ITV

Tag: Eid

  • Spykar ditches dosh, dishes out denim for ‘Eidi that always stays with you’

    Spykar ditches dosh, dishes out denim for ‘Eidi that always stays with you’

    MUMBAI: Spykar, is urging a denim revolution this Eid. It’s campaign, “Eidi that always stays with you,” flips the bird to fleeting cash gifts, pushing for presents that pack a punch and last a lifetime.

    “Eid’s about love, innit? Why not gift something that doesn’t just disappear down the pub?” muses a Spykar spokesperson, clearly fed up with the usual monetary malarkey.

    To spearhead this sartorial shake-up, they’ve roped in digital darling Faisal Shaikh, aka Faisu. He’s ditching the dosh and embracing denim, showcasing how a decent pair of jeans outlasts any crumpled note. Faisu’s Instagram is now a denim-drenched delight, showcasing the campaign’s message.

    “We’re talking gifts with guts,” says Spykar CEO Sanjay Vakharia. “Like a good pair of jeans, relationships get better with age. Our denim’s built to last, just like your best mate’s banter.”

    Spykar’s campaign is a cheeky nudge to rethink Eid gifting. Forget the quick quid; invest in something that ages like fine wine, or at least a decent pair of selvedge. This Eid, Spykar is saying: “Give ’em denim, not dross.”

  • Fortune and Blinkit’s Eid film food and festive bonds

    Fortune and Blinkit’s Eid film food and festive bonds

    MUMBAI: Fortune Foods, the edible oil and food brand of AWL Agri Business Ltd, has partnered with Blinkit, the quick commerce platform, to release a heartwarming advertising film celebrating the spirit of Ramadan and Eid. The campaign emphasises the ease of purchasing Fortune products via Blinkit, ensuring a seamless shopping experience during the festive season.

    Set in Hyderabad, the film portrays the joy of Eid celebrations and the importance of sharing food. Ibrahim visits Taufiq Chacha, renowned for his biryani, only to find his memory failing. Taufiq Chacha has forgotten to prepare his signature dish. Ibrahim swiftly orders Fortune Biryani Special Basmati rice through Blinkit and begins cooking. As the family gathers, Taufiq Chacha recalls the essence of Eid biryani sharing it before partaking. Ibrahim and the family promptly order disposable containers from Blinkit, pack the biryani, and prepare to distribute it among friends and family. The campaign concludes with Blinkit’s message Iss Eid, khushiyaan baante! (This Eid, share happiness!).

    AWL Agri Business Ltd head & media and digital marketing Jignesh Shah commented, “Our collaboration with Blinkit shows our commitment to providing consumers with easy access to Fortune’s premium range of products. This film not only reflects the superior quality of our offerings, but also showcases how technology is reshaping grocery shopping, making it faster and more reliable. It perfectly captures the role food plays in uniting people during festive occasions. Biryani, so intrinsic to Eid celebrations, takes center stage, highlighting the spirit of sharing that defines the festival.”

    Customers can now receive Fortune products via instant delivery, ensuring they can enjoy their favourite meals without delay. Orders can be placed effortlessly through the Blinkit app.

    The advertising film is now available across digital and social media platforms, with plans for further expansion across other mediums. Fortune Foods and Blinkit invite consumers to experience the convenience of rapid, reliable grocery shopping.

  • Star Sports unveils epic promo featuring Akshay Kumar and Tiger Shroff for Tata IPL 2024 opener: CSK vs RCB

    Star Sports unveils epic promo featuring Akshay Kumar and Tiger Shroff for Tata IPL 2024 opener: CSK vs RCB

    Mumbai: Star Sports, the official broadcaster of the TATA IPL 2024, has set the stage on fire with the release of its promo film for the highly anticipated season opener where the reigning champions Chennai Super Kings gear up to face off against the Royal Challengers Bangalore in what promises to be a thrilling clash of IPL’s biggest heroes. Featuring in the promo-film are Bollywood actors Akshay Kumar and Tiger Shroff, who will also star in the upcoming film ‘Bade Miyan Chote Miyan’, set to hit theatres this EID, April 2024.

