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Tag: Ek India Happywala

  • Sony Pictures Networks India delivers on its commitment of ‘Ek India Happywala’

    Sony Pictures Networks India delivers on its commitment of ‘Ek India Happywala’

    MUMBAI: Sony Pictures  Networks India (SPN) has accelerated its focus  towards creating a positive social impact  in the ecosystem by building on its three-pillar framework; empowerment, education and environment. The organization believes that these 3 pillars allow for maximum  impact  on the lives of those it touches, by helping build a sustainable way of life.

    SPN through its umbrella CSR campaign, 'Ek India Happywala' attempts to maintain  a common thread of purpose underlying business verticals  and brands within the network.

    Comments:

    N.P. Singh, MD & CEO, Sony Pictures Networks India:

    "Sony Pictures Networks  India is a purpose driven company. It is our constant  endeavor  to contribute  to India's development and  sustainability agenda.  In the current  fiscal we chose initiatives which empowered people by educating  and skilling them or by creating conducive and sustainable environments."

    "I feel privileged to be a part of SPN's commitment  towards social impact. Over the next few years, we will drive our CSR agenda with more dedication and passion, aiming to continue the momentum  of bringing about a lasting change for a better and happier India."

    Projects:

    SPN has undertaken the following CSR initiatives under the three pillars, empowerment, education and environment in the current fiscal:

    Empowerment:
    1.        India Vision Foundation – 'The Dhun Project' – Music training  to prison  inmates  to enable them to earn a living after their prison term is over
    2.   Cricket Association for the Blind Maharashtra – Supporting the association to organize tournaments, trainings, learning sessions  for the blind  cricketers of Maharashtra  including women and children
    3.   National Inclusion Cup- Social Development through Football by empowering youth from underserved communities in association with Krida Vikas Sanstha (Slum Soccer)
    4.   Go Sports – Supporting Para Champions, Rahul Dravid  Mentorship and  Abhinav  Bindra
    Targeting Performance Program for improving standard  of sports in India
    5.   Lakshya Institute – Supporting budding athletes  from economically weaker backgrounds in their sporting journey  to reach international levels

    Education:
    1.    India Vision Foundation- Residential school  support to children of prison inmates
    2.   Nanhi  Kali  –  Providing  academic  and   material   support to  girls  from  underprivileged communities in association with the KC Mahindra Trust
    3.   Save The Children- Improving the quality of education in schools by building a child friendly
    environment using  toons  from  the  Sony  YAY! Channel under  YAY! Vidya  program  in association with Save the Children
    4.   Salaam Baalak Trust- Providing support in education, nutrition, health care and vocational
    training to street children
    5.   Connected Technologies -Improving quality of education in Marathi medium BMC schools by use of enabling technology to create "smart" classrooms

    Environment:
    1.    Naandi Foundation-  Providing safe drinking water  in villages  in Maharashtra by building
    Community Water Centers  at identified locations
    2.   LEAD India and Connected Technologies- Water Conservation workshops in schools in association with Sony YAY! and LEAD India and Connected Technologies

    With an aim to empower the youth and pave the path for a better  future of the prison inmates,SPN celebrated the fifth anniversary of its music channel, Sony MIX, by launching 'The Dhun Project' in partnership with  India  Vision  Foundation. This  facilitated the  opening of music  training  centers across  five  large  prisons  in India  (Gurugram,  Kasna, Dasna, Rotak  and  Ambala). This  initiative enabled over  500  prisoners to discover their talent  and hone their  music skills. Falling  under  the
    'empowerment' pillar  of  SPNI's CSR programme, the  network stressed  on  using  the  powerful
    medium of music for rehabilitation of inmates, preparing them  for a successful  reintegration into society.

    To sustain the momentum of its CSR agenda  based  on sports, SPN partnered with Slum Soccer and sponsored the National Inclusion Cup (NIC). Through SPN's constant support,the slum soccer teams  were  given  top-notch training  while  the tournament garnered accolades reaching out to over  500  athletes. SPN also associated with the Cricket  Association for the Blind of Maharashtra to empower this differently-abled section  of the society. This association helped in catalyzing the cricketing prospects of 1000  young  participants. SPN has supported 45 Para Champions and 117 athletes in their training and nutritional needs  through its partnerships with Lakshya Institute and Go-Sports Foundation.

