ITV

Tag: Ehsaan and Loy

  • ‘School Chale Hum’, Nestle prompts girls

    ‘School Chale Hum’, Nestle prompts girls

    MUMBAI: Nestle India has recreated the iconic song, School Chale Hum, originally produced by Bharatbala. Through this song, Nestle India aims to draw support towards the corporate social initiative, #EducateTheGiriChild in association with Nanhi Kali, one of the largest NGOs imparting education to underprivileged girl children across India.

    School Chale Hum was initially composed in 2006 in support of the Indian government programme, Sarva Shiksha Abhiyan, and was produced by BharatBala Productions. ‘Sarva Shiksha Abhiyan’ aims at boosting the objective of universalisation of elementary education. However, the situation continues to be grim with 20 million girls still dropping out of school each year. Nestle India decided to bring some of the most renowned names in the industry to re-interpret the song to support girl child education.

    The musical trio of Shankar, Ehsaan and Loy put together a new music composition along with lyricist Anvita Dutt and singer Harshdeep Kaur. Their intention has been to give the original composition, a new life. Young girls from the Nanhi Kali programme, the partners for this corporate initiative also participated by singing the song along with the lead singer.

    Nestle India chairman and managing director Suresh Narayanan said, “Music is one of the most powerful and influential means of uniting people for a cause. This song represents the collective societal objective to spread awareness and evangelize support for the cause.” The composers team said, “Education is the way forward for progress.”

    Bharat Bala said, “We need to do everything we can to make quality education an immediate reality for every girl child across the country. Let’s come together to give a voice to our youngest and most curious minds.”

  • ‘School Chale Hum’, Nestle prompts girls

    ‘School Chale Hum’, Nestle prompts girls

    MUMBAI: Nestle India has recreated the iconic song, School Chale Hum, originally produced by Bharatbala. Through this song, Nestle India aims to draw support towards the corporate social initiative, #EducateTheGiriChild in association with Nanhi Kali, one of the largest NGOs imparting education to underprivileged girl children across India.

    School Chale Hum was initially composed in 2006 in support of the Indian government programme, Sarva Shiksha Abhiyan, and was produced by BharatBala Productions. ‘Sarva Shiksha Abhiyan’ aims at boosting the objective of universalisation of elementary education. However, the situation continues to be grim with 20 million girls still dropping out of school each year. Nestle India decided to bring some of the most renowned names in the industry to re-interpret the song to support girl child education.

    The musical trio of Shankar, Ehsaan and Loy put together a new music composition along with lyricist Anvita Dutt and singer Harshdeep Kaur. Their intention has been to give the original composition, a new life. Young girls from the Nanhi Kali programme, the partners for this corporate initiative also participated by singing the song along with the lead singer.

    Nestle India chairman and managing director Suresh Narayanan said, “Music is one of the most powerful and influential means of uniting people for a cause. This song represents the collective societal objective to spread awareness and evangelize support for the cause.” The composers team said, “Education is the way forward for progress.”

    Bharat Bala said, “We need to do everything we can to make quality education an immediate reality for every girl child across the country. Let’s come together to give a voice to our youngest and most curious minds.”

  • Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign

    Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign

    MUMBAI: Nestlé India’s latest advertising and marketing campaign CRUNCHILICIOUS MUNCH, marks the celebration of renovation of the popular MUNCH wafer brand. While retaining its signature crunch, MUNCH has undergone a product renovation in recipe and process. To mark this renovation a new brand campaign has been launched which features the multi-talented youth icon Shruti Haasan and the legendary musical trio of Shankar, Ehsaan and Loy.

    The New CRUNCHILICIOUS MUNCH is an indulgent combination of Crunchy Wafer, Creamy Filling and a Delicious Coating which is available at a competitive price point of Rs.10, both in-stores as well as on e-commerce platforms.

    With the launch of the New CRUNCHILICIOUS MUNCH, Nikhil Chand, General Manager, Chocolates and Confectionery, Nestlé India Ltd. said, “India is a growing chocolate and confectionery market, and the market needs some excitement and innovation. This product is a result of such innovation. We are also extremely happy to introduce the new campaign CRUNCHILICIOUS MUNCH in association with Shruti Haasan and Shankar, Ehsaan, Loy. The campaign captures how Shruti, who, though confident, experience a rare moment of doubt when faced with a tough challenge. The TVC captures the ‘Crunching of the doubt with MUNCH’, when Shruti takes on the challenge, leading to the creation of foot thumping music.” “The irresistible combination of a CRUNCHILICIOUS MUNCH and campaign’s groovy music, will make the youth sing Crunch Macha MUNCH Macha.” Mr. Chand added.

    Speaking on the occasion, Shankar Mahadevan said, “We are excited to be associated with MUNCH, a brand that has always leveraged music that appeals to everybody. The new song will definitely make you groove.” Shruti Haasan, actress and singer also shared her experience saying “I am thrilled on being associated with an iconic brand like MUNCH and thoroughly enjoyed shooting the TVC and relishing the delicious new MUNCH.”

    The TVC featuring Shruti Haasan and Shankar Mahadevan talking about the New CRUNCHILICIOUS MUNCH is on air from 29th August onwards.

  • Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign

    Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign

    MUMBAI: Nestlé India’s latest advertising and marketing campaign CRUNCHILICIOUS MUNCH, marks the celebration of renovation of the popular MUNCH wafer brand. While retaining its signature crunch, MUNCH has undergone a product renovation in recipe and process. To mark this renovation a new brand campaign has been launched which features the multi-talented youth icon Shruti Haasan and the legendary musical trio of Shankar, Ehsaan and Loy.

    The New CRUNCHILICIOUS MUNCH is an indulgent combination of Crunchy Wafer, Creamy Filling and a Delicious Coating which is available at a competitive price point of Rs.10, both in-stores as well as on e-commerce platforms.

    With the launch of the New CRUNCHILICIOUS MUNCH, Nikhil Chand, General Manager, Chocolates and Confectionery, Nestlé India Ltd. said, “India is a growing chocolate and confectionery market, and the market needs some excitement and innovation. This product is a result of such innovation. We are also extremely happy to introduce the new campaign CRUNCHILICIOUS MUNCH in association with Shruti Haasan and Shankar, Ehsaan, Loy. The campaign captures how Shruti, who, though confident, experience a rare moment of doubt when faced with a tough challenge. The TVC captures the ‘Crunching of the doubt with MUNCH’, when Shruti takes on the challenge, leading to the creation of foot thumping music.” “The irresistible combination of a CRUNCHILICIOUS MUNCH and campaign’s groovy music, will make the youth sing Crunch Macha MUNCH Macha.” Mr. Chand added.

    Speaking on the occasion, Shankar Mahadevan said, “We are excited to be associated with MUNCH, a brand that has always leveraged music that appeals to everybody. The new song will definitely make you groove.” Shruti Haasan, actress and singer also shared her experience saying “I am thrilled on being associated with an iconic brand like MUNCH and thoroughly enjoyed shooting the TVC and relishing the delicious new MUNCH.”

    The TVC featuring Shruti Haasan and Shankar Mahadevan talking about the New CRUNCHILICIOUS MUNCH is on air from 29th August onwards.