ITV

Tag: Election Yatra

  • Times Now continues undisputed leadership

    Times Now continues undisputed leadership

    Mumbai: Asserting its dominance as the election news headquarters, Times Now emerged as the preferred news destination during the six-week polling phase of the Lok Sabha elections. Commanding the electoral landscape with extensive election reportage, and curated programming, Times Now led with a 29 per cent market share (BARC| 10L+| NCCS AB 22+| Wk.16-21’24) and garnered an impressive 31 per cent market share (BARC| 10L+| NCCS AB 22+| Wk.21’24, Weekdays 2000-2300hrs) in primetime viewership outpacing its competitors.

    Viewership Shares – Wk.16-21 2024

    Source: BARC| 10L+| NCCS AB 22+| Wk.16-21’24

    Prime Time Shares

    Source: BARC| 10L+| NCCS AB 22+| Wk.21’24, Weekdays 2000-2300hrs

    As the elections advanced in phases, on the 5th phase of polling day, May 20, 2024, Times Now demonstrated its leadership by securing an impressive 27% viewership share (BARC| 10L+| NCCS AB 22+| 20th May 2024) reinforcing its dominance even on polling days.

    5th Polling Day – 20th May 2024

    Source: BARC| 10L+| NCCS AB 22+| 20th May 2024

    Election news coverage on Times Now set a new benchmark in reportage, offering viewers comprehensive and engaging content throughout the electoral process. The channel’s strategic content included flagship shows like India Upfront and The Newshour; exclusive interviews with top political leaders such as Prime Minister Narendra Modi, Union Home Minister Amit Shah, and External Affairs Minister S. Jaishankar, which were top picks among viewers. In a series of firsts for the channel, the special election programming featured engaging shows such as Election Premier League, Public Manch, and National Debate that encouraged critical thinking and active engagement in the democratic process, solidifying Times Now’s position as the go-to choice for election coverage. Enhancing the election coverage, the innovative ‘Election Yatra’ mobile studio travelled across the country, capturing the essence of democracy through interviews and on-ground talk shows.

  • CNN-IBN & IBN7 set off on Election Yatra

    CNN-IBN & IBN7 set off on Election Yatra

    MUMBAI: As we draw closer to the 16th General Elections, CNN-IBN & IBN7 bring to their viewers a special election based show called ‘Election Yatra’, a unique programme that brings forth the true flavour of elections from Ground Zero.

     

    Fronted by IBN Network’s expert team of anchors and journalists, the show will be a combination of vox pops, walk throughs, chaupals and campaign trails. Throughout the next month and a half, ‘Election Yatra’ will examine the mood of the nation by covering key constituencies in 15 states that will play a major role in government formation. The states to be covered in this unique initiative include Andhra Pradesh,  Uttar Pradesh, Delhi, Haryana, West Bengal, Bihar, Gujarat, Maharashtra, Rajasthan, Assam, Odisha, Punjab, Uttarakhand, West Bengal & Karnataka.

     

    Speaking about this new show, Rajdeep Sardesai, Editor-in-Chief, CNN-IBN, IBN7 & IBN-Lokmat, said, “With the World’s biggest democratic exercise around the corner, we as the leading news network of the country believe in delivering viewer centric content and Election Yatra is a leap in that direction. The show will capture the real picture of all key constituencies across the country and present it to our viewers to help them make the right choices.”

     

    Don’t miss the special show from Monday to Friday @ 8.30 PM on CNN-IBN & 7.30 PM on IBN7.