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MUMBAI: The BJP’s victory over AAP in Delhi can be examined through key marketing principles – product lifecycle, distribution strategy, and competitive positioning. Product Failure:* AAP...
Mumbai: Political advertising and marketing case studies might be a bit of a bore for many. But once you pick up ‘Don’t Forget 2004 – Advertising...
Mumbai: Advertising expenditure in the Asia Pacific is expected to grow by 5.9 per cent, with India being the fastest-growing market globally at 14.6 per cent,...
MUMBAI: In an unprecedented move, English news channel Times Now on Saturday announced that it will suspend its coverage of Assembly elections results for four States and one...
NEW DELHI: Social media has emerged as one of the most powerful tools in elections. All the political parties are making the utmost use of social...
BENGALURU/MUMBAI: Runup to elections and election results announcements are big viewership drivers for news channels in India. Assembly elections on 8 February 2020 and announcement of...
MUMBAI: After BJP’s historic win in the recently held General Elections, states of Maharashtra and Haryana will witness the battle for political supremacy. As the political...
MUMBAI: Dailyhunt, India’s #1 news and local language content application, today announced the launch of its new election campaign, Dailyhunt Chalao, #KhudKiSochBanao. India, the world’s largest...
MUMBAI: This summer, India is set to witness two major events, the Indian Premier League (IPL) and the much awaited General Elections, clash for votes and...
MUMBAI: Viacom18 is not one to stay down after one fall. Recently, the network released a periodical historical drama Dastaan-E-Mohobbat on Colors but when it failed...
MUMBAI: News viewership is event-driven – either scheduled or unscheduled. Elections are certainly the most important of all special or scheduled events. Being scheduled additionally helps...
MUMBAI: “Bad officials are appointed by good citizens who do not vote.” We’ve all heard that every citizen must cast their vote because it’s the very...
NEW DELHI: All India Radio (AIR) and Doordarshan (DD), which provide a platform for political parties to make poll broadcasts before every election, will also organise...
MUMBAI: The Madison Report on 2015 is all set to be unveiled on 20 February by Minister of State with Independent Charge for Power, Coal and...
NEW DELHI: Even as the Model Code has come into effect for the elections to the Jharkhand and Jammu and Kashmir assemblies, the Election Commission today...
My 10 takeaways from Maharashta Assembly election: 1) The just concluded 2014 Assembly Elections in Maharashtra will go down as a historic development in the...
MUMBAI: As the states of Maharashtra and Haryana along with the nation, awaits the verdict of the Assembly Elections on 19th October, CNN-IBN & IBN7 line...
NEW DELHI: The Election Commission (EC) has banned the display of political advertisements on State Road Transport Corporation buses and vehicles owned by Municipal Corporations etc,...
NEW DELHI: The media came under attack on issues of paid news and regulation at different forums in the capital over the weekend. Chief election...
Since the 2014 elections is being touted to be one of the toughest elections of all time, parties are more than willing to dig deep into their pockets and spend...
KOLKATA: After launching its nation-wide campaign ‘Vote for Child Rights’ election advocacy campaign in November last year, the Child Rights and You (CRY) has again attempted...
MUMBAI: For colleagues at the then Saatchi & Saatchi who saw them fighting with each other, it came as a surprise when Ramanuj Shastry and Nisha...
MUMBAI: While Mumbai voted on 24 April, DDB MudraMax and Thincquisitive Foundation celebrated democracy, by hosting India’s first ever Voters Party at Hard Rock Cafe, Andheri,...
MUMBAI: Twitter is buzzing and while one thought it was only for the ongoing elections, the social networking site has now partnered with the Indian Premier...
MUMBAI: At the back of the government deciding to split the state of Andhra Pradesh into two states- Telangana and Andhra Pradesh, one of the country’s...
MUMBAI: The countdown to the ‘who will claim the kursi’ has started and finally after spending enough and more moolah on advertising and campaigning, the world’s...
MUMBAI: With election fever having gripped the nation, television channels, even the regional ones, are jumping into the fray. One such is Zee Media Corporation’s Marathi...
MUMBAI: This general election may be the first among many, where media has been so extensively (and blatantly) used by political parties and their prime ministerial...
MUMBAI: Not only political parties but news channels of every hue are gearing up for what is being billed as the mother of all general elections...
MUMBAI: The recent-concluded Delhi elections, took everyone by surprise when Aam Admi Party won 28 seats. We take a look at what one can learn from...
MUMBAI: Results of the just concluded elections to News Broadcasters Association (NBA) are out. NDTV executive vice chairperson K V L Narayan Rao retains his post...
NEW DELHI: There is some amount of seriousness in tackling the issue of paid news. The Election Commission has issued guidelines to the Chief Electoral Officers...
MUMBAI: BBC World will be providing live coverage of this year’s UK Elections in BBC News Special: UK Elections 2005, from 2:25 pm to 1:30 pm...
Maharashtra is abuzz with the state elections, which is just a day away.The national news channels have already started their election special programming along with the...
MUMBAI: Last week’s first presidential debate for the upcoming US elections turned out to be a ratings bonanza for the US broadcast networks. Over 65 million...
MUMBAI: The second phase of an opinion poll on Maharashtra Assembly Elections conducted between 19 to 23 September, found Congress-NCP is anticipated to sweep a clear...
MUMBAI: BBC World was the most watched international news channel during India’s recent general elections, according to Tam Peoplemeter data. During the four-week campaign, BBC World...
MUMBAI: DD News has garnered advertising revenues of Rs 20 million from the coming Lok Sabha elections. The news channel from pubcaster Doordarshan’s fold, which has...
Soon after Virender Sehwag, aka as Najafgarh (a Delhi locality)‘s Nawab, completed his triple ton against Pakistan in the first Test at Multan on Monday, a...
MUMBAI: In the wake of the upcoming elections, BBC Hindi service, radio and online, will bring in-depth and comprehensive coverage of the elections. The service, which...
MUMBAI: Ditto for Radio City. Seems like the entertainment industry really can’t resist catching the election fever. While the news channels are already into the second...
MUMBAI: In about a months time from today, over 10,000 candidates from 170 political parties will be appealing to 653,726,115 voters. A single question that will...
NEW DELHI: News channels are busy making preparations in the run up to the general elections which take place in April. Leading Hindi news channel Aaj...
NEW DELHI: After India’s finance minister unleashed the sop opera in the run-up to the general elections, now comes the soap opera. Not content with film...
MUMBAI: A new series of the panel discussion programme Question Time India has begun on BBC World. New presenter Dileep Padgaonkar will be inviting India’s top...
NEW DELHI: Amid mounting doubts whether India’s cricket tour of Pakistan will take place or not, Indian cricket board chief Jagmohan Dalmiya is keeping his fingers...
NEW DELHI / MUMBAI: This may just give a shot in the arm of a certain section of the cable industry lobbying hard for the implementation...
NEW DELHI: A mammoth exercise of elections in the four states of Madhya Pradesh, Rajasthan, Chattisgarh and the Union Territory of Delhi came to an end...
