Tag: Ektaa Kapoor

Four Star India channels among top 10 channels across genres

BENGALURU: Four channels from the Star India network made it to the Broadcast Audience Research Council (BARC) weekly list of top 10 channels across genres (all India (U+R) : 2+ Individuals) for week 47 of 2017 (Saturday, 18 November 2017 to Friday, 24 November 2017). They were: The recently renamed and re-launched free to air (FTA) Hindi GEC Star Bharat, the network’s acquired flagship Telugu GEC Star Maa, Star India’s flagship Hindi GEC Star Plus and another FTA Hindi GEC Star Utsav. Like the last two weeks (weeks 45 and 46 of 2017), Kya Haal Mr. Paanchal on Star Bharat found a place amongst BARC’s weekly top five Hindi GECs during primetime (1800 – 2330 hrs) : 2+ Individuals list in the HSM (U+R) market.

Seven Hindi GEC channels, of which four are FTA and one channel each from the Hindi Movies, Tamil GEC and Telugu GEC space made it to the top 10 channels across genre list for week 47 of 2017. From the networks’ perspective, four channels from Star India; two channels each from Zee Entertainment Enterprises Limited (Zeel) and Sony Pictures Network India (SPN); and one channel each from the Sun Network and Network 18 made up the top 10 channels across list for the week under review.

The Sun Network’s flagship Tamil GEC Sun TV comfortably led the across genres list, far ahead of the pack, with 1026.854 million weekly impressions. Quite obviously, Sun TV also led BARC’s top five Tamil channels in the Tamil Nadu/ Puducherry (U+R) : NCCS All : 2+ Individuals market. As has become a norm, all the five programmes in BARC’s top five Tamil channels during primetime (1800 – 2330 hrs) : 2+ Individuals were from Sun TV.

Zeel’s flagship Hindi GEC Zee TV was second in the across genres list for week 47 of 2017 with 700.720 million weekly impressions. Three programmes on Zee TV – both the Ektaa Kapoor led Balaji Telefilms productions – Kumkum Bhagya and its spinoff Kundali Bhagya and the Rajshri Productions produced Piya Albela, were among BARC’s weekly top five Hindi GEC – HSM (U+R) programmes list during primetime. Both the Bhagya shows were among the top programmes in the Hindi GEC – HSM (U) market during the period under review.

Zee TV’s Hindi GEC FTA sibling Zee Anmol was at third rank in the top 10 programmes across genres list for the week under review with 662.757 million weekly impressions. Zee Anmol topped BARC’s weekly list of top 10 channels in the HSM (U+R) and HSM (R) market. Two programmes on Zee Anmol – the Sphere Origins-produced Ganga and Grazing Goat Pictures-produced Jamai Raja on Zee Anmol were among the top five programmes in the Hindi GEC (R) market for week 47 of 2017.

Network 18’s flagship Hindi GEC Colors was ranked fourth in week 47 of 2017 with 638.174 million weekly impressions. Colors topped BARC’s top 10 channels list in the HSM (U) market. The Mahesh Bhatt – Gurudev Bhalla Productions produced Udaan was among the top five programmes in the Hindi GEC – HSM (U) market during primetime.

Star Bharat, with 638.152 million weekly impressions, was fifth in the weekly top 10 channels across genres list followed by SPN’s women-focused Hindi FTA Sony Pal, with 584.135 million weekly impressions, was ranked sixth in week 47 of 2017. India’s longest running sitcom Taarak Mehta Ka Ooltah Chashmah was among the top five programmes in the Hindi GEC – HSM (U+R) and Hindi GEC – HSM (R) markets during primetime. The Optimystix Entertainment-produced Baal Veer on Sony Pal was also among the top five programmes in the Hindi GEC – HSM (R) market.

SPN’s Hindi movies channel Sony Max was at seventh rank in week 47 of 2017 with 579.031 million weekly impressions. Hindi feature films DJ in the HSM (U+R), (R) and (U) markets NCCS All : 2+ Individuals and The Return of Rebel in the HSM (R) and (U) markets; and 3 Idiots in the HSM (U) markets were among the top five programmes lists.

