chairperson and creative director South Asia Piyush Pandey, said, “Fevicol has never shied from experimentation or risked averse. We wanted to give animated life to our elephants and are happy to already see them growing fondness and capturing places in the minds of the audiences.”

    The ad will be aired across key Hindi speaking markets from 2 November to 4 November including sports during India-Australia ODI on 2 November, 2013. The communication will be extended through various digital promotion plan and BTL activities such as high visibility and innovative POS, demand generation activations, dealer certification, contractor certification and gratification program, Contractor contact programs among other elements.
    The commercial opens with one of the Fevicol elephants developing cold feet at his attempt to burst tenderfoot sutli crackers. Meanwhile, he is realises that the other elephant, his fellow companion, has slyly already lit the much impactful rassi bomb right at his back. Bang! With the thudding noise of the crackers, the elephants go back to forming the Fevicol logo (trademarked for Fevicol – The Ultimate Adhesive) wishing everyone a happy, playful and a safe Diwali.

  • The big cat leaps on Animal Planet this month

    The big cat leaps on Animal Planet this month

    MUMBAI: In conjunction with World Animal Day, Animal Planet celebrates the beauty and diversity of the big cats of the wild.

    The channel says that these endangered species around the world face the possible threat of extinction. For one week, viewers can leap into the lives of the stealthiest predators on the planet during this special programming event. Viewers will learn about the hidden feline beneath these ferocious creatures, and find out how our efforts at conservation could keep them alive for our future generations.

    Action Big Cat Week airs till 6 October at 8 pm and will repeat next day at 3 pm.

    Wild cats the channel says continue to amaze researchers, wildlife documentary filmmakers and viewers around the world with their incredible abilities and ever-changing behaviours. Animal Planet showcases these magnificent beasts as they hunt prey, battle threats and develop relationships in some of the most dangerous communities in the world.

    The special shares stories of crisis, tragedy, success, compassion and strength while bringing exclusive looks at the most exciting feline predators in the world directly into viewers’ homes.

    A team employs remote-control buggy cameras, buried periscopes and state-of-the-art night vision technology to truly enter the lion’s den in the one-hour programme Lion – Spy In The Den. When a lion charges, the viewers charge with it; when it rests, viewers lie alongside. In what is a new achievement for lion specialists the show is able to examine the fragile alliances between pride males and their relationships with neighboring rivals.

    Leopard Hunters explores the magnificent and mysterious cats of Sri Lanka in . Yala National Park is the jewel of Sri Lanka. Ancient temples and Buddhist dagbas – ruins of a lost civilisation – remain scattered throughout the wild jungles. The stretches of golden sands along the coast and miles of steamy jungle make the park one of the most beautiful sights on the island. This untouched wilderness is home to herds of elephant, buffalo, sloth bears, crocodiles, jungle cats and elusive leopards.

    It is the leopards of Yala National Park that have fascinated two young men. Ravi – a newly qualified doctor – and Jehan – a businessman – were so captivated by the leopards that they have dedicated the last three years of their lives to studying them. The special reveals their unique and amazing behavior and brings the leopards of Yala to the screen as never before.

    Return of the Cheetah airs tonight 3 October 2006
    Wildlife expert Peter Gros heads to Namibia for a week’s assignment at the Cheetah Conservation Fund – a uniquely ambitious project aimed at safeguarding the world’s fastest sprinter. In an action-packed visit, Peter teams up with Namibia’s “Cheetah Lady,” Dr. Laurie Marker, and finds out how science, diplomacy and a dash of imagination can turn a situation of despair into one of hope.
    Alphonse Roy’s Great Cats of India airs on 4 October 2006. Roy captures documentary portraits of all of India’s four great cats – lion, tiger, leopard and the ever-elusive snow leopard. Viewers follow Alphonse throughout the whole filmmaking process, from the often-arduous journeys to remote locations, to setting up specialized field equipment and, of course, the actual filming. Along the way viewers meet the many friends and colleagues that Alphonse has worked with over the years to help with his task, from local feudal overlords to leading scientific experts and conservation officers.