ITV

Tag: Election

  • Zee Business guides investors to navigate the market with confidence this election season

    Zee Business guides investors to navigate the market with confidence this election season

    Mumbai: The performance of markets during election times is heavily influenced by expectations of policy changes, the promise of political stability, and the economic direction that new leadership is expected to take. The link between political events and market volatility is especially evident during elections, as investors react to both the tangible and speculative outcomes of government changes. Conversely, if the incoming government is expected to implement stricter regulations, the market may respond negatively. Stability is another key aspect; a decisive election result suggesting a stable government capable of implementing its policies efficiently tends to bolster market confidence.

    In a significant stride towards enlightening investors and market watchers, Zee Business continues to guide investors towards the path of financial education Through various shows on the channel Zee Business intricate the link between electoral outcomes and market performance, providing a crucial lens through which viewers can gauge the potential impacts of India’s upcoming elections on financial markets.

    24 का चक्रव्यूह is set to offer a compelling exploration into the heart of Indian democracy as it delves into the riveting electoral race for the country’s next prime minister. Featuring expert commentary, meticulous historical data reviews, and insightful real-time analysis, the show is designed to arm investors with critical knowledge on the complexities of the electoral cycle. This journey promises to uncover the intricate dynamics of the elections, providing viewers with an in-depth understanding of the pivotal processes shaping India’s political future.

    In addition to this Zee Business will also focus on market analysis and will explore the broader economic indicators and investment trends, positioning Zee Business viewers to better understand and respond to the changing economic landscape brought about by political shifts.

    Zee Business managing editor Anil Singhvi highlighted “At Zee Business, we are dedicated to shedding light on how pivotal events like elections shape financial landscapes. Through our diverse array of shows, we elucidate the complex relationship between electoral outcomes and market performance. This crucial perspective enables our viewers to better anticipate and understand the potential impacts of India’s electoral dynamics on their investments. Our goal is to empower investors with the knowledge they need to navigate the market with confidence during these transformative times.”

    Zee Business Business head Pankaj Rai further said, “At Zee Business, we are committed to transforming information into insights and insights into actionable foresight. We understand the crucial interplay between politics and market performance and are dedicated to guiding our viewers through these complexities. By delivering detailed analyses of electoral outcomes and their impact on market trends, we empower our investors with the essential tools they need to seize opportunities and effectively manage risks.”

    Zee Business keeps a close watch on India’s economy, guiding its audience through market fluctuations during elections to help them make informed financial decisions.

  • Gujarat Tak launches Gujarati-news website to expand digital footprint

    Gujarat Tak launches Gujarati-news website to expand digital footprint

    Mumbai: India Today group’s digital-first regional channel Gujarat Tak announced the launch of its Gujarati language website during its election focussed on-ground political event ‘Gujarat Tak Baithak’.

    The event was graced by eminent personalities from Gujarat’s political realm including chief minister Bhupendra Patel, home minister Harsh Sanghvi, BJP’s CR Patil, Congress’s Jignesh Mevani and Lalit Kagathara, AAP’s Isudan Garvi and AIMIM’s Waris Pathan.

    Tak managing editor Milind Khandekar commented, “Our journey in the Gujarat market has been impeccable. We entered through varied social media platforms and within a year we are ready to launch our digital destination. The website will feature exclusively tailored content, especially for Gujarati-speaking digital audiences. It will act as a comprehensive platform with all content categorised in systematic formats like text-news articles, web stories, and videos.”

    Tak CEO Vivek Gaur said, “After covering Maharashtra and UP, Gujarat will be the third regional market with our native platform. Gujarat Tak as a channel had crossed 100 million views in FY21-22 on social media. The launch of the website further establishes trust, authenticity & knowledge with the end-consumer.

  • First Song of Maati Music on election

    First Song of Maati Music on election

    MUMBAI: R K Arora, ex-CEO of Zee Media and Founder and CEO of Divija Media launched “Maati Music” – a music production division of Divija Media Services Pvt Ltd. The music division aims to provide a platform to young and emerging artists, talented singers, lyricists, music composers, directors, actors and dancers to create content in different genres and languages.