    In this fun banter between Kumar and Shroff, the viewers  will see them lending their support to the two dynamic rivals, with Kumar rallying behind Dhoni and the CSK squad, while Shroff places his bets on Kohli and the dynamic RCB side.

     

     

    Speaking about the promo film, Kumar said, “Bade Miyan Chote Miyan is all about ACTION and ENTERTAINMENT and so is TATA IPL 2024. It was exciting to shoot a fun banter promo with my Chote Miyan Tiger Shroff and bring out our chemistry from the film to the Main Stage campaign for Star Sports.”

    Shroff added, “I am excited and had fun shooting the promo with my Bade Miyan, Akshay Kumar for TATA IPL 2024, IPL is not just a sport it’s about bringing the world together through the love of the game. Hope you guys enjoy the IPL too with your Bade and Chote Miyan”

  • LT Foods’ Daawat launches new TVC to celebrate Biryani in Eid

    LT Foods’ Daawat launches new TVC to celebrate Biryani in Eid

    Mumbai: Consumer foods company LT Foods’ flagship brand Daawat has launched a new communication to celebrate ‘Biryani’ in Eid.

    The new Eid TVC aims at positioning Daawat Biryani as one of the most integral and coveted food especially during the festival times to welcome families & friends at home, said the brand in a statement.

    Speaking on the occasion, CEO India and Far East business Ritesh Arora said, “Daawat takes special pride in being an integral part of the festive cheer. No celebrations can ever be complete without Daawat Basmati.  The new TVC coupled with the introduction of Festive Feast pack enables delightful celebration of Eid.”

    As a first of its kind initiative for the festival of Eid, LT Foods is introducing a ‘festive feast pack’ of 1.5 kg of Daawat Biryani Basmati that shall be bundled with half kg of dates. This unique initiative aims at greeting & rewarding the discerning Daawat consumers on the occasion of Eid, according to the statement.

    The new TVC opens to a traditionally dressed woman walking towards the kitchen in a house where the celebration of the Eid has started. She is talking to the camera about how all their relatives, office colleagues and her full society have been waiting for the Biryani for the last one year. “Eid par biryani ka intezaar, mere aur inke rishtedaar.” Discerning for perfection, she adjusts the dastarkhan being laid by her husband to align it for the Eid feast. She reaffirms that when it is about the happiness of so many people, then the Biryani has to be extra special, made only with Daawat.

  • Bigg Boss 15 to premiere on VOOT on 8 August, Salman Khan unveils promo

    Bigg Boss 15 to premiere on VOOT on 8 August, Salman Khan unveils promo

    Mumbai: The 15th season of Viacom18’s high prized entertainment property Bigg Boss is all set to launch on VOOT on 8 August, announced Bollywood actor and Bigg Boss host Salman Khan in the show’s latest promo released on Wednesday. The makers have pitched the promo of the special edition titled ‘Bigg Boss OTT’ as Khan’s special gift for his fans on Eid.

    In an industry-first move, Viacom18 had announced early this month, that it will launch the reality show Bigg Boss, first on VOOT for six weeks, before it’s telecast on Colors TV.

     

     

    The promo shows Khan bursting with joy as he declares and warns the audience to gear up for the “craziest, most sensational season ever”. The ‘janta’ factor this time will be Over the Top by giving the common man uncommon powers. It will give the audience a chance to enjoy direct and deeper engagement, connection, and indulgence in the comings and goings of the house. “Overall, the show promises a unique experience with a lot of drama, entertainment, and emotions,” Khan promises. “So, BIGG BOSS OTT Ke Mazze Loot, pehli baar starting only on VOOT.”

    Commenting on this all-new Bigg Boss OTT, Salman Khan said, “It’s great that this season of Bigg Boss will have a digital-first with Bigg Boss OTT, six weeks ahead of television. The platform will see unparalleled interactivity where the audience will not only get entertained but also participate, engage, give tasks and more – It’s truly for the people and by the people. My advice to all contestants is to be active, entertaining and conduct themselves well in the BB house.” 

