ITV

Tag: Elections 2019

  • BTVI adds new shows to programming as Elections 2019 captures audience

    BTVI adds new shows to programming as Elections 2019 captures audience

    MUMBAI: India’s fastest growing business news platform BTVI – Business Television India believes in bringing relevant content to its viewers. In tandem with the current political environment, the channel has expanded its content to ensure that its audience connects with all the latest political developments in the country.

    With an aim to bring in-depth information on politics, the channel has introduced interesting shows in different formats such as interviews, panel discussions, debates, on-ground coverage and analysis with renowned experts.

    “As part of our “business +” programming push, we have launched new shows including ‘Power Talks’ that features political heavyweights in conversation with BTVI,  ‘Rajniti On The Ground’ in travelogue, panel discussion format, ‘The Big Debate’ that showcases key debates of relevant topics, the ‘Campaign Trail’ where team BTVI is traveling across India, interacting with leaders and people, ‘Your Leader’ that features candidates from various political constituencies to help voters know their candidates better and  ‘Millennials Vote’ that puts out the views of first time voters to understand what they want from country’s politicians,” said Siddharth Zarabi, Executive Editor BTVI.

    “The new shows have been launched to help BTVI’s audience build a 360-degree perspective on India’s politics and political economy,” Zarabi added.

    BTVI is the only channel in the English Business News genre to have witnessed strong increase in viewer sampling levels. The share of viewing from BTVI has doubled, which brings BTVI to a co-terminus leadership of the genre.

  • TV sees 53% dip in political ad insertions as compared to 2014: TAM AdEx

    TV sees 53% dip in political ad insertions as compared to 2014: TAM AdEx

    MUMBAI: For almost three decades, TV has remained the preferred choice for political parties to advertise during the poll seasons, given its mass outreach.

    However, despite leading the charts in terms of ad insertions made on any traditional medium, TV has seen an indexed dip of 83 per cent in ad insertions made during the period of 1 January to 16 March 2019 as compared to the same period during 2014 polls.

    The findings have been shared by TAM AdEx in its latest stats of political ad insertions made this year. While TV accounted for the highest ad insertions during the 5th and the 11th week of 2019 as compared to radio and print, it fared relatively lower otherwise.

    Interestingly, radio showed a striking growth as a medium since 2014, as it noted a 14 per cent growth in ad insertions. Like TV, print also saw a dip in ad insertions this year, showing an indexed sink of 9 per cent.

    Leading the bill in the political advertisers list is, unsurprisingly, the ruling party BJP holding a 53 per cent share in the combined ad insertions across TV, print, and radio. Following it is the rival Congress, but with a considerably lower share of 14 per cent.

    Other parties in the list are Telugu Desam (6 per cent), Amma Makkal Munnetra Kazhagam (3 per cent), and AIADMK (3 per cent).

    The general election is scheduled to be held in seven phases from 11 April to 19 May 2019. The counting of the votes and declaration of the results will happen on 23 May.

  • News18 India present weekend specials on Lok Sabha Elections from Ground Zero

    News18 India present weekend specials on Lok Sabha Elections from Ground Zero

    MUMBAI: Reinforcing the commitment of bringing the most comprehensive reportage of the General Elections, News18 India has further lined-up extensive and diverse weekend programming for its viewers. Comprising of channel’s renowned shows, the programming aims to bring not only up-to-the-minute updates but also cover substantive issues related to the elections.

    Extending the umbrella branding ‘Sabse Bada Dangal’, News18 India present special on-ground episodes of its popular shows- Lapete Mein Netaji, Desh ko Jawab Do and Ye Desh Hai Hamara. Featuring renowned Hindi poets, Lapete Mein Netaji is based on a ‘hasya kavi sammelan’ format featuring top politicians, bringing humor and sarcasm to the serious political discourse. Recently, the show travelled to Varanasi where it witnessed presence of popular Hindi poets and satirists like Damdar Banarasi, Chirag Jain, Pratap Singh Faujdar and Gaurav Chauhan along with political leaders – Kaushlesh Singh of BJP; Lalitesh Pati Tripathi of Congress and Manoj Rai Dhoopchandi of SP.