    Under  its 'environment' pillar, SPN partnered with  The Naandi  Foundation to address  the  rising concern of potable drinking water  by  providing cost-efficient water  purification services  to the villagers. Through  this alliance, Sony Pictures  Networks India  is setting  up 30  community water centers across the  state of Maharashtra in Mumbai, Pune, Thane, Kolhapur, Solapur  and Sangli. This project will strive to ensure each community water center is built using established and proven technologies,which are best suited to local water treatment in each of its geography of operations. The network has also initiated water conservation projects in various  schools across Delhi, Uttar Pradesh, Gujarat, West Bengal  and  Maharashtra in partnership with  Lead  India  and Connected Technologies, using children's favourite toons from its kid's channel Sony YAY!

  • Sony Pictures Networks India (SPN)to set up Community Water Centres Across Maharashtra

    Sony Pictures Networks India (SPN)to set up Community Water Centres Across Maharashtra

    MUMBAI:  Staying true to its commitment of ‘Ek India Happywala’, Sony Pictures Networks India (SPN) has partnered with Naandi Foundation to address the issue of unavailability of safe drinking water. SPN’s CSR programme focuses on creating a positive impact in the ecosystem it operates in and is built around three pillars; empowerment, education and environment. Falling under the ‘environment’ pillar of SPN’s CSR programme, the first community water center was inaugurated in Tardalvillage of Hatkanangale Block in Kolhapur, Maharashtra.

    As a part of this project, SPN will set up 30 community water centers across the state of Maharashtra. Through this partnership, the network will provide access to safe drinking water to over 1,50,000 people. The aim is to deliver efficient water purification and delivery services to the villagers. Naandi Foundation in partnership with Sony Pictures Networks will strive to ensure each community water center is built using established and proven technologies, which are best suited to local water issues in each of its geography of operations.

    Through its endeavors, Sony Pictures Networks India (SPN), has always aimed at empowering communities and working towards building a better society. This initiative is one of the many steps taken by the network to support the creation of a sustainable environment.  SPN is committed to co-creating India’s social development agenda through its focus on various areas of social impact.  
     

  • Diwali for poor: SonyLiv, UNICEF call for #FairStart

    Diwali for poor: SonyLiv, UNICEF call for #FairStart

    NEW DELHI: A #FairStart campaign which seeks to offer a better future to the underprivileged children through financial empowerment has been launched by the digital entertainment platform SonyLiv in collaboration with UNICEF for a short film on the subject.

    The film invites viewers to make contributions towards the goal of equal opportunity in whichever way they can. The poignant film sheds light on how many grudge the circumstances until they see someone who is less fortunate yet more content with the smaller joys of life.

    The video explores how street children revel in Diwali festivities and a small gift by an onlooker can enhance their joy manifold. It underlines the fact that the true spirit of Diwali lies not in extravagant spending, but in sharing the festive joy with others. The video ends with a heartfelt appeal to the viewers to donate to the #FairStart campaign and share their good fortune with those less privileged than them.

    With #FairStart, UNICEF has joined hands with SonyLiv to address the persisting inequities that large groups of children in India face and is aimed at engaging public debate and ensuring every child can have a fair chance in life. SonyLiv’s Diwali video supports this noble initiative by fostering greater public involvement and raising awareness about issues affecting the survival, growth and development of children in India. The heart-warming video can be viewed on YouTube, as well as on SonyLiv’s web and mobile platforms.

    Make India, Ek India Happywala.