  • Salman Khan’s Radhe takes viewers by storm across all platforms

    Salman Khan’s Radhe takes viewers by storm across all platforms

    KOLKATA: Actor Salman Khan’s much awaited film Radhe has opened to a thunderous response from the audience. The movie proved to be yet another Eid blockbuster garnering over 4.2 million views across various platforms.

    In India, the film was released on Zee5 with Zee’s pay-per-view service ZeePlex, along with leading DTH operators. It was also released theatrically in international markets on 13 May.

    Right from fans cheering for the film in theatres overseas, to massive bookings on streaming platforms, the fans of the superstar watched the film as soon as it released making it the most-watched movie on the opening day itself.

    With theatre capacities running at 50 per cent in UAE, the film has collected $379,000 on its opening day, which is not only higher than Salman Khan’s last film Dabbang 3 (2019) but also a higher opening day collection than Godzilla vs. Kong. The collections are likely to go up given the festive weekend.

    Radhe’s emphatically demonstrates the success of a hybrid release and shows an effective model of releasing a film during these very tough times. This would be important not just to the stakeholders of Radhe but to the entire film industry at a time, when the country is reeling under the most severe wave of Covid-19. The release also reinforces the belief that multi-platform simultaneous release is the future of entertainment and will grow multi-fold in the years to come.

    “The film has won over audiences and through this unique and never-seen-before distribution strategy we could ensure the widest possible ‘opportunity to see’ this high-on-entertainment, quintessential Salman Khan movie at a place and time of audiences’ choice,” said Zee Studios CBO Shariq Patel. “With unprecedented circumstances comes the responsibility to make innovative choices that will pave the way for future business models and Zee is at the forefront of it.”

  • Shoppers Stop launches a new campaign for Eid

    Shoppers Stop launches a new campaign for Eid

    This Eid, Shoppers Stop, India’s leading fashion and beauty destination invites you to get #Selfieidi ready! The brand in their new campaign, encourages their customers to get dressed up and celebrate the festival safely indoors.

    The mandated lockdown should not curb the spirit of the festival and the celebrations should not stop! Customers can get all dressed up and show the world how best they are celebrating the festival at home. Post a picture of your Eid celebrations, tag Shoppers Stop and use #Selfieidi to win discounts and E-Vouchers!

    So, this Eid, splurge on yourself, pamper yourself, love yourself! Buy your favorites on the Shoppers Stop App and Website and remember to click a #Selfieidi. Tag the brand and get amazing rewards.

    The contest winners will be announced on Facebook and Instagram handle of Shoppers Stop.

    In addition to the campaign, Shoppers Stop will also be wishing their customers Eid Mubarak on the day of Eid in a unique way on its social media page.

  • Boss collects only Rs 38.2 crore

    Boss collects only Rs 38.2 crore

    MUMBAI: The mid week release to cash in on a festival has backfired on Boss (second film to suffer so in recent times after Besharam). Released on Eid day (Wednesday), it opened to lukewarm response earlier to consolidate by evening shows at single screens. However, the first day figures barely managed to touch Rs 12 crore. The Basi Eid was expected to help maintain steady collections but that did not happen as the collections dropped by nearly Rs 5 crore. The film went on to collect Rs 25 crore for the first three days and close its five day weekend at Rs 38.2 crore.

     

    Shahid found the appreciation but has not yet backed it up with the collections. This Mumbai-centric film faced opposition from the 15th Mumbai Film Festival as film buffs who would love such a film were drawn to the film fest. The film collected about Rs 2 crore in its first weekend.

     

    War Chhod Na Yaar has managed to see the week through. The film has collected Rs 6.25 crore for its first week.

     

    Besharam drops to less than 10 per cent of its first week figures. The film has collected Rs 4.35 crore in its second week (16 days) to take its two week total to Rs 54.65 crore.

     

    The Lunch Box has collected Rs 85 lakh in its fourth week taking its four week tally to Rs 20.25 crore. It was revealed during the 15th Mumbai Film Festival that the Irrfan Khan starrer will also be releasing in France on 11 December this year.

