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Tag: Elemental Technologies

  • Amazon Web Services acquires video solutions company Elemental

    Amazon Web Services acquires video solutions company Elemental

    MUMBAI: Amazon Web Services (AWS) has agreed to acquire Elemental Technologies, Inc., which is a software-defined video solutions company for multiscreen content delivery.

     

    The acquisition brings together Elemental’s video solutions with the AWS Cloud platform to provide media and entertainment (M&E) companies with integrated solutions to scale video infrastructures as the media industry increasingly moves to internet based delivery.

     

    Elemental software makes it easy for M&E companies to take live and on-demand video destined for traditional networks like cable, satellite, or over-the-air broadcast and re-format that content for distribution to PCs and smart phones, tablets, and TVs. 

     

    “Elemental shares Amazon’s passion for invention and putting the customer first. Together, we’ll collaborate on deeper technology integrations and new infrastructure offerings so that media and entertainment companies can evolve their hybrid and cloud models as they continue to innovate their services for viewers,” said Amazon Web Services SVP Andy Jassy.

     

    Elemental will continue to operate its business under its existing brand, delivering the full range of solutions for pay TV operators, content programmers, broadcasters, governments, and enterprise customers. Elemental will also expand the integration of its offerings with AWS, and through close collaboration with AWS, accelerate the innovation of next-generation services that feature a range of solutions for customers leveraging on-premises assets, hybrid architectures, and cloud.

     

    “The media and entertainment industry is at a unique inflection point, and as a part of Amazon, we will be in an even stronger position to help our customers delight their viewers globally. We’re thrilled to have Amazon supporting our growth and ongoing commitment to our customers’ success,” said Elemental co-founder and CEO Sam Blackman.

     

    Elemental has more than 700 media franchise customers and powers over-the-top (OTT) TV applications like the BBC’s iPlayer, CNNGo, ESPN Score Center, HBO Go, MSNBC Shift, and Sky Go & Sky Now. Additionally, Elemental is supporting the world’s first 4K Ultra HD services including those that were delivered by the BBC during the 2014 World Cup.

  • Tata Sky chooses Elemental Technologies for 4K video service

    Tata Sky chooses Elemental Technologies for 4K video service

    MUMBAI: Direct-to-home (DTH) operator Tata Sky has chosen Elemental Technologies’ software to process Ultra HD live linear content in high-efficiency video coding (HEVC/H.265) for delivery to Tata Sky 4K-ready set-top boxes.

     

    Elemental Technologies is a supplier of software-defined video solutions for multiscreen content delivery. Selected by Tata Sky based on its reliable delivery of high-quality live 4K content in HEVC, Elemental is the sole video processing software selected for the subcontinent’s first commercial 4K service delivered to end-users.

     

    A joint venture between the Tata Group and 21st Century Fox, Tata Sky deployed the latest 4K service and set-top boxes in advance of the ICC Cricket World Cup 2015 tournament currently underway in Australia and New Zealand. Software-based Elemental Live systems perform real time processing of Tata Sky 4K content in HEVC at 60/50fps for linear streaming to Tata Sky 4K STBs.

     

    “We pride ourselves for being at the forefront of technology and delivering world class TV experiences to our viewers. The Tata Sky 4K service is an example of not only keeping up with changing times, but in fact giving our viewers a pioneering technology that the world would follow. The seamless integration between Ericsson and Elemental HEVC compression technology for live 4K streaming enables us to reinforce our technology and industry leadership positions, further adding to our delighted subscriber base,” said Tata Sky CEO and managing director Harit Nagpal.

     

    “Tata Sky has selected Elemental video processing to bring 4K content programming to the India market. We are proud to provide Tata Sky with our software-defined video solutions to deliver unbeatable picture quality,” added Elemental Technologies senior vice president worldwide sales Dan Marshall.

     

    The new generation 4K UHD Tata Sky STB is capable of delivering Ultra HD picture quality and Dolby Digital Plus 7.1 surround sound. Viewers can enjoy 8.3 megapixel (3840×2160) video, which is approximately four times the pixel count compared to the current HD standard, offering far greater clarity and more vivid colors on screen. In addition to 4K content, the set-top box also showcases standard definition (SD) and HD TV channels.

     

    Elemental will also showcase its suite of software-defined video solutions at the NexTV Summit in Mumbai on 7 April, 2015.