Star Maa was at eighth rank in week 47 of 2017 with 552.043 million weekly impressions. Needless to say, the channel topped BARC’s top five Telugu channels in the AP/ Telangana (U+R): NCCS All : 2+ Individuals markets during the week. Karthika Deepam on Star Maa was among the top 5 Telugu programmes during primetime list in the week under review.

Star Plus was ranked ninth in week 47 of 2017 in BARC’s weekly list of top 10 channels across genres with 524.336 million weekly impressions. The Balaji Telefilms-produced soap opera Ye Hai Mohabbatein found a place among the top five programmes in the Hindi GEC – HSM (U) market list. Star Utsav was ranked tenth in the list with 510.229 million weekly impressions.

December 1, 2017
Highest rated Hindi GEC primetime programmes in rural India

BENGALURU: In an earlier paper, we have discussed the highest rated Hindi GEC programmes in the Hindi Speaking Markets (HSM) – this included the urban and rural HSM markets, based on the weekly viewership ratings of the top 5 primetime programmes published by Broadcast Audience Research Council of Indi (BARC) during the first 39 weeks of 2017.

It must be noted that the ratings (impressions) mentioned for the programmes in this paper may not represent the actual ratings during the first 39 weeks of programmes. The ratings in the paper are a sum of the ratings garnered by a programme only when it has appeared in BARC’s top 5 programmes list. Hence the actual ratings could be higher.

As is common knowledge, rural viewership preferences are different from urban, BARC’s data for the top 5 Hindi GEC primetime (1830 to 2130 hours) NCCS HSM (U+R): 2+ individuals is not homogenous across markets. There is lumpiness, preferences vary within the urban as well rural audiences depending upon geography. While in the overall HSM markets Kumkum Bhagya on Zee TV was the most watched programme during the first 39 weeks of 2017, followed by Naagin 2 on Colors, rural HSM markets preferred the Supernatural to the family drama – Naagin 2 was the most watched programme in the Hindi HSM rural market during the 28 weeks it was there in the top 5 primetime programmes in the HSM rural market list in the first 39 weeks of 2017. The programme scored 184.395 million impressions during the 28 weeks in the top 5 programmes in the rural market list.

Nagin 2 was followed by the Akshay Kumar – Ashwini Yardi – Meenakshi Sagar produced family drama Jamai Raja on Zee Anmol as the second watched programme during the 27 weeks it was present in the top 5 programmes in the rural market list with a score of 165.376 million impressions in the first 39 weeks of 2017.

Optimystix Entertainment’s children’s Superhero series Baal Veer scored the third highest ratings of 162.266 million impressions during the 31 weeks it was in the top 5 programmes list in the first 39 weeks of 2017. The show earned these ratings on Sony Pictures Network India Private Limited (SPN) women focused Hindi GEC Sony Pal. Also on Sony Pal was the sitcom Tarak Mehta Ka Ooltah Chashma at fourth place with 102.036 million impressions during the 20 of the first 39 weeks of 2017 that it was on the top five programmes list.

Zee TV’s Balaji Telfilms Limited produced KumkumBhagya was the fifth most watched programme with 88.325 million impressions during the 17 of the first 39 weeks of 2017 when it was in the top 5 HSM – rural market list. Please refer to the figure below.

Unlike their urban brethren, rural India does not prefer reality television if one were to go by BARC data for top 5 primetime programmes in the HSM rural market.

Soaps include all sub-genres such as family drama, comedy drama, sitcoms, mythology drama, supernatural drama. Reality includes music, dance, shows such as Fear Factor, Kaun Banega Crorepati, Bigg Boss, etc. Comedy includes shows such as The Kapil Sharma show, etc., Awards means award shows such as Star Screen Awards.

October 10, 2017
Kumkum, Naagin, Amul Sa Re Ga among highly rated Hindi GEC primetime progs

BENGALURU: Hindi GEC rules ad rates in general, unless of course one talks of special cricketing events such as the two odd month long Indian Premier League (IPL) or international cricket. Two internationally backed private limited networks hold rights to most of the sports events – whether their own events or of those that they have paid the billions of rupees for.

So which are the most watched programmes in Hindi GEC during primetime? What are the genres that Hindi GEC (U+R) audiences prefer?

