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Tag: electric scooter brand

  • IPL 2022: Ather Energy partners with Gujarat Titans

    IPL 2022: Ather Energy partners with Gujarat Titans

    Mumbai:  Ahead of the 15th season of the Indian Premier League (IPL), homegrown electric scooter manufacturer Ather Energy has announced a multi-year partnership with the newly formed IPL Ahmedabad franchise- Gujarat Titans, as the principal partner. The strategic partnership starting from this season will see the Ather Energy brand on the front of the Gujarat Titans’ official team jerseys.  

    This partnership with IPL’s Gujarat franchise will help the brand enhance its awareness, build credibility, and trust, it said in a statement.

    As one of the two newest teams to join the league, Gujarat Titans has been actively building the squad, coaching and managing the team. Hardik Pandya has been appointed as the team’s captain, with spin wizard Rashid Khan and young batting talent Shubman Gill also selected as squad members.

    “Being relative newcomers in our respective fields, what binds us are shared values of fearlessness and positivity, and a hunger to make a difference in our highly competitive environments,” said Ather Energy chief business officer Ravneet Singh Phokela. “The scale and reach of IPL provide a great platform for us to rapidly drive awareness and familiarity for the brand across the country, as we expand our geographic footprint. But beyond just reach numbers, the IPL has the unique advantage of being a sporting event whose appeal cuts across age and gender boundaries, engaging the entire household. This gives us the opportunity to introduce our scooters to a larger audience and accelerate the adoption of EVs across the country.”

    In the recently concluded IPL auction, the Gujarat Titans team have roped in leading cricketers such as Mohammed Shami, Jason Roy, Lockie Ferguson, David Miller and Vijay Shankar. The cricket team management will be led by Vikram Solanki, who will hold the position of director of cricket, with Ashish Nehra as the head coach. Gary Kirsten will act as the Titans’ mentor and batting coach.

    “The blend of youthfulness and strategic thinking that Ather Energy projects resonates with us as a team as we embark on a journey with youthful spirit and determination in mind to make our mark in the league. We hope to work together with great synergy to achieve our goals,” said Gujarat Titans chief operating officer Colonel Arvinder Singh.

    Ather Energy has registered a 20 per cent month-on-month sales growth over the past year, according to the company. To cater to the growing demand, the brand is expanding its retail presence across the country. Currently, the company has 30 experience centres (retail outlets) across India, and by March 2023, it plans to open 150 experience centres in 100 cities, it stated.

  • Ather Energy announces key appointments to support next phase of growth

    Ather Energy announces key appointments to support next phase of growth

    Mumbai: Homegrown electric scooter brand Ather Energy has announced two key appointments with an aim to strengthen its leadership team as the company embarks on its next phase of growth. In view of its long term business objectives and goals, the company has appointed Gurinder Singh Sukhija as head of ownership management and Murali Sashidharan as head of communications and government relations.

    “‘Ownership experience’ is the part of the journey that starts once the customer takes delivery of the vehicle. I am delighted to welcome Gurinder. His rich experience across industries and functions will be super-useful in helping him take the Ather ownership experience to even greater heights. Functionally speaking, Gurinder will lead the Customer Service, Vehicle Service and Ownership Products verticals,” said Ather Energy chief business officer Ravneet Singh Phokela on the appointments.

    Sukhija comes with over 24 years of experience in diverse industries like banking, telecom, infrastructure (ATM) and transport networks. His core expertise lies in customer support management across geographies and managing in-house and outsourcing partners. 

    Prior to joining Ather, he was working with Ola as senior director and head-customer and partner support operations. He has held previous roles at CMS Infosystems, Transaction Solutions International, Mphasis among others.

    Announcing Sashidharan’s appointment at Ather Energy, Ravneet further said, “Murali, with his extensive experience in corporate communication will head the Public Relations function, leading media relations, influencer marketing and public affairs. He will also manage the interface with government and industry bodies. Murali brings a wealth of experience and will play a critical role in this high-growth phase for the brand. I am delighted to have both of them join us at this critical stage of our journey.”

    Sashidharan comes with 20 years of experience in goal-oriented communication strategies focussed on driving engagement with stakeholders and establishing strong brand recall across audiences. His last assignment was with Ola where he managed the communications strategy for their mobility and electric businesses. He has also led the communication mandate for Ola’s launch in London. Murali has also worked with Sony Pictures Network India, Adfactors PR, MSL 20:20, Royal Sundaram and Six Degrees PR.

    To cater to growing demand, Ather Energy has commissioned its second manufacturing facility in Hosur recently taking its manufacturing capacity to 400,000 units from its current capacity of 120,000 units. It has also invested heavily in the charging infrastructure to ensure a seamless and hassle-free transition to EVs, the company said.

    According to a statement, the company has registered strong year-on-year growth, and has expanded its retail footprint to 26 cities and plans to expand to around 150 Experience Centers in 100 cities by March 2023.