    Bringing top newsmakers across leading political parties on a single platform, channel’s intense debates place audience and their issues at the heart of their reportage. Taking the discussions on-ground to enhance engagement, News18 India recently telecast a special episode of Desh Ko Jawab Do from Lucknow. The debate featured top local politicians such as Rakesh Tripathi of BJP; Surendra Rajput of Congress and Anurag Bhadoria of SP, wherein they discussed the key concerns and mood of the voters in the state of Uttar Pradesh.

    Along with fierce debates, the channel is also showcasing in-depth profiling of top newsmakers of every week like PM Narendra Modi, Rahul Gandhi, Priyanka Gandhi to name a few, through special election episodes of the show ‘Poster’. With wide-ranging and incisive programming throughout the week, News18 India aims to provide an unparalleled access to its viewers during the world’s largest democratic exercise.

  • Thomas Cook lndia launches ‘Ghar Jao Vote Karo’ campaign

    Thomas Cook lndia launches ‘Ghar Jao Vote Karo’ campaign

    MUMBAI: Thomas Cook (India) Ltd, an integrated travel and related financial services company, spearheads the citizen election agenda 2019 by launching its ‘Ghar Jao Vote Karo’ campaign ahead of the upcoming general elections. The brand seeks to empower citizens to vote while simultaneously rewarding them- both on their flight to their hometown pre-election, as well as holiday discounts post elections.

    According to the Election Commission, merely 540 million Indian voters or 66.4 per cent of those eligible cast their vote in the 2014 general elections. A key challenge attributed to the low turnout was the migrating Indian population, moving from tier II and III cities into larger urban towns and metros. Thomas Cook India has therefore strategically aligned its campaign to tap into India’s vote bank, by aiming to create awareness on the importance of voting while gratifying the voter with incentives.

    Thomas Cook India’s ‘Ghar Jao Vote Karo’ campaign will extend from 26 March to 19 May 2019, to encourage Indians to exercise their right to vote by flying back to their respective hometowns- where they have been registered as voters. As part of the campaign, the pre-election offer includes a discount of Rs 1,000 off on return air tickets (per adult) on providing proof via any official document such as their Voter ID/ Aadhaar Card, etc. The last date of flight departure is 19 May 2019 to coincide with the last date of polling.

    Voting in many states coincides with India’s largest vacation season. Hence, in its initiative to recognise the efforts taken by its customers who vote, Thomas Cook India will offer a special post-voting holiday discount – across both its domestic and international group tours (Rs 3000 off on its domestic group tours or Rs 5000 off on its international group tours, per family). All its customers need to do to avail the offer is to display their inked finger at any of Thomas Cook’s extensive retail outlets pan India. The post-voting holiday offer is valid up to 19 July 2019.

    With several election dates falling on Mondays or Thursdays, Thomas Cook’s data reveals that travel hungry Indians are likely to extend their weekends into ‘smart weekend holidays’ thus giving a fillip to the emerging trend of ‘Election Tourism’.

    Thomas Cook president and group head – marketing, service quality, value-added services, and innovation Abraham Alapatt said, “At Thomas Cook India, we are keen to do our part by motivating consumers to cast their vote in their hometowns and this formed the genesis of our Ghar Jao Vote Karo campaign.”

    He added, “Social media is expected to play a strong role in the upcoming elections. Be it voting selfies showcasing an inked finger or the use of hashtags, consumers are taking their involvement beyond the booth. However, there is a strong urgency in getting the voting population involved in the pre-voting phase as well and hence our campaign motivates customers- both during the pre and post voting phases. Via our Ghar Jao Vote Karo campaign, we look forward to engineering a new wave of proactive social consciousness across metros as well as Tier II and III regions of the country.”