ITV

Tag: electric vehicles India

  • Intesab Hussain named CMO & COO at Rilox EV in power-packed leadership move

    Intesab Hussain named CMO & COO at Rilox EV in power-packed leadership move

    MUMBAI: As India’s electric mobility sector revs up, Rilox EV has added fresh horsepower to its leadership pit crew. The company appointed Intesab Hussain as its new chief marketing officer (CMO), while also handing him the keys to operations as chief operating officer (COO) of Rilox E-Mobility Pvt. Ltd.

    With over 15 years of experience, Hussain brings a formidable track record across brand positioning, strategic communications, and pan-India campaigns. His dual mandate will be to steer Rilox’s marketing engine and streamline operational velocity as the company scales up to meet growing EV demand.

    “It’s an honour to join Rilox EV at such a dynamic phase of growth”, said Hussain. “I look forward to crafting bold, impactful campaigns and customer experiences that reflect our commitment to innovation and sustainability. Our goal is to make Rilox a household name in electric mobility, synonymous with quality, performance and value”.

    Rilox EV founder & CEO Avesh Memon said the dual-role appointment signals a pivotal chapter in the company’s journey. “We’re thrilled to welcome Intesab to our leadership team. His strategic vision and intimate knowledge of the EV ecosystem align perfectly with our mission: making electric mobility more accessible and aspirational. With his dual CMO-COO capacity, we’ll accelerate both our market outreach and operational excellence”.

    Prior to this, Hussain led marketing and business development at major advertising and marketing firms. He has spearheaded product rollouts, acquisition strategies, and national brand activations—experience that will now fuel Rilox EV’s next growth sprint.

    The move underscores Rilox EV’s intent to turbocharge brand differentiation in a market increasingly crowded with EV hopefuls. With Hussain in the driver’s seat, the company is betting big on strategic clarity and execution muscle to stand out.

  • Tata Motors revs up, hits the curvv with Indian cinema star Vicky Kaushal

    Tata Motors revs up, hits the curvv with Indian cinema star Vicky Kaushal

    MUMBAI: When Indian cinema charisma meets automotive innovation, sparks fly—quite literally. Tata Motors, not content with merely leading India’s automotive race, just turbocharged their brand appeal by roping in Indian cinema’s versatile superstar, Vicky Kaushal. Known for breaking barriers and roles alike, Kaushal is the perfect fit for Tata Motors, a brand always steering boldly off the beaten track.

    Launched with the vibrant ‘Take the Curvv’ campaign this IPL season, this high-octane partnership reflects Tata Motors’ commitment to rewriting the rules of mobility. ‘Take the Curvv’ isn’t just about taking turns; it’s about swerving boldly away from the ordinary, a philosophy both Tata Motors and Kaushal embody.

    “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence,” says Tata Passenger Electric Mobility Ltd CCO Vivek Srivatsa. “We are proud to welcome Vicky Kaushal, whose values align with ours—authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path.”

    Equally thrilled, Kaushal expressed, “I am thrilled to make my foray into the world of cars with Tata Motors—a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice.”

    The campaign introduces the Tata Curvv, a mid-SUV designed to shake up the market with its striking aesthetics and category-first features. As Vicky speeds through dynamic 20-second IPL spots, he mirrors the spirit of the Curvv, championing boldness, innovation, and individuality.