    The first song on forthcoming elections“AAO MILKER MATDAAN KAREN” is all set to urge and motivate the youth and first-time voters to participate in governance by casting their vote.In the 2019 polls, 133 million young adults will get to cast their vote – 70 million young men and 63 million young women.

    In a Democracy, elections are the biggest opportunity to bring about the changes. And VOTE is the biggest weapon for this change. Commenting on this occasion, R K Arora said, ‘Voting’ is not only our ‘Right’. In fact, it is our responsibility as a citizen and we all must fulfil this responsibility with seriousness. We all MUST cast our vote and must also inspire others to cast their votes.”

    Hailing from Delhi, the singer S K Gautam is a young boy who is student of 12th standard. Music is composed by AnkitTyagi, Music Director who has an experience of 7 years in this domain. The lyricist – Akhil Singh has written more than 150 songs in the span of three years for various music companies like T-series, Zee Music, Sonotec music, Chanda music and Wave Music.

    Two songs have already been recorded will be released soon during this month.SwenToday, News Portal and You Tube channel is also part of Divija Media Services Pvt. Ltd.
     

  • IPL 2019: Tech brands optimise ad slots to drive digital interactions

    IPL 2019: Tech brands optimise ad slots to drive digital interactions

    The Indian Premier League (IPL) has been growing with every iteration from its inception in 2008 and has become one of the most celebrated Twenty20 match formats in India. With some of the biggest players in the world joining in with local up-and-coming talent, the IPL has garnered both Indian and international audiences. According to BARC data, the first three games of IPL 2019 witnessed a 31 per cent surge in viewership as compared to last year.

    This massive audience can be the perfect opportunity for brands to position themselves and maximize their reach. Since we’re in the age of analytics, it would be a crime to leave out social media stats as well. In the month building up to IPL 2019 (20 February – 21 March), there were a total of 73,400 mentions and in terms of pure mentions across platforms and engagement stands at a whopping 1.1 million according to Talkwalker, a prominent social media analytics company based in Luxembourg.

    So when it comes to India, one thing to keep in mind is that cricket has no language. It’s our nation's favourite and most popular sport. In terms of revenue generating potential, Star India Pvt Ltd understood the capabilities and won the rights to the IPL. Last year, Star India aired the IPL final in eight languages across 17 channels.

    According to the BARC data analysed by Insidesport.co, 22 per cent of the viewership for IPL has come from regional language feeds. These statistics establish how Star India has been able to expand into, and open regional markets well than previous IPL seasons on the Sony Pictures Network.

    In fact, it is such a big opportunity for advertisers that Star TV has requested permission from the BCCI to broadcast political advertisements during the telecast of the games. While the IPL takes place from 23 March to 19 May, Lok Sabha elections are scheduled between 11 April and 19 May. For many political parties, this is a one-of-a-kind opportunity to connect with voters all across India.

    Coming back to brands and advertising, another aspect to consider is the evolving arena. Consumers are now watching IPL content on OTT platforms such as Hotstar, SonyLiv, etc. Star India said it would offer targeted ads on its video streaming platform – Hotstar for IPL 2019.

    As the viewing experience has diversified, advertisers are also changing their focus by using analytics to reach their TG with more relevant content. Broadcasters are increasing their efforts to take advantage of regional markets by targeting demographics on different platforms with different content as well.

    But purchasing ad space during the IPL is not for every advertiser. Only the most successful and premium brands are able to buy the coveted space of 10-20 seconds. So in turn, the question doesn’t come down to national or local advertisers but rather tech brands and non-tech brands.

    A majority of ads during the IPL (more than 60 per cent ads) on TV and OTT platforms are tech ads. Companies like Swiggy, Paytm, Netmeds and Make My Trip utilise these ad slots on mainstream media to drive interaction their own digital platforms.  

    Another key factor when it comes to advertising is actually the year. The ICC World Cup will also take begin in May 2019 and hence ads on the IPL and World Cup 2019 may be seen as a double-edged sword. If well strategised, brands can take advantage of the opportunity to gain maximum traction during these mega events. On the other hand, if unplanned, ad budgets are likely to dwindle leaving sub-standard visibility during only a single event.