    Link: http://www.sonyliv.com/details/short%20film/5187347703001/

    Donate here: http://bit.ly/FairStartLIV

    SonyLiv EVP and head – digital business Uday Sodhi said, “Children are the future; they are the builders of tomorrow’s India, the cornerstones of a better nation. This year, we at SonyLiv are focussing on sharing the festive joy with those who need it the most – the children. Through our Diwali video, we aim to highlight how just a small donation can bring untold happiness and joy in the life of an underprivileged child. We would urge all viewers to contribute to this initiative and truly help in giving a #FairStart to children across the country. As a specialised content provider, SonyLiv has taken initiatives on special occasions in the past e.g. Independence Day, Diwali – last year, reaching out to the millennials by leaving behind a social message.”

  • Diwali for poor: SonyLiv, UNICEF call for #FairStart

    Diwali for poor: SonyLiv, UNICEF call for #FairStart

    NEW DELHI: A #FairStart campaign which seeks to offer a better future to the underprivileged children through financial empowerment has been launched by the digital entertainment platform SonyLiv in collaboration with UNICEF for a short film on the subject.

    The film invites viewers to make contributions towards the goal of equal opportunity in whichever way they can. The poignant film sheds light on how many grudge the circumstances until they see someone who is less fortunate yet more content with the smaller joys of life.

    The video explores how street children revel in Diwali festivities and a small gift by an onlooker can enhance their joy manifold. It underlines the fact that the true spirit of Diwali lies not in extravagant spending, but in sharing the festive joy with others. The video ends with a heartfelt appeal to the viewers to donate to the #FairStart campaign and share their good fortune with those less privileged than them.

    With #FairStart, UNICEF has joined hands with SonyLiv to address the persisting inequities that large groups of children in India face and is aimed at engaging public debate and ensuring every child can have a fair chance in life. SonyLiv’s Diwali video supports this noble initiative by fostering greater public involvement and raising awareness about issues affecting the survival, growth and development of children in India. The heart-warming video can be viewed on YouTube, as well as on SonyLiv’s web and mobile platforms.

    Make India, Ek India Happywala.

    Link: http://www.sonyliv.com/details/short%20film/5187347703001/

    Donate here: http://bit.ly/FairStartLIV

    SonyLiv EVP and head – digital business Uday Sodhi said, “Children are the future; they are the builders of tomorrow’s India, the cornerstones of a better nation. This year, we at SonyLiv are focussing on sharing the festive joy with those who need it the most – the children. Through our Diwali video, we aim to highlight how just a small donation can bring untold happiness and joy in the life of an underprivileged child. We would urge all viewers to contribute to this initiative and truly help in giving a #FairStart to children across the country. As a specialised content provider, SonyLiv has taken initiatives on special occasions in the past e.g. Independence Day, Diwali – last year, reaching out to the millennials by leaving behind a social message.”

  • SPN India telecasting Rio para-athletes strive for excellence

    SPN India telecasting Rio para-athletes strive for excellence

    MUMBAI: Sony Pictures Networks India (SPN) has further cemented its commitment towards the cause of games with the acquisition of the broadcast and digital broadcast rights of Rio 2016 Paralympic Games.

    As a continuation of its endeavour to support India’s sports talent, SPN will showcase regular updates and highlights of the Indian contingent’s performance at the Rio 2016 Paralympic Games on Sony SIX and Sony ESPN channels as well on its digital platform SonyLIV. The telecast has begun and will continue till 19 September, 2016.

    SPN will telecast the highlights of the day sessions and night sessions in two separate 60-minute capsules.

    Rio 2016 Paralympic Games, a major international multi-sport event for athletes with disabilities, governed by the International Paralympic Committee is taking place in Rio de Janeiro, Brazil. Adding on to the massive level of interest, India is represented by its largest-ever contingent of 19 Indian athletes that will compete across 10 disciplines. Viewers will get a chance watch and support the Indian para-athletes strive for sporting excellence.

    SPN Sports and distribution president Rajesh Kaul said, “The sports cluster of SPN has continued to show its support to the cause of differently-abled sports in India”.

    “India is proudly rooting for the 19 para-athletes who are in Rio right now and there is an increasing public interest to watch how they perform at this International event. We will telecast the highlights of both sessions so that viewers can watch a round-up of the Paralympian’s performance.”

