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Tag: Eiti Singhal

  • Vega announces the launch of its new vertical ‘VEGA Professional’

    Vega announces the launch of its new vertical ‘VEGA Professional’

    Mumbai: Personal care appliances and beauty care accessories brand Vega has launched a new vertical Vega Professional.

     Vega Professional is a comprehensive portfolio of products curated by the leading  grooming professionals for styling experts. By leveraging this launch the brand aims to redefine the future of styling and grooming for ‘creators.’ 

    Vega Professional precision tools are ergonomically designed and technologically advanced for hair cutting, styling and makeup. The array of products is efficient and durable to help the  consumers to be productive and grow their practice to its full potential. 

    The assortment ranges from powerful hair cutting tools to magnificent hair styling tools. From  premium quality hair brushes and combs to make up brushes. Also, there is an exclusive travel friendly mighty mini range designed to use on the go.  

    The brand has roped in leading professionals of the industry like Rod Anker and Savio John Pereira as their style ambassadors. They have not just an illustrious list of awards under their names but are  also a hot property amongst Bollywood, Hollywood, Fashion and Media celebrities. 

    Vega chief marketing officer Eiti Singhal remarked, “We are ecstatic to announce the sensational launch of our new vertical – Vega Professional. For 20  years, Vega has been fuelling the wings of styling and grooming lovers. And over  this course we realised the need for professional products in the market that  can truly empower the creators who are ambitious and love to craft their own niche of styling. Truly crafted for masters, Vega Professional is here to change the game.” 

    Vega Professional wishes to provide the platform to the aspiring creators and artists to showcase their  talent and create their own identity. They plan to empower and educate these aspirants through robust training programs and master classes curated by the country’s top educators. 

    Vega Professional sales head Navdeep Jayee added, “Through these cutting-edge tools, we aim to empower creators to achieve the latest styles with a wide assortment of 200+ SKUs (stock-keeping units).  We understand the value of quality service in  our industry; hence we have built nationwide service centres along with on-site service facilities in selected cities in the country.” 

  • Ants Digital bags Vega’s digital, brand and performance marketing mandate

    Ants Digital bags Vega’s digital, brand and performance marketing mandate

    Mumbai: Vega has appointed Ants Digital as its digital, brand and performance marketing partner, the company said in a statement.

    The agency will be responsible to launch the upcoming vertical across digital and social platforms & create innovative campaigns for the B2B market.  

    Vega plans to offer a comprehensive range of services and solutions curated by the leading grooming professionals for styling experts. By leveraging this launch the brand aims to redefine the future of styling and grooming for ‘creators’.  

    Vega chief marketing officer Eiti Singhal said, “As part of our expansion plan for this financial year we are looking to broaden our horizon into the B2B space. We will be embracing the strong fundamentals and market understanding from the core business yet creating a new niche by delivering quality, precision, and the widest assortment of professional tools to this creator community. We wanted to partner with an agency that understood how to link a powerful creative idea and create a meaningful proposition out of that. Thrilled to have Ants join us on this journey.”  

    Speaking on the appointment, Ants Digital chief executive officer Sanjay Arora said, “Vega as a strong legacy brand is an asset to our portfolio. We are super excited to put some revolutionary ideas into action for their new vertical. By developing new age, innovative strategies by constantly studying and recognizing industry bottlenecks, we are exponentially growing the B2B push for many brands. With the launch of this new premium vertical, we have the opportunity here to scale Vega’s product offerings and consumer acumen by building a robust community of creators & a strong digital and retail presence”.