    For brands not considering a direct tie-up with broadcasters, IPL fever can still be used to your advantage. If budgets are low, consider piggybacking on hashtags and contests to increase visibility and engagement. If adequate budgets are available, on-ground activations at stadiums can be a gold mine creating buzz amongst the attendees and connecting with your audience on a one-to-one basis.

    Similar to the IPL teams competing against each other, brands are starting to compete against each other for ad slots. Being one of the biggest opportunities to reach audiences across the country, brands are likely to bid against one another for a coveted piece of the IPL pie.

    (The author is CEO and MD at NeoNiche. The views expressed are his own and Indiantelevision.com may not subscribe to them.)

  • Tata Sky terms NaMo TV as ‘Hindi news service’ causing further confusion

    Tata Sky terms NaMo TV as ‘Hindi news service’ causing further confusion

    MUMBAI: The mystery regarding NaMo TV is rising. Now, DTH operator Tata Sky has termed it as a Hindi news service, which provides the latest breaking news on national politics, on its Twitter handle. It also said that the channel is added to all subscribers as a launch offer and there is "no option to delete the individual channel".

    Earlier, the Election Commission (EC) of India sought a reply from the Ministry of Information and Broadcasting (MIB) on the sudden launch of NaMo TV. According to a report from The Print, the channel never applied for a broadcast licence and does not even have a compulsory security clearance.

    It has been more than a week since its launch but till now there is no clarity on whether the channel has been classified as news or non-news. The report also added that MIB is considering issuing a notice to DTH operators for carrying an unauthorised channel. Media reports also suggest that it is a kind of advertising platform which does not need any kind of approval before going live.

    Two political parties, Congress and AAP have raised the matter with the EC questioning its launch especially after the model code of conduct before elections came into force. AAP’s legal cell, in its letter to EC, also raised the question that who would monitor the content of the channel. Neither Content TV nor NaMo TV find a mention in the list of permitted satellite TV channels on the MIB website.

    After undergoing a test run for several months, the channel went live as NaMo TV. The channel had no formal launch and there isn’t any information in the public domain about its ownership.

    The channel appears to be an extension of the popular NaMo app that contains information about Prime Minister Narendra Modi's welfare schemes and other activities. NaMo TV airs programmes related to the Prime Minister, his speeches and government ads. Even BJP social media handles have been tweeting asking viewers to tune in to the channel. The channel is available on Videocon d2h, Dish TV, Tata Sky at 302, 770, and 512 respectively. It also has a picture of the Prime Minister as its logo.

  • NaMo TV launch under scanner as EC seeks response from MIB

    NaMo TV launch under scanner as EC seeks response from MIB

    MUMBAI: The Election Commission (EC) of India has sought a reply from the Ministry of Information and Broadcasting (MIB) on the sudden launch of NaMo TV, which was later renamed as Content TV, last week.

    Two political parties, Congress and AAP have raised the matter with the EC questioning its launch especially after the model code of conduct before elections came into force. AAP’s legal cell, in its letter to EC, also raised the question that who would monitor the content of the channel. Neither Content TV nor NaMo TV find a mention in the list of permitted satellite TV channels on the MIB website.

    After undergoing a test run for several months, the channel went live as NaMo TV. The channel had no formal launch and there isn’t any information in the public domain about its ownership.

    The channel appears to be an extension of the popular NaMo app that contains information about Prime Minister Narendra Modi's welfare schemes and other activities. NaMo TV airs programmes related to the Prime Minister, his speeches and government ads. Even BJP social media handles have been tweeting asking viewers to tune in to the channel. The channel is available on Videocon d2h, Dish TV, Tata Sky at 302, 770, and 512 respectively. It also has a picture of the Prime Minister as its logo.

  • Google promises more transparency in online election ads

    Google promises more transparency in online election ads

    MUMBAI: Google has vowed to take India specific initiatives aiming at transparency in political advertisements on its platform ahead of general elections in the country. The tech giant will provide details of advertisers as well as money spent on such ads.