    “Ek India Happywala” is the theme under the aegis of which SPN runs its CSR programme. It focusses on creating a positive impact in our ecosystem and is built on three pillars: empowerment, education and environment.

  • SPN India telecasting Rio para-athletes strive for excellence

    SPN India telecasting Rio para-athletes strive for excellence

    MUMBAI: Sony Pictures Networks India (SPN) has further cemented its commitment towards the cause of games with the acquisition of the broadcast and digital broadcast rights of Rio 2016 Paralympic Games.

    As a continuation of its endeavour to support India’s sports talent, SPN will showcase regular updates and highlights of the Indian contingent’s performance at the Rio 2016 Paralympic Games on Sony SIX and Sony ESPN channels as well on its digital platform SonyLIV. The telecast has begun and will continue till 19 September, 2016.

    SPN will telecast the highlights of the day sessions and night sessions in two separate 60-minute capsules.

    Rio 2016 Paralympic Games, a major international multi-sport event for athletes with disabilities, governed by the International Paralympic Committee is taking place in Rio de Janeiro, Brazil. Adding on to the massive level of interest, India is represented by its largest-ever contingent of 19 Indian athletes that will compete across 10 disciplines. Viewers will get a chance watch and support the Indian para-athletes strive for sporting excellence.

    SPN Sports and distribution president Rajesh Kaul said, “The sports cluster of SPN has continued to show its support to the cause of differently-abled sports in India”.

    “India is proudly rooting for the 19 para-athletes who are in Rio right now and there is an increasing public interest to watch how they perform at this International event. We will telecast the highlights of both sessions so that viewers can watch a round-up of the Paralympian’s performance.”

    “Ek India Happywala” is the theme under the aegis of which SPN runs its CSR programme. It focusses on creating a positive impact in our ecosystem and is built on three pillars: empowerment, education and environment.

  • VIVO IPL broadcast reaches a record-breaking 218 million viewers in its first week!

    VIVO IPL broadcast reaches a record-breaking 218 million viewers in its first week!

    MUMBAI: Sony MAX, Sony Six & Sony ESPN (part of Sony Pictures Networks India SPN), the official broadcasters of the VIVO IPL have surpassed all expectations in the opening week of the T20 cricket tournament.

    . VIVO IPL 2016 opened with a cumulative reach of 218 million viewers in its first week.

    . VIVO IPL 2016’s opening 7 games rated 21033 avg TVT at an all India (Urban+Rural) level. 

    . The opening game between Mumbai Indians & Rising Pune Supergiants rated a whopping 24,448 TVTs and a reach of 97 million viewers across India.

    . Female viewership in the opening week was a staggering 98 million across India. 

    The VIVO IPL has made an incredible impression in its first week and firmly cemented its position as the leading T20 tournament in India. The tournament still rules the roost across demographics and geographies, strengthening the fact that it is a family inclusive tournament and living up to its ‘Ek India Happywala’ promise.

  • VIVO IPL broadcast reaches a record-breaking 218 million viewers in its first week!

    VIVO IPL broadcast reaches a record-breaking 218 million viewers in its first week!

    MUMBAI: Sony MAX, Sony Six & Sony ESPN (part of Sony Pictures Networks India SPN), the official broadcasters of the VIVO IPL have surpassed all expectations in the opening week of the T20 cricket tournament.

    . VIVO IPL 2016 opened with a cumulative reach of 218 million viewers in its first week.

    . VIVO IPL 2016’s opening 7 games rated 21033 avg TVT at an all India (Urban+Rural) level. 

    . The opening game between Mumbai Indians & Rising Pune Supergiants rated a whopping 24,448 TVTs and a reach of 97 million viewers across India.

    . Female viewership in the opening week was a staggering 98 million across India. 

    The VIVO IPL has made an incredible impression in its first week and firmly cemented its position as the leading T20 tournament in India. The tournament still rules the roost across demographics and geographies, strengthening the fact that it is a family inclusive tournament and living up to its ‘Ek India Happywala’ promise.