     

    Phata Poster Nikhla Hero has added Rs 55 lakh in its fourth week taking its four week total to Rs 35.95 crore.

     

    Grand Masti has collected Rs 60 lakh in its fifth week, just about ending its eventful run at the box office and taking its total to Rs 91.8 crore.

  • SRK starrer Chennai Express storms ahead with Rs 92 crore

    SRK starrer Chennai Express storms ahead with Rs 92 crore

    MUMBAI: Rohit Shetty’s big budget action-comedy Chennai Express has made the most of the Eid weekend solo release. The Shah Rukh Khan and Deepika Padukone starrer’s high decibel promotion has also paid rewards as the film has swept the box office to set a new weekend collection record. Also, calling it a clean family entertainer has helped, as the film ended its weekend (paid previews on 8 August included) with Rs 92 crore, an outstanding fete on all counts.

    Having exhausted a lot of its ‘Must Watch’ audience, the film has slowed down at multiplexes but holding on well at single screens. The film left no chance of using various platforms for promotions, SRK featured on popular television fiction and non-fiction shows over the past one month including Taarak Mehta Ka Ooltah Chashmah, Madhubala: Ek Ishq Ek Junoon, Jhalak Dikhla Jaa, Comedy Nights With Kapil to name a few.

    Of the smaller releases of the last week, BA Pass starring Shilpa Shukla (Chak De India! fame) seems to have impressed the critics as a noir film! The film managed to put together Rs 5.35 crore for its first week.

    Rabba Main Kya Karoon starring Akash Chopra, Arshad Warsi, Paresh Rawal and Riya Sen has bordered on the one crore rupees mark in its first week.

    Bajatey Raho coined as a revenge comedy and having some well known names to boast off like Tusshar Kapoor, Dolly Ahluwalia, Ranvir Shorey, Ravi Kishan, Vinay Pathak, Vishakha Singh struggled to put together another Rs 55 lakh in its second week to take its two week total to Rs 7.05 crore.

    Ramaiya Vastavaiya which marked the debut of Girish Kumar alongside Shruti Hassan collected Rs 1.2 crore in its third week to take its three week total to Rs 25.85 crore.

     

    D-Day has done reasonably well to collect Rs 1.5 crore in its third week to take its three week total to Rs 19.5 crore.

     

    Bhaag Milkha Bhaag which saw Farhan Akhtar depict the role of ‘the flying sikh’ Milhka Singh has collected Rs 8.5 crore in its fourth week to take its four week total to Rs 102.75 crore.

  • Coke Studio@MTV Season 3 Celebrates Eid with ‘Bismillah’

    Coke Studio@MTV Season 3 Celebrates Eid with ‘Bismillah’

    MUMBAI:On the festive occasion of Eid, Coke Studio@MTV presents a true gem from Salim-Sulaiman, Bismillah. A beautiful composition by the talented duo Salim-Sulaiman, whose unique take on Indian Sufi makes their music stand out amongst the rest, this song is sure to transport the viewers and listeners to a world full of sanctity.

    Bismillah, which is a part of Coke Studio@MTV Season 3, is a collaboration between the collossal vocals of Kailash Kher and the spiritual voice of the qawwal, Munawar Masoom Khan. This special track is a back-to-roots style, Sufi-influenced composition that brings alive the spirit of Eid. The new season of Coke Studio@MTV premieres on August 17, 2013, every Saturday, at 8pm only on MTV.

    The lyrics of the song 
    Harqaton ka peghaam mile
    Kehne se la illah illalah
    Rehmato'n ka salaam mile
    Bas kehne se Bismillah…
    Bismillah Bismillah Bismillah 
    Bismillah…
    Tere naam se shuru ho
    Tere naam se khatam lillah
    Bismillah Bismillah Bismillah 
    Bismillah…
    Mushqile aasaan hui, Saari aafat tal gayi 
    Oh Allah O Allah… Allah
    Nemate naazil hui marti khwahish pal gayi