    "To bring more transparency to the online election ads, Google will introduce an India-specific Political Advertising Transparency Report and searchable Political Ads Library. These will provide comprehensive information about who is purchasing election ads on Google platforms and how much money is being spent," Google said in a statement. The report and ads library will also enable voters to get the election-related information they need.

    Apart from that, Google has updated election ads for the country. Under the new policy, the platform requires advertisers seeking to run poll ads to provide a ''pre-certificate'' issued by the Election Commission of India (ECI) or anyone authorised by the ECI, for every ad they wish to run. Along with that Google will verify the identity of advertisers before their election ads run on its platforms.

    Google said the advertiser verification process will begin on 14 February, while the India Political Ads Transparency Report and Ads Library will go live in March 2019.
    The digital ad spend forecast report published by Dentsu Aegis Network predicts digital ad spend will touch Rs 14,281 crore by 2019. A majority of this predicted amount will come defiantly come from election ads.

    “In 2019, over 850 million Indians are expected to cast their vote to elect the country’s next government. We’re thinking hard about elections and how we continue to support democratic processes in India and around the world. In line with this, we are bringing more transparency to election advertising online, and surfacing relevant information to help people better navigate the electoral process,” Google India Public Policy director Chetan Krishnaswamy said.

    Google will also make electoral information from the Election Commission and other authoritative sources easily discoverable on search for the upcoming election.

  • Phir Ek Bar Modi Chamatkar?

    Phir Ek Bar Modi Chamatkar?

    MUMBAI: With Haryana & Maharashtra Assembly Elections only two weeks away, the interest is building up to see if BJP succeeds to retain the ‘Modi wave’ and continues its winning streak by defeating National Congress, the ruling party in both these poll-bound states. IBN7, the channel that has always brought to the viewers the most comprehensive and extensive election and political coverage has once again come up with a special programming called ‘Phir Ek Bar Modi Chamatkar?’

     

    Under this umbrella programming, there will be a plethora of special shows and segment that will give the viewers the most detailed and in-depth coverage on the Assembly Elections of these poll-bound states, which will include pre-poll survey, interactive segments involving common citizens, profiling of politicians, special interviews, dedicated half-hour bulletins, exit-poll and counting day coverage.   IBN7’s formidable team of Editorial amplified by a versatile panel of eminent experts will decipher every nuance of these Assembly Elections. Some of the key political analysts to enrich the guest panel are Pradeep Singh, Tavleen Singh, Neelanjan Mokhopadhya, Ramesh Vinayak, Dhiraj Nayyar and Girish Kuber.

     

    Apart from Pre-poll, post-poll and counting day programming, the other programming details on IBN7 are as follows:

     

    Phir Ek Bar Modi Chamatkar?-Maharashtra & Haryana specials:  Two dedicated half an hour bulletins from 1st October highlighting the pre-election scenarios of these states. The channel will run special stories on the candidates, follow them in their campaign trails and try to read the minds of the electorate before election.

     

    Under this special programming, there will be a reporter led people’s voice segment called ‘Chaupals-Voter Ki Pukar’ that will have the key candidates of these constituencies with LIVE audience. This special segment will include fast paced Q&A session involving politicians, people etc. Haryana special will go on air at 6:00 PM and Maharashtra special will go on air at 8:30 PM, everyday.

     

    Senapati: Two half an hour specials to profile the CM aspirants of the poll-bound states of Haryana and Maharashtra. These shows are scheduled for 13 October.

     

    Don’t miss this special programming ‘Phir Ek Bar Modi Chamatkar?’, starting 1st October till 19th October, only on IBN7. 

  • Election Commission issues strict guidelines to media for poll coverage

    Election Commission issues strict guidelines to media for poll coverage

    NEW DELHI: The Election Commission, which recently announced polls for the Maharashtra and Haryana assemblies, said today that news broadcasters must not air any final, formal and definite results until such results are formally announced by the returning officer. The results must have been carried with a clear disclaimer that they are unofficial or incomplete or partial results or projections which should not be taken as final results.

     

    The Commission, which issued detailed guidelines relating to the polls said these should be duly observed by all the concerned media.

     

    It reiterated that the TV/radio channels and cable networks should ensure that the contents of the programme telecast/broadcast/displayed by them during the period of 48 hours referred to in Section 126 of the Representative of People’s Act 1951 do not contain any material, including views/appeals by panelists/participants that may be construed as promoting/prejudicing the prospect of any particular party or candidate(s) or influencing/affecting the result of the election. This shall, among other things include display of results of any opinion poll and of standard debates, analysis, visuals and sound-bytes

     

    It said: “During the period not covered by Section 126 or Section 126A, concerned TV/Radio/Cable/FM channels are free to approach the state/district/local authorities for necessary permission for conducting any broadcast related events which must also conform to the provisions of the model code of conduct and the programme code laid down by the Ministry of Information and Broadcasting under the Cable Network (Regulation) Act with regard to decency, maintenance of communal harmony, etc. They are also required to stay within the provisions of Commission’s guidelines dated 27 August 2012 regarding paid news and related matters. Concerned Chief Electoral Officer/District Election Officer will take into account all relevant aspects including the law and order situation while extending such permission.”

     

    During the elections, there are sometimes allegations of violation of the provisions of Section 126 of the Representation of the People Act 1951 by TV channels in the telecast of their panel discussions/debates and other news and current affairs programmes.

     

    The Commission has clarified in the past that the Section 126 prohibits displaying any election matter by means, inter alia, of television or similar apparatus, during the period of 48 hours ending with the hour fixed for conclusion of poll in a constituency. ‘Election matter’ has been defined in that Section as any matter intended or calculated to influence or affect the result of

    an election. Violation of the aforesaid provisions of Section 126 is punishable with imprisonment up to a period of two years, or with fine or both.

     

    Attention is also invited to Section 126A of the Act, which prohibits conduct of exit poll and dissemination of their results during the period mentioned therein, that is, from the hour fixed for commencement of polls and half hour after the time fixed for close of poll.

     

    The Commission has drawn attention to the guidelines relating to coverage of elections issued separately for the print media by the Press Council of India and by the News Broadcasters Standards Authority.

     

    Among others, attention has been drawn to the Guideline that the Press should refrain from publishing false or critical statements in regard to the personal character and conduct of any candidate or in relation to the candidature or withdrawal of any candidate or his candidature, to prejudice the prospects of that candidate in the elections. The Press shall not publish unverified allegations against any candidate/party.

     

    News broadcasters must endeavour to avoid all forms of rumour, baseless speculation and disinformation, particularly when these concern specific political parties or candidates. Any candidate/political party, which has been defamed or is a victim of misrepresentation, misinformation or other similar injury by broadcast of information should be afforded prompt correction, and where appropriate granted an opportunity of reply.

     

    News broadcasters are required to scrupulously maintain a distinction between news and paid content. All paid content should be clearly marked as ‘Paid Advertisement’ or ‘Paid Content’ and paid content must be carried in compliance with the ‘norms and guidelines on paid news’ dated 24 November 2011.

     

    The Election Commission will monitor the broadcasts made by news broadcasters from the time elections are announced until the conclusion and announcement of election results. Any violation by member broadcasters reported to the News Broadcasting Standards Authority (NBSA) by the Election Commission will be dealt with by the NBSA under its regulations.

  • Preet Dhupar to quit BBC Global News

    Preet Dhupar to quit BBC Global News

    MUMBAI: With elections just around the corner and one of the world’s renowned news channels BBC Global News promising to provide in depth news regarding India during the elections, comes a news that BBC Global News chief operating officer for India Preet Dhupar has decided to quit the organisation.

     

    Confirming the news to indiantelevision.com, Dhupar says, “Yes I have decided to leave but I’m around in BBC for some time.”

     

    BBC too has confirmed the news and revealed that the management is currently looking for a suitable replacement for Dhupar.

     

    Dhupar has been associated with BBC for 14 years. She joined the channel in 2000 as director of finance and operations and was elevated to COO in 2013.