Hindi GEC (U+R)

According to Broadcast Audience Research Council of India (BARC) weekly lists for top 5 Hindi GEC programmes during Prime Times (1800 to 2330 hours, HSM (U+R) : NCCS All : Prime Time (1800 – 2330 hrs) for weeks 1 to 39 of 2017, there are two Hindi GEC dramas that stand out far above the rest of the pack. Both are productions by the Ektaa Kapoor led Balaji Telefilms Limited (Balaji Telefilms). One is a family drama loosely based on Jane Austin’s novel Sense and Sensibility and the other is the second season of a Supernatural soap. Next is a homegrown season of a reality or musical talent show that commenced in 1995 and came up with various combinations of performers from different age groups. The current edition of the show is the twenty fifth one.

It must be noted that the ratings (impressions) mentioned for the programmes in this paper may not represent the actual ratings during the first 39 weeks of programmes. The ratings in the paper are a sum of the ratings garnered by a programme only when it has appeared in BARC’s top 5 programmes list. Hence the actual ratings could be higher.

The family drama Kumkum Bhagya premiered on 15 April 2014 as a daily soap on Zee Entertainment Enterprises Limited (Zeel) flagship Hindi GEC Zee TV. The show is the most watched Hindi GEC soap in 2017 until week 39 (Saturday, 23 September 2017 to Friday, 29 September 2017) on the same channel during primetime in terms of viewership. Kumkum Bhagya has garnered 420.486 million impressions until week 39 during its first run time of 2100 to 2130 hours during the first 39 weeks of 2017.It has been present in BARC’s top 5 Hindi GEC programmes list during all the 39 weeks of 2017 that have elapsed so far.

The Supernatural soap Naagin 2 airs at the 2000 hours primetime slot on Network 18’s flagship Hindi GEC Colors. The show has garnered a phenomenal 279.149 million impressions during the 25 weeks that it has featured in the top 5 Hindi GEC programmes in the first 39 weeks of 2017 on Colors. The show is also aired on Network 18’s free-to-air (FTA) Hindi GEC Rishtey and it has earned 137.559 million impressions during the 14 weeks that it was present the top 5 prgrammes list in the first 39 weeks of 2017.

The musical reality show Sa Re Ga Ma Pa was first aired on International Labour Day (and Maharashtra Day) on 1 May 1995 with Indian singer Sonu Nigam as the host on Zee TV. Since then there have been multiple variants to the show that include Sa Re Ga Ma Pa Challenge, Sa Re Ga Ma Pa Ek Main aur Ek Tu, Sa Re Ga Ma Pa Little Champs, Sa Re Ga Ma Pa Challenge USA and Sa Re Ga Ma Pa Mega Challenge. The current version of the show is the twenty fifth edition overall as mentioned above, and the second season of Sa Re Ga Ma Pa Little Champs that has singer Aditya Narayan as the show host. The show has Indian dairy major Amul as the title sponsor. Amul Sa Re Ga Ma Pa Little Champs has garnered 243.84 million impressions during the 25 weeks that it was among the top 5 channels list in the first 39 weeks 0f 2017.

Please refer to the figure below for the top 5 Hindi GEC (U+R) Primetime Programmes during the first 39 weeks of 2017.

Among the top 5 Hindi primetime programmes based on analysis of BARC data for weeks 1 to 39 of 2017 – HSM (U+R), three are from Zee TV. Besides the two programmes mentioned above, the third one is the spinoff of Kumkum Bhagya, also by Balaji Telefilms, which premiered on 12 July 2017. The programme has been among the top 5 Hindi GEC programmes right from the very first week of launch. It has scored 124.122 million impressions right from the 12 weeks that it has appeared in the top 5 programmes list.

Yeh Rishta Kya Kehlata Hai, a family drama created by Director’s Kut Productions, premiered on 9 January 2009 on Star India’s flagship Hindi GEC Star Plus. The soap was the fourth most programme which scored 150.722 million impressions during the 16 weeks that it was in the top 5 programmes list in the first 39 weeks of 2017.

Here below is the viewership of genres during primetime of the first 39 weeks of 2017

Soaps include all sub-genres such as family drama, comedy drama, sitcoms, mythology drama, supernatural drama. Reality includes music, dance, shows such as Fear Factor, Kaun Banega Crorepati, Bigg Boss, etc. Comedy includes shows such as The Kapil Sharma show, etc., Awards means award shows such as Star Screen Awards.

